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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on July 27, 2026
JW Marriott Hotel Bengaluru is set to host its first international culinary residency with JW Marriott Khao Lak Resort & Spa, bringing the authentic flavours of Thailand’s southern coast to Bengaluru through an exclusive dining experience at JW Kitchen.
Taking place from July 31 to August 9, 2026, the limited-time residency marks the first collaboration between the two JW Marriott properties and will showcase a specially curated menu inspired by the culinary traditions of Khao Lak, a renowned coastal destination in Southern Thailand.
Leading the residency are Chef Worapong Wongvaiyuth (Chef Eak) and Chef Sawangjit Kongchana (Chef Lookked), who will present dishes rooted in Thailand’s rich regional heritage. The menu highlights authentic recipes from JW Marriott Khao Lak Resort & Spa, prepared using regional ingredients, traditional techniques, and time-honoured cooking methods.
Speaking about the residency, Chef Worapong Wongvaiyuth (Chef Eak) said, “The menu reflects the flavours we are proud to serve at JW Marriott Khao Lak Resort & Spa every day. It is rooted in regional traditions and prepared with the same techniques that define Southern Thai cuisine. We look forward to sharing these recipes and their stories with guests in Bengaluru.”
Chef Sawangjit Kongchana (Chef Lookked) added, “Every dish on the menu represents the balance, freshness and simplicity that are central to Thai cooking. We hope guests experience not only the cuisine, but also the warmth and generosity that define Thai hospitality.”
The collaboration celebrates the shared values of both JW Marriott properties, bringing together culinary craftsmanship, cultural exchange, and meaningful guest experiences through food.
Commenting on the partnership, Gaurav Sinha, Hotel Manager, JW Marriott Hotel Bengaluru, said, “One of the most rewarding aspects of hospitality is its ability to bring people, cultures, and stories together around the table. We are delighted to welcome our colleagues from JW Marriott Khao Lak Resort & Spa to Bengaluru and share a dining experience that is deeply rooted in authenticity and tradition.”
He added, “Beyond the food, this guest chef experience is an opportunity for our guests to experience the warmth, passion, and craftsmanship that define Thai hospitality, making it a truly memorable celebration of the spirit of the JW Marriott family.”
Through this international culinary residency, JW Marriott Hotel Bengaluru continues to create immersive dining experiences that connect guests with global cuisines, traditions, and stories.
Venue: JW Kitchen, JW Marriott Hotel BengaluruDates: July 31 – August 9, 2026
Located overlooking the lush 300-acre Cubbon Park, JW Marriott Hotel Bengaluru offers a blend of contemporary luxury and refined hospitality for business and leisure travellers. The five-star property features 281 rooms and suites, six dining destinations including JW Kitchen, Spice Terrace, UNO Izakaya, Merak Brewhouse, ALBA, and The Patio At 24/1, along with 25,000 sq. ft. of meeting and banquet spaces.
The hotel also features Spa by JW, offering wellness experiences with treatment rooms, sauna, steam room, Jacuzzi, and a techno gym fitness centre.
By Manu Vardhan Kannan
The St. Regis Goa Resort is set to bring an elevated Asian dining experience to Riverside with 'Omakase with Chef Rohit', an exclusive culinary showcase by Chef Rohit Chadda. Scheduled from 10th to 16th August 2026, the limited-time offering will present a thoughtfully curated à la carte menu inspired by the essence of Omakase.
The menu celebrates authentic Asian flavours, premium ingredients, and Chef Rohit's signature take on some of Asia's most iconic dishes. Guests can look forward to a selection of signature sushi and nigiri, Salmon Tataki, Asian-style dim sum, Robata grilled specialities, Miso Black Cod, Wagyu beef creations, seafood signatures, and the chef's special Asian noodle selection.
Adding to the experience, diners can explore the Chef's Signature Recommendations Card, featuring seasonal creations crafted to complement the menu. Set against the scenic riverside backdrop, the dining experience will be enhanced with elegant ambience and soothing background music.
The exclusive dining experience will take place at Riverside, The St. Regis Goa Resort, with lunch served from 12:30 PM to 5:00 PM and dinner from 7:00 PM to 10:30 PM between 10th and 16th August 2026.
Korean food and culture enthusiasts in India are set to experience the flavours and traditions of Korea at the K-Food Fair 2026, which will take place at Ambience Mall, Gurugram, on August 1–2, 2026.
Hosted by the Ministry of Agriculture, Food and Rural Affairs of the Republic of Korea and the Korea Agro-Fisheries & Food Trade Corporation (aT), the two-day festival aims to showcase Korea’s vibrant culinary heritage while bringing together food, entertainment, and cultural experiences under one roof.
As Korean cuisine continues to gain popularity among Indian consumers through restaurants, digital platforms, and global entertainment trends, the K-Food Fair offers visitors an opportunity to explore authentic Korean flavours beyond screens and social media.
Designed as an interactive consumer experience, the fair will feature multiple zones including the K-Food Market Zone, where visitors can discover and purchase a wide range of Korean food products. The K-Open Kitchen will offer complimentary tastings of popular Korean dishes such as gimbap, tteokbokki, and kimchi fried rice, while the K-Noodle Station will highlight the variety and popularity of Korean noodle dishes.
The event will also celebrate the wider K-culture movement with activities including a K-Pop Cover Dance Competition, K-Game Zone, and Personal Color Test, allowing visitors to engage with Korean lifestyle experiences. The festival is expected to attract families, young audiences, food lovers, and K-culture enthusiasts.
The event will be attended by representatives from Korea, including Byun Kyung Yong, Managing Director of the aT Korea Agro-Fisheries & Food Trade Corporation, Bangkok Office; Cho Yoonmi, Director of the Korea Tourism Organization (KTO) New Delhi Office; and Ms. Park Jihye, Third Secretary, Embassy of the Republic of Korea to the Republic of India.
Speaking ahead of the event, Byun Kyung Yong, Managing Director of the aT Korea Agro-Fisheries & Food Trade Corporation, Bangkok Office, said:
"The fair reflects Korea's commitment to strengthening cultural and culinary ties with Indian consumers by creating meaningful experiences around food, lifestyle and shared cultural interests."
With India's growing interest in Korean flavours, entertainment, and lifestyle trends, the K-Food Fair 2026 aims to create a platform that connects Indian consumers with Korea’s culinary traditions and contemporary culture.
Event: K-Food Fair 2026Dates: August 1–2, 2026Time: 10:00 AM – 10:00 PMVenue: Ambience Mall, Gurugram (Atrium 3, G Floor)
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