Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

By Manu Vardhan Kannan

Published on July 21, 2025

Tequila gets a bold new twist in Bengaluru as Siren, the city’s only Asian cocktail bar, joins hands with Patrón for a limited-time celebration of World Tequila Day. From July 15 to 31, guests can sip their way through a specially curated menu where agave spirits meet Asian-inspired creativity.

The menu features four unique cocktails, each showcasing a different expression of Patrón tequila, Blanco, Reposado, and  Añejo crafted with Siren’s trademark style rooted in clarity, control, and craft.

Here’s what’s pouring:

  • Patrón OG Picante – a bold and spiced creation, striking a perfect balance between heat and flavour

  • Patrón Añejo Old Fashioned – a smooth, slow-sipping reinterpretation of the classic

  • Patrón Mango Verse Highball – light, lyrical, and layered with tropical notes

  • Patrón Sour Cherry Margarita – tangy, vibrant, and meant to leave a lasting impression

This isn't just a celebration of tequila, it’s an elevated experience where technique, bold ingredients, and inspired pairing take centre stage. Every sip tells a story of tradition meeting modern cocktail artistry.

Whether you’re a tequila lover or someone curious to explore new blends, this collaboration promises an unforgettable journey through taste, intention, and agave.

Catch the experience from 7 PM to 10 PM at Siren, located on Lavelle Road, and raise a glass to the craft of cocktails and the heart of heritage.


Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

By Manu Vardhan Kannan

Published on July 21, 2025

The vibrant spirit of National Mango Day comes alive at Eros Hotel New Delhi, where the beloved King of Fruits takes center stage. This delightful event promises guests a tropical escape through taste, décor, and ambiance, perfect for both food lovers and photo enthusiasts.

To celebrate the legacy of mangoes, the hotel has turned its signature restaurants, Tea Lounge, Blooms, and Lounge AND Bar, into mango wonderlands. Whether it’s the zesty thrill of raw mango or the smoothness of creamy mango desserts, there’s something to please every palate.

Blooms will feature a lavish buffet lined with irresistible mango desserts that are both indulgent and refreshing. Guests can sip on expertly blended mocktails and cocktails, created specially to highlight the juicy richness of mangoes, each drink a perfect balance of cooling and flavor-packed delight.

The menu is a tribute to mango’s many moods, offering tropical twists on classic treats and cooling drinks that keep the summer heat at bay. From sweet to spicy, tangy to chilled, the spread is designed to take guests on a taste journey.

Adding to the experience is the mango-themed décor, featuring a grand mango tree as its centerpiece. With lush greens and sunny yellows filling the space, guests will feel like they’ve stepped into a tropical celebration, ideal for those Insta-perfect pictures.

If you’re looking for a fresh, fruity escape with unforgettable flavors, Eros Hotel New Delhi is the place to be. This mango-inspired festival is set to stir your senses and leave you with lingering memories of taste and joy.


Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

By Manu Vardhan Kannan

Published on July 20, 2025

Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.

Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.

But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,

“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”

The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.

To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.

With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.

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