Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Baskin Robbins Enters Waffle Category with New York Loaded Waffles

Baskin Robbins Enters Waffle Category with New York Loaded Waffles

By Hariharan U

Published on October 27, 2026

Baskin Robbins India has entered the waffle category with the launch of its New York Loaded Waffles, a new range of sandwich-style desserts combining loaded waffle bases, indulgent fillings and signature ice cream pairings.

The launch marks an expansion of the brand's portfolio beyond its core ice cream offering, tapping into demand for new dessert formats and indulgent snack options. The range features two waffle layers filled and topped with a combination of spreads, sauces and crunchy ingredients.

The waffle bases incorporate brownie, cheesecake and chocolate chip ingredients, while consumers can enjoy the creations on their own or pair them with Baskin Robbins ice creams and gelatos for an additional layer of indulgence.

Four Flavours, Four Combinations

The Blueberry 'N White Chocolate Waffle combines white chocolate spread with blueberry sauce and French biscuit flakes. It can be paired with Blueberry Cheesecake Gelato for a fruit-forward dessert with creamy and crunchy elements.

The Brownie 'N Nutella Choco Chip Waffle features a brownie-loaded base, creamy Nutella and chocolate chips. The suggested ice cream pairing is Chocolate & Roasted Hazelnut Gelato, adding further chocolate and nutty notes.

For those who enjoy caramelised flavours and contrasting textures, the Cheesecake & Lotus Biscoff Crumble Waffle combines a cheesecake-loaded base with Lotus Biscoff spread and crunchy crumble. The dessert can be paired with Biscoff Ice Cream.

Completing the range, the Chocolate Overload Waffle features a chocolate chip-loaded base with milk chocolate spread and additional chocolate chips. Bavarian Chocolate Ice Cream is the suggested pairing, extending the chocolate-led flavour profile.

Expanding Baskin Robbins' Dessert Portfolio

Commenting on the launch, Mohit Khattar, CEO, Graviss Foods Pvt. Ltd. (Baskin Robbins India), said, “At Baskin Robbins India, innovation is central to how we continue to delight consumers. The addition of New York Loaded Waffle sandwiches allows us to bring a fresh perspective to a familiar favourite. Our New York Loaded Waffles combine American flair and heritage with our understanding of Indian palates. They offer distinctive ways for consumers to enjoy their sweet treats and snacks. This launch reflects our continued focus on expanding our portfolio with exciting offerings that blend international taste, texture and choice.”

With its entry into waffles, Baskin Robbins is broadening its dessert offering through a format that combines familiar flavours with customisable ice cream pairings. The launch reflects the brand's efforts to explore new consumption occasions while building on its established presence in India's ice cream and dessert market.


Three Italian Pasta Classics, Reimagined by Chef Amit Baidya at Allora Milano

Three Italian Pasta Classics, Reimagined by Chef Amit Baidya at Allora Milano

By Hariharan U

Published on October 27, 2026

Italian pasta is often celebrated for its simplicity, but the difference between a familiar favourite and a memorable dish lies in the details. At Allora Milano, Chef Amit Baidya brings this philosophy to three pasta preparations, balancing carefully handled ingredients, precise cooking techniques and distinctive finishing touches.

From the richness of truffle butter to the freshness of garlic, olive oil and chilli, and the delicate emulsion behind a traditional-style Carbonara, each dish demonstrates how technique can shape the final experience.

Truffle Mac and Cheese: A Comfort Classic with a Luxurious Finish

Mac and Cheese is a familiar comfort food, loved for its creamy texture and cheesy richness. At Allora Milano, the classic receives an indulgent upgrade through a four-cheese combination, a golden baked crust and a signature finish of house-made truffle butter.

The macaroni is cooked al dente so it retains its bite while finishing in the sauce and oven. A house-made béchamel, combined with fresh cream, creates the base, while garlic warmed in olive oil and dried oregano add fragrance.

Each cheese contributes a distinct quality. Cheddar brings colour and sharpness, processed cheese supports a smooth consistency, mozzarella provides melt and stretch, and Parmigiano adds nutty, savoury depth.

The coated macaroni is topped with cheddar, mozzarella and Parmigiano, then baked until golden and lightly crisp. Just before serving, clarified butter infused with truffle oil is added, releasing an earthy aroma that complements the richness of the cheese.

On the plate: Creamy and indulgent, with a golden crust, a velvety centre and a fragrant truffle finish.

“Mac and Cheese is comfort food, and kids especially love it, but I wanted to give it something extra. We keep the pasta al dente so it doesn’t go soft in the oven, use four types of cheese for depth, and finish it with truffle butter so the aroma hits you the moment it reaches the table. It’s familiar, but a little more special,” says Chef Amit Baidya.

Spaghetti Aglio e Olio: A Simple Classic

Garlic, olive oil and chilli form the foundation of Spaghetti Aglio e Olio, a dish that leaves little room for error. At Allora Milano, the preparation focuses on fresh pasta, layered heat and the careful use of starchy cooking water.

The spaghetti is blanched fresh for every order, cooked for approximately nine minutes and cooled in ice water to stop the cooking process while preserving its bite. The reserved pasta water later helps bring the oil and other ingredients together.

Extra virgin olive oil forms the base, followed by chopped garlic, Thai chillies and chilli flakes. The fresh chillies provide an immediate kick, while lightly toasted flakes contribute a deeper warmth. Garlic is cooked just until fragrant to prevent bitterness.

Black olives, whole cherry tomatoes and pre-blanched sun-dried tomatoes add contrasting flavours, from savoury saltiness to concentrated sweetness and bursts of freshness. Pasta water helps emulsify the oil and juices into a light, glossy coating. Fresh basil, parsley, black pepper and Parmigiano complete the preparation.

On the plate: Light and aromatic, with lively chilli heat, juicy tomatoes and fresh herbs rather than a heavy sauce.

“Aglio e Olio has only a few ingredients, so every detail matters. We cook the pasta fresh for each order, toast the chilli flakes for a smoky note, and keep the cherry tomatoes whole so you get that burst of freshness. It’s a dish found everywhere, but the technique is what makes it ours,” says Chef Amit Baidya.

Fettuccine Carbonara: Technique Behind the Creaminess

Carbonara is one of Italy’s best-known pasta dishes, but its traditional preparation is often misunderstood. At Allora Milano, Chef Amit Baidya’s version uses handmade fettuccine and a sauce built around egg yolks and Pecorino Romano, without cream.

The fettuccine is prepared in-house using 00 flour, whole egg, salt and a little saffron water, which gives the pasta its golden hue. The dough is kneaded, rolled and cut before being refrigerated in small batches. Each portion is blanched fresh and finished directly in the sauce.

The sauce combines four egg yolks with an equal weight of finely grated Pecorino Romano. Garlic and parsley are warmed in olive oil, while starchy pasta water helps create an emulsion. The egg-and-cheese mixture is then incorporated over very low heat with constant whisking.

Temperature control is critical. Excessive heat can scramble the eggs or cause the cheese to separate, resulting in a grainy texture. When handled carefully, the ingredients form a glossy sauce that coats each ribbon of pasta.

The dish is served without meat as standard, with prawns, chicken or vegetables available on request. Each serving provides approximately 15 g of protein before additional toppings.

On the plate: Silky and savoury, with tender golden ribbons, a peppery finish and the distinctive bite of Pecorino Romano.

“Carbonara looks simple, but it’s one of the most technical dishes on our menu. The difference between a silky sauce and a scrambled one is a few seconds and a few degrees. We make the fettuccine fresh, add saffron for that golden colour, and build the sauce with nothing but yolks, Pecorino and pasta water. No cream, no shortcuts,” says Chef Amit Baidya.

Across these three preparations, Allora Milano presents different expressions of pasta, from indulgent comfort food to ingredient-led simplicity and technique-driven cooking. Each dish reflects how attention to texture, temperature and balance can give familiar recipes a distinctive identity.

Where: Allora Milano, Mumbai, Pune, Bengaluru and Ahmedabad


The Residency Towers Coimbatore Begins Festive Season with Grand Cake-Mixing Ceremony

The Residency Towers Coimbatore Begins Festive Season with Grand Cake-Mixing Ceremony

By Hariharan U

Published on October 27, 2026

The Residency Towers Coimbatore has ushered in the festive season with its annual Grand Fruit-Mixing Ceremony, bringing together guests and the hotel's culinary team to prepare the traditional blend for its signature Christmas plum cakes.

The ceremony marked the beginning of the hotel's Christmas preparations, with nearly 1,000 kilograms of fruits and nuts assembled for the seasonal baking programme. The ingredients included almonds, walnuts, cranberries, raisins, figs, black currants and candied ginger.

The fruits and nuts were combined with spirits, demerara sugar and aromatic spices to create a rich mixture that will be left to mature ahead of Christmas. The ageing process allows the ingredients to develop their flavours and aromas before they are incorporated into the hotel's festive plum cakes.

The traditional ritual brought hotel associates and guests together, celebrating the spirit of the season through a culinary tradition that has become a familiar part of Christmas preparations across the hospitality industry.

The matured fruit mixture will be used to prepare the hotel's signature Christmas plum cakes at Krave Patisserie, where the seasonal offerings are expected to feature among the highlights of the festive period.

Speaking on the occasion, Mr. Amarnath S, General Manager, The Residency Towers Coimbatore, said, “The annual cake-mixing ceremony is one of the most cherished traditions that heralds the festive season. At The Residency Towers Coimbatore, we look forward to this occasion as it brings our team and guests together to celebrate the joy of Christmas through the art of baking. With nearly 1,000 kilograms of carefully selected fruits and nuts, we aim to create plum cakes that capture the warmth, richness and nostalgia associated with the season. We look forward to welcoming our guests to experience these festive flavours at Krave Patisserie.”

With the annual ceremony setting its Christmas preparations in motion, The Residency Towers Coimbatore is looking to bring the flavours and traditions of the season to guests through its festive culinary offerings.

Hotel Details

  • Venue: The Residency Towers Coimbatore

  • Address: 1076, Avinashi Road, Coimbatore, Tamil Nadu 641018

  • Contact: 0422 315 5000

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