Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

By Manu Vardhan Kannan

Published on March 31, 2026

Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of the Aditya Birla Group, has announced the opening of Flint, a grill-forward, all-day café at the National Centre for the Performing Arts (NCPA) in Mumbai. With Waarsa and Bay21 already part of the venue, the addition of Flint further builds NCPA’s position as a growing culinary destination within the city’s cultural space.

Flint is designed as a neighbourhood café that fits into different parts of the day with ease. From relaxed breakfasts and coffee catch-ups to working lunches and lively evenings, the space adapts to a variety of occasions while keeping a balance between comfort and energy.

The culinary direction is led by Chef Rahul Akerkar and Chef Jaydeep Mukherjee, with a strong focus on fire-led cooking. Techniques like grilling, charring, and live-flame cooking are at the heart of the menu, bringing depth and flavour to every dish. While the cuisine draws largely from European influences, the approach remains flexible, combining global techniques with locally sourced ingredients.

The menu features a wide range of options, starting with breakfast dishes like Flint Eggs Benny with Spicy Crab Cakes, Cast Iron Shakshuka, and Bharoochi Akuri. Sandwich selections include the Roast Mushroom & Smoked Stracciatella Sandwich and the Smoked Chicken Waldorf Sandwich. Small plates highlight items such as Grilled Papaya & Flamed Burrata Salad, Grilled Corn Empanadas, Crispy Calamari Friti, and Flint’s Bombay Chicken Wings. For larger plates, guests can explore dishes like Spaghetti with Creamy Black Truffle Butter, Charred Dukkah Cauliflower, Manipur Black Rice Risotto, Tandoori Salmon Tikka, and Char-Grilled Lamb Chops.

Desserts bring together both comfort and creativity, featuring options like Crème Catalan, Peanut Butter S’mores, Burnt Basque Cheesecake, Charred Lemon Tiramisu, Smoked Apple Tarte Tatin, and Caramel Banana Pie. The menu also places a strong focus on vegetarian dishes, along with vegan, gluten-free, and Jain-friendly options.

The beverage programme includes specialty coffee, teas, and matcha, with unique offerings such as the Charcoal Latte and Ceremonial Matcha Latte. Guests can also try functional drinks like The Berry Biohack smoothie or signature beverages like the clarified Cold Fashion. The cocktail selection follows the same fire-led theme, with options like the Bacon Washed Bloody Mary and the Ambada Leaf Picante.

Flint also features an in-house baking programme, offering freshly baked breads and pastries, which are available for takeaway through Flint Out, the café’s deli extension.

Speaking on the launch, Udai Pinnali, CEO, Aditya Birla New Age Hospitality, said:

“We’ve created it for today’s urban diners, those looking for a space that moves effortlessly through the day, from relaxed breakfasts to lively evening gatherings, and one that makes them want to return. Our portfolio is built around distinctive experiences, shaped by culinary excellence and spaces that feel naturally warm and welcoming.”

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Chef Jaydeep Mukherjee added:

“At Flint, everything begins with fire. Char, smoke, grill, and live flame aren’t just techniques for us, they’re the foundation of flavour. The menu moves fluidly from small plates to pastas, grills, and desserts, balancing indulgence with restraint and familiarity with depth. Every element, from the grill to the glass, is designed to feel cohesive and rooted in flavour.”

The interiors, designed by DR&W – Design, Research and Workshop, reflect the theme of fire through elements like exposed brick, oxidised metal, layered wood, and warm lighting. The space is designed to transition smoothly through the day, aligning with the café’s overall concept.


Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

By Hariharan U

Published on March 31, 2026

Amara is quietly carving a niche for itself in Bengaluru as a go-to destination for indulgent, cold desserts, especially on long, warm days when comfort meets craving. Positioned as a space to unwind, Amara brings together familiarity and creativity through a thoughtfully curated dessert experience.

What sets Amara apart is its unique approach to reimagining traditional Indian sweets. Drawing inspiration from regional recipes and collaborating with generational halwais, the brand transforms nostalgic favourites into contemporary frozen formats. The result is a menu that feels both rooted and refreshing.

Guests can explore inventive creations such as filter kaapi ice cream, Parle-G infused with masala chai flavours, and meetha paan-inspired desserts. Alongside these, the menu also features classics like kulfis and faloodas, offering a balance between innovation and comfort.

At its core, Amara’s appeal lies in this intersection of nostalgia and modern expression. Each dessert reflects a familiar memory, reinterpreted for today’s audience making it particularly relevant in a dining landscape that increasingly values both storytelling and experience.

Located in Indiranagar, the space is designed for relaxed visits, whether it’s a quick dessert stop or a late-night indulgence. With growing interest in seasonal and fruit-forward offerings, including mango and watermelon-based creations, Amara also aligns with the evolving preferences of summer dining.

As Bengaluru’s café and dessert culture continues to expand, Amara positions itself as more than just a dessert stop, it is an experience that celebrates Indian flavours in a format that feels new, yet comfortingly familiar


LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

By Hariharan U

Published on March 31, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with an intimate and thoughtfully curated afternoon that brought together voices from diverse creative fields through a shared appreciation for storytelling.

The gathering was envisioned as a reflective exchange on storytelling as a means of preserving meaning—capturing the beauty, emotion, and quiet depth of everyday experiences. Much like food, storytelling served as a medium to connect, celebrate, and rediscover shared cultural narratives.

The conversation featured a diverse panel including Ruth D'Souza Prabhu, Ruma Singh, Aslam Gafoor, and Indu Antony. Each brought a unique perspective, yet the dialogue revealed a common thread—storytelling as a powerful connector across disciplines.

Rooted in Indian heritage and culture, food emerged as a central metaphor throughout the afternoon. It reflected how memories, traditions, and personal narratives come together, echoing the philosophy that LOYA seeks to celebrate through its culinary experiences.

Complementing the dialogue was a thoughtfully curated menu that highlighted dishes steeped in history and storytelling. Selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao added depth to the experience, reinforcing the connection between cuisine and cultural memory.

Set within the serene ambience of Taj West End, the afternoon unfolded with quiet elegance, where conversations flowed organically and moments felt unhurried. Through experiences like these, LOYA continues to create a distinctive space where food, culture, and storytelling intersect meaningfully beyond the dining table.

As part of Indian Hotels Company Limited, LOYA represents a flagship North Indian concept that celebrates regional culinary heritage through time-honoured recipes, slow-cooking techniques, and heirloom ingredients. With a refined setting and immersive approach, it offers a dining journey that goes beyond flavour, into stories that stay with guests long after the meal concludes.

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