Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Nepal's Jimbu Thakali Makes India Debut with First Restaurant in Gurugram

Nepal's Jimbu Thakali Makes India Debut with First Restaurant in Gurugram

By Hariharan U

Published on August 1, 2026

Nepal's popular restaurant brand Jimbu Thakali has made its India debut with the opening of its first outlet in Gurugram, introducing authentic Thakali cuisine from Nepal's Himalayan Mustang region to Indian diners.

Following the success of four outlets across Kathmandu, the restaurant has opened at M3M 65th Avenue, Sector 65, offering a dining experience centred around the culinary traditions of the Thakali community.

The highlight of the menu is the Thakali Thali, a traditional platter featuring lentils infused with the Himalayan herb Jimbu, fragrant rice, seasonal vegetables, crispy potatoes, fermented gundruk, tangy radish pickle, tomato chutney, and a choice of chicken or mutton. The dishes are prepared using traditional family recipes that celebrate the balance of flavours and ingredients characteristic of Thakali cuisine.

Beyond the signature thali, guests can explore a selection of Himalayan specialities, including Buckwheat Fries, Mutton Momos, Chicken Choila Wings, Sukuti Sandheko, Timur Chicken, and Baked Buckwheat Nachos, showcasing the bold and comforting flavours of Nepal.

The restaurant places a strong emphasis on authentic Himalayan ingredients, including Timur, Nepal's distinctive pepper known for its citrus aroma and tingling finish, and Jimbu, a rare high-altitude herb valued for both its flavour and traditional medicinal properties.

Inspired by the historic salt trade routes connecting Nepal, Tibet, and India, Thakali cuisine reflects centuries of cultural exchange while preserving its Himalayan roots. This heritage is also reflected in the restaurant's interiors, which feature handcrafted Newari-style wooden windows inspired by the traditional homes of Mustang.

Alongside its signature Nepalese offerings, Jimbu Thakali also serves a curated selection of continental dishes, catering to a wider range of dining preferences.

Spread across 2,500 square feet with an 80-cover dining space, the restaurant aims to offer guests an immersive Himalayan dining experience complemented by warm Nepalese hospitality.

Restaurant Details

  • Venue: Jimbu Thakali, M3M 65th Avenue, Sector 65, Gurugram
  • Price for Two: ₹1,500 + GST

Celebrate Friendship Day with Craft Beer and Bold Flavours at Tropika Brewing Co.

Celebrate Friendship Day with Craft Beer and Bold Flavours at Tropika Brewing Co.

By Manu Vardhan Kannan

Published on August 1, 2026

Friendship Day is the perfect occasion to catch up with your favourite people over great food and freshly brewed craft beer, and Tropika Brewing Co. is making the celebration even more memorable with its newly launched Tropikal Treats menu.

Located in Marathahalli, Bengaluru, the brewery offers a lively setting where friends can come together for long conversations, shared plates and refreshing brews.

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The limited-edition menu features a variety of dishes that cater to every palate. Guests can begin with appetisers such as Peri Peri Corn Cob Ribs and Shawarma in Pita Pockets, before moving on to hearty specialities including Andhra Naatu Kodi Vepudu, Smoked Tandoori Chicken, Telangana Lamb Chops, and Ghee Roast Pomfret.

Seafood enthusiasts can also enjoy dishes like Hot & Spicy Prawns, Crab Cakes & Crackers, and the Kerala-inspired Meen Pollichathu Fillet, all paired with Tropika's freshly brewed craft beers.

Designed to bring people together over flavourful food and refreshing drinks, the Tropikal Treats menu offers the perfect setting for reunions, weekend catch-ups or spontaneous Friendship Day celebrations.

This Friendship Day, gather your gang, enjoy seasonal flavours and raise a toast to friendships that deserve to be celebrated.

  • Venue: Tropika Brewing Co., Marathahalli, Bengaluru.


Celebrate Friendship Day with Craft Beer and Great Company at Bengaluru's Favourite Breweries

Celebrate Friendship Day with Craft Beer and Great Company at Bengaluru's Favourite Breweries

By Manu Vardhan Kannan

Published on August 1, 2026

Friendship Day is the perfect excuse to gather your favourite people, enjoy great food and raise a toast to friendships that have stood the test of time. This year, two of Bengaluru's popular breweries are offering experiences that promise good conversations, handcrafted beers and memorable moments.

Gladia Brewery & Kitchen

Who says dates are only meant for couples? This Friendship Day, Gladia Brewery & Kitchen invites guests to celebrate their closest friendships in a setting inspired by grand Roman architecture.

Located in Sarjapur, Bengaluru, the brewery features elegant stone interiors, warm lighting and spacious seating, creating an inviting atmosphere for everything from casual catch-ups to long conversations over craft beer.

Guests can enjoy Gladia's handcrafted brews alongside an indulgent food menu while celebrating with childhood friends, college companions, work buddies or anyone who has been part of their journey. Whether it's sharing stories or creating new memories, Gladia offers the perfect backdrop for a Friendship Day outing.

  • Location: Gladia, Sarjapur, Bengaluru
  • Timings: 12:00 PM – 12:30 AM

Brooks and Bonds

For beer lovers, Brooks and Bonds is marking Friendship Day with its seasonal Mango Beer, a refreshing craft brew featuring tropical mango flavours and a crisp finish.

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The limited-edition beer pairs perfectly with the brewery's menu of bar bites, hearty mains and comfort food, making it an ideal destination for group gatherings. Whether you're planning a relaxed afternoon or an evening celebration, Brooks and Bonds combines fresh seasonal brews with a lively ambience that's perfect for spending time with friends.

  • Timings: 12:00 PM – 1:00 AM

Whether you prefer a beautifully designed brewery, seasonal craft beer or simply spending quality time with your favourite people, Gladia Brewery & Kitchen and Brooks and Bonds offer two memorable ways to celebrate Friendship Day in Bengaluru.

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