Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Gracia Cero Brings Mindful Drinking to the Fore

Gracia Cero Brings Mindful Drinking to the Fore

By Hariharan U

Published on January 11, 2026

Kantala Spirits has introduced Gracia Cero, a new-age beverage that encourages mindful drinking while keeping the joy of social occasions intact. Positioned clearly as not anti-alcohol, Cero supports choice, moderation, and inclusivity, giving consumers the freedom to enjoy gatherings on their own terms.

Gracia Cero stands out as India’s first non-alcoholic agave drink, created for people looking to reset after festive indulgence, take part in Dry January, or simply adopt a more balanced drinking approach. The focus remains on flavour and experience, ensuring that choosing a zero-alcohol option never feels like a compromise.

Designed to fit seamlessly into parties, work events, and everyday social settings, Cero allows everyone at the table to feel included. Whether it’s a casual get-together or a formal gathering, the drink offers a refined alternative that blends in naturally with modern social rituals.

Completely alcohol-free and sugar-free, Gracia Cero contains 0% ABV and just 4 calories per serving. Made using agave, it delivers a clean, refreshing profile without alcohol, making it suitable for those prioritising health, detox routines, or mindful living, while still enjoying a premium beverage.

The brand brings a bold approach to flavour with two distinct variants, Raw ‘n’ Wild Mango and Pineapple Piñata. These flavour-forward options add a playful yet elevated touch, challenging the idea that non-alcoholic drinks need to be plain or predictable.

With Gracia Cero, Kantala Spirits aims to reshape modern drinking culture by offering a guilt-free way to raise a glass. Free from sugary mixers, next-day fatigue, or social pressure, Cero fits effortlessly into evolving lifestyle choices where balance and enjoyment go hand in hand.


Punjab Grill Expands Footprint with 57th Outlet in Thane

Punjab Grill Expands Footprint with 57th Outlet in Thane

By Hariharan U

Published on January 9, 2026

Punjab Grill, the flagship North Indian dining brand from Lite Bite Foods, has marked a new milestone with the opening of its 57th outlet at Lakeshore, Viviana Mall, Thane. The launch reinforces the brand’s steady expansion across key urban markets while bringing its heritage-driven culinary offering closer to diners in the Mumbai Metropolitan Region.

The newly opened restaurant reflects Punjab Grill’s signature design language, an elegant blend of warmth, nostalgia, and modern sophistication. Thoughtfully curated interiors and a welcoming ambience create a versatile dining environment suited for family gatherings, business lunches, and celebratory occasions.

Staying true to its culinary philosophy, the menu showcases Punjab Grill’s well-known repertoire inspired by the royal kitchens of undivided Punjab, age-old recipes, and the region’s vibrant food culture. Guests can expect robust flavours, slow-cooked preparations, and meticulously crafted dishes that balance authenticity with contemporary presentation.

Commenting on the launch, Rohit Aggarwal, Founder and Managing Director, Lite Bite Foods, said, “Thane has emerged as a dynamic dining destination with an audience that values quality, legacy, and innovation. With our 57th outlet at Viviana Mall, we aim to address this growing demand by offering an immersive dining experience that celebrates the rich culinary traditions of North India.”

With this addition, Punjab Grill continues to strengthen its nationwide presence, reaffirming its commitment to celebrating heritage-led cuisine while evolving with modern dining preferences. The Thane outlet represents the brand’s focus on expanding into high-footfall urban centres with a strong appetite for premium dining experiences.


Romanos at JW Marriott Mumbai Sahar Launches Formaggi d’Italia: A Cheese-Centric Culinary Experience

Romanos at JW Marriott Mumbai Sahar Launches Formaggi d’Italia: A Cheese-Centric Culinary Experience

By Hariharan U

Published on January 8, 2026

Romanos, the city’s premier destination for authentic Italian cuisine at JW Marriott Mumbai Sahar, is set to unveil Formaggi d’Italia, a refined, cheese-led culinary experience. Launching on 7th January 2026, the showcase celebrates Italian cheese through craftsmanship, storytelling, and interactive dining.

Inspired by Italy’s regional cheese culture, Formaggi d’Italia begins with an artisanal cheese board featuring Bocconcini, Mozzarella, Gorgonzola, pine nut-crusted goat cheese, Pecorino, and Provolone, paired with pecan nuts, JW herb crackers, and mostarda.

Guests can then indulge in a range of cheese-forward pastas including Four Root Cheese Gnocchi with Brie, Fettuccine Quattro Formaggi, and Tortellini alla Fonduta. The experience continues with comforting mains such as Chicken Parmigiana and Spinach Ricotta Lasagna with Brie, and concludes with classic Italian desserts like Tiramisu and Sicilian Cannoli filled with Ricotta.

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“Formaggi d’Italia brings together craftsmanship, indulgence, and storytelling,” said a spokesperson for Romanos. “It reaffirms Romanos as a destination where authentic Italian flavours are elevated through immersive, experience-led dining.”

About JW Marriott Mumbai Sahar
JW Marriott Mumbai Sahar combines elegance and sophistication, conveniently located near Mumbai’s international and domestic airports. The hotel features 588 spacious rooms, world-class dining including Romanos, JW Café, BarQat, and AUTM – JW Lounge, as well as 95,781 sq.ft. of convention spaces, and Spa by JW, Asia Pacific’s first, offering holistic wellness therapies.

For more details, visit www.jwmumbai.com.

About Marriott International
Marriott International operates nearly 9,500 properties in 144 countries under 30+ brands. Marriott Bonvoy® offers a highly awarded travel platform. For the latest news, visit Marriott News Center or follow @MarriottIntl on social media.

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