Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Carvel - The Brand That Invented Soft Serve, Just Opened at DLF Promenade

Carvel - The Brand That Invented Soft Serve, Just Opened at DLF Promenade

By Hariharan U

Published on March 7, 2026

If you've ever had soft serve ice cream and let's be honest, who hasn't , you have Carvel to thank for it. The American brand that literally invented soft serve is now in Delhi, and it just got a lot more accessible with a brand new outlet at DLF Promenade.

This is Carvel's third location in the capital, joining its existing stores at Connaught Place and Elan Miracle Mall in Gurugram. The new spot spans 200 sq. ft. and sits right inside one of Delhi's busiest and most loved shopping destinations, making it a natural pitstop for anyone in the mood for something indulgent.

90 Years of Soft Serve, Now in India

Founded in 1934 by Tom Carvel in New York, the brand has spent over nine decades perfecting the art of soft serve. It's the kind of ice cream that's rich, thick, and unapologetically indulgent — no watered-down versions here. Carvel entered India in August 2025 in partnership with Unify Foodworks, a food and beverage franchising company focused on bringing global brands to India in a way that actually makes sense for the local market.

Global Favourites Meet Indian Flavours

What makes Carvel's India menu interesting is that it doesn't just transplant its global offerings, it builds on them. You'll find the classics like Flying Saucers®, Shakes, Carvelanches®, and Dashers® alongside India-first creations that have been thoughtfully put together. Think Banoffee Pie Dasher, Indian Filter Coffee Dasher, Caramel Bliss Carvelanche, Matcha Dip Soft Serve, and a Strawberry Cheesecake Sundae, flavours that feel familiar and exciting at the same time.

Steven Yang, Senior Vice President, APAC at GoTo Foods, said, "Seeing the response to Carvel in India has been incredibly encouraging. With the opening at DLF Promenade, we are deepening our presence in one of Delhi's most vibrant retail destinations and bringing our signature soft serve experience closer to consumers who are looking for indulgent yet familiar dessert moments."

Sumer Sethi, Founder of Unify Foodworks, added, "Our expansion into DLF Promenade marks an important step in Carvel's India journey. Delhi has embraced the brand's mix of nostalgia and innovation, and this new location allows us to engage with a wider, experience-driven audience while continuing to introduce flavours that feel both global and distinctly local."

The Bigger Picture - 100 Stores and Counting

The DLF Promenade launch isn't just another store opening,  it's part of a much larger plan. Carvel is eyeing 100 stores across India over the next few years, steadily building its presence city by city. For a brand with 390 locations across 16 countries, India clearly represents a serious growth opportunity  and the early response from Delhi consumers seems to be backing that confidence up.

If you're around DLF Promenade and haven't tried Carvel yet, now's a pretty good time to fix that.


Keen Mustard Ventures Unveils ‘Golden Embrace’ Dessert for a Cause This Women’s Day

Keen Mustard Ventures Unveils ‘Golden Embrace’ Dessert for a Cause This Women’s Day

By Hariharan U

Published on March 5, 2026

This Women’s Day, Keen Mustard Ventures is blending indulgence with impact. The Bengaluru-based hospitality collective has introduced ‘Golden Embrace – Hazelnut Toffee Pudding,’ a limited-edition dessert available exclusively on March 8 across its brands Daysie, Serious Slice and Quarter House.

More than just a celebratory sweet, the initiative carries a deeper purpose. A percentage of proceeds from every portion sold will be donated to Shri Balabyraweshwara Educational & Charitable Trust, a Bengaluru-based organisation focused on strengthening educational access and infrastructure in rural Karnataka.

Golden Embrace is designed as a layered, flavour-forward creation. The dessert features a warm hazelnut toffee pudding with a molten chocolate centre, lightly dusted with icing sugar and finished with a dark chocolate drizzle. It is paired with banana caramel ice cream and praline crumble, bringing together richness and texture in every bite.

At Keen Mustard Ventures, we see hospitality as more than just dining - it's about building experiences that feel alive and connected to the communities around us. With Golden Embrace, we wanted to mark Women’s Day in a way that goes beyond symbolism. By supporting Shri Balabyraweshwara Educational & Charitable Trust and its work in strengthening rural education infrastructure, we’re contributing to an initiative that creates tangible, long-term impact,” said Anirudh Kheny, Founder of Keen Mustard Ventures.

Established in 2010, the Trust works closely with government and rural schools across Karnataka to improve basic facilities and create better learning environments for students from underserved communities. Through this partnership, Keen Mustard Ventures hopes to support sustained educational development while encouraging guests to participate in meaningful change through a simple dining choice.

The Golden Embrace – Hazelnut Toffee Pudding will be available only on Women’s Day across all participating outlets in Bengaluru, turning a festive indulgence into a shared contribution towards a larger cause.


Novotel Mumbai Juhu Beach Unveils GDV 2.0 at Gadda Da Vida

Novotel Mumbai Juhu Beach Unveils GDV 2.0 at Gadda Da Vida

By Hariharan U

Published on March 5, 2026

The beachfront landmark Novotel Mumbai Juhu Beach has unveiled GDV 2.0 at its iconic outlet Gadda Da Vida, marking a refreshed culinary direction rooted in bold coastal flavours and refined cocktail craftsmanship.

More than just a menu update, GDV 2.0 leans confidently into a seafood-forward narrative. Signature highlights include Lobster Tail with Mustard Butter, Seared Salmon with Lemon Butter, Caribbean Blackened Snapper with Plantain Purée and Miso Glazed Seabass. From Charcoal-Grilled Prawns in Jerk Marinade to Fish Cafreal with Smoked Potato Mash, the dishes focus on fresh ingredients, layered seasoning and contemporary presentation.

The menu also introduces interactive shareable plates designed for social dining. Fennel-Smoked Fried Prawns, Jerk Chicken Skewers and Crispy Calamari Rings sit alongside inventive vegetarian options such as Malvani Soy ‘Tacos’ and Truffle Mushroom Xacuti Tartlets. The coastal story continues into desserts with Tropical Fruit Pavlova, Coconut Mango Panna Cotta and Espresso Tiramisu.

Complementing the cuisine is a curated cocktail programme crafted to enhance the seafood-led menu. Signature drinks including Angel's Delight, Synapse Sour, Temple Smoke, Gadda's Secret and Plumnori feature progressive infusions, layered aromatics and vibrant flavour profiles. Contemporary plating and mixology theatre add visual drama, transforming sunset dining into a multisensory beachfront experience.

Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, said, “With GDV 2.0, our vision was to go beyond a menu refresh and reimagine the entire beachfront experience at Novotel Mumbai Juhu Beach. Gadda Da Vida has always been synonymous with sundowners, and this change allows us to align the culinary narrative more closely with our seaside setting. With this menu revamp, we aim to elevate the value proposition of our F&B portfolio while reinforcing our standing as one of Mumbai's most dynamic beachfront hospitality destinations.”

With GDV 2.0, Novotel Mumbai Juhu Beach strengthens its position as a vibrant seaside hotspot, blending curated cuisine, cocktail innovation and high-energy social ambience into a refreshed sundowner destination.

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