Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Nando’s Opens Fifth Mumbai Restaurant at Phoenix Marketcity Kurla

Nando’s Opens Fifth Mumbai Restaurant at Phoenix Marketcity Kurla

By Manu Vardhan Kannan

Published on October 24, 2026

Nando’s, the global restaurant brand known for its flame-grilled PERi-PERi chicken, has opened its fifth outlet in Mumbai at Phoenix Marketcity, Kurla. The new restaurant brings the brand’s signature flavours and Southern African-inspired dining experience to another part of the city.

Known for its distinctive flame-grilling technique and PERi-PERi marinades, Nando’s offers chicken that is marinated for 24 hours, flame-grilled to order and basted according to each guest’s preferred spice level. Diners can choose from a range of flavours, from Mild to Extra Hot, allowing them to customise their meals to suit their taste.

The new outlet comes as Kurla continues to develop as a dining and social destination in Mumbai. Designed as a welcoming space for families, friends and communities, the restaurant follows the brand’s approach of bringing together bold flavours, shared meals and warm hospitality.

“Mumbai has emerged as a strong and exciting market for us, and the launch of our fifth casa reflects the encouraging response we have received from diners in the city,” said Sameer Bhasin, CEO, Nando’s India. “This opening strengthens our presence in the city and brings the signature Nando’s experience, bold PERi-PERi flavours, customisable heat levels, and our distinctive flame-grilled offering, to an even wider audience.”

Founded in Johannesburg, South Africa, in 1987, Nando’s has grown from a single restaurant into an international brand with more than 1,250 locations across 23 countries. Its signature flavour comes from the African Bird’s Eye Chilli, which is combined with lemon, fresh garlic and spices to create its distinctive PERi-PERi marinades and sauces.

The brand uses fresh ingredients in its bastings, marinades and sauces, with no artificial flavours or colourants. Its flame-grilled chicken and range of spice levels form the foundation of its menu, offering diners different ways to enjoy its signature flavours.

Beyond the food, the new Casa brings elements of Southern African culture into the dining space. Contemporary African art, warm hospitality and Afro-Luso music contribute to the restaurant's atmosphere, creating a setting for casual dining, conversations and shared meals. Located on Level 2 of Phoenix Marketcity Mall on L.B.S. Marg, Kurla West, the new Nando’s outlet is open daily from 11:30 AM to 11:30 PM. The opening marks another step in the brand's expansion in Mumbai, bringing its flame-grilled offerings to a wider audience.

Outlet Details

  • Location: Level 2, Phoenix Marketcity Mall, L.B.S. Marg, Kurla West, Mumbai, Maharashtra 400070
  • Timings: 11:30 AM–11:30 PM
  • Milestone: Fifth Nando’s outlet in Mumbai.

Bountyful Opens in Bengaluru, Celebrating India's Overlooked Regional Cuisines

Bountyful Opens in Bengaluru, Celebrating India's Overlooked Regional Cuisines

By Hariharan U

Published on October 23, 2026

Bountyful has opened in Indiranagar, Bengaluru, bringing lesser-known regional Indian dishes to the restaurant table through a vegetarian menu inspired by the country's diverse culinary traditions.

The new restaurant explores approximately 18–20 regional cuisines, moving beyond familiar restaurant staples to highlight everyday food, traditional ingredients and cooking techniques associated with homes, hill villages and small-town kitchens across India.

Built around the idea of abundance and shared experiences, Bountyful focuses on the kind of comforting, home-style food that often remains absent from mainstream restaurant menus. The offering brings together humble everyday preparations and regional specialities in a contemporary setting designed to feel warm, relaxed and inviting.

The menu features dishes such as Hari Moong Dal, Bihari Sattu, Malai Gatta, Bhapa Paneer and Khatte Nadru, alongside soups including Himalayan Thukpa and Tomato Tulsi Rasa. The salad selection includes Green Moong Raw Mango Salad, adding fresh and tangy flavours to the vegetarian spread.

Drinks form another part of the restaurant's regional approach. The selection includes spiced and tangy combinations inspired by ingredients such as kokum, jeera, coriander and chilli, alongside zero-proof creations featuring distinctive flavour profiles. Sweeter options inspired by paan, rose and thandai complement the menu.

The dessert selection includes Kesar Bhapa Doi, a Bengali classic, Rose Milk Cake and Gud Til Chocolate Mousse. Together, the food and beverage offerings aim to showcase the range of flavours found across India's regional kitchens, from savoury and spice-led preparations to familiar traditional sweets.

Speaking about the opening, Pallavii Gupta, Founder, Bountyful, said, “Bountyful is built on memories of the comforting hills, towns and regions across India. It's a true celebration of regional food, familiar ingredients and unfamiliar dishes.”

She added that the name reflects the restaurant's sense of abundance, while its contemporary environment draws inspiration from traditional Indian architecture and patterns derived from everyday cooking vessels. The intention, she said, was to create a dining experience that feels modern while retaining the warmth and familiarity associated with Indian hospitality.

The interiors combine murals, layered materials, lighting and subtle decorative details to create an expressive space with a lived-in character. The restaurant accommodates 40 guests and is intended for diners looking to explore regional food in an informal setting.

By placing everyday dishes alongside less familiar regional preparations, Bountyful adds another dimension to Bengaluru's dining scene, bringing attention to food traditions that are often overshadowed by more widely recognised Indian restaurant dishes.

Restaurant Details

  • Restaurant: Bountyful

  • Location: Indiranagar, Bengaluru

  • Cuisine: Vegetarian, regional Indian

  • Seating Capacity: 40 guests

  • Timings: 12 PM–4 PM and 7 PM–11 PM

  • Weekly Off: Monday


Chins Bar, Coffee & Kitchen Opens on Lavelle Road with 400-Seat All-Day Experience

Chins Bar, Coffee & Kitchen Opens on Lavelle Road with 400-Seat All-Day Experience

By Hariharan U

Published on October 23, 2026

Chins Bar, Coffee & Kitchen is set to open on Lavelle Road, Bengaluru, introducing a 400-seater, three-floor destination that brings together specialty coffee, global cuisine, cocktails, beer and music under one roof. An evolution of Chinlung, the new venue is designed to adapt to the city's changing pace, moving from daytime coffee and dining to evening drinks and late-night gatherings.

Planned to operate from 11 AM to 1 AM, Chins will introduce breakfast after its first month of operations, extending its hours to 8 AM to 1 AM. The all-day concept brings distinct dining and social spaces together, catering to different occasions throughout the day.

Three Floors, Three Experiences

Spread across three floors, the venue gives each level a distinct identity. The ground floor houses the coffee bar, designed for quick caffeine stops, leisurely brews and informal meetings. The first floor is dedicated to the kitchen and dining, offering a setting for casual meals and longer conversations.

The third floor houses the bar, with cocktails, beer, spirits and music shaping the atmosphere as the day moves into the evening.

A Global Menu with Coastal and Asian Influences

Chins' food menu brings together a range of cuisines, spanning sushi, dim sum and bao, Asian favourites, Indian grills, coastal preparations, pizzas, pastas and comforting mains.

Highlights include Sesame Greens, Burrata Ponzu Salad, Ponzu Butter Dimsum, Mushroom Katsu Bao, Thai Chilli Prawns and Bengali Five Spice Chicken. The Indian selection features Ghee Roast, Chicken Sukka and Coastal Prawn Curry, adding regional flavours to the broader menu.

The varied offering is designed to accommodate different dining preferences, from casual meals and shared plates to longer gatherings centred on food and drinks.

Coffee at the Centre of the Daytime Experience

Coffee plays a central role in the daytime offering, with the Victoria Arduino Eagle One NEO serving as the centrepiece of the coffee bar. Custom-crafted in white with warm wooden accents, the Italian-engineered machine uses NEO technology for precision extraction, with an emphasis on reducing energy consumption and waste.

The equipment supports the coffee programme throughout the day, from morning flat whites to late-night Espresso Martinis, bringing the coffee and bar experiences together within the same venue.

As evening approaches, the focus shifts towards cocktails, spirits and beer. The cocktail programme is designed around distinctive yet approachable drinks that complement the food, music and social atmosphere.

Discovering the World of Finding Chins

Adding an interactive element to the venue is Finding Chins, a concept built around discovery. The Chins mascot appears throughout the space in hidden graphics, illustrations, mirrors and objects, encouraging guests to look for details as they explore the venue.

The concept adds a playful dimension to the dining and drinking experience, giving visitors new elements to discover across repeat visits.

Speaking about the opening, Prajwal Lokesh, Managing Director, Chins Bar, Coffee & Kitchen, said the new destination builds on the community Chinlung has developed in Bengaluru while introducing a contemporary setting for coffee, food, cocktails and socialising.

He described Chins as an evolution of the existing brand, with a curated cocktail programme and an experience designed to encourage guests to return.

With its three-floor layout, broad culinary offering and combination of coffee, dining and nightlife, Chins Bar, Coffee & Kitchen adds a new all-day format to Lavelle Road's dining and social scene.

Venue Details

  • Venue: Chins Bar, Coffee & Kitchen

  • Location: Lavelle Road, Bengaluru, Karnataka

  • Timings: 11 AM–1 AM

  • Breakfast: Planned from 8 AM after the first month of operations

  • Seating Capacity: 400

  • Cuisine: Global cuisine, coffee and bar bites

  • Reservations: 063603 82176

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