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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Manu Vardhan Kannan
Published on June 6, 2026
Olivia Creamery, the Kolkata-based artisanal ice cream brand founded by Malika Chawla Batra and Srishti Chawla, has entered the Delhi NCR market, marking its first expansion beyond Kolkata. Known for its handcrafted small-batch ice creams, the brand is now serving customers across Delhi NCR through direct ordering and its website.
Since its launch in 2021, Olivia Creamery has built a strong presence in Kolkata’s premium dessert segment by focusing on quality ingredients, thoughtful craftsmanship and distinctive flavour profiles. The brand’s ice creams are prepared in limited batches using seasonal fruits, premium chocolate, fine cocoa, carefully sourced dairy products and natural ingredients.
Its menu features a mix of classic favourites and innovative creations inspired by travel experiences, personal memories and culinary influences. Alongside its signature offerings, the brand also provides sugar-free and vegan options, as well as luxury ice cream gifting hampers designed to meet evolving consumer preferences.
Over the years, Olivia Creamery has developed a loyal customer base in Kolkata by positioning itself within the premium artisanal category rather than the mass-market dessert segment. The brand’s #LoveAtFirstBite philosophy reflects its focus on creating memorable flavour experiences that leave a lasting impression from the very first spoonful.
Speaking about the expansion, Co-Founder and Head Chef Malika Chawla Batra said, “Olivia Creamery started with a simple intent: to create ice creams that people remember not just for taste, but for feeling. Many of our flavours come from lived experiences, whether something we tasted while travelling, a childhood favourite, or a moment tied to a place or memory. Kolkata gave us the space to build that language slowly and honestly.”
Co-Founder Srishti Chawla said the move into Delhi NCR represents a natural progression for the brand. “We’ve always believed that ice cream is not just a product, it’s an emotion-led category. Delhi NCR has a mature and evolving sweet treats culture, where consumers are actively seeking authenticity, craftsmanship, and brands with a point of view. We see strong alignment with that mindset,” she said.
The expansion comes at a time when India’s premium ice cream segment is witnessing growing demand for artisanal products, clean-label offerings and experience-driven indulgence. Olivia Creamery aims to cater to this evolving market with its emphasis on small-batch production, ingredient integrity and carefully curated flavours.
Founded in Kolkata in 2021, the brand is recognised for its artisanal ice creams, luxury gifting hampers and inclusive offerings such as vegan and sugar-free options. Customers across Delhi NCR can now access the brand’s products with delivery available in approximately four hours.
By Hariharan U
Published on June 5, 2026
Jyran, the signature Tandoor Dining & Lounge at Sofitel Mumbai BKC, has unveiled a refreshed culinary experience that celebrates the rich heritage of North-West Frontier cuisine while introducing modern elements of storytelling, presentation, and mixology.
Inspired by the tale of a young boy and his bond with an elephant, symbolising love, hope, and belonging, Jyran continues to build its identity around warmth, connection, and authentic frontier-inspired flavours. The latest menu enhancement offers guests greater flexibility through both set-menu and à la carte dining options while introducing thoughtfully curated small plates, signature mains, and inventive desserts.
Leading the culinary transformation is Master Chef Waris Qureshi, whose expertise draws from the royal culinary traditions of Awadhi, Peshawari, and Hyderabadi cuisines. Known for preserving heritage recipes while presenting them with contemporary flair, Chef Qureshi has crafted a menu that blends time-honoured techniques with refined modern execution.
The new menu showcases robust tandoor-led preparations that reflect the depth and character of frontier cuisine. Signature dishes include Namak Mandi Gosht Ki Chaap, featuring succulent lamb chops marinated in malt vinegar and aromatic spices, and Murgh Al Qureshi, a delicately flavoured chicken preparation enriched with saffron, cashews, and traditional Lucknowi influences.
Guests can also savour the Raan-E-Khushk Pardah, a slow-cooked leg of lamb encased in a delicate pastry crust, alongside the restaurant’s signature Dal-E-Qureshi, which is simmered for 48 hours to achieve its distinctive richness and depth of flavour.
The dessert menu introduces contemporary interpretations of beloved classics. Highlights include the Gulab Jamun Kunafa Nest, which combines traditional Indian sweetness with Middle Eastern textures, and the indulgent Jyran Signature Kulfi Falooda, offering a refined take on a nostalgic favourite.
Complementing the culinary offerings is a reimagined cocktail programme featuring eight signature creations. Designed as chapters within an unfolding story, each cocktail is paired with a theatrical presentation that transforms the drinking experience into an immersive narrative. From colour-changing concoctions and fire-and-smoke reveals to interactive “Lost Letter” moments, the beverages are crafted to evoke themes of longing, memory, discovery, and reunion.
Together, the refreshed food and beverage programme transforms dining at Jyran into a multi-sensory journey that celebrates both culinary heritage and creative innovation. Through its combination of authentic flavours, storytelling elements, and experiential hospitality, Jyran continues to strengthen its position as one of Mumbai’s distinctive luxury dining destinations.
Located within Sofitel Mumbai BKC, the restaurant reflects the hotel’s broader philosophy of combining French sophistication with warm Indian hospitality, offering guests memorable experiences rooted in culture, craftsmanship, and contemporary luxury.
Restaurant Details:
Venue: Jyran, Sofitel Mumbai BKCLunch: 12:30 PM – 3:00 PMDinner: 7:00 PM – 11:00 PMDining Options: Set Menu and À la Carte AvailableReservations: +91 91673 91130
Published on June 4, 2026
Novotel Mumbai Juhu Beach has introduced a new dining experience titled “Mediterranean Nights” at its signature restaurant, The Square, bringing together the vibrant culinary traditions of the Mediterranean coastline and Middle Eastern regions.
Designed as an immersive and elegant evening experience, Mediterranean Nights focuses on fresh ingredients, aromatic herbs, handcrafted mezze, and interactive live cooking stations that highlight the richness and diversity of Mediterranean cuisine.
The ambience at The Square has been thoughtfully curated to reflect coastal European charm, featuring soft lighting, Mediterranean-inspired décor elements, and soothing background music. The setting aims to create a relaxed yet premium atmosphere ideal for an elevated dining experience by the sea.
Guests can explore an elaborate buffet spread featuring a wide selection of mezze, artisan breads and dips, seafood preparations, roasted meats, and signature Mediterranean desserts. The live cooking stations further enhance the experience by offering freshly prepared dishes that bring an interactive and engaging dimension to the evening.
Mediterranean Nights is designed as a social dining experience suitable for gatherings with friends, family, and colleagues. The concept focuses on offering guests a flavourful escape that captures the essence of Mediterranean hospitality, known for its warmth, simplicity, and celebration of shared meals.
Through this initiative, Novotel Mumbai Juhu Beach continues to expand its culinary programming, offering curated dining experiences that blend global flavours with immersive hospitality settings.
Event Details:
Venue: The Square, Novotel Mumbai Juhu Beach, Balraj Sahni Road, Juhu, Mumbai – 400049Days: Every Friday & SundayTime: 7:00 PM – 11:00 PM
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