Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Novotel Mumbai Juhu Beach Introduces Mediterranean Nights at The Square

Novotel Mumbai Juhu Beach Introduces Mediterranean Nights at The Square

By Hariharan U

Published on June 4, 2026

Novotel Mumbai Juhu Beach has introduced a new dining experience titled “Mediterranean Nights” at its signature restaurant, The Square, bringing together the vibrant culinary traditions of the Mediterranean coastline and Middle Eastern regions.

Designed as an immersive and elegant evening experience, Mediterranean Nights focuses on fresh ingredients, aromatic herbs, handcrafted mezze, and interactive live cooking stations that highlight the richness and diversity of Mediterranean cuisine.

The ambience at The Square has been thoughtfully curated to reflect coastal European charm, featuring soft lighting, Mediterranean-inspired décor elements, and soothing background music. The setting aims to create a relaxed yet premium atmosphere ideal for an elevated dining experience by the sea.

Guests can explore an elaborate buffet spread featuring a wide selection of mezze, artisan breads and dips, seafood preparations, roasted meats, and signature Mediterranean desserts. The live cooking stations further enhance the experience by offering freshly prepared dishes that bring an interactive and engaging dimension to the evening.

Mediterranean Nights is designed as a social dining experience suitable for gatherings with friends, family, and colleagues. The concept focuses on offering guests a flavourful escape that captures the essence of Mediterranean hospitality, known for its warmth, simplicity, and celebration of shared meals.

Through this initiative, Novotel Mumbai Juhu Beach continues to expand its culinary programming, offering curated dining experiences that blend global flavours with immersive hospitality settings.

Event Details:

Venue: The Square, Novotel Mumbai Juhu Beach, Balraj Sahni Road, Juhu, Mumbai – 400049
Days: Every Friday & Sunday
Time: 7:00 PM – 11:00 PM


Dandy & Dandy Debuts in Hyderabad with an All-Day Dining and Nightlife Concept

Dandy & Dandy Debuts in Hyderabad with an All-Day Dining and Nightlife Concept

By Hariharan U

Published on June 4, 2026

Hyderabad’s evolving food and nightlife landscape has welcomed a new addition with the launch of Dandy & Dandy, a contemporary hospitality destination located in HITEC City. Conceptualised by Rehan Guha, the venue combines dining, cocktails, music, and nightlife within a single space designed to transform throughout the day.

Built around the philosophy of “Two Dandies. One Door. Same Room. Two Moods,” Dandy & Dandy offers guests a dual-experience concept that shifts seamlessly from a relaxed dining environment during the afternoon to a high-energy social and nightlife destination as the evening unfolds.

Located on the fifth floor of THE LOFT at Nexity, HITEC City, the venue has been designed to create an immersive atmosphere through cinematic interiors, a striking central bar, and carefully curated lighting. Deep reds, blacks, and warm neutral tones dominate the design palette, creating a setting that evolves alongside the venue’s changing mood and energy levels throughout the day.

The culinary offering focuses on globally inspired shareable plates designed to encourage social dining and communal experiences. The menu has been curated to complement the venue’s dynamic concept, catering to guests seeking everything from casual lunches to intimate dinners and late-night gatherings.

A key feature of the experience is its cocktail programme, which follows a progressive ABV (Alcohol by Volume) journey. Guests can begin with lighter and more approachable cocktails during the early evening before transitioning to bolder, spirit-forward creations as the night progresses.

Music also plays a central role in shaping the guest experience. Carefully curated programming gradually transitions from subtle daytime sounds to energetic late-night sets, reinforcing the venue’s transformation from a refined dining destination into a lively nightlife hotspot.

Positioned within the accessible premium dining segment, Dandy & Dandy aims to cater to a broad audience looking for versatile experiences within a single venue. Whether for business lunches, after-work drinks, celebratory dinners, or nightlife gatherings, the concept has been designed to adapt to different occasions throughout the day.

With its evolving atmosphere, design-forward interiors, and integrated food, beverage, and entertainment offering, Dandy & Dandy seeks to establish itself as one of Hyderabad’s notable new hospitality destinations.


Loya Bar Blends Music and Mixology Through Its Unique S.P.I.C.E Cocktail Philosophy

Loya Bar Blends Music and Mixology Through Its Unique S.P.I.C.E Cocktail Philosophy

By Manu Vardhan Kannan

Published on June 3, 2026

Loya Bar is bringing together music, flavour, and creativity through its distinctive S.P.I.C.E cocktail philosophy. Designed to create a multi-sensory experience, the concept connects food, beverages, and music, transforming cocktails into stories that guests can explore through taste.

The philosophy is built around five musical elements: Scale, Pitch, Instrumentation, Chords, and Expression. Each cocktail on the menu reflects one of these elements, resulting in a collection of drinks that celebrate craftsmanship, innovation, and flavour in equal measure.

One of the standout creations under this philosophy is the Malwa Highball, inspired by the concept of Scale. In music, an octave is formed by eight notes that work together in harmony. Reflecting this idea, the cocktail is crafted using eight carefully selected ingredients that complement one another.

The Malwa Highball combines aged rum, Campari, kinnow cordial, banana-mint seltzer, and fresh mint to create a refreshing and layered drink. Each sip reveals different notes and flavours, offering an experience similar to listening to a carefully composed musical piece.

Another notable cocktail is Kafuli, which draws inspiration from the musical element of Pitch. Just as pitch defines whether a note sounds high and bright or low and deep, this cocktail explores flavour through contrast and depth.

Kafuli is crafted using ghee-washed rum, spinach cordial, and brine, resulting in a savoury and distinctive drink. The cocktail highlights Loya Bar's ingredient-focused approach while delivering a rich and unexpected flavour profile.

Through creations such as the Malwa Highball and Kafuli, Loya Bar continues to push the boundaries of mixology by translating musical concepts into memorable drinking experiences. The S.P.I.C.E philosophy offers guests a fresh perspective on cocktails, where every drink tells a story through flavour, creativity, and craftsmanship.

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