Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Golden Dragon Launches Dragon Bowls for a Contemporary Weekday Lunch Experience at Taj Coromandel Chennai

Golden Dragon Launches Dragon Bowls for a Contemporary Weekday Lunch Experience at Taj Coromandel Chennai

By Hariharan U

Published on June 23, 2026

Chennai’s iconic dining destination, Golden Dragon, has unveiled Dragon Bowls, a new weekday lunch experience designed to bring together the comforting flavours of Asia in a contemporary and convenient format.

Located at the renowned Taj Coromandel, the restaurant’s latest offering caters to modern diners seeking wholesome, flavourful meals without compromising on authenticity. Inspired by the Cantonese philosophy of harmony, each bowl is crafted to balance colour, texture, flavour, and temperature, creating a complete dining experience.

The menu features a range of thoughtfully curated bowls showcasing premium ingredients and traditional Asian cooking techniques. Highlights include the Emperor’s Fried Rice Bowl, featuring wok-tossed prawns over fragrant jasmine rice finished with chilli garlic oil and a soft-cooked egg, and the Silk Route Noodle Bowl, which combines flat wheat noodles, slow-braised pork, bok choy, and Sichuan pepper broth.

Guests can also enjoy the Clay Pot Treasures Bowl, where sticky rice, shiitake mushrooms, and soy-glazed chicken are finished tableside with hot oil for added aroma and texture.

Vegetarian diners are equally well catered to with the Jade Garden Bowl, a nourishing combination of edamame, lotus root, water chestnut, and tofu served in a delicate ginger-sesame broth over brown rice. Those looking for bolder flavours can opt for the Fire Dragon Bowl, available with Mala chicken or Mapo tofu, accompanied by pickled cucumber to balance its signature heat.

Each Dragon Bowl is completed with crispy wonton strips, toasted sesame, fresh scallions, and Golden Dragon’s house-made chilli crisp, adding layers of flavour and texture.

With Dragon Bowls, Golden Dragon continues to blend culinary tradition with contemporary dining preferences, offering Chennai diners a vibrant and satisfying weekday lunch experience.


Jigger Launches Spiced Tamarind, India’s First Sweet-Sour Ready-to-Serve Spirit

Jigger Launches Spiced Tamarind, India’s First Sweet-Sour Ready-to-Serve Spirit

By Hariharan U

Published on June 22, 2026

Jigger, India’s first Ready-to-Serve (RTS) shots brand, has announced the launch of Spiced Tamarind, introducing what it describes as India’s first sweet-sour spirit. The product will be available from June 2026 across Haryana, Uttarakhand, and Goa, with plans for expansion into additional markets.

The launch marks a significant milestone for the brand, which has spent over three years developing the product. Inspired by India’s long-standing love for tamarind-based flavours found in street food, chutneys, and traditional treats, the company sought to recreate the familiar sweet-sour balance in a full-strength alcoholic beverage.

According to Jigger, achieving the desired flavour profile required extensive research involving distillers, food chemists, and flavour experts from India, Canada, and the United States. The development process also included studying tamarind’s use in cocktails and beverages in Thailand, where the ingredient has long been incorporated into mixology.

The new Spiced Tamarind variant features a flavour profile built around bright tamarind notes, natural sweetness, and subtle savoury spice. It is offered at 37.5% ABV and is available in both a 60ml double-serve format and a 750ml celebration bottle.

Speaking about the launch, Anubhav Khanna, Co-Founder and CEO of Jigger, said the inspiration came from everyday Indian food culture and nostalgic childhood flavours. He noted that recreating tamarind’s characteristic sweet-sour balance in a spirit was a complex challenge that required years of experimentation and refinement.

Founded in 2023 by Madira Ventures, Jigger has positioned itself around transforming familiar Indian flavours into ready-to-serve spirits. Its portfolio already includes variants such as Meetha Paan, Coffee Toffee, and Litchi Rose.

With Spiced Tamarind, the company continues its focus on celebrating Indian taste profiles while expanding the possibilities within the country’s growing alcobev industry.


Courtyard by Marriott Bengaluru Hebbal Brings Kashmiri Flavours to Nazaara with “Wazwan Tales”

Courtyard by Marriott Bengaluru Hebbal Brings Kashmiri Flavours to Nazaara with “Wazwan Tales”

By Hariharan U

Published on June 22, 2026

Courtyard by Marriott Bengaluru Hebbal is bringing the rich culinary traditions of Kashmir to Bengaluru with Wazwan Tales,” an exclusive dining showcase at its rooftop restaurant, Nazaara. The festival will run from June 19 to June 28, 2026, offering guests an immersive experience inspired by the celebrated Wazwan heritage.

Curated by Chef Nisaar Ahmad Khan and the hotel’s culinary team, the showcase highlights the slow-cooked flavours, aromatic spices, and royal traditions that define Kashmiri cuisine. Set against the open-air ambience of Nazaara, diners can explore a menu featuring signature dishes such as Rogan Josh, Gushtaba, Tabak Maaz, and Yakhni Pulao.

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The experience also includes charcoal-grilled seekh kebabs prepared fresh off the grill, along with vegetarian specialities like Nadru Yakhni and Dum Aloo Kashmiri. Traditional accompaniments including Kahwa, Sheermal, and saffron-and-almond Phirni complete the authentic Kashmiri feast.

Adding to the celebration, The Hebbal Cafe will host a special Wazwan Tales-themed Sunday Brunch on June 28, 2026. The brunch will combine Kashmiri delicacies with an extensive spread of Indian and international favourites, complemented by unlimited mocktails, live music, and a family-friendly atmosphere.

The hotel aims to recreate the grandeur of a traditional Wazwan feast, giving Bengaluru diners an opportunity to experience the flavours and hospitality of Kashmir in an elevated rooftop setting.

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