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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Manu Vardhan Kannan
Published on June 13, 2026
Novotel Hyderabad Airport is inviting guests to explore the rich flavours and traditions of Indian cuisine with A Taste of Tales, a specially curated dining experience that celebrates the country’s culinary heritage.
Hosted at Food Exchange, the experience draws inspiration from royal kitchens, treasured family recipes, and regional cooking traditions that have been passed down through generations. The Friday evening feast brings together a selection of iconic dishes from across India, offering guests an opportunity to discover the stories and cultural influences behind each preparation.
The menu features a variety of favourites, including succulent kebabs, aromatic kormas, flavourful dum biryani, and classic rasgullas. Each dish reflects the craftsmanship, traditions, and regional influences that continue to shape India’s diverse food culture.
Designed to offer more than just a meal, A Taste of Tales combines authentic flavours with the narratives that have made these dishes a lasting part of India’s gastronomic legacy.
By Hariharan U
Roseate House, New Delhi, has partnered with Coração Do Vale and the Cyprus High Commission to present ‘Cyprus On A Plate by Coração Do Vale’, a week-long culinary showcase celebrating the flavours, traditions and heritage of Cyprus. The festival, running from June 11 to 17, 2026, offers guests an opportunity to experience authentic Mediterranean cuisine crafted using premium Portuguese extra virgin olive oil.
The culinary celebration commenced on June 11 with an exclusive dinner attended by food enthusiasts, diplomats and hospitality professionals. Present at the launch were H.E. Mr. Evagoras Vryonides, High Commissioner of the Republic of Cyprus, and Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale.
Curated by Chef Gagandeep alongside Chef Eleni Michael, a Cypriot chef, culinary consultant and food anthropologist, the menu was designed to showcase the diversity and depth of Cyprus’s culinary traditions. Through a carefully structured multi-course dining experience, guests were introduced to the island nation’s rich food culture and time-honoured recipes.
The experience began with an assortment of traditional cold and warm mezze, including Tsakistes, Tashi, Melitzanosalata, Village Salad and Louvi Hummus. The warm selection featured iconic Cypriot favourites such as Halloumi, Sheftalia and freshly prepared Cypriot Pita.
Among the standout dishes were Patzarosalata, a beetroot and potato salad infused with coriander chutney, and Ravioles, handmade Cypriot pasta filled with halloumi cheese and spearmint. The main course highlighted Tavas Lefkarítikos, a slow-braised lamb preparation cooked with rice, potatoes, tomatoes and aromatic spices, alongside Gemista, roasted vegetables stuffed with rice, herbs and mint, finished with feta and served with herbed potatoes.
Desserts offered a sweet conclusion to the culinary journey, featuring Anarokrema, a whipped ricotta cream layered with cinnamon, filo pastry, honey and walnuts. Guests also enjoyed traditional petit fours including Soutzioukkos, Loukoumi and Daktyla, paired with Cyprus Coffee and fresh mint tea.
Speaking about the initiative, Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale, said, “We are delighted to see Coração Do Vale enhancing the experience of Cyprus on a Plate. It was more than a dinner; it was a cultural bridge elevated by Coração Do Vale. Every dish reflected centuries of Cypriot culture and offered guests an immersive Mediterranean experience in the heart of Delhi.”
The event also marks the launch of ‘World On A Plate by Coração Do Vale’, a new culinary series designed to celebrate the food cultures of different countries through specially curated gastronomic experiences. The initiative will spotlight international cuisines while showcasing the role of premium ingredients, with Coração Do Vale Extra Virgin Olive Oil serving as a central element across future editions.
Through ‘Cyprus On A Plate’, Roseate House and Coração Do Vale aim to bring global culinary traditions closer to Indian audiences, creating memorable dining experiences rooted in authenticity, culture and craftsmanship.
Published on June 12, 2026
Amoeba Sports Bar has introduced its latest signature creation, Knock Out Kick, a gin-based cocktail crafted by Mixologist Arindam Das. Designed to reflect the thrill of competitive moments and the excitement of victory, the cocktail brings together playful flavour contrasts with a modern, easy-drinking style.
Knock Out Kick is built around a refreshing blend of gin, peach syrup, fresh jalapeño, citrus and tonic water. The drink opens with smooth fruity sweetness from peach, followed by bright citrus notes, before unfolding into a gentle jalapeño heat that lingers subtly on the palate. The addition of tonic water enhances its crispness, making it both lively and refreshing.
Crystal clear in appearance yet layered in character, the cocktail balances brightness, fruitiness and spice in a way that makes it suitable for relaxed evenings as well as celebratory occasions. It is positioned as a go-to drink for game nights, social gatherings and high-energy evenings at the bar.
Speaking about the creation, the concept behind Knock Out Kick focuses on capturing moments of excitement and celebration through flavour, offering guests a drink that feels both familiar and surprising in equal measure. The cocktail reflects Amoeba Sports Bar’s focus on creating engaging, experience-driven beverage offerings.
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