Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


The LaLiT New Delhi Hosts Michelin-Star Chef Philipp Dyczek for Exclusive Culinary Showcase at OKO

The LaLiT New Delhi Hosts Michelin-Star Chef Philipp Dyczek for Exclusive Culinary Showcase at OKO

By Manu Vardhan Kannan

Published on March 19, 2026

The LaLiT New Delhi recently hosted an exclusive culinary showcase at its signature Pan-Asian restaurant, OKO, featuring Michelin-starred Austrian chef Philipp Dyczek. Held over two special evenings, the intimate dining experience introduced guests to Chef Dyczek’s distinctive culinary philosophy, blending modern European techniques with Japanese precision.

Chef Dyczek, founder of Restaurant ARTIS, is recognised as one of Austria’s leading contemporary chefs. His restaurant earned its first Michelin Star in 2025 and continues to receive acclaim from global gastronomic guides. Known for his disciplined approach to ingredients, seasonality, and craftsmanship, his cuisine reflects balance, clarity, and refined elegance.

For the showcase, Chef Dyczek curated an eight-course tasting menu inspired by the Japanese Omakase philosophy, where each dish unfolded as a carefully planned progression of flavours, textures, and aromas. The experience was further elevated with premium Austrian wines, thoughtfully paired with each course.

image

The culinary journey began with Bluefin Tuna O-Toro Tartlet, followed by King Crab Beignet, and a refreshing Hamachi Ceviche that balanced acidity and freshness. Guests were then served Austrian Chicken Chawanmushi, highlighting the chef’s cross-cultural approach with subtle and layered flavours.

Seafood courses featured Skrei and Red Snapper, combining European techniques with Japanese influences. The menu continued with Suckling Pig, followed by Duck paired with water spinach and green asparagus, infused with delicate Southeast Asian notes. The evening concluded with a Topfen Soufflé served with Riesling sabayon and vanilla ice cream.

A thoughtfully designed vegetarian menu was also presented, featuring dishes such as Pea and Asparagus Tartlet, Carrot and Miso Beignet, Tomato and Avocado Tartare, Burnt Eggplant with curry butter, Savoy Cabbage Sushi, and seasonal mushrooms, ending with the signature dessert.

image

Speaking about the showcase, Vishal Sharma, General Manager, The LaLiT New Delhi, said:

"It was an honour for The LaLiT New Delhi to host Chef Philipp Dyczek and bring his Michelin-starred culinary artistry to OKO. Experiences like these allow our guests to explore global gastronomy at the highest level while reinforcing our commitment to offering exceptional and immersive dining experiences."

The evenings concluded on a celebratory note, with diplomats, patrons, media, and culinary enthusiasts coming together to enjoy the curated menu and lively ambience. With live music and engaging conversations, the event created a vibrant and memorable atmosphere for all attendees.

Presented in collaboration with Chef’s Table India, the exclusive two-night pop-up welcomed guests for an intimate Chef’s Table experience. The showcase further reinforced OKO’s position as one of Delhi’s leading destinations for elevated international dining and global culinary collaborations.


Naked & Famous Celebrates International Whiskey Day with Signature Cocktails

Naked & Famous Celebrates International Whiskey Day with Signature Cocktails

By Manu Vardhan Kannan

Published on March 19, 2026

Naked & Famous, known as the first of its kind octagonal bar, is celebrating its first International Whiskey Day with a special showcase of two whiskey-based cocktails, The Showgirl and 3 Acts of Citrus.

The celebration begins with The Showgirl, a cocktail crafted using Woodford Reserve Bourbon Whiskey, maraschino cherry, mandarin orange, and aromatic bitters. The drink carries a classic character with notes of sour mash, fruitiness, cherry, and zesty citrus, balanced by a bittersweet depth. While it stays true to traditional flavours, it also brings a subtle twist that adds to its appeal.

image

The second offering, 3 Acts of Citrus, is made with Jameson Irish Whiskey, blended with tri-citrus marmalade and green lime. This cocktail delivers a bright and refreshing profile, with tart citrus notes complemented by a clean malt and whiskey base, creating a smooth and balanced finish.

Together, these cocktails reflect Naked & Famous’s approach to reimagining familiar drink styles through refined technique and flavour. The bar presents a fresh yet approachable way for guests to experience whiskey without moving too far from classic preferences.

Marking the occasion, Naked & Famous invites guests to raise a toast with The Showgirl and 3 Acts of Citrus, celebrating whiskey through two distinct and thoughtfully crafted creations.


Nashville Fried Chicken Has Landed in Pune and the Crispy Revolution Is Here

Nashville Fried Chicken Has Landed in Pune and the Crispy Revolution Is Here

By Hariharan U

Published on March 18, 2026

Pune's fried chicken scene just got a serious upgrade. Nashville Fried Chicken, the bold comfort food concept from Zorawar Kalra and Massive Restaurants Pvt Ltd, has officially arrived in the city, bringing the same crispy, flavour-packed experience that has already built a loyal following across Mumbai, Delhi, Bengaluru, Hyderabad, and Chennai.

image

This isn't your standard fried chicken chain. Nashville Fried Chicken has a very specific approach to getting it right, and the details matter. The chicken is massaged with robust spices and marinated for 18 hours before it's ever fried. The buns are proofed for 18 hours to achieve that soft, cloud-like texture that holds up to the fillings without falling apart. And the sauces, including Comeback Sauce, Secret Sauce, Honey Mustard, and Hot n Spicy, are all made in-house. Every element of the experience has been thought through, which is exactly what you'd expect from the team behind Louis Burger and Slyce Pizza.

The menu covers a lot of ground and does it well. The signature Fried Chicken Bucket with Peri Peri and Hot n Spicy sauces is the go-to for those who want heat and plenty of it. Glazed Chicken Tenders and Wings bring a slightly different texture to the table, while the Nashville Style Fried Chicken Burger, finished with spicy slaw and a dusting of paprika, is the standout sandwich on the menu. The Big Cluck Burger, Tandoori Fried Chicken Burger, and Hot American Summer round out the non-vegetarian options, while Pretty Boy Fries, Clucking Coop Wrap, and Fiery Double Chicken Wrap give you more reasons to order generously. Vegetarian options are also on the menu for those who want something from the spread.

For delivery, the packaging has been specifically designed to keep the chicken crispy throughout the journey, which matters more than it sounds when you're ordering fried chicken at home or at the office.

Zorawar Kalra shared his enthusiasm for the Pune launch. "Having seen the love from our patrons across India for Louis Burger, we are thrilled to now bring the bold flavours of Nashville Fried Chicken to Pune. Our team has worked tirelessly to develop a menu that combines global culinary expertise with the authentic indulgence of great fried chicken. With Pune's vibrant food culture and love for comfort food, we are excited to offer fried chicken enthusiasts a truly exceptional experience that they can enjoy from the comfort of their homes."

Nashville Fried Chicken is available on Zomato and Swiggy in Pune.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.