You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
Roseate Hotels & Resorts Expands Partnership with M3M for Ja...
Roseate Hotels & Resorts has expanded its partnership with M...
Spanish Frozen Yogurt Brand smöoy Enters India with First Fl...
Spanish frozen yogurt brand smöoy has officially ent...
Rajnish Sharma Joins ITC Hotels as Food & Beverage Manager f...
Rajnish Sharma Joins ITC Hotels as Food and bevera...
Sheraton Grand Palace Indore Celebrates Independence Day wit...
Marking India's 80th Independence Day, Sheraton Grand Palace...
Published on August 14, 2026
Anardana has opened its 14th and largest outlet yet in Noida's Sector 50, introducing an upgraded menu and a contemporary Indian dining environment designed to reflect the brand's next phase of growth.
The new flagship builds on Anardana's presence in Noida, following the response to its Sector 129 outlet. The brand has established a growing following across North India with its modern Indian cuisine, bold flavours and vibrant dining environments.
With the Sector 50 opening, Anardana brings together familiar favourites and new culinary creations in a significantly larger space designed to function as a destination for dining and celebratio ns.
Commenting on the launch, Shruti Malik, Founder, Anardana, said, "The launch of our Noida Sector 50 restaurant is a defining milestone for Anardana as we open our 14th outlet and our largest flagship destination yet. Noida has always been an important market for us, and the love we've received at our Sector 129 outlet gave us the confidence to deepen our presence in the city."
She added that the new flagship was designed to offer more than a restaurant, combining elevated design, warm service and a culinary experience that remains rooted in Indian traditions while embracing contemporary influences.
The Sector 50 outlet adopts a contemporary Indian design language built around fluid geometry, layered materials and sculptural elements.
A double-height central volume forms the heart of the restaurant, with sculptural domes, suspended installations and cascading greenery creating a strong vertical visual identity. Integrated lighting adds depth to the space, while the interplay of solid and open areas creates a balance between intimate dining zones and larger social spaces.
The material palette incorporates terracotta flooring, timber battens, natural stone, textured finishes and handcrafted lattice screens, bringing warmth and tactile character to the interiors.
A dramatic double-height bar acts as the central visual anchor, while curvilinear seating, raised platforms and carefully framed sightlines create distinct dining zones within the larger space.
The design aims to celebrate Indian craftsmanship through a contemporary interpretation rather than relying heavily on traditional ornamentation.
The new outlet also introduces an upgraded menu featuring modern interpretations of Indian flavours alongside familiar Anardana favourites.
Vegetarian highlights include In Pulled Jackfruit Cannelloni, featuring ghee-roasted pulled jackfruit rolled into cannelloni and baked in saffron cream sauce.
Among the non-vegetarian offerings are Butter Chicken Gujiya, featuring crispy gujiyas filled with smoky tandoori chicken and served with Parmesan and makhani sauce, and Malai Chicken Roulade, paired with mashed potatoes and smoked red bell pepper sauce.
Other new dishes include Achari Chicken Breast, mushroom-stuffed chicken finished with a pickle brush and mushroom pepper sauce; Lamb Ragout Sambusa; and Mutton Goli Kebab, served with gilafi kulcha and walnut, radish and eggplant chutneys.
For dessert, the Rasgulla Tiramisu combines rasgulla soaked in coffee and rum with mascarpone and cacao, offering an Indo-Italian interpretation of the classic dessert.
The brand said the expanded menu is intended to build on Anardana's approach to contemporary Indian cuisine while introducing guests to new combinations and presentations.
The Sector 50 outlet represents an important milestone for Anardana as the brand continues to expand its presence across North India. Founded in 2018, Anardana has grown its restaurant portfolio with a focus on modern Indian cuisine, hospitality and experiential dining.
With its largest outlet yet, the brand aims to strengthen its position in Noida's competitive dining landscape while creating a larger destination for everyday meals, celebrations and social occasions.
Venue: Anardana, Sector 50, NoidaAddress: Unit No. TF 04, Aditya Ancora, Plot No. 05, F Block, Sector 50, Noida, Uttar Pradesh 201301Phone: 9667502046
By Manu Vardhan Kannan
Published on August 13, 2026
India's Pan-Asian restaurant brand Mamagoto has opened its newest outlet in Raipur, bringing its signature Asian flavours, vibrant setting and experience-led dining to Avinash One.
The new restaurant marks another step in Mamagoto's expansion across India's emerging lifestyle markets. The brand began its journey in 2010, when hospitality entrepreneurs Rahul Khanna and Kabir Suri opened its first restaurant at Delhi's iconic Khan Market.
Over the past fifteen years, Mamagoto has grown to 22 restaurants across 18 cities, serving millions of guests and receiving over 50 industry awards and accolades.
The Raipur outlet introduces Mamagoto 2.0, the brand's evolved dining experience. The concept features refreshed interiors, an elevated cocktail programme and a menu inspired by the culinary traditions of Japan, China, Thailand, Korea, Vietnam, Indonesia, Malaysia, and Singapore.
Guests can enjoy some of Mamagoto's popular dishes, including Pan-Fried Bao, Kill Bill Sichuan Pepper Smoked Chicken Dimsums, Charcoal Prawn Dimsums, Mama's OG Rock Shrimp Tempura, Salmon Aburi Nigiri, Pad Kra Pao Kai, Chiang Mai Train Station Noodles, and Mamagoto Caramel Sponge Cake. The menu is complemented by handcrafted cocktails and beverages.
The restaurant's arrival also comes as Raipur's dining and lifestyle scene continues to grow, with Mamagoto bringing its contemporary take on Pan-Asian dining to the city.
Speaking on the launch, Mr. Priyank Singhania, Franchise Partner, Mamagoto Raipur & Director, said:
"Raipur has witnessed tremendous growth over the past few years and is rapidly emerging as a vibrant lifestyle destination. We felt the city was ready for a nationally celebrated brand that offers not just great food, but an experience. Mamagoto has always stood for bold flavours, great energy, and memorable hospitality, and we are excited to introduce that experience to Raipur."
Mr. Vineet Kochar, Chief Operating Officer, Azure Hospitality Pvt. Ltd., added:
"Raipur represents an exciting chapter in Mamagoto's growth story. As we continue expanding into high-potential markets across India, our focus remains on creating restaurants that combine exceptional food, thoughtful design, and memorable guest experiences. We are delighted to bring Mamagoto 2.0 to Raipur and look forward to becoming a part of the city's evolving culinary landscape."
The Raipur opening is part of Azure Hospitality's wider plan to take its brands into high-growth markets while continuing to develop its food, design, beverage and guest experiences.
With the new outlet, Mamagoto adds Raipur to its growing presence across India and brings its Pan-Asian dining experience to a new generation of diners in Central India.
By Hariharan U
Baardos has expanded its presence in Delhi with the opening of Baardos Qutub, its second venue in the capital and its most ambitious concept to date. Located in Qutub, one of Delhi's prominent dining and nightlife destinations, the new venue brings together food, cocktails, music and immersive entertainment.
Following the success of Baardos La Citta, Baardos Qutub is designed as an all-evening destination where dining transitions into a late-night experience. The concept combines a diverse culinary offering with an extensive cocktail programme and curated music experiences.
The menu brings together Pan Asian, Italian, Modern Indian, European and Continental influences, with an emphasis on bold flavours, generous portions and dishes designed for sharing. The cocktail programme complements the food-led experience, encouraging guests to settle in and spend the evening at the venue.
Nightlife programming forms a key part of the Baardos Qutub experience. Mystics of Qutub presents Sufi evenings every Wednesday, while DOS Fridays focuses on electronic music and a curated artist line-up. Saturdays feature Again Again!, while BOOM ROOM offers techno-led nights for electronic music enthusiasts.
Speaking about the launch, Aman Garg, Founder, Baardos, said Baardos Qutub was created as more than another venue, with the aim of building a destination that reflects the evolving nightlife culture of Delhi.
Sagar Garg, Founder, Baardos, added that the venue has been designed around the idea of creating memorable evenings through music, conversations, food and shared experiences.
The opening marks the next phase of Baardos' expansion strategy. The brand plans to launch new venues in Hyderabad, Kolkata, Chandigarh and Noida by the end of 2026, extending its presence beyond Delhi.
While each new location will follow the core Baardos philosophy, the brand plans to adapt its venues to the culture, character and energy of their respective cities.
With Baardos Qutub, the brand aims to strengthen its position in India's evolving restaurant and nightlife landscape by creating destinations that combine dining, entertainment and social experiences under one roof.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.