Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.

The Patio at 24/1, JW Marriott Bengaluru Introduces New All-Day Dining Menu

By Hariharan U

Published on July 12, 2026

The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Bringing together global flavours, contemporary techniques, and comforting favourites, the new menu has been designed to cater to guests throughout the day, from leisurely breakfasts to relaxed evening meals.

The breakfast selection is headlined by the Ms. Patio Big Breakfast, featuring eggs prepared to guests' preference, beef bacon, chicken sausage, and crispy potatoes. The offering is designed to provide a hearty start to the day while reflecting the restaurant's relaxed yet refined dining philosophy.

Guests can also explore a variety of globally inspired small plates, including Lebanese Batata Harra served with roasted red pepper dip and Edamame & Red Cheddar Croquetas paired with saffron aioli and jalapeño salsa, offering vibrant flavours and contemporary presentation.

The main course menu highlights Chef Afzal Mahmood's international culinary approach with dishes such as Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, Saffron Seafood Cappelletti served in a delicate creamy bisque, and Premium Pink Cut Salmon complemented by saffron caviar butter sauce and a refreshing citrus fennel salad.

For dessert, guests can indulge in A Must Eat Risotto, a creative sweet dish featuring white chocolate gelato and almond crumble, or enjoy the restaurant's signature Tiramisu, prepared using a family recipe that dates back 58 years.

Whether visiting after a game on the pickleball court, enjoying a casual breakfast meeting, or extending lunch into the afternoon, The Patio at 24/1's new menu offers an elevated yet approachable dining experience in the heart of Bengaluru.

The menu is available daily from 11:00 AM to 11:00 PM at The Patio at 24/1, JW Marriott Hotel Bengaluru. The average cost for two is approximately INR 3,000 plus taxes.

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Maize & Malt Introduces Viral Rose Jalebi Tres Leches with an Indian Twist in Bengaluru

By Author

Published on July 12, 2026

As Tres Leches continues to dominate dessert menus and social media feeds across the world, Bengaluru-based Maize & Malt has introduced its own Indian-inspired interpretation with the launch of the Rose Jalebi Tres Leches.

Bringing together the richness of the classic Latin American dessert with the familiar flavours of jalebi and rose, the new creation reflects the growing trend of reimagining traditional Indian favourites through contemporary culinary techniques.

The dessert features a light and airy sponge soaked in three kinds of milk, layered with crisp jalebi for texture and finished with delicate rose flavours. The combination delivers a balance of creamy richness, sweetness, and crunch, offering diners a fresh take on one of the internet's most popular desserts.

Designed for guests who enjoy innovative desserts as well as those seeking nostalgic Indian flavours, the Rose Jalebi Tres Leches blends global inspiration with local culinary traditions in a single serving.

Located in Bengaluru's Mahadevapura, Maize & Malt continues to expand its menu with inventive offerings that celebrate both international food trends and regional influences, positioning itself as a destination for contemporary dining experiences.