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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on May 22, 2026
Poppadum has officially launched in Kilpauk, introducing a contemporary Indian dining concept centred around nostalgia, familiarity, and culinary surprise.
Positioned as a fresh addition to Chennai’s evolving dining landscape, the restaurant celebrates regional flavours and stories from across India while reinterpreting familiar dishes through modern techniques, textures, and presentation styles.
Founded on the philosophy of making guests experience familiar Indian food differently, Poppadum draws inspiration from the humble papad or appalam, a staple accompaniment found across Indian households that often transforms an entire meal through texture and flavour.
Speaking about the concept, Abbas Shahzad said the restaurant aims to revive the excitement of eating Indian food by presenting known flavours in unexpected ways without losing their emotional connection and authenticity.
The menu reflects this approach through a range of small plates and mains inspired by diverse culinary traditions across India. Signature dishes include Khaman Chaat, Burrata “Masala Papad”, Thattai Tostada, Railway Beetroot Cutlet, and My MIL’s Daal Pakwaan, each offering a balance of familiarity and contemporary creativity.
The mains menu further explores layered Indian flavours with dishes such as Burrata Tikka Masala, White Dal Makhani, Tawa Kheema, and Smoked Masoor Pulao. Accompaniments including Scallion Parmesan Chur Chur Parotta and Poppadum Garlic Naan continue the restaurant’s playful reinterpretation of traditional formats.
Desserts such as Nichani’s Filter Coffee Pudding and Falooda Baraf Gola complete the dining experience with nostalgic flavours presented through a modern lens.
Spread across approximately 2,200 square feet with seating for 60 guests, the restaurant has been designed as an intimate and energetic space encouraging conversation, shared dining, and community-driven experiences.
With its launch, Poppadum adds to Chennai’s growing appetite for contemporary Indian dining concepts that blend regional storytelling, innovation, and comfort-led culinary experiences.
Jango has officially launched in Sahakarnagar, introducing an all-day café and cocktail bar concept aimed at blending work, dining, music, and social experiences under one roof.
Positioned as a neighbourhood-driven social space, Jango reflects Bengaluru’s evolving hospitality landscape where consumers are increasingly seeking flexible and experience-led venues that transition seamlessly through different parts of the day.
The venue operates as a relaxed, coffee-focused café during the daytime before evolving into a more energetic cocktail and dining destination in the evening. Designed to accommodate work sessions, casual meetings, dinners, music-led gatherings, and community events, the concept focuses on creating an adaptable environment for different audiences throughout the day.
Speaking on the launch, the founding team shared that the vision behind Jango was to create a space that guests could return to at different moments, whether for coffee and work during the day or cocktails and music later in the evening.
The menu features comfort-driven dishes with global influences alongside an approachable cocktail programme curated for easy-drinking experiences. The atmosphere also evolves through the day, shifting from quieter daytime energy to a more vibrant social setting by night.
In the coming weeks, Jango plans to introduce a dedicated breakfast menu along with curated community programming including founder meetups, creator gatherings, and music-led experiences.
The launch comes at a time when Bengaluru’s dining and nightlife culture is increasingly moving towards hybrid hospitality formats that combine cafés, social spaces, and experiential dining concepts.
By Manu Vardhan Kannan
Mumbai’s popular neighbourhood bakery, TwentySeven Bakehouse, is heading north with the launch of its newest outlet in Goregaon. The opening marks the brand’s fourth physical store in the city, adding to its existing locations in Mahalaxmi, Bandra, and Nepean Sea Road, along with its delivery-only cloud kitchen in Chembur.
Located at Oberoi Garden City in Goregaon, the new outlet expands TwentySeven Bakehouse’s growing presence in Mumbai’s evolving food scene. Following the response to its Mahalaxmi flagship outlet, the new space brings together everything the brand is known for under one roof, fresh breads, artisanal bakes, specialty coffee, sandwiches, and its well-loved New York-style pizzas.
Guests can expect familiar favourites that have helped build the bakery’s loyal following over the years. The menu includes its signature artisanal sourdough range, fresh loaves, and buttery croissants known for their flaky texture.
For quick meals and lunch breaks, made-to-order sandwiches such as Halloumi & Harissa and Pulled Pork Kimchi are among the highlights. Spice lovers can also try Thecha Chip Butty, a flavour-packed option with a spicy kick.
The menu also shines a spotlight on TwentySeven Bakehouse’s New York-style pizzas. Diners can choose from vegetarian options like Fiamma 2.0 and Basil Pesto, or go for the Chermoula Chicken with Vodka Sauce pizza. While waiting for orders, guests can snack on the bakery’s crowd favourite ‘Better Than Dr*gs Garlic Knots’.
Coffee lovers can also stop in for a quick cup of specialty coffee before meetings or work sessions, making the space suitable for both quick visits and long catch-ups.
To celebrate the launch, the bakery has introduced a series of in-store offers. Customers can buy three coffees and get one free until Sunday, May 24, 2026. Pizza lovers can enjoy a special Thursday and Friday offer where buying three pizzas comes with three soft drinks and one portion of Better-Than-Dr*gs Garlic Knots free. There is also a daily 35% discount on all bakes from 7:30 pm onwards, available both in-store and on Swiggy and Zomato.
TwentySeven Bakehouse is located at Restaurant No. 10, Ground Floor Avenue, International Business Park, Oberoi Garden City, off Western Express Highway, Goregaon East, Mumbai, Greater Mumbai, Maharashtra 400063 and is open daily from 8:30 am to 11:00 pm.
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