Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


World Gin Day 2026: Bengaluru’s Mixologists Unveil a Bold Line-Up of Signature Gin Cocktails

World Gin Day 2026: Bengaluru’s Mixologists Unveil a Bold Line-Up of Signature Gin Cocktails

By Hariharan U

Published on June 11, 2026

As World Gin Day 2026 is celebrated across global cocktail communities, Bengaluru’s bar scene is marking the occasion with a creative showcase of gin-forward cocktails that highlight the spirit’s versatility. From botanical complexity and tropical freshness to playful heat and citrus-driven refreshment, the city’s mixologists are presenting drinks that reflect both craftsmanship and contemporary drinking trends.

Java Jolt – Maize and Malt, Whitefield

Created by mixologist Mahesh Bhatt, Java Jolt is an aperitif-style gin cocktail that bl  ends botanical depth with Indian inspiration. Gin is paired with sweet vermouth and aromatic bitters, while Nannari bubbles add a distinctly earthy sweetness and refreshing effervescence.

The cocktail delivers layered herbal notes balanced with subtle spice and floral undertones, making it both nostalgic and modern in expression.

Ingredients: Gin, Sweet Vermouth, Aromatic Bitters, Nannari Bubbles
Palate: Herbal, Aromatic, Effervescent, Balanced, Refreshing

Festum – Gladia Brewery & Kitchen

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Festum is a vibrant, botanical-forward creation crafted for World Gin Day, built on Gondraj lemon-infused gin. The cocktail layers floral hibiscus, ripe peach sweetness, and homemade ginger ale, resulting in a bright and refreshing highball.

Light, aromatic, and citrus-led, Festum captures the celebratory spirit of gin with an easy-drinking yet flavour-rich profile.

Ingredients: Gondraj lemon-infused gin, hibiscus, peach, homemade ginger ale
Style: Floral citrus highball
Palate: Bright citrus, floral, fruity, refreshing, lightly spiced

Lime Emerald – Oasis Brewery, Whitefield

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Crafted by mixologist Abhijeet, Lime Emerald is a refined tropical gin cocktail built on clarified coconut water and fresh lime juice. Kaffir lime leaves add aromatic complexity, creating a clean yet layered drinking experience.

Served in a coupe glass, the cocktail is designed to be visually elegant while delivering crisp citrus freshness and subtle tropical depth.

Ingredients: Gin, clarified coconut water, sugar syrup, fresh lime juice, kaffir lime leaves
Glassware: Coupe glass
Palate: Crisp, Citrusy, Tropical, Aromatic, Refreshing

Knock Out Kick – Amoeba Sports Bar

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Created by mixologist Arindam Das, Knock Out Kick is a high-energy gin cocktail inspired by game nights and celebratory moments. It balances peach syrup sweetness with fresh jalapeño heat, lifted by citrus and tonic water.

The drink starts fruity and smooth before building into a gentle spicy kick, making it a bold yet approachable celebratory serve.

Ingredients: Gin, peach syrup, fresh jalapeño, citrus, tonic water
Palate: Bright, Fruity, Crisp, Subtly Spiced, Refreshing

As gin continues to evolve as one of the most expressive spirits in modern mixology, Bengaluru’s bar landscape reflects a growing appetite for creativity, regional ingredients, and experiential drinking. Whether it is herbal complexity, tropical clarity, citrus brightness, or spicy indulgence, each cocktail offers a distinct interpretation of celebration—perfectly timed for World Gin Day 2026.


TOQUO Nagpur Celebrates World Gin Day with Yunnan Whisper Cocktail

TOQUO Nagpur Celebrates World Gin Day with Yunnan Whisper Cocktail

By Manu Vardhan Kannan

Published on June 11, 2026

To celebrate World Gin Day, TOQUO Nagpur is showcasing Yunnan Whisper, a thoughtfully crafted cocktail inspired by the flavours and tea traditions of China's Yunnan province. Bringing together botanical freshness, subtle smokiness, and earthy depth, the cocktail offers a distinctive drinking experience that remains approachable and well-balanced.

Created using London Dry Gin, Laphroaig Select, Chenin Blanc peppermint cordial, and Pu-erh tea, Yunnan Whisper reflects TOQUO Nagpur's approach to exploring Asia through flavour. The combination highlights the bright character of gin, complemented by the gentle smokiness of whisky and the rich complexity of tea.

Adding to the experience is its presentation. Served in a ceramic cup with a sharing pot, tray, and dry ice display, the cocktail is designed to create a sense of discovery at the table. A garnish of shredded coconut and condensed milk pops introduces a playful element that pairs well with the drink's tea-forward profile.

According to the team at TOQUO Nagpur, the cocktail draws inspiration from Asia's diverse culinary and beverage traditions while offering guests something contemporary and memorable. Its layered flavour profile showcases how gin can be used beyond traditional serves and familiar combinations.

Recipe Note

Ingredients:

  • London Dry Gin – 525 ml

  • Laphroaig Select – 150 ml

  • Chenin Blanc Peppermint Cordial – 525 ml

  • Pu-erh Tea – 150 ml

  • Garnish: Shredded coconut and condensed milk pops
  • Glassware: Ceramic cup served with a sharing pot, tray, and dry ice presentation
  • Ice: Block Ice
  • Method: Stirred

This World Gin Day, Yunnan Whisper stands as a celebration of gin's versatility, bringing together botanicals, smoke, and tea in a cocktail inspired by journeys across Asia.


Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

By Hariharan U

Published on June 10, 2026

Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.

Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.

At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.

Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.

A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.

According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.

With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene

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