Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

By Hariharan U

Published on July 19, 2026

Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

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The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

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Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.


Diggin Introduces Monsoon Menu with Comforting Seasonal Favourites

Diggin Introduces Monsoon Menu with Comforting Seasonal Favourites

By Hariharan U

Published on July 19, 2026

As monsoon showers bring a slower and more comforting rhythm to the city, Diggin Café invites guests to enjoy the season with a specially curated selection of monsoon favourites designed for relaxed conversations, indulgent meals, and cosy dining moments.

Known for its garden-inspired ambience and inviting spaces, Diggin offers the perfect setting to unwind during rainy days. With lush surroundings, warm corners, and an atmosphere that blends charm with comfort, the café creates an experience that complements the mood of the season.

The monsoon menu brings together a selection of comforting dishes crafted to celebrate familiar flavours with a contemporary touch. Highlights include the refreshing Diggin Special Salad, indulgent Baked Goat Cheese, rustic Grilled Vegetable & Goat Cheese Pizza, hearty Vegetable and Lamb Lasagnas, earthy Mushroom Skewers, and the classic Chicken Cordon Bleu.

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The seasonal experience is completed with desserts that capture the warmth and nostalgia of monsoon indulgence. Guests can enjoy the comforting Apple Crumble along with Diggin’s signature Biscoff Cheesecake, offering rich caramel notes and a perfect sweet ending to a rainy-day meal.

With its thoughtfully curated menu and cosy garden-inspired setting, Diggin’s Monsoon offerings invite guests to slow down, reconnect, and enjoy the simple pleasures of good food during the rainy season.

Monsoon Menu Details:

Locations:
Anand Lok, Connaught Place, Chanakyapuri, and Tagore Garden

Timings:
11:00 AM – 9:30 PM

Instagram:
@diggincafe


Rasanai Celebrates South India’s Love for Mango with ‘Maanga Maanga Festival

Rasanai Celebrates South India’s Love for Mango with ‘Maanga Maanga Festival

By Hariharan U

Published on July 18, 2026

Celebrating the seasonal charm of India’s favourite fruit, Rasanai has announced the launch of its ‘Maanga Maanga Festival’, a special culinary experience dedicated to exploring the diverse flavours and regional interpretations of mango across South India.

Running from 15th to 31st July 2026, the festival will be hosted across Rasanai outlets in Chennai, Coimbatore, and Kochi, inviting guests to experience mango beyond traditional desserts through a specially curated menu inspired by the culinary traditions of Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, and Telangana.

From raw and tangy preparations to sweet, spiced, pickled, and slow-cooked creations, the festival highlights the versatility of mango as an ingredient deeply rooted in South Indian food culture.

Inspired by home kitchens, local traditions, and street food flavours, Rasanai’s festival menu presents creative interpretations of classic regional recipes. Guests can explore unique dishes such as Mangai Pachadi Paniyaram and Thengai Mangai Adai Taco, alongside bold regional favourites including Andhra Aavakkai Broccoli, Oorugai Mamsam, and Angamaly Meen Maanga Curry.

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Each preparation showcases a distinct expression of mango, balancing flavours of sweetness, spice, tanginess, and aroma while celebrating the ingredient’s importance across South Indian cuisines.

The culinary journey concludes with Mango Thengai Pongal, Rasanai’s innovative South Indian take on the popular mango sticky rice. Combining ripe mango, coconut, and the comforting texture of traditional pongal, the dessert offers a nostalgic yet contemporary finale to the festival experience.

Featuring vegetarian, meat, seafood, and dessert creations, the Maanga Maanga Festival brings together the many identities of mango through thoughtfully crafted dishes that celebrate regional diversity and culinary storytelling.

Speaking through this seasonal celebration, Rasanai continues its commitment to showcasing India’s rich food traditions while presenting familiar ingredients through fresh and imaginative perspectives.

For mango lovers and food enthusiasts looking to discover new regional flavours, Maanga Maanga Festival offers a unique opportunity to experience the king of fruits in its most vibrant and unexpected forms.

This is mango like never before.

Event Details:

Event: Maanga Maanga Festival
Dates: 15th July – 31st July 2026

Locations:

Rasanai Chennai
Besant Nagar, Chennai – 600090

Rasanai Coimbatore
Pappanaickenpalayam, Coimbatore – 641037

Rasanai Kochi
Ernakulum, Kerala – 682020

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