Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Boulevard at The Orchid Hotel Mumbai Celebrates Father's Day with Street Food and Royal Delicacies

Boulevard at The Orchid Hotel Mumbai Celebrates Father's Day with Street Food and Royal Delicacies

By Manu Vardhan Kannan

Published on June 21, 2026

Boulevard at The Orchid Hotel Mumbai is set to mark Father's Day with a special brunch that brings together India's vibrant street-food culture, royal culinary traditions and nostalgic childhood favourites. Designed as a celebration of family, flavours and shared memories, the brunch offers guests a chance to enjoy dishes inspired by different regions of India and around the world.

One of the highlights of the experience is a series of interactive live counters showcasing iconic street-food favourites. Guests can explore a lively Chaat Bazaar featuring Muradabadi Chaat from Uttar Pradesh, Lucknow's Chowk Ki Tikki, Gujarat's Dhokla Chaat, Mumbai's popular Pani Puri and Masala Bhutta. A dedicated Galouti Counter will also serve both vegetarian and non-vegetarian options, including mushroom, rajma, soya and mutton varieties.

The culinary spread extends beyond Indian flavours with international street-food favourites such as Sushi from Japan, Tibetan-style momos and Middle Eastern Falafel Pita Shawarma, offering something for every palate.

Adding depth to the menu is a selection of royal and regional specialities, including Paya Shorba, Murgh Shammi Kebab, Mahi Tikka, Maa Ki Dal, Patiala Shahi Gosht, Murgh Tikka Biryani and Subz Dum Biryani. Drawing inspiration from the royal kitchens of Lucknow and Punjab, as well as the rich culinary traditions of Hyderabad, Kerala and Tamil Nadu, the brunch presents a diverse range of flavours under one roof.

To bring back childhood memories, dedicated counters will serve Malai Gola, Candy Floss and freshly popped Popcorn. These nostalgic treats are designed to recreate the joy of family outings, local fairs and weekend indulgences. Guests can round off the meal with a selection of artisanal pastries, traditional Indian desserts and other sweet delights.

The Father's Day brunch offers families an opportunity to celebrate together over a table filled with familiar flavours, treasured memories and dishes inspired by culinary traditions from across India and beyond.

  • What: Global Street Food Father's Day Sunday Brunch with Indian Royal Delicacies.
  • Where: Boulevard, The Orchid Hotel Mumbai.
  • When: Sunday, 21 June 2026.


Le Méridien Ahmedabad Curates Special Father’s Day Dining Experiences at Bayleaf and The Market

Le Méridien Ahmedabad Curates Special Father’s Day Dining Experiences at Bayleaf and The Market

By Hariharan U

Published on June 21, 2026

This Father’s Day, Le Méridien Ahmedabad is inviting families to celebrate the occasion with specially curated dining experiences designed to bring loved ones together over exceptional food and memorable moments.

Taking place on June 21, the celebrations will unfold across the hotel’s signature dining venues, offering guests a choice between an intimate fine-dining experience and a vibrant buffet feast.

At Bayleaf, diners can enjoy a thoughtfully crafted five-course menu served in an elegant setting. Warm lighting, attentive service, and a refined ambience create the perfect backdrop for meaningful conversations and a relaxed evening with family. The specially curated experience is designed for those seeking a more intimate and sophisticated Father’s Day celebration.

For guests looking for a lively dining experience, The Market will host an elaborate buffet featuring a wide range of global and regional flavours. The expansive spread is complemented by a vibrant atmosphere, making it an ideal setting for larger family gatherings and festive celebrations.

Adding to the occasion, fathers dining with two accompanying guests at The Market can enjoy a complimentary meal, offering families another reason to come together and celebrate.

Available from 7:00 PM to 11:00 PM, the Father’s Day experiences at Le Méridien Ahmedabad combine culinary excellence, warm hospitality, and thoughtful touches to create an evening dedicated to honouring fathers and father figures.

Whether choosing the elegance of Bayleaf or the lively buffet at The Market, guests can look forward to a celebration centred on great food, family connections, and lasting memories.

For reservations, guests can contact +91 99789 08933.


Ironhill and Smoor Stir Up a Chocolate Cocktail Experience

Ironhill and Smoor Stir Up a Chocolate Cocktail Experience

By Manu Vardhan Kannan

Published on June 21, 2026

Chocolate is finding a new place on the menu at Ironhill, and this time, it is not on a dessert plate. In collaboration with Smoor, the brewery has introduced a limited-edition cocktail menu that brings together artisanal chocolate and craft cocktail making in a unique way.

Designed to offer a different perspective on chocolate, the menu features three signature cocktails, each with its own distinct character and flavour profile. Rather than simply adding chocolate to a drink, the collection explores how the ingredient can create depth, balance and complexity in a cocktail glass.

The Silk Route delivers a smooth and rich experience, with deep chocolate notes that unfold gradually and leave a lasting impression. For those who enjoy contrasting flavours, the Salted Cacao combines cacao and salt to create a balanced drink where sweetness and savoury notes work together seamlessly. Meanwhile, the Tropical Ganache brings a lighter and more vibrant approach, blending bright fruit flavours with chocolate for a refreshing and unexpected combination.

What sets the menu apart is its thoughtful approach to flavour. Each cocktail presents a different interpretation of chocolate, showcasing how the ingredient can move beyond traditional desserts and become the centrepiece of a well-crafted drink.

Available for a limited time, the Ironhill x Smoor collaboration offers guests an opportunity to experience chocolate in a fresh and creative format. Whether enjoyed as a leisurely evening drink or as part of a dining experience, the menu aims to bring a new dimension to cocktail culture.

What: Chocolate Cocktails at Ironhill

Where:

  • Ironhill Marathahalli, Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli, Bengaluru.
  • Ironhill Forum South, 4th floor, Cross Metro Station, Forum South, Anjanadri Layout, Konanakunte, Bengaluru, Karnataka 560062.

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