Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Indulge in Layers of Bliss This International Tiramisu Day!

Indulge in Layers of Bliss This International Tiramisu Day!

By Nishang Narayan

Published on March 21, 2025

Tiramisu lovers, rejoice! International Tiramisu Day is here, and there’s no better way to celebrate than by indulging in this decadent Italian dessert at some of the finest restaurants. Whether you prefer the classic espresso-soaked delight or a modern, deconstructed twist, these top spots have something for every dessert enthusiast.

Where to Get the Best Tiramisu This Tiramisu Day

Si Nonna’s – Nonna’s Famous Tiramisu

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Experience a taste of authentic Italian tradition at Si Nonna’s with Nonna’s Famous Tiramisu. Made with rich mascarpone cream, espresso-soaked savoiardi biscuits, and fresh eggs, this dessert is elevated with a hint of rum for an indulgent flavor. Every bite is pure coffee-kissed perfection, crafted with the finest ingredients.

ZAKI – Tiramisu Cake

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For those who love their tiramisu in cake form, ZAKI’s Tiramisu Cake is a must-try! Featuring layers of sweet vanilla sponge soaked in bold coffee, creamy mascarpone filling, and a generous dusting of cocoa, it’s the ultimate indulgence.

The Corner Room – Deconstructed Tiramisu

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Looking for a creative take on tiramisu? The Corner Room’s Deconstructed Tiramisu is a delightful play on textures and flavors. With layers of espresso-infused cream, rich sabayon sauce, and coffee soil for an added crunch, this dessert is both elegant and comforting.

Thyme and Whisk – Classic Tiramisu

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For the purists, Thyme and Whisk’s Classic Tiramisu is the perfect treat. Delicately layered and infused with bold espresso, this dessert offers a harmonious blend of tradition and refinement, making it the ideal sweet ending to any meal.

Mad Doh – Signature Tiramisu

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Mad Doh brings its signature flair to the beloved dessert with a tiramisu that’s both light and indulgent. Striking the perfect balance between creamy, coffee-infused, and delicately sweet, it’s a bold yet comforting take on this classic.

Bluebop Cafe – Award-Winning Tiramisu

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Known for its fusion of Italian and American flavors, Bluebop Cafe’s Tiramisu is pure indulgence. Made with ladyfinger cookies, velvety mascarpone, rich espresso, and a splash of Kahlua, this decadent treat perfectly embodies the cafe’s lively and artistic charm.

Celebrate with Every Bite!

No matter your preference—classic, deconstructed, or with a modern twist—this International Tiramisu Day is the perfect excuse to indulge. With the best restaurants serving their signature versions, each bite is a perfect blend of coffee, cream, and cocoa.

So go ahead, treat yourself to this iconic Italian dessert, and make Tiramisu Day truly unforgettable! 


Merlot & Co. Debuts in Jaipur, Redefining Global Cuisine

Merlot & Co. Debuts in Jaipur, Redefining Global Cuisine

By Nishang Narayan

Published on March 21, 2025

Jaipur’s culinary landscape just got a sophisticated new addition with the launch of Merlot & Co. Located in an elegant heritage building on MI Road, the restaurant blends European aesthetics with Jaipur’s regal charm, offering a refined take on global flavors and world-class hospitality.

The grand opening on March 19, 2025, was a high-energy affair, setting the stage for what promises to be Jaipur’s go-to destination for international cuisine. Designed by an ace architectural firm, Merlot & Co. exudes timeless elegance, complementing its exquisite culinary offerings.

A Michelin-Trained Culinary Team

At the heart of Merlot & Co.’s success is a team of exceptional chefs, each bringing a wealth of experience, expertise, and passion for authentic world cuisine.

  • Chef Vikash Kumar – Trained under Michelin-starred Chef Aldo Zilli, he specializes in European and Pan-Indian cuisines, reimagining classic dishes with modern techniques.
  • Chef Ram Singh Bisht – With over a decade of expertise in Italian, Mediterranean, and Spanish cuisines, he curates an Italian-forward menu focused on fresh, high-quality ingredients.
  • Chef Himanshu Sharma – A specialist in pastry and bakery, with experience at ITC Fortune, he showcases French and Italian-inspired desserts, bringing refined techniques to the dessert menu.

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An Unforgettable Global Dining Experience

Merlot & Co. offers a culinary journey across continents, carefully crafting each dish to perfection. The menu highlights include:

  • Hand-tossed artisanal pizzas
  • Rich Truffle Mushroom Risotto
  • Fresh-baked bread baskets
  • Signature desserts like Chocolate Hazelnut Éclairs and Blueberry Cheesecake

Every dish is tailored to guest preferences, with options to adjust spice levels and ingredient choices, ensuring a personalized experience for every diner.

A Vision Rooted in Excellence

Prashant Ojha, Founder & Director at Merlot & Co., shared his excitement about bringing world-class dining to Jaipur, stating:

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"We're delighted to serve a city that's so culturally rich and known for its vibrancy. At Merlot & Co., we continue to take this tradition forward in food and hospitality by bringing the finest dining experience to Jaipur. We believe that exceptional dining begins with the finest ingredients. Our ethos centers on sourcing the freshest local produce, seasonal ingredients, and premium spices."

Jaipur’s Newest Culinary Destination

Merlot & Co. is more than just a restaurant—it’s a place where culinary artistry meets refined elegance. Whether celebrating a special occasion or indulging in a gourmet dining experience, guests can expect a memorable, multi-sensory journey through flavors from around the world.

With its Michelin-trained chefs, thoughtfully curated menu, and commitment to excellence, Merlot & Co. is set to become Jaipur’s most sought-after fine dining experience.


Protinex Launches Sachets to Make Daily Protein Intake Affordable and Convenient

Protinex Launches Sachets to Make Daily Protein Intake Affordable and Convenient

By Manu Vardhan Kannan

Published on March 21, 2025

 Protinex, the flagship brand of Danone India, has introduced its new range of Protinex sachets to make protein consumption more accessible and affordable across India. This launch aims to bridge the protein deficiency gap in the country by providing high-quality nutrition in a convenient, easy-to-use format.

With studies showing that nearly 73% of adult Indians have diets deficient in protein, Protinex’s sachets offer a practical solution. Protein is a vital nutrient essential for the body’s repair, maintenance, sustained energy, and strength, but it is not stored in the body, making daily intake crucial. Recognizing these needs, Protinex has designed these sachets as a cost-effective option to help individuals easily incorporate protein into their daily diets.

Catering to busy professionals, students, and homemakers, the new sachets are tailored for modern, on-the-go lifestyles. They dissolve easily in milk or water, providing a simple and hassle-free way to meet nutritional needs, whether at the office, while traveling, or at home.

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Sriram Padmanabhan, Marketing Director of Danone India, stated, “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”

Available in Chocolate and Vanilla flavors, each sachet provides 25 essential nutrients at an affordable price of INR 25. The product reinforces Danone’s mission to promote health through food by supporting overall wellbeing, muscle strength, immunity, and cognitive development.

About Protinex

Protinex is one of India’s leading nutrition brands, trusted for over 65 years for its range of high-quality protein supplements, promoting good health and wellbeing.

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About Danone

Danone is a global food and beverage company focused on essential dairy and plant-based products, waters, and specialized nutrition. In India, Danone operates with a portfolio of trusted brands, including Aptamil, AptaGrow, Neocate, Protinex, Dexolac, and Nusobee, aiming to inspire healthier and more sustainable eating practices.

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