Japan is strengthening its cultural tourism appeal with a focused outreach to Middle Eastern audiences through the Anime & Manga Spot Summit & Expo, held in Tokyo’s vibrant district of Ikebukuro. The initiative highlights the growing trend of “anime tourism,” where fans travel to real-world locations featured in their favourite shows.

Popular titles like Detective Conan and Doraemon have long resonated with audiences in the Arab world. This connection has led to a rise in fans visiting Japan to experience these fictional worlds in real life, turning entertainment into travel inspiration.

The Expo, launched in 2024 and expanded in 2025, collaborates with regional prefectures to showcase anime-linked destinations through workshops, merchandise, and live performances. In Akita Prefecture, known for inspiring settings from Fisherman Sanpei, visitors can explore scenic landscapes and the renowned Yokote Masuda Manga Museum, one of the world’s largest manga archives.

Further south, Yamagata Prefecture features the city of Shinjo, associated with Hunter x Hunter. Visitors can explore themed spots like Café Nokurasi and Hanaya Hanaten, which bring elements of the series to life.

In Niigata City, fans can dive deeper into the craft at the Niigata Manga Animation Museum and Niigata Manga House, offering interactive experiences including voice acting and animation workshops.

Meanwhile, Miyagi Prefecture draws visitors to Ishinomaki, home to the Ishinomori Manga Museum, celebrating classics like Kamen Rider and Cyborg 009. The city has also adapted to international tourism, with several restaurants offering halal options for Middle Eastern travellers.

Toyama Prefecture’s cities of Takao and Himi are key highlights, linked to creators Fujiko F. Fujio and Fujiko A. Fujio, known for iconic works like Doraemon. Attractions such as the Fujiko F. Fujio Hometown Art Gallery and Doraemon-themed trails allow fans to immerse themselves in the origins of these beloved stories.

As anime continues to influence global travel trends, the Anime & Manga Spot Summit & Expo positions Japan as a must-visit destination for fans, blending storytelling, culture, and tourism into one immersive experience.