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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on April 4, 2026
Bringing a bold and indulgent take on Southeast Asian flavours, Nasi and Mee has launched its limited-time “Simply Sedap” menu across all its outlets in Bengaluru.
Designed as a celebration of comfort and decadence, the menu brings together some of the region’s most beloved dishes, elevated with richer textures and layered flavours. With a focus on indulgence and familiarity, Simply Sedap invites diners to experience Southeast Asian cuisine through a more expressive and satisfying lens.
Among the highlights is the Truffle Xiao Long Bao, where delicate dumplings release a fragrant broth infused with earthy truffle notes. The Singapore Carrot Cake (Chai Tow Kway) delivers a crisp, smoky bite, elevated with XO chilli for a deep umami profile. The Wonton Mee offers a comforting combination of springy noodles, juicy dumplings, and tender char siu chicken, balancing nostalgia with indulgence.
For those seeking bolder flavours, the Ayam Penyet presents perfectly crisp smashed chicken paired with sambal and jasmine rice, while the Massaman Curry unfolds with slow-cooked richness, combining coconut, peanuts, and warm spices into a velvety dish. Ending on a lighter note, the Kaya Bao introduces a soft, cloud-like texture with a gentle sweetness from house-made kaya and coconut.
Conceptualised for lingering meals and shared moments, the menu leans into both comfort and boldness, encouraging diners to savour each dish a little longer.
Available from 12 PM to 11 PM, with prices starting at, the Simply Sedap menu is being offered across all Nasi and Mee outlets in Bengaluru, positioning itself as a must-try for those looking to explore indulgent Southeast Asian flavours in the city.
Tapping into one of India’s biggest cultural moments, Wow! Momo Foods Pvt. Ltd. has launched the Indian Momo League (IML), a nationwide campaign designed to turn match-time viewership into a high-frequency consumption occasion.
Built around the thought “Har city ka apna momo,” the campaign blends city fandom with product innovation and real-time engagement. With a presence of over 800 stores across 80+ cities, the brand is strategically leveraging the match season as a high-intent consumption window, driving demand across dine-in, takeaway, and delivery channels.
At the core of the campaign are six city-inspired momo variants, each colour-coded and crafted using natural ingredients without synthetic additives. Rolled out across Kolkata, Chennai, Mumbai, Delhi, Bengaluru, and Hyderabad, these variants reflect regional identities while allowing consumers to express team loyalty through food during live matches.
To further strengthen monetisation, Wow! Momo has introduced IML Combos, bundling momos, fries, and beverages into a convenient, match-ready format. These combos are designed to drive higher average order value, especially during peak match hours, where the brand has already recorded up to a threefold increase in demand.
Adding a strong engagement layer, consumers purchasing IML Combos also get a chance to win match tickets, directly linking consumption with access to live cricket experiences and encouraging repeat orders.
Sharing insights on the campaign, Muralikrishnan said, “Indian Momo League is designed to translate fandom into consumption. With ‘Har city ka apna momo’, we are building a format where product becomes a real-time expression of team loyalty. This allows us to drive both engagement and business impact during this match season.”
A standout innovation within the campaign is the live Momo Scoreboard, a real-time tracker of city-wise orders. As matches unfold, the scoreboard reflects participation across markets, creating a competitive layer beyond the game itself while encouraging continued engagement and repeat consumption.
The campaign is being amplified through city-led creatives, creator collaborations, and real-time moment marketing aligned with match schedules, ensuring consistent visibility throughout the season.
With the Indian Momo League, Wow! Momo is not only tapping into cricket fandom but also redefining how food integrates into live experiences, positioning momos as more than just a snack, but as an essential part of the match-day ritual.
In Indian homes, the masaldani, a traditional spice box, has long been the quiet foundation of everyday cooking. Drawing inspiration from this enduring symbol, MasalDani introduces its flagship outpost in Noida, bringing with it a refined, ingredient-led approach to Indian dining.
Built on a philosophy that places spices at the centre of every dish, MasalDani presents a menu that travels across India’s diverse culinary landscapes. From the curry leaf and kokum-laced flavours of coastal regions to the slow-simmered spice blends of the northern plains, the mustard-forward traditions of the east, and the bold aromatics of desert cuisines, each plate is guided by carefully sourced heirloom spices that define its character.
At its core, MasalDani is not about fusion but about reverence. The kitchen follows a product-led approach where spices are not simply supporting elements but the defining soul of the dish. Familiar Indian flavours are reintroduced with contemporary finesse, while remaining deeply rooted in their origins.
Complementing the cuisine is a thoughtfully curated beverage programme inspired by the Indian pantry. Aromatic botanicals and subtle spice infusions, from cardamom and saffron to smoked cumin, shape a drinks menu that mirrors the layered complexity of the food.
The menu comes alive through a selection of signature dishes that pay homage to regional spice traditions. The Dal Pakwaan brings together crisp pakwaans and slow-cooked chana dal, elevated with asafoetida, Mathania chilli, and pipli. The Jackfruit Kakori Kebab draws from the refinement of Lucknow, where raw jackfruit is transformed into delicate, aromatic kebabs using rare ingredients like stone flower and sandalwood.
Further highlighting the diversity of Indian flavours, the Tandoori Hari Machi offers a contemporary take with Indo-Chinese influences, while the Tandoori Gobi Musallam reflects the richness of Awadhi cuisine through saffron, kabab chini, and meetha attar. The Badami Bhatti Dum Murgh, inspired by Hyderabad, delivers a slow-cooked, aromatic experience layered with almonds, pomegranate seed, and warming spices.
The space itself mirrors the brand’s philosophy, premium yet approachable, designed to create an environment that feels both rooted in tradition and aligned with contemporary dining sensibilities.
Sharing his vision, Founder Priykant Gautam said, “In most Indian homes, the masaldani is the first thing opened when cooking begins. It may appear simple, but within it lives the essence of our culinary heritage, recipes passed down, flavours shaped by geography, and memories created around shared meals. MasalDani was born from the desire to honour that humble spice box and present its stories with contemporary elegance. Every dish here begins with a spice, and every spice carries a story of India.”
With its ingredient-driven philosophy and immersive dining approach, MasalDani invites diners to rediscover India through the flavours that have shaped its kitchens for generations, one spice-led story at a time.
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