Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Crowne Plaza Greater Noida Introduces New Awadhi and Mughlai Menu at Spice Art

Crowne Plaza Greater Noida Introduces New Awadhi and Mughlai Menu at Spice Art

By Hariharan U

Published on August 7, 2026

Crowne Plaza Greater Noida has announced the launch of an all-new menu at Spice Art, its signature Indian fine dining restaurant, bringing guests an immersive culinary experience inspired by the timeless flavours of Awadhi and Mughlai cuisine.

Curated by Chef Vijay, the refreshed menu celebrates the grandeur of India’s royal kitchens while presenting traditional recipes through a contemporary fine dining approach. The new offerings highlight authentic regional flavours, handcrafted spice blends, and refined culinary techniques, creating an elevated gastronomic journey for guests.

Known for its elegant ambience and soulful live ghazal performances, Spice Art continues its celebration of Indian culinary heritage with dishes inspired by the royal cuisines of Punjab, Delhi, and Lucknow.

The culinary experience begins with an extensive selection of starters, including Dahi Ke Kebab, Bhuna Masala Paneer Tikka, Badami Murgh Chandi Kebab, and Nimbu Neem Ki Tawa Fish, followed by comforting soups such as Tamatar Chakunder Shorba and Murgh Pudina Ka Ark.

The main course showcases the richness of Indian royal cuisine with signature dishes including Dal Spice Art, Martaban Ka Paneer, Subz Panchratan Masala, Nawabi Pasanda, Chaap-e-Awadh, Nalli Nihari, Dilli-6 Murgh Korma, Murgh Tikka Makhan Masala, Sarson Wali Macchi, and Saunfyani Kadhai Jhinga.

Highlighting traditional cooking techniques, the Murgh Tikka Makhan Masala features char-grilled chicken tikka prepared in a rich buttery tomato gravy, while Sarson Wali Macchi brings together mustard-marinated river sole with aromatic Indian spices. The Saunfyani Kadhai Jhinga combines succulent prawns with fennel and traditional spice flavours.

The menu also features aromatic biryanis including Murgh Dum Biryani, Lucknowi Gosht Biryani, and Subz Dum Biryani, paired with freshly baked Indian breads such as Roghni Naan, Sheermal, and Amritsari Kulcha. Guests can end their meal with classic desserts including Khubani Ka Meetha and Shahi Meetha.

Enhancing the dining experience, Spice Art has introduced handcrafted mocktails inspired by Indian flavours. Mehmaan Nawazi, featuring orange juice, sweet peach, and a subtle hint of house-made pickle, celebrates India's tradition of hospitality, while Jamun Jashn combines jamun, basil, lavender, black salt, and Sprite for a refreshing seasonal beverage.

Commenting on the launch, Sharad K. Upadhyay, General Manager, Crowne Plaza Greater Noida, said the new menu reflects the hotel’s commitment to celebrating India’s culinary heritage through authenticity, innovation, and exceptional hospitality.

Sharing his vision behind the menu, Chef Vijay said the new offerings aim to preserve the essence of Awadhi and Mughlai cuisine while introducing contemporary elements that allow guests to experience the stories, aromas, and emotions behind Indian food traditions.

With its new menu, refined ambience, and live ghazal performances, Spice Art continues to position itself as a destination for memorable dining experiences, whether for intimate dinners, family celebrations, or special occasions.

About Spice Art

Spice Art is the signature Indian fine dining restaurant at Crowne Plaza Greater Noida, offering an exceptional culinary experience inspired by the royal cuisines of Punjab, Delhi, and Lucknow. The restaurant combines authentic flavours, elegant interiors, and soulful live music to celebrate India’s rich gastronomic legacy.

Operational Timings: 7:00 PM to 11:00 PM
Reservations: +91 8527694313


Zydus Wellness Launches Complan Powerplay, Enters Ready-to-Drink Milkshake Segment

Zydus Wellness Launches Complan Powerplay, Enters Ready-to-Drink Milkshake Segment

By Hariharan U

Published on August 7, 2026

Zydus Wellness has announced the launch of Complan Powerplay, a ready-to-drink nutritional milkshake that marks the brand’s entry into India’s ready-to-drink dairy beverage segment.

Designed to cater to the nutritional needs of children aged 7 years and above, Complan Powerplay aims to create a new consumption occasion for the brand within the milkshake and flavoured milk category, which is estimated at ₹1,700 crore.

The launch comes at a time when children’s lifestyles are becoming increasingly active, creating demand for convenient and nutrient-rich options beyond traditional meal occasions. With parents seeking better nutritional choices that fit into busy routines, Complan Powerplay combines the brand’s nutritional expertise with the convenience of an on-the-go milkshake.

Alongside the product launch, Complan has introduced its integrated campaign “Har Passion Ko Do Poshan”, celebrating children’s diverse interests and encouraging parents to support their ambitions with the right nutrition.

Complan Powerplay provides 10g of high-quality milk protein in every 160 ml serving, along with calcium and 30% of the recommended daily allowance of Vitamin D2. The product also contains prebiotics and is formulated with no added sugar, preservatives, artificial colours, or artificial flavours.

Commenting on the launch, Tarun Arora, CEO & Whole Time Director, Zydus Wellness Ltd., said, “Children's lifestyles today are fundamentally different from what they were a decade ago, and nutrition solutions must evolve alongside them. At Zydus Wellness, our innovation strategy is centered on identifying emerging consumer behaviours and creating relevant formats that seamlessly fit into everyday life.”

He added, “Complan Powerplay is a natural extension of the brand's trusted nutrition heritage into a fast-growing adjacent category, allowing us to address new consumption occasions while remaining focused on delivering science-backed nutrition.”

The launch is supported by an integrated marketing campaign across platforms including Meta, YouTube, Snapchat, and other digital channels. The campaign is anchored by a television commercial that brings the message “Har Passion Ko Do Poshan” to life, showcasing children pursuing their interests across sports, music, dance, and other activities while highlighting the role of parents in supporting their journeys.

Available in Chocolate and Vanilla variants, Complan Powerplay is positioned as a convenient nutrition solution to support children during school, sports, and hobby-related activities.

About Zydus Wellness

Zydus Wellness is a consumer wellness company with an Indian heritage and global presence. With over 35 years of operational experience, the company’s portfolio includes brands such as RiteBite Max Protein, Complan, Sugar Free, Sugar Free D’lite, Glucon-D, Nutralite, I’m Lite, Everyuth, and Nycil.

Headquartered in Ahmedabad, Zydus Wellness operates four manufacturing facilities across Aligarh, Ahmedabad, and Sikkim, along with 18 co-packing facilities across India, New Zealand, Dubai, and Bangladesh.


The Supper Club Mumbai and Fairmont Mumbai Celebrate Karnataka's Culinary Heritage

The Supper Club Mumbai and Fairmont Mumbai Celebrate Karnataka's Culinary Heritage

By Manu Vardhan Kannan

Published on August 6, 2026

The Supper Club Mumbai, in collaboration with The Merchants, Fairmont Mumbai, recently hosted a specially curated dining experience celebrating the rich culinary traditions of Karnataka. The event brought together food lovers, cultural enthusiasts, and members of Mumbai's culinary community for an evening centred around regional flavours, storytelling, and meaningful conversations.

The immersive experience was curated by Chef Rajshri Gupta, Founder & Curator of The Supper Club Mumbai, along with Chef Mihir Kane, Director of Culinary at Fairmont Mumbai, and his team.

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Guests were welcomed with live music before being served an authentic banana leaf meal, inspired by Karnataka's traditional dining culture. The menu featured a selection of regional favourites, including Beans Palya, Beetroot Palya, Enne Badnikayi, Tonde Kai, Goli Bajje, Raw Banana Sukka, Lamb Sukka, Chicken Ghee Roast, Kori Roti, Matta Rice, Donne Biryani, along with an assortment of chutneys, podis, aromatic ghee, seasonal vegetables, and non-vegetarian specialities. The meal concluded with the comforting Dal Payasam, offering guests a memorable finish to the culinary journey.

Beyond the food, the evening combined storytelling, music, and engaging conversations that gave guests a deeper understanding of Karnataka's culinary traditions, local ingredients, and cultural heritage.

The event was also attended by celebrated chef, restaurateur, author, and television personality Gary Mehigan, whose presence highlighted the growing appreciation for India's diverse regional cuisines on the global stage.

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Speaking about the collaboration, Chef Rajshri Gupta, Founder & Curator, The Supper Club Mumbai, said:

"The flavours of Karnataka remain timelessly popular across the expanse of the country, with every individual relating their comfort with the diverse delicacies that it has produced for ages. Though diverse beyond imagination, its regional stories remain heavily underrepresented in the culinary excellence of India. Having partnered with The Merchants, Fairmont Mumbai, we aimed at curating a comprehensive meal to showcase the state's long-living heritage and emotions through food. It was heartening to witness the patrons indulging in every course with curiosity and gratitude."

Sharing his thoughts on the experience, Chef Mihir Kane, Director of Culinary, Fairmont Mumbai, said:

"At Fairmont Mumbai, we are constantly looking to create dining experiences that bring people together over exceptional food. At The Merchants, we've also made a conscious effort to shine a light on India's diverse regional cuisines, forgotten recipes, and local food traditions through a series of thoughtfully curated culinary initiatives. South Side Supper is a natural extension of that vision, showcasing the richness of South Indian home-style cooking through the recipes and traditions that Chef Rajshri has so carefully preserved. We hope guests leave with not just an appreciation for the flavours on the banana leaf, but also for the stories, warmth, and heritage that make these meals so special."

The collaboration reflects The Merchants' continued focus on showcasing India's regional cuisines through authentic ingredients, seasonal produce, and traditional cooking techniques. It also reinforces The Supper Club Mumbai's vision of creating culture-led dining experiences that bring people together through food, music, storytelling, and shared memories while celebrating India's diverse culinary heritage.

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