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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on January 13, 2026
Makar Sankranti, Lohri and Pongal mark the arrival of longer, brighter days and are celebrated across India with harvest foods, warmth, and family togetherness. Rooted in gratitude and sharing, these festivals bring seasonal produce to the centre of the table, turning simple ingredients into comforting festive favourites.
This festive season, bringing families into the kitchen can be just as meaningful as the meal itself. Easy-to-make classics inspired by regional traditions allow festive cooking to feel joyful rather than overwhelming, while still honouring authentic flavours and time-tested recipes.
One such favourite is Golden Sesame Chikki Bites, a Sankranti essential made with toasted white sesame seeds and warm jaggery. Crisp, nutty and lightly spiced with cardamom, these quick homemade chikki squares deliver the perfect balance of crunch and sweetness, making them ideal for sharing during festive gatherings.
For Pongal celebrations, Curd Rice Poppers offer a refreshing twist on a South Indian staple. Soft rice cooked with moong dal and milk, gently sweetened with jaggery and finished with cardamom, cashews and raisins, creates a comforting dish that fits seamlessly into a festive lunch spread while remaining light and nourishing.
Adding a savoury note to the table are Harvest Veggie Skewers, featuring winter vegetables like sweet potato, carrot and baby corn. Lightly parboiled, brushed with a honey-spice glaze and grilled to a gentle char, these skewers celebrate seasonal produce while bringing colour and warmth to festive menus.
Together, these easy winter recipes blend tradition with modern convenience, making festive cooking simple and enjoyable. With thoughtful preparation and a focus on togetherness, the harvest season becomes less about elaborate planning and more about sharing flavours, stories and time around the table.
Baroak has opened its doors in Noida Sector 15A, bringing a refined indoor–outdoor dining and bar experience to the city’s evolving lifestyle landscape. Designed as a space for unhurried meals, thoughtful conversations and well-crafted cocktails, the venue positions itself away from high-decibel nightlife, focusing instead on mood, comfort and pacing.
The name Baroak draws from two inspirations, the intricate structure of Baroque design and the warmth and familiarity associated with oak. This duality is reflected across the space, which feels elegant yet approachable, detailed yet easy to settle into. Set within a standalone property, Baroak offers a sense of separation from the surrounding urban bustle while remaining well connected to Noida as well as South and East Delhi.
The venue is divided between refined indoor seating and an open-air garden, offering distinct yet complementary experiences. Indoors, the design language is layered and classic, while the outdoor space leans relaxed and natural. As the day transitions into evening, the ambience evolves gradually, allowing guests to ease into the experience rather than being overwhelmed by sudden shifts in energy.
Baroak’s culinary offering spans Indian, Oriental and Continental influences, with dishes that balance familiar flavours and modern presentation. The menu is designed to evolve seasonally, while select signature dishes remain constant, reflecting the kitchen’s focus on consistency and balance.
At the bar, the cocktail programme reinterprets global classics using Indian botanicals, herbs and spices. The emphasis is on clarity and structure rather than novelty, resulting in drinks that feel recognisable yet distinctive to the Baroak identity.
Music and programming are curated to complement the space rather than dominate it. The venue hosts baithak-style evenings, ghazal nights and globally inspired soundscapes, alongside occasional live performances, creating an atmosphere that supports conversation and connection.
With multiple seating zones and semi-private areas, Baroak caters to a wide range of occasions—from after-work gatherings and social evenings to group celebrations and corporate dinners. Through its design, food and beverage philosophy, Baroak adds a considered, experience-led destination to Noida’s dining scene, offering guests a place to slow down and engage with all the senses.
By Manu Vardhan Kannan
Chinese Wok, one of India’s leading Desi Chinese QSR brands from Lenexis Foodworks, has announced the launch of its first outlet in Hubli at Inorbit Mall. With this opening, the brand marks its entry into one of North Karnataka’s key commercial and education hubs, a city known for its young population, growing mall culture, and rising preference for organised dining experiences.
The Hubli outlet further strengthens Chinese Wok’s presence in Karnataka, where the brand now operates 36 outlets, including 31 in Bengaluru. Across South India, Chinese Wok has expanded its footprint to a total of 87 outlets, reinforcing its focus on making Desi Chinese cuisine easily accessible in emerging cities beyond metros.
South India continues to play a central role in the brand’s growth story, driven by strong adoption of food delivery, increasing acceptance of organised QSR dining, and consistent repeat consumption across metro and Tier-II markets. Karnataka has emerged as a key scale-up state, and the Hubli launch reflects Chinese Wok’s broader strategy of building strong regional clusters by expanding into high-potential Tier-II cities.
Located within Inorbit Mall, the largest shopping mall in Hubli, the new outlet benefits from strong daily footfall, with the mall recording nearly 5,000 visitors on weekdays and around 10,000 visitors on weekends. From this location, the kitchen will serve multiple brands under Lenexis Foodworks, including Chinese Wok, Big Bowl, and The Momo Co.
Speaking on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Hubli is an important market for us, and we are delighted to open our first store here. Cities like Hubli are seeing rapid growth in organised dining and modern QSR formats. Our expansion into such markets is a key part of our strategy. With the new outlet at Inorbit Mall, we look forward to offering residents of Hubli our signature Desi Chinese flavours along with value, convenience, and a high-quality dining experience.”
The outlet offers a wide range of popular favourites including Burnt Garlic Fried Rice, Hakka Noodles, Chowmein, Kurkure Momos, six varieties of sauces, and 12 Saver Combos. New customers can also explore the Superbowl, making it an easy starting point to experience the brand’s Desi Chinese offerings.
Designed to serve families, students, office-goers, and shoppers, the Hubli outlet is open for dine-in, takeaway, and delivery, catering to consumers in and around the Inorbit Mall area.
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