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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on October 22, 2026
World Pasta Day is the perfect excuse to indulge in a comforting bowl of pasta, whether that means a classic Italian preparation, a rich and creamy creation or something a little more adventurous. On October 25, 2026, Mumbai's dining scene offers pasta lovers several options, from signature restaurant dishes to an interactive workshop that takes the experience beyond the plate.
Here are six places to explore this World Pasta Day.
Dish: Blush Hour Rigatoni | Price: ₹630 + taxes
For those who enjoy pasta with a rich, indulgent sauce, Roxanne's Bar & All Day Diner offers its Blush Hour Rigatoni. The dish features rigatoni coated in a creamy vodka sauce, complemented by homemade ricotta and finished with fragrant basil oil. The combination of comforting flavours and a refined finish makes it a tempting choice for a leisurely pasta meal.
Prices: ₹599 onwards
Berlin Brew celebrates Italian-inspired comfort food with a selection of hearty pasta dishes. Options include Vegetable Lasagne, Chicken Cannelloni with red pepper coulis, Spaghetti with Chicken Meatballs in pomodoro sauce, and Fettuccine in carbonara sauce.
With vegetarian and non-vegetarian choices, the menu offers a variety of flavours for diners looking to settle in for a satisfying pasta meal.
Experience: Hands-on pasta-making workshop
For those who prefer getting involved in the cooking, Luuma House is hosting a pasta-making workshop on Sunday, October 25, from 4 PM to 7 PM.
Guests will get the opportunity to roll, shape and prepare pasta from scratch before cooking and enjoying their own creations. The interactive experience offers a different way to mark World Pasta Day, particularly for food enthusiasts keen to explore the craft behind a favourite Italian dish.
Dish: Creamy Mushroom Fettuccine | Price: ₹475 + taxes
Tora's Creamy Mushroom Fettuccine brings together silky ribbons of pasta and a rich mushroom sauce, finished with freshly grated Parmesan. Crisp fried greens and delicate potato crisps add contrasting textures to the creamy preparation, making it an appealing choice for those who enjoy earthy flavours and comforting sauces.
Dish: Squid Ink Pasta with Baby Octopus | Price: ₹899 + taxes
For a more adventurous pasta experience, Trapdoor offers Squid Ink Pasta with Baby Octopus. The dish combines squid ink pasta with tender baby octopus and delicate aromatics, delivering briny seafood flavours and a striking presentation. It is a distinctive option for diners who want to move beyond traditional pasta preparations.
Dish: Three Cheese Ravioli | Price: ₹595 + taxes
BaaMee's Three Cheese Ravioli brings a comforting combination of pasta and cheese to the table. The delicate pasta parcels are filled with ricotta, Parmesan and mozzarella, then served in a rich Sicilian tomato sauce. The creamy filling and vibrant tomato flavours make this a satisfying pick for diners who enjoy classic Italian-inspired comfort food.
From creamy sauces and cheese-filled ravioli to seafood-led creations and pasta made by hand, Mumbai's dining destinations offer different ways to celebrate World Pasta Day. Whether you prefer a familiar favourite or want to experiment with new flavours, these six options provide plenty of inspiration for a pasta-focused outing.
Note: Prices are subject to applicable taxes where specified. Workshop availability and participation details should be confirmed directly with the venue.
By Manu Vardhan Kannan
What if a cocktail could tell the story of an Indian region? 403 Forbidden Bar in Bengaluru is bringing this idea to life with Decode India, a new cocktail collection by founder Aman Dua that explores the country's landscapes, ingredients and culinary traditions through contemporary mixology.
Inspired by five distinct regions: Ambarsar, Kathiawar, Narmada, Malabar and Patkai, the collection brings regional flavours into the glass through techniques such as fat washing, distillation, clarification, carbonation, infusion and lacto fermentation.
Each cocktail draws inspiration from different ingredients and flavour combinations. Ambarsar offers a warm and comforting blend of sesame fat washed rum, jaggery shrub, salt lassi foam and sesame jaggery candy. Kathiawar takes a different approach, combining gin, regional herb distillate, salinity and edible sand for a dry and effervescent drink.
Narmada brings together blanco tequila, Mahabaleshwar strawberry, Goan Portuguese vinegar, Jwala chilli and suva khakhra crisp, combining fruity, tangy and spicy notes. Meanwhile, Malabar offers an aromatic mix of clarified blended Scotch whisky, puli karupatti cordial, Tellicherry pepper tincture, Pondi parmesan and white chocolate.
Completing the collection, Patkai features timur and Kolkata paan leaf infused blanco tequila, lacto fermented bamboo shoot, cooked rice and king chilli. Together, the five cocktails highlight how regional ingredients and culinary influences can shape new drinking experiences.
Beyond the cocktail menu, the bar also introduces the Decode Session, a 75-minute guided sensory experience available by reservation. During the session, guests explore all five cocktails while learning about the flavours, textures, preparation techniques and regional inspirations behind each creation. The experience offers a closer look at the creative process behind the collection, allowing guests to understand how familiar Indian ingredients can be used in contemporary cocktails.
With Decode India, 403 Forbidden Bar brings regional Indian flavours and modern cocktail-making techniques together in one collection. The menu invites guests to discover different parts of the country through ingredients and combinations that reflect their culinary traditions and cultural influences.
Published on October 21, 2026
The Kitchen by Chef Deepa is bringing a traditional festive favourite to Chennai with its special selection of homemade Matthi for Karwa Chauth, prepared with pure ghee and available exclusively on a made-to-order basis.
Matthi holds a special place in Karwa Chauth traditions, particularly during the ritual of breaking the fast after the moon is sighted. Traditionally, a husband offers his wife the first morsel of food and water, with Matthi often forming part of this moment. The festive delicacy represents care, affection and togetherness, making it a meaningful addition to the celebration.
Through its festive offering, The Kitchen by Chef Deepa aims to bring this familiar tradition closer to families in Chennai, offering home-style preparations that can be included in their Karwa Chauth rituals.
The selection features two varieties. The Sweet Saffron, Almond and Pista Matthi, priced at ₹1,350 per kg, combines aromatic saffron with the richness of almonds and pistachios. For those who prefer a simpler, traditional option, Classic Plain Matthi is available at ₹1,100 per kg.
Prepared with pure ghee and an emphasis on traditional flavours, the Matthi is available on a made-to-order basis. Customers can place orders directly with The Kitchen by Chef Deepa ahead of their celebrations.
The festive offering reflects the kitchen's focus on traditional Punjabi home-style cooking and special preparations for occasions celebrated with family. By bringing a familiar part of the Karwa Chauth ritual to Chennai, the kitchen offers customers a convenient way to include this traditional delicacy in their festivities.
Brand: The Kitchen by Chef Deepa
Location: Perungudi, Chennai
Sweet Saffron, Almond and Pista Matthi: ₹1,350 per kg
Availability: Made to order
Phone: +91 93635 44123
Instagram: The Kitchen by Chef Deepa
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