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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on March 29, 2026
Delhi’s nightlife scene welcomes a new entrant with the opening of Rumour in Vasant Vihar, a speakeasy-style lounge designed to blend curated drinks with an intimate, high-energy atmosphere. Inspired by New York’s after-work wine and cocktail culture, the space aims to offer a relaxed yet vibrant social escape.
Conceptualised by founders Rhea Parekh Jain and Nishchay Jain, the bar is built around spontaneity and connection. The founders describe it as a place where guests can drop in without planning and still expect an engaging, memorable evening driven by good drinks and lively energy.
Designed by The Charcoal Project, led by Sussanne Khan, the space brings together quirky luxury and rustic loft aesthetics. A hidden entrance, layered textures, warm lighting, and compact seating for around 45 guests create a setting that feels both exclusive and social, with options ranging from intimate corners to group lounges and a balcony view.
Wine forms the core of the beverage program, supported by curated tastings and a cocktail menu where nearly half the offerings are wine-based. This is complemented by a selection of refined, shareable plates designed to enhance the overall experience.
Positioned for urban professionals and experience-driven diners, Rumour aims to deliver a balance of design, energy, and thoughtfully curated hospitality. Operating from Wednesday to Monday between 6 PM and 1 AM, the lounge caters to after-work gatherings, date nights, and late-evening social sessions.
With its focus on immersive atmosphere and guest-centric experiences, Rumour signals a growing demand for intimate, design-led nightlife formats in the capital.
Malai Marke has unveiled a refreshing new lineup of signature mocktails, bringing a seasonal, flavour-forward twist to its modern Indian culinary experience. Known for its innovative approach to Indian cuisine, the restaurant continues to expand its beverage program with a thoughtfully curated, alcohol-free collection designed for summer.
Crafted by Himanshu Joshi, the new mocktail menu focuses on combining fruits, herbs, and citrus elements to create drinks that are both visually engaging and layered in flavour. The collection reflects a balance of traditional inspiration and contemporary creativity, appealing to a wide range of palates.
The menu features a variety of refreshing options, each highlighting seasonal freshness. Standout offerings include Strawberry, Lemon, Orange Blossom, a citrus-forward blend with a subtle watermelon twist, and Watermelon Mint Cooler, which combines juicy watermelon with fresh mint and a hint of chilli for added depth. Cranberry, Lime Honey Suckle delivers a tart, sparkling profile, while Summer Blossom brings together citrus, berries, and pineapple for a tropical burst.
For those seeking lighter, cooling options, Cucumber Mint Soda offers a crisp, clean finish, while the Summer Heat Drink blends strawberry, citrus, and soda into a refreshing cooler. The collection is rounded off with Blossom Tea, a black tea-based beverage enhanced with citrus notes for a refined finish.
Speaking about the launch, Joshi said, “This collection is inspired by the essence of summer—fresh, vibrant, and full of life. We wanted to create drinks that not only complement our cuisine but also stand out as memorable experiences on their own.”
With this new offering, Malai Marke continues to push boundaries by reimagining traditional flavours through a modern lens, reinforcing its focus on innovation, seasonality, and elevated guest experiences.
By Manu Vardhan Kannan
Helen’s Place, India’s first Indo-Portuguese restaurant known for blending flavour with storytelling, has introduced Flavours of 2026, a new menu inspired by kitchens across Europe, Asia, and India. Rooted in comfort and guided by creativity, the menu reinterprets familiar dishes through a contemporary lens, bringing together global influences with warmth, balance, and thoughtful innovation.
With Flavours of 2026, the restaurant explores how comfort food evolves as it travels, from Malabar to Madrid, and Osaka to Canton. Each dish is shaped by inspiration rather than imitation, where nostalgic flavours are layered with bold textures, high-impact ingredients, and inventive twists. The result is a menu that feels familiar at its core, yet refreshed with a new and expressive identity.
Designed by Abhrajyoti Nandy, the menu stays true to the brand’s philosophy of restraint and respect for ingredients. Flavours are carefully layered using elements like pickle glaze, mango chilli, chimichurri, truffle, and ghee roast to create depth without overwhelming the palate. Presented as a selection of small, shareable plates, the menu encourages a social dining experience that brings together cultures, flavours, and stories.
Highlights include the wok-tossed chicken with mustard pickle glaze, offering a bold and tangy profile, and the salmon ceviche with mango and chilli that adds brightness and freshness. Regional influences are reflected in the Malabar ghee roast prawns with paratha and the coastal cafreal prawns, both rich in flavour and character. The tenderloin with mushroom ragù cream and chimichurri balances indulgence with freshness, while the avocado corn crunch with green pea hummus introduces a lighter, textured contrast. The experience concludes on a comforting note with ricotta bites paired with walnut and honey.
With this new menu, Helen’s Place continues to create a space where global comfort food is not just served but thoughtfully reimagined, bringing together diverse culinary influences in a way that feels both personal and new.
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