Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Celebrate Children's Day with a Special Feast at CHA Hong Kong Eating House

Celebrate Children's Day with a Special Feast at CHA Hong Kong Eating House

By Nishang Narayan

Published on November 12, 2024

Make this Children's Day a memorable one with a special treat for your little ones at CHA Hong Kong Eating House. Nestled on the 3rd floor of the vibrant Phoenix Mall of Asia, this celebrated eatery is rolling out a kid-friendly set menu packed with flavors and fun for the young food adventurers in your family.

A Feast for Young Foodies

The Children’s Day set menu promises an exciting culinary journey for kids, with dishes crafted to delight their taste buds. Here's what’s on the menu:

Dim Sums

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  • Truffle Purple Yam
  • Chicken & Coriander
  • Chocolate Baby Bao Bun – a sweet surprise perfect for curious eaters!

Starters

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  • Vegetable Crispy Wontons
  • Panko Fried Chicken

Mains

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  • Assorted Veggies in Black Bean Sauce
  • Chicken in Oyster Sauce
  • Veg Hakka Noodles
  • Veg Fried Rice

Desserts

  • Mango Coconut & Passionfruit Mousse
  • Daaraan with Ice Cream
  • Strawberry Fried Ice Cream

Why Visit CHA This Children’s Day?

CHA Hong Kong Eating House is known for its vibrant ambiance, delicious food, and a dedication to creating memorable dining experiences. This special menu adds an extra touch of joy for kids, making it the perfect destination for a family outing on November 14th.

Where: CHA Hong Kong Eating House, Phoenix Mall of Asia, Unit No. T38, 3rd Floor, Byatarayanapura, Yelahanka Hobli, Bellary Rd, Bengaluru, Karnataka 560092
When: November 14th, 2024
Contact:


Harajuku Bake House Debuts: A Taste of Japanese Baking Excellence

Harajuku Bake House Debuts: A Taste of Japanese Baking Excellence

By Nishang Narayan

Published on November 12, 2024

The vibrant culinary essence of Japan arrives in Delhi with the launch of Harajuku Bake House, located in the bustling Basant Lok Community Center, Vasant Vihar. As an extension of the much-loved Harajuku Tokyo Café, the Bake House offers a sophisticated selection of traditional Japanese baked delicacies paired with gourmet coffee, promising an unparalleled dining experience.

The menu is a celebration of Japanese craftsmanship and flavors, featuring:

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  • Fluffy jiggly pancakes that melt in your mouth.
  • Japanese cotton cheesecakes with their signature airy texture.
  • Chewy mochi bursting with authentic flavors.
  • Savory garlic cheese bombs and bento cakes, perfect for sharing.
  • Korean pepperoni pizzas for a savory twist.

Each dish is prepared with premium ingredients and traditional techniques, ensuring a visual and culinary treat that exemplifies Japan’s dedication to perfection.

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Perfect for Every Occasion

Whether you’re planning a mid-week coffee catch-up or a weekend date night, Harajuku Bake House offers an inviting ambiance to complement its mouthwatering menu. Guests can indulge in a delightful combination of artisanal baked goods and gourmet coffee, making it a haven for dessert and coffee enthusiasts alike.

Visit Harajuku Bake House

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Address: Ground Floor, No. 38, Basant Lok Community Center, Vasant Vihar, South West Delhi, 110057
Timings:

  • Weekdays: 10:00 AM – 11:00 PM
  • Weekends: 10:00 AM – 1:00 AM
    Contact: 8130118984

For those who appreciate the artistry of Japanese baking, Harajuku Bake House is the place to be. Experience the perfect blend of tradition, innovation, and flavor in the heart of Delhi.`


Embark on a Global Culinary Voyage at Eros Hotel This November!

Embark on a Global Culinary Voyage at Eros Hotel This November!

By Nishang Narayan

Published on November 10, 2024

Calling all food enthusiasts! Eros Hotel New Delhi invites you to an unforgettable Sunday brunch experience at Blooms, the hotel’s iconic dining destination. Every Sunday this November—10th, 17th, and 24th—guests can embark on a global culinary journey featuring expertly crafted dishes inspired by cuisines from the Middle East, Asia, Europe, and the Western world.

A Feast for the Senses

The brunch menu, thoughtfully curated by Eros Hotel’s expert chefs, promises a multi-course extravaganza that celebrates vibrant global flavors. Begin your journey with refreshing appetizers, move on to indulgent main courses, and explore interactive live stations showcasing regional specialties. Each dish is prepared with authentic spices and herbs, creating a symphony of tastes that transport you across continents.

Signature Dishes & Beverages

What’s brunch without a touch of indulgence? Guests can pair their culinary voyage with an exclusive selection of wines and handcrafted cocktails. Signature offerings include:

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  • Regional Specialties from across the globe
  • Exquisite Desserts crafted to perfection
  • Creative Cocktails to elevate your dining experience

Whether you’re a fan of bold Middle Eastern flavors, classic European dishes, or innovative Asian cuisine, Blooms offers something for every palate.

Event Details

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  • Place: Blooms, Eros Hotel New Delhi
  • Date: Every Sunday in November (10th, 17th, 24th)
  • Time: 12:00 PM – 4:00 PM

Join us this November for an interactive and immersive brunch that celebrates the joy of global gastronomy. For reservations, contact Eros Hotel New Delhi today.

Book your table now and let Blooms transport you on a culinary adventure like no other!

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