Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Rooftop Innings at Pangeo Brings Cricket Fever to Bengaluru’s Skyline

Rooftop Innings at Pangeo Brings Cricket Fever to Bengaluru’s Skyline

By Hariharan U

Published on April 11, 2026

Pangeo has introduced Rooftop Innings, a high-energy cricket screening experience that transforms match days into vibrant social gatherings in the heart of the city.

Set against a lively rooftop backdrop, the experience brings together the thrill of live cricket with an elevated nightlife setting, creating an atmosphere that keeps the energy going from the first ball to the final over. Designed for corporate outings, team evenings, and casual catch-ups, Rooftop Innings seamlessly blends sport with celebration.

The experience is complemented by a thoughtfully curated menu featuring indulgent sharing platters and bold, flavour-forward offerings. Guests can enjoy handcrafted dumpling baskets, sushi platters with balanced umami profiles, and expansive vegetarian and non-vegetarian selections including paneer tikka assortments and tandoori seafood platters.

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Adding to the excitement are crowd favourites such as peri peri tandoori drums, smoky ghost wings, and sriracha wings, each crafted to match the intensity of the game. Special platter combinations paired with beverages further enhance the group dining experience, making it ideal for extended match nights and lively conversations.

More than just a screening, Rooftop Innings at Pangeo positions itself as a destination where cricket feels larger than life, gatherings feel elevated, and every match becomes a shared celebration.

Fact Sheet:
Where: Pangeo
Date: Starting April 2026
Time: 12:00 PM – 12:30 AM


Loya at Taj Mahal Palace Mumbai Unveils ‘Mittha’ – A Summer Dessert Celebration

Loya at Taj Mahal Palace Mumbai Unveils ‘Mittha’ – A Summer Dessert Celebration

By Hariharan U

Published on April 11, 2026

Loya at Taj Mahal Palace introduces ‘Mittha’, a thoughtfully curated dessert menu that brings together nostalgia, tradition, and seasonal indulgence.

Rooted in the culinary traditions of northern India, the menu celebrates sweets that go beyond taste, drawing from generational recipes and memories of shared moments. At Loya, desserts are not just an end to a meal but a continuation of storytelling through flavour.

The ‘Mittha’ selection blends comforting classics with contemporary interpretations. Highlights include Badana Pearls, where rabri and saffron foam meet pistachios and almonds, and Doodh Jalebi, featuring crisp jalebis paired with pista, chuara, and aromatic kesar milk.

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Adding a playful summer twist, the Kulfi Pop assortment reimagines traditional kulfi into bite-sized indulgences. Guests can explore flavours like rose petal, saffron-cardamom, royal paan leaf, and malai, offering a refreshing take perfect for the season. The Falooda, layered with almond kulfi and rose rabri, adds a cooling, indulgent note to the experience.

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Among the standout creations is Gud–Ke–Maan, inspired by a cherished family recipe of badam kheer, bringing a deeply personal touch to the menu. Meanwhile, Loya Khel introduces a contemporary finish with a light chikoo mousse paired with biscuit cake and coconut elements.

With ‘Mittha’, Loya creates a dessert experience that feels both familiar and new, inviting guests to rediscover Indian sweets through a refined, seasonal lens.


Café Swasthya Expands with Third Outlet at Delhi Metro, Bringing Wellness On-the-Go

Café Swasthya Expands with Third Outlet at Delhi Metro, Bringing Wellness On-the-Go

By Hariharan U

Published on April 11, 2026

Café Swasthya has announced the opening of its third outlet at MG Road Metro Station in New Delhi, marking a significant step in its mission to make wellness-focused food more accessible to people on the move.

Located within the Delhi Metro Rail Corporation (DMRC) network, the new outlet represents a notable milestone, given the limited and highly selective retail opportunities within metro stations. Positioned strategically near both malls and residential neighbourhoods, the café caters to commuters as well as the surrounding community.

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Designed as a compact yet inviting space, the 280 sq. ft. outlet accommodates around 10–12 guests. The interiors reflect the brand’s signature aesthetic minimal, calming, and rooted in Ayurvedic philosophy featuring curated artworks and visual elements associated with Butterfly Ayurveda.

The menu focuses on wholesome, accessible offerings aligned with Ayurvedic principles. Guests can choose from breakfast dishes and snacks such as khatta meetha poha, kala chana wraps, and freshly prepared aloo samosas made with a whole wheat crust and fried in mustard oil. Beverage options include desi masala chai, buttermilk, hot chocolate, and a range of herbal and iced teas.

A highlight of the menu is Jivanti Kwath, a traditional herbal drink made using ingredients like Ashwagandha, Giloy, and Pippali, known for their role in supporting immunity and overall wellbeing.

Speaking on the launch, Akshi Khandelwal shared, “Our vision has always been to transform how people perceive wellness food by making it more accessible and inviting. This space is designed for both quick, nourishing bites and moments of pause during a busy day.”

Beyond food, the café also promotes awareness of Ayurvedic concepts through interactive elements such as a QR-based body constitution quiz and informative menu content explaining Panchamahabhuta and Tridosha.

With this expansion, Café Swasthya continues to strengthen its position in the growing wellness dining segment, offering a convenient, thoughtful alternative for everyday commuters seeking healthier choices

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