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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on June 2, 2026
Mumbai’s hospitality and nightlife landscape has welcomed a new entrant with the launch of Belmarose, an upscale dining and entertainment destination located within Sahara Star. Designed as a venue that seamlessly transitions from refined dining to energetic nightlife, Belmarose combines elevated cuisine, signature cocktails, and immersive experiences under one roof.
Inspired by the Italian word “Bella,” meaning beautiful, the name Belmarose embodies elegance, romance, and memorable experiences. The concept has been carefully crafted to create a destination where guests can enjoy sophisticated dining before immersing themselves in a vibrant after-hours atmosphere.
Spread across approximately 5,000 square feet with a seating capacity of around 120 guests, the venue features interiors influenced by European and Roman aesthetics. Maroon velvet seating, premium leather finishes, artistic accents, and warm ambient lighting come together to create a luxurious yet intimate setting that complements the venue’s evolving day-to-night experience.
The culinary programme is led by Chef Sunil Pandey, who has curated a menu that blends European and Asian inspirations while focusing on contemporary techniques, balanced flavours, and refined presentation. According to Chef Pandey, the menu has been designed to create memorable dining experiences through dishes that combine indulgence with culinary craftsmanship.
Signature offerings include Smoked Chicken Caesar Croquettes, Enoki Mushroom Roll, Stuffed Zucchini Flower, Rosette Ravioli, and Lobster in XO Sauce. Each dish showcases a combination of global influences and thoughtful execution, reflecting the restaurant’s modern culinary approach.
Complementing the food experience is an innovative cocktail programme curated by in-house mixologists Roshan and Hardik. The cocktail menu features signature creations such as Pandan Bloom, Flora Blanca, Mango Inferno, Palantine Fig, and Ignis Roma, each crafted to balance creativity, presentation, and layered flavour profiles.
As the evening progresses, Belmarose transforms into a lively nightlife destination featuring curated music experiences, performances by international artists, and a dynamic social atmosphere designed to extend the guest experience beyond dinner service.
Sharing his vision for the venture, entrepreneur Rajjeet Chandra said that the most rewarding aspect of building a business is transforming a vision into something meaningful that resonates with people. He added that creating opportunities, evolving continuously, and building a lasting legacy remain key motivations behind the project.
With its combination of design-led interiors, globally inspired cuisine, innovative beverages, and nightlife programming, Belmarose aims to establish itself as a premier destination for dining, socialising, and entertainment in Mumbai.
The Hari Hong Kong is set to celebrate Father’s Day with an array of specially curated culinary experiences across its signature dining venues, offering guests a weekend of indulgent brunches, refined set dinners, and elegant afternoon tea experiences.
Taking place across June 20 and June 21, the celebrations will span the hotel’s acclaimed restaurants and social spaces, providing diners with diverse culinary options inspired by Italian and Japanese cuisines.
At Lucciola, the hotel’s Italian restaurant, guests can enjoy a Father’s Day Brunch featuring an authentic Italian spread, including homemade porchetta roast and a selection of traditional specialties. Signature dishes include braised veal ossobuco served with saffron risotto, while dessert offerings are presented from a dedicated trolley featuring favorites such as the restaurant’s signature tiramisu.
For dinner, Lucciola will offer a specially curated Father’s Day set menu featuring premium selections including USDA prime rib eye steak and roasted barramundi fillet. The experience concludes with desserts such as Bonet, prepared with gianduja chocolate, amaretti, whipped cream, and rum caramel.
Meanwhile, Zoku, The Hari Hong Kong’s contemporary Japanese dining destination, will present a Father’s Day Brunch showcasing a premium seasonal sashimi platter, assorted skewers and rolls, alongside signature main courses including Spanish mackerel with sake lees sauce. Guests seeking a more elevated experience can also opt for an A-4 Miyazaki Wagyu upgrade.
Zoku’s ‘Discovering Zoku’ Father’s Day set dinner will feature a selection of the restaurant’s signature dishes, including salmon tataki with smoked herring caviar and coconut ponzu, wagyu rolls, prawn gyoza, and chargrilled lamb chop accompanied by black garlic sauce.
Both Lucciola and Zoku will offer brunch experiences starting from HKD 628 per person and HKD 488 per child. The brunch packages include 90 minutes of free-flow red, white, and sparkling wines, along with sparkling and still water, juices, soft drinks, coffee, and tea. Additional upgrades featuring Perrier-Jouët Grand Brut Champagne and premium sake selections will also be available.
Completing the celebrations, The Lounge and The Terrace will host The Hari Afternoon Tea between 3:00 pm and 5:00 pm. Guests can also enjoy a specially crafted Father’s Day Chocolate Stout dessert, combining dark chocolate, stout beer, and whipped cream to create a rich and indulgent finish to the occasion.
Through these thoughtfully designed dining experiences, The Hari Hong Kong aims to offer families and guests memorable moments while celebrating Father’s Day in an atmosphere that combines culinary excellence with warm hospitality.
Andaaz Restaurant, New Jersey, is bringing together two of India's most celebrated culinary traditions by offering guests an authentic dining experience inspired by the royal kitchens of Lucknow and the bustling street food culture of Mumbai.
Under the leadership of Ashish Tiwari, General Manager at Andaaz Restaurant, the establishment has curated a menu that highlights the diversity and richness of Indian cuisine, allowing diners to experience both the refined Nawabi flavors of North India and the bold, vibrant tastes that define Mumbai's iconic street food scene.
Indian cuisine is renowned for its regional diversity, shaped by centuries of cultural exchange, historical influences, and evolving culinary traditions. At Andaaz Restaurant, this heritage comes alive through a carefully crafted menu featuring aromatic biryanis, succulent kebabs, rich curries, traditional chaats, and Mumbai-inspired street food favorites.
Drawing inspiration from the royal Mughal kitchens of Lucknow as well as the multicultural influences that have shaped India's culinary landscape over generations, the restaurant aims to offer an authentic yet contemporary dining experience. Traditional recipes, fresh ingredients, and time-honored cooking techniques form the foundation of every dish served.
Speaking about the restaurant's culinary philosophy, Ashish Tiwari said that Andaaz Restaurant is committed to showcasing the extraordinary diversity of Indian cuisine. He noted that from the elegant Nawabi flavors of Lucknow to the lively and flavorful street food culture of Mumbai, every dish reflects India's rich culinary traditions and cultural heritage. He added that the restaurant seeks to provide guests in New Jersey with an experience that goes beyond food, capturing the true essence and spirit of India.
The menu features a wide selection of signature Indian dishes, including kebabs, curries, biryanis, chaats, and popular street snacks that have become synonymous with Mumbai's food culture. By combining authenticity with hospitality, the restaurant continues to attract diners seeking genuine Indian flavors in a welcoming setting.
With a strong focus on quality, consistency, and guest satisfaction, Andaaz Restaurant continues to strengthen its position as a preferred destination for Indian cuisine enthusiasts in New Jersey, offering a culinary journey that celebrates the depth and diversity of India's gastronomic heritage.
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