Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Serious Slice Is Celebrating World Tiramisu Day With a Classic That Needs No Introduction

Serious Slice Is Celebrating World Tiramisu Day With a Classic That Needs No Introduction

By Hariharan U

Published on March 12, 2026

Some desserts don't need reinventing, they just need to be made properly. And that's exactly the philosophy Serious Slice is bringing to World Tiramisu Day this year.

The Bengaluru-based Neapolitan pizza kitchen is celebrating the occasion with its classic Tiramisu, a dessert that's stayed faithful to its Italian roots, made the way it's always been made, with no shortcuts and no unnecessary twists.

The dessert itself is a beautiful thing in its simplicity. Layers of espresso-soaked sponge sit beneath a smooth, luxurious mascarpone cream, the kind that's light enough to feel indulgent rather than heavy. Every bite brings together the aromatic richness of coffee with the soft sweetness of the cream, and a fine dusting of cocoa powder on top adds that subtle bittersweet finish that rounds off the whole experience perfectly.

At Serious Slice, tiramisu isn't just a dessert on the menu it's a reflection of how the restaurant approaches Italian food overall. The brand is rooted in traditional technique, ingredient integrity, and a deep respect for the craft behind Neapolitan cuisine. The same care that goes into their wood-fired pizzas,through slow fermentation, high-heat cooking, and quality ingredients,goes into how they've approached this dessert.

It pairs naturally with the rest of their menu, making it the kind of ending to a meal that feels considered rather than added as an afterthought. Whether you're coming in for the pizza and staying for dessert, or making a dedicated World Tiramisu Day stop, the classic at Serious Slice is worth every bite.

Serious Slice has two locations in Bengaluru,Cunningham Road and RR Nagar.


McDonald’s India Recreates Iconic Ad with Sara Arjun for Buddy Meal

By Manu Vardhan Kannan

Published on March 12, 2026

McDonald’s India – North and East has announced actor Sara Arjun as its Brand Ambassador, bringing back a familiar face many viewers remember from one of the brand’s popular television commercials. Years after appearing in the ad as a child, Sara now returns in a new role, marking a nostalgic moment for both the brand and its audience.

The collaboration coincides with the launch of McDonald’s new Buddy Meal, a value offering created for friends who enjoy sharing food and spending time together. The campaign is introduced through a fresh television commercial that also revisits the playful tone of the earlier advertisement.

The Buddy Meal includes two burgers,  customers can choose between the McAloo Tikki or Veg Surprise, along with two Coke and one medium fries. The meal brings together some of McDonald’s familiar favourites in a simple combo designed for two people.

The new film recreates the well-known “girlfriend–boyfriend” banter from the earlier campaign, adding a humorous and relatable twist. In the ad, Sara jokingly talks about how relationships today can feel “too demanding,” with her buddy expecting big gestures and even a bit of “princess treatment.” The moment takes a lighter turn when he admits that all he really wants is a McAloo Tikki, reminding viewers that sometimes the simplest things bring the most joy.

The playful exchange ends with the voiceover saying, “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just ₹119.” The film concludes with the two sharing the meal together, reinforcing the campaign message “Khao Meal, Baat Ke,” which celebrates sharing food, laughter, and easy moments with friends.

Commenting on the announcement, Anant Agarwal, Vice Chairman, MMG Group and CPRL, said,

“At McDonald’s India – North and East, we have always believed in creating moments that bring people together. Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”

Sharing her thoughts on the collaboration, Actor Sara Arjun said,

“McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends, and it’s wonderful to be part of a story that brings back such fond memories while creating new ones.”

By bringing back a familiar face from one of its memorable campaigns, McDonald’s India – North and East taps into the nostalgia many customers associate with the brand, while also inviting a new generation to create their own moments at McDonald’s.

The Buddy Meal is available for a limited period across McDonald’s restaurants in North and East India, and can be ordered through dine-in, takeaway, drive-thru, the McDonald’s App, and leading food delivery platforms.


Chef Hari Nayak Is Back at Four Seasons Maldives — and the Menu Looks Absolutely Stunning

Chef Hari Nayak Is Back at Four Seasons Maldives — and the Menu Looks Absolutely Stunning

By Hariharan U

Published on March 10, 2026

If you've been looking for a reason to plan a Maldives trip this April, Chef Hari Nayak just gave you one.

The celebrated chef is returning to Baraabaru, the award-winning Indian restaurant at Four Seasons Resort Maldives at Kuda Huraa for another residency that promises to be every bit as special as his previous visits. Baraabaru, named among CNN Travel's Top 10 Maldives' Finest Tables, is already one of the most respected Indian dining destinations in the region. With Chef Nayak back in the kitchen alongside Head Chef Kishan Singh, the combination of coastal Indian tradition and global culinary technique is going to be firing on all cylinders.

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This season's menu is a confident journey through India's regional flavours but done with personality and a contemporary edge that makes each dish feel fresh. Gujarat's Anda Ghotala makes an appearance alongside Kolkata's Beguni, while black garlic naan and barbecue butter chicken chops bring bold, satisfying flavours to the table. And then there's the gulab jamun crème brûlée, a playful, East-meets-West dessert that sounds like exactly the kind of thing you'd remember long after the meal ends.

The dish that's likely to turn the most heads, though, is Chef Nayak's signature whole baked lobster with coconut turmeric sauce and lemon rice. Bold, fragrant, and unmistakably his, it's the kind of dish that captures everything great about modern Indian cooking in a single plate.

Chef Nayak will be in residence at Baraabaru from 30th March to 4th April 2026. It's a short window, so if this is on your radar, now is the time to make it happen.

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