Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


BarNaan Brookfield Launches New Signature Menu Celebrating Tandoori Specialties & Biryanis

BarNaan Brookfield Launches New Signature Menu Celebrating Tandoori Specialties & Biryanis

By Hariharan U

Published on May 11, 2026

BarNaan Brookfield has unveiled its new signature menu curated by Gurneet Singh, bringing together authentic Indian flavours, contemporary presentation, and globally inspired elements.

The newly launched menu celebrates the depth and diversity of Indian cuisine through a carefully curated selection of tandoori dishes, classic curries, comforting homestyle preparations, and aromatic biryanis, designed to appeal to both traditional diners and modern global palates.

One of the standout highlights of the menu is the Tandoori Salmon, where salmon fillets are marinated with yogurt, lime, and house-ground spices before being cooked in the tandoor, offering a refined seafood interpretation of traditional Indian grilling techniques. The popular Tandoori Chicken also remains a key feature, prepared with cream, herbs, and spices before being charred to perfection.

The “Classics” section of the menu pays tribute to iconic Indian dishes with preparations such as Tikka Masala, Korma, Saag, Rogan Josh, Madras, Vindaloo, Jalfrezi, and traditional Curry, each crafted using balanced spice blends and authentic cooking methods.

Chef Gurneet Singh has also introduced a range of house specialties that blend comfort with indulgence. Signature dishes include the much-loved Butter Chicken served in a rich tomato-butter gravy, Loaded Tikka Fries topped with paneer or chicken, mozzarella cheese, and tikka masala sauce, along with the flavourful Paneer Butter Masala prepared using house spice blends and tandoor cooking techniques.

Adding a nostalgic touch to the dining experience, the “Mom’s Specials” section features comforting dishes inspired by Indian home kitchens, including Malai Kofta, Chana Masala, Daal Tadka, and Aloo Gobi, celebrating traditional regional cooking styles and familiar flavours.

The biryani selection forms another major highlight of the menu, featuring Vegetable Biryani, Chicken Biryani, Lamb Biryani, Shrimp Biryani, and the indulgent House Biryani layered with chicken, lamb, shrimp, fragrant basmati rice, herbs, and aromatic spices.

Speaking about the launch, Chef Gurneet Singh shared, “This menu reflects our vision of presenting Indian cuisine in a way that feels both authentic and contemporary. We wanted to preserve the soul of traditional Indian cooking while introducing creative elements and elevated flavours that resonate with today’s diners.”

With its refreshed culinary direction, BarNaan Brookfield continues to strengthen its position as a destination for modern Indian dining, combining tradition, innovation, and warm hospitality in a contemporary setting


Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

By Hariharan U

Published on May 10, 2026

Masala Library by Jiggs Kalra is inviting guests to celebrate Mother’s Day with a thoughtfully curated dining experience that blends modern Indian gastronomy with refined culinary artistry.

Known for its innovative approach to post-colonial Indian cuisine, Masala Library offers a contemporary interpretation of traditional flavours, where technique, presentation, and storytelling come together to create a distinctive fine dining journey.

This Mother’s Day, the restaurant is honouring mothers with a special gesture, a complimentary signature dessert for every mother dining at the restaurant. The experience is designed as a tribute to the women who shape our lives, offering a sweet and memorable ending to a carefully crafted meal.

Guests can expect an elevated dining experience that reflects the restaurant’s philosophy of pushing the boundaries of Indian cuisine while preserving its cultural essence. From thoughtfully plated dishes to immersive flavours, the celebration is positioned as both intimate and experiential.

Reservations for the experience can be made at +91 84549 00900. Located in the heart of Bandra Kurla Complex, Masala Library continues to stand as one of Mumbai’s most recognised destinations for progressive Indian fine dining.

This Mother’s Day offering brings together culinary innovation and emotional warmth, making it a fitting tribute to the most important woman in every guest’s life.


Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

By Manu Vardhan Kannan

Published on May 10, 2026

This Mother’s Day, Harajuku Tokyo Cafe is bringing together flavour, comfort, and celebration with its specially curated “Okāsan Special” brunch experience.

Inspired by the warmth and spirit of Mother’s Day, the brunch offers guests a thoughtfully planned menu that balances Japanese-inspired flavours with comforting favourites. Designed to feel relaxed and cheerful, the experience promises an afternoon filled with good food, conversations, and memorable moments with loved ones.

The menu begins with flavourful starters such as Spicy Avocado Cream Cheese, Dynamite Shroom, and Spicy Salmon Cream Cheese, followed by comforting mains including Kara Miso Ramen, Katsu Curry Rice Bowl, and Yaki Udon (Mazemen). Each dish has been crafted with attention to detail while reflecting the café’s signature Tokyo-inspired style.

Adding to the celebration are free-flowing cocktails and mocktails, creating a lively and easy-going atmosphere throughout the brunch. To make the occasion extra special, every table dining with their mothers will receive a complimentary cupcake, adding a sweet and heartfelt touch to the experience.

Blending charm, comfort, and contemporary Japanese-inspired dining, the “Okāsan Special” brunch is designed as a warm tribute to mothers and the moments shared around the table.

  • What: Okāsan Special Mother’s Day Brunch
  • Where: Harajuku Tokyo Cafe
  • When: 12:00–2:00 PM & 2:00–4:00 PM

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