Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Mirth Cocktail Bar Celebrates International Whisky Day with Signature Experiences

Mirth Cocktail Bar Celebrates International Whisky Day with Signature Experiences

By Hariharan U

Published on March 28, 2026

Mirth Cocktail Bar is marking International Whisky Day with a curated experience that brings together classic pours and creative cocktails for whisky lovers in the city.

Known for its thoughtful approach to mixology, the bar is offering something for both purists and experimental drinkers. Guests can choose from a strong back-bar selection featuring labels like Royal Salute 21 Year Old, The Macallan 12 Year Old, and The Dalmore 15 Year Old. Options such as Aberfeldy and Woodford Reserve add to the range for those who enjoy different whisky styles.

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Beyond straight pours, the spotlight is also on the bar’s “Liquid Signatures” menu, where whisky is reimagined through creative combinations. Cocktails like Old Flame blend Maker's Mark with spiced coconut and jaggery syrup, while Mango Reverie pairs Johnnie Walker Black Label with raw mango cordial and a hint of chilli salt, giving it a local twist.

For those looking to try something different, Pour Me A Slice brings together Dewar's 12 Year Old with sake and cheese notes, while Ground Control uses Camikara 3 Year Old with a nutty orgeat base to create a textured drink.

The experience is designed to go beyond just drinking, offering a relaxed space where guests can explore flavours, discover new combinations, and celebrate the craft behind whisky.

With its focus on both tradition and innovation, Mirth continues to position itself as a go-to destination for cocktail enthusiasts in Bengaluru, especially on occasions that celebrate iconic spirits


Sheraton Grand Bangalore Marks Earth Hour with Zero-Waste Dining Experience

Sheraton Grand Bangalore Marks Earth Hour with Zero-Waste Dining Experience

By Hariharan U

Published on March 28, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway is marking Earth Hour with a unique dining experience focused on sustainability and mindful consumption at The Persian Terrace.

Bringing together food and environmental awareness, the evening features a specially curated zero-waste, plant-based menu designed to go beyond the idea of a single hour and encourage long-term conscious living. The experience is further enriched with the presence of Suyash Mishra, who will share insights on sustainability and responsible practices.

Set in a calm, open-air setting, the experience focuses on using ingredients in their entirety, reducing waste while still delivering on flavour. The menu, crafted by Sunil Rai and his team, begins with pumpkin hummus served alongside vegetable skin crisps and a millet falafel bite. Guests can also explore a selection of mezze including beetroot hummus, baba ganoush, and green pea labneh.

The meal continues with light and comforting dishes such as spinach broth and Arabic lentil shorba, followed by warm mezze like vegetable sambousek and spinach fatayer. Main course highlights include creative cauliflower preparations and a plant-based take on tofu au vin, showcasing how sustainable ingredients can be both simple and satisfying.

Desserts round off the experience with black rice pudding and a millet-based date and almond basbousa. Complementing the food are sustainable cocktails like the Carrot & Lemongrass Highball and the Earthy Garden Cocktail, made using fresh, in-house ingredients.

Adding a thoughtful layer to the evening, Suyash Mishra will engage with guests, sharing perspectives on environmental responsibility and how small changes can make a larger impact.

With this initiative, the hotel highlights how dining experiences can play a role in promoting sustainability, encouraging guests to adopt more mindful choices in their everyday lives.


JW Marriott Mumbai Sahar Hosts Chef Bruno Ferrari for Exclusive Italian Showcase

JW Marriott Mumbai Sahar Hosts Chef Bruno Ferrari for Exclusive Italian Showcase

By Hariharan U

Published on March 28, 2026

JW Marriott Mumbai Sahar is set to host a standout culinary experience at its signature Italian restaurant, Romano’s, with an exclusive chef takeover by Bruno Ferrari.

The three-day showcase brings the internationally recognised chef to Mumbai, offering guests a rare chance to explore regional Italian cuisine through a specially curated dining experience. Known for his Michelin-recognised restaurant concepts across Asia, Chef Ferrari brings over two decades of global experience, along with a strong focus on authentic, lesser-known Italian recipes rooted in tradition.

Originally from Abruzzo, his approach to cooking stays close to heritage while presenting dishes with refined technique. The à la carte dinner menu across the evenings features regional classics that are not commonly found in the city. Guests can expect dishes like Pallotte Cacio e Ova, Orecchiette alle Cime di Rapa, and Brodetto di Pesce Adriatico, along with mains such as Agnello al Forno con Patate and Branzino al Limone e Capperi. Desserts include favourites like Pastiera Napoletana, Torta Caprese, and Cannoli Siciliani.

Adding to the experience, the restaurant will also host a specially curated Easter brunch, inspired by traditional Italian family-style celebrations. The spread will include a mix of cold and hot selections, live stations, freshly prepared pastas and risottos, and a dessert section featuring the iconic Colomba Pasquale.

Sharing his thoughts, Bruno Ferrari said, “Italy has hundreds of regional recipes that the world has never tasted. When I travel, my mission is always the same, to bring those stories to the table, with the same honesty and soul you would find in an Italian home or a family trattoria. Mumbai is a city that truly understands food, and I cannot wait to cook here.”

Prakash Chettiyar, Director of Culinary, added, “At JW Marriott Mumbai Sahar, we are always looking to create dining experiences that go beyond the expected. Having Chef Bruno Ferrari at Romano’s is a truly special occasion, he brings with him an extraordinary depth of knowledge of regional Italian cuisine that is rare to find anywhere in the world, let alone in Mumbai. We are excited to welcome him and offer our guests a genuinely authentic taste of Italy.”

With this limited-time showcase, the hotel continues to strengthen its position as a key dining destination in Mumbai, offering experiences that go beyond the usual and bring global culinary perspectives to the city.

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