Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

By Manu Vardhan Kannan

Published on December 2, 2025

Anardana continues its flavorful journey across India with the launch of its 11th outlet at Netaji Subhash Place, New Delhi. This new space strengthens the brand’s presence in North Delhi and reflects its vision of blending traditional Indian flavours with contemporary sensibilities.

Coming soon after the recent opening at Ambience Mall, Vasant Kunj, this outlet highlights Anardana’s ongoing commitment to creativity, thoughtful design, and soulful dining. The brand’s story remains rooted in nostalgia while being reimagined through a modern lens for today’s diners.

Speaking about the new launch, Dr Ritesh Malik, Founder of Anardana, said, “At Anardana, every space is more than just a restaurant; it’s an experience designed to evoke memories and create new ones. Opening our 11th outlet at Netaji Subhash Place is a proud moment for our team. With each location, we strive to bring Anardana’s signature warmth, creativity, and authenticity to new audiences across India.”

The outlet at Netaji Subhash Place features a modern design narrative that reinterprets classic Indian charm with an urban touch. Warm terracotta walls, soft geometric lighting, and elegant glass-block lattice structures create a vibrant yet soothing setting. A dramatic canopy of metal bells adds an immersive visual experience, while contemporary Indian artworks and a sculptural peacock installation bring a playful and culturally rooted character to the space.

The menu continues to celebrate Anardana’s most-loved dishes, offering a mix of traditional favourites and inventive creations. Signature plates such as Anardana Butter Chicken Bombs, Palak Patta Chaat, and Dilli Kulcha Tacos remain at the heart of the experience. Seasonal chef specials crafted exclusively for the NSP outlet add to the culinary excitement, aligning with the neighbourhood’s youthful and lively spirit.

Anardana’s 11th outlet is a reflection of the brand’s passion for redefining modern Indian dining. From nostalgic art walls to contemporary architectural elements, every detail has been designed to offer warmth, familiarity, and a sense of belonging. With every new opening, Anardana continues to offer more than flavour, it offers a story, a memory, and a moment to cherish.


Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

By Hariharan U

Published on December 2, 2025

Haldiram’s has rolled out its all-new winter menu, bringing together some of India’s most loved seasonal dishes. Designed to celebrate the country’s winter food traditions, the menu highlights familiar favourites prepared with authentic recipes and quality ingredients.

The winter spread includes classics like Gajar ka halwa, Sarson ka saag, and Patta chaat (also known as Palak patta chaat), along with other comforting dishes that reflect the flavours of the season.

imageSharing more about the menu, Vikas Sisodia, Vice President – Retail, Haldiram’s, said, “Winter is a season for connecting with family, being cozy, and staying warm, and our new winter menu is designed to evoke memories of the good times people had growing up and the great foods they enjoyed during that time. Our new winter menu combines traditional Indian flavours with our customers' continuing trust in our quality and consistency. We hope to create even more memorable moments this winter by serving these beloved seasonal dishes.”

The brand aims to bring people together through warm, familiar comfort food that has been part of Indian households for generations. With a focus on heritage and craftsmanship, Haldiram’s winter menu is crafted to offer both nostalgia and great taste.

The new winter selection is now available across all Haldiram’s outlets in India for dine-in, takeaway, and delivery, making it easy for customers to enjoy these traditional favourites wherever they are.


Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

By Manu Vardhan Kannan

Published on December 2, 2025

Ikk Panjab has introduced its Winter Menu, bringing together flavours that celebrate Punjab’s heritage and the warmth of the season. The menu reflects the history, traditions and cooking styles that have shaped Punjabi kitchens for generations, highlighting dishes prepared with care and rooted in the region’s winter produce.

The menu opens with Sarson da Saag and Makki di Roti, a staple that has been part of Punjabi winters for centuries. Traditionally slow cooked in clay pots and paired with rotis made from fresh winter corn, this classic dish continues to be one of the most comforting expressions of regional cuisine. Joining it is Baingan Ka Bharta, a dish that originated from community hearths where vegetables were roasted in embers, then mashed and seasoned with simplicity. The flavours have stayed true to the cooking methods that shaped it long ago.

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Saag Gosht brings together mustard greens harvested in winter and slow-cooked tender meat, creating a wholesome dish rooted in pastoral life. Its flavours remain honest and grounded, finished with a touch of white butter. From the frontier cooking traditions comes Charsi Tikka, known for its minimal use of spices and focus on technique. Prepared boti-style with tender mutton and a light char from mutton fat, it reflects rustic flavours shaped by open-market kitchens.

To honour the nourishing rituals of the season, the menu features Makai da Shorba and Kharode da Shorba. These warm, restorative broths were historically prepared to help families through cold winters, long before the idea of comfort food became popular. For dessert, the menu brings Adrak ka Halwa, a traditional winter preparation made with ginger, ghee and grain, offering warmth and vitality. It stands alongside the legendary Gajar Ka Halwa, slow cooked with milk, khoya and jaggery.

The Winter Menu also introduces cocktails inspired by memories and the seasonal landscape of Panjab. Smoke & Soil, created with smoked beetroot, ginger and honey, is inspired by winter conversations around the angithi in old Panjab Gymkhana lawns. The Sweet Sip brings together ghee-washed gin, carrot, coconut, saffron and nuts, offering a contemporary take on festive club evenings where trays of mithai were shared among families.

Through this Winter Menu, Ikk Panjab celebrates the land, the season and the traditions that continue to define the region’s identity. Prepared with integrity and served with grace, the menu invites guests to experience winter as Punjab has known it for generations.

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