Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

By Hariharan U

Published on October 31, 2025

Andrea’s Eatery has opened its doors in Gurgaon, bringing its signature philosophy, “World of Flavors on a Plate” to one of India’s most vibrant dining destinations. Located in Ambience Mall, the new outpost reflects founder Andrea Pauro’s lifelong love for travel and diverse cuisines, offering guests a culinary journey that spans continents.

The space itself is designed to feel calm, modern, and inviting, a place where people can come together, share a meal, and connect over global flavours. It mirrors the cosmopolitan pulse of Gurgaon, giving diners a chance to experience the world without leaving the city.

The menu is inspired by Andrea’s own travels across Asia, Europe, and the Middle East, featuring dishes that tell stories through flavour and technique. From the Andrea’s House Salad and San Sebastian Cheesecake to the Gambas Al Ajillo — sizzling garlic prawns with a Spanish soul each dish celebrates authenticity and craft. The Pollo Pizzaiolo brings the warmth of Italian comfort food, while the Kafta Lamb Burger blends Middle Eastern spices into a flavour-packed bite. Andrea’s signature Krapow, inspired by Bangkok’s street-side magic, and Yalla Habibi, full of Middle Eastern zest, are also highlights on the menu.

Catering to all palates, Andrea’s Eatery ensures inclusivity through a range of vegetarian, vegan, and gluten-free options. Dishes like Mala Chili Tofu bring a spicy kick without compromising on flavour, while the restaurant’s gluten-free pizzas and pastas are crafted with the same passion and precision as any classic recipe. The newly introduced Protein Salad and Super Green Salad celebrate freshness and balance, proving that wholesome food can be vibrant and satisfying.

The interiors complement the menu perfectly. With warm lighting, earthy tones, and relaxed seating across 80 indoor seats, Andrea’s Eatery offers a versatile space for every occasion  from family gatherings and business lunches to casual dinners. Open daily from 12 noon to 11 PM, the restaurant welcomes guests to dine in or enjoy the Andrea’s experience at home through Zomato and Swiggy.

For Andrea Pauro, the heart of the brand lies not just in its food but in its values. “I couldn’t be more excited to join Gurgaon's dining scene,” says Mr. Andrea Pauro. “We’re bringing the flavours and experiences that have made our guests smile for two decades, and I can’t wait for the city to try them. There’s a rare satisfaction that comes from pure hedonism, one that enriches life and makes it worth living. From dishes crafted with care to a space full of warmth and life, every detail is meant to make your visit special.”

Built on kindness, respect, and joy, Andrea’s Eatery continues to create spaces that go beyond dining, where community, comfort, and connection come alive over every shared meal


1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

By Manu Vardhan Kannan

Published on October 30, 2025

1.5 Degree, Delhi’s pioneering plant-based dairy start-up, has partnered with PVR Cinemas, India’s largest multiplex chain, to launch its first-ever retail kiosks offering 100% natural, lactose-free gelatos, shakes, and sundaes. This collaboration marks a new chapter in the cinema experience, combining indulgence with sustainability.

The kiosks have been launched at two of NCR’s most iconic cinema destinations, PVR ECX Chanakyapuri, Delhi’s only ECX, and PVR Inox Worldmark, Gurgaon. These illuminated experiential carts are designed to seamlessly blend with the premium ambiance of PVR cinemas, inviting movie-goers to enjoy a guilt-free treat under the tagline “Plant-based to Cool a Warmer Planet.”

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Through this partnership, 1.5 Degree brings its signature range of natural, lactose-free, and palm-oil-free gelatos to cinema audiences seeking both taste and wellness. To celebrate the collaboration, the brand has introduced exclusive PVR-inspired flavours like Caramel Popcorn Gelato, along with indulgent options including Mixed Berry, Biscoff, Mango, Coffee, and No-Added-Sugar Blueberry. The menu also features a variety of sugar-free shakes and signature sundaes served in cans, designed for freshness and convenience.

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Speaking on the launch, Vedansh Goyal, Founder of 1.5 Degree, said, “Ice cream is an emotion, an inseparable part of the movie experience. Whether it’s a family outing, date night, or get-together with friends, our gelatos aim to make every PVR moment sweeter, healthier, and more memorable. Our mission is to make plant-based indulgence mainstream, where great taste meets good health and sustainability.”

1.5 Degree recently raised seed funding from BITS Pilani and continues to expand its footprint across India with a focus on sustainable, health-conscious dairy alternatives. Through this association with PVR, the brand aims to make plant-based treats more accessible, enjoyable, and part of everyday indulgence.

 Watch the launch teasers here:


Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

By Hariharan U

Published on October 30, 2025

Holiday Inn Gurgaon NH8 is set to bring an exciting twist to Halloween this year with its one-of-a-kind “Boo-ffet Night” at The Palate. The evening promises guests a mix of spooky elegance, great food, and festive fun from 7:00 PM to 10:30 PM.

Curated by Executive Chef Deep Dubey and his talented culinary team, the buffet will feature a range of creatively themed appetizers, wickedly delicious mains, and ghostly desserts, all inspired by the playful spirit of Halloween. Each dish has been designed to surprise and delight, turning a simple dinner into a memorable dining experience.

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The restaurant will take on a hauntingly beautiful makeover for the night, with eerie lighting, Halloween décor, and a few unexpected spooky surprises waiting to catch diners off guard.

Speaking about the celebration, Ms. Mukta Khanna, General Manager, shared, “The Boo-ffet Night is all about combining festive fun with culinary creativity. We want our guests to enjoy not just the flavors, but the entire spooky ambience that makes Halloween so special.”

Located conveniently off the Delhi-Jaipur Highway, Holiday Inn Gurgaon NH8 is known for its modern comfort, warm hospitality, and lively dining experiences. Its signature restaurant, The Palate, has built a reputation for global buffets and themed food festivals that bring people together through the joy of flavour and creativity.

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