Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

By Hariharan U

Published on May 31, 2026

THE Park New Delhi has introduced Tyde, a new all-day dining destination that blends contemporary design, culinary creativity, and cultural inspiration into a single immersive experience. Positioned in the heart of Connaught Place, the restaurant is designed to evolve seamlessly through the day, offering distinct moods and dining experiences from morning to late night.

From vibrant breakfasts and business lunches to relaxed afternoon conversations, cocktail-led evenings, intimate dinners, and after-dark gatherings, Tyde has been conceptualised as a fluid space that adapts to the rhythm of its guests. The menu reflects this versatility, featuring artisanal coffee, wood-fired pizzas, Asian-inspired dishes, small plates, and a refined à la carte selection suited for both casual dining and special occasions.

The interiors draw inspiration from the geometric precision of Jantar Mantar and India’s deep cultural connection with water as a symbol of movement and transformation. Sculptural design elements, layered textures, deep indigo tones, and warm brass finishes come together to create an atmosphere that is both expressive and sophisticated.

A key highlight of the space is the installation titled “Dar Badar,” a sculptural brass artwork that introduces movement and visual rhythm into the restaurant’s design language. Complementing this are textile artworks inspired by oceanic textures, incorporating embroidery, zari, beads, mirrors, and metallic detailing to reinforce the theme of fluidity and depth.

Speaking on the launch, Priya Paul, Chairperson, highlighted that the restaurant reflects the group’s philosophy of creating spaces where art, design, music, culture, and cuisine converge to deliver distinctive hospitality experiences. She emphasised that Tyde continues the brand’s vision of offering experiences that go beyond traditional dining.

Parag Sahwney, General Manager of THE Park New Delhi, added that "Tyde is designed as a dynamic gathering space for both discerning diners and global travellers, with a strong focus on curated menus and thoughtful execution across every detail of the experience."

With Tyde, THE Park New Delhi strengthens its position as a pioneer in boutique hospitality, bringing together design-led storytelling and modern culinary expression in a vibrant urban setting.


Sri Narasu’s Coffee Expands Across South India with New Growth Push

Sri Narasu’s Coffee Expands Across South India with New Growth Push

By Hariharan U

Published on May 30, 2026

Sri Narasu’s Coffee Company Pvt. Ltd. is accelerating its expansion plans across South India, strengthening its retail and distribution presence in Karnataka, Kerala, and Andhra Pradesh after building a strong foothold in Tamil Nadu.

The century-old coffee brand has opened its first store in Bengaluru and is preparing to launch another outlet in Amaravati within the next two to three months. The move marks the beginning of a larger strategic expansion aimed at growing the company’s footprint across key coffee-consuming markets in southern India.

Currently, the company operates 78 company-owned stores and offers more than 180 SKUs across coffee, tea, and FMCG categories. Its stores feature a range of products including premium coffee blends, instant coffee, and freeze-dried variants.

As part of the expansion strategy, Narasu’s Coffee is also strengthening its distribution network, with plans to increase its distributor base from 42 to 150 by the end of the current fiscal year.

The company believes the southern market presents strong growth opportunities due to increasing coffee consumption trends across Karnataka, Kerala, and Andhra Pradesh. Salem’s strategic location is also expected to support efficient supply chain and distribution operations across these neighbouring states.

P Sivanantham said the company’s long-standing growth has been built on values such as quality, reliability, and consumer trust. He added that while the company continues to expand, maintaining consistent standards and delivering value to consumers remain central to the brand’s identity.

Meanwhile, Srudheep S highlighted that the company sees significant potential in the southern Indian coffee market and aims to bring authentic South Indian coffee experiences to modern households across India.

According to the company, its expansion roadmap over the next three years includes strengthening retail visibility and supply chain operations across the country. The Bengaluru and Amaravati stores are expected to play an important role in driving this larger growth strategy.

Narasu’s Coffee also sees its instant coffee range as a major growth driver. Its portfolio includes products such as Pure Instant Coffee, Master’s Extra Strong, Insta Strong Coffee, and freeze-dried coffee variants catering to different consumer segments and price points.

The company added that its focus on maintaining blend consistency, operational efficiency, and quick product dispatch systems has helped strengthen consumer trust over the decades.


Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

By Manu Vardhan Kannan

Published on May 30, 2026

Glazed at Courtyard by Marriott Bengaluru Hebbal is introducing “Open Toast,” a month-long culinary experience celebrating artisanal open toasts crafted with premium ingredients and flavourful combinations. Running throughout June, the special menu brings together simple yet elevated creations designed to suit every palate.

The Open Toast menu features five gourmet varieties, each layered on perfectly toasted grain bread with thoughtfully selected toppings. Guests can choose from creations such as Avocado & Chili Crumble, Mushroom & Truffle Butter, Smoked Salmon & Dill Cream, Burnt Garlic & Chicken Keema, and Fig, Honey & Burrata.

Each toast has been carefully curated to balance textures and flavours, combining crunch, creaminess, savoury richness, and subtle sweetness in every bite. The experience highlights fresh ingredients and contemporary flavour pairings while keeping the concept approachable and comforting.

Set within the warm and stylish ambience of Glazed, the offering is ideal for relaxed breakfasts, casual catch-ups, and easy mid-day dining moments. With its inviting atmosphere and gourmet-focused menu, Open Toast aims to bring a fresh and creative dining experience to Bengaluru’s café scene this June.

Details:

  • What: Open Toast
  • Where: Glazed, Courtyard by Marriott Bengaluru Hebbal
  • When: Throughout June

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