Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

By Hariharan U

Published on April 3, 2026

Two years since opening its doors, Lyla Bombay continues to evolve its identity, this time by turning its focus to something more intimate and experience-driven. Marking its second anniversary, the restaurant introduces Candlelight Singalong Wednesdays, a weekly ritual designed to transform the rhythm of midweek evenings.

Set against the backdrop of Mumbai’s bustling business district, Lyla shifts gears as the sun sets. Lights dim, candlelight takes over, and the space transitions into a setting that feels personal and unstructured. The experience moves beyond the format of a traditional performance, creating an environment where the line between artist and audience softens, allowing guests to become a part of the moment.

The concept sits somewhere between a live music session and a singalong, not quite a concert, not quite karaoke. Instead, it leans into a shared, easy energy where familiar songs fill the room and strangers find connection through music. The result is an atmosphere that feels spontaneous, warm, and quietly electric.

Complementing the experience is Lyla’s thoughtfully curated menu, featuring dishes that balance comfort with indulgence. Standout offerings such as Prawns Moilee, truffle mushroom risotto, and the restaurant’s signature stuffed ravioli add depth to the evening, aligning seamlessly with the relaxed yet elevated tone of the event.

Candlelight Singalong Wednesdays form part of a larger anniversary chapter for Lyla, which also introduces a refreshed, globally inspired all-day dining menu alongside an expanded lineup of weekend experiences. The idea is simple yet intentional, to create a space that adapts to the pace of its guests, whether they arrive for a quiet morning or stay through a lively evening.

With this new offering, Lyla Bombay positions itself not just as a dining destination, but as a space where moments unfold naturally, turning an ordinary Wednesday into something worth returning for.


Commune Launches Sunday Brunch Series with Easter Kick-Off

Commune Launches Sunday Brunch Series with Easter Kick-Off

By Hariharan U

Published on April 1, 2026

Commune is set to elevate weekend dining with the launch of its much-anticipated Sunday Brunch series, kicking off on April 5, 2026, with a specially curated Easter edition. Envisioned as a recurring weekly experience, the brunch blends indulgent food, live entertainment, and a relaxed, social atmosphere.

The Easter launch sets the tone with a thoughtfully curated spread that balances freshness and comfort. Guests can explore a variety of salads including Mediterranean couscous and quinoa avocado, alongside small plates such as herb and cheese stuffed mushrooms and tempura vegetables. The mains bring together global and regional flavours, featuring dishes like Ratatouille vegetable steak, Thai Panang curry, Laal Maas, and slow-roasted chicken.

Enhancing the experience further are a dedicated live counter and a grazing table, offering guests an interactive and immersive way to enjoy the meal.

In keeping with the festive spirit, the dessert selection introduces playful Easter-inspired highlights. From hot cross buns pudding and carrot cake with cream cheese frosting to golden Easter eggs with mango-coconut ganache and Royal Kunafa, the menu adds a celebratory finish to the afternoon.

Beyond the food, the brunch experience is designed to encourage guests to slow down and connect. Live singing performances every Sunday add a vibrant yet easy-going energy, transforming the brunch into a leisurely social gathering rather than just a meal.

Commune’s Sunday Brunch aims to become a go-to weekend ritual, offering a space where guests can unwind, indulge, and enjoy a thoughtfully curated dining experience


Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

By Hariharan U

Published on April 1, 2026

Barista Coffee Company is welcoming the summer season with the launch of its much-anticipated mango campaign, ‘Main Hoon Mango’, starting April 1, 2026. The initiative celebrates the timeless appeal of mango, often regarded as the heart of Indian summers, through a vibrant and indulgent in-café experience.

Deeply rooted in Indian culture, mango carries strong emotional and nostalgic value, evoking memories of childhood, seasonal rituals, and simple joys. With this campaign, Barista aims to bring that familiarity to life while adding a contemporary twist through innovative flavours and formats.

At the centre of the campaign is a specially curated menu that blends the richness of mango with the brand’s signature coffee expertise. The lineup features a mix of beverages and desserts, including Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a Mango Cheesecake Slice. Each creation is designed to balance freshness with indulgence, offering guests a new way to experience the season’s most loved fruit.

Speaking about the launch, Rajat Agrawal said, “As the mango season approaches, Barista has once again introduced a summer menu built around the king of fruits. ‘Main Hoon Mango’ celebrates the essence of Indian summers through a flavour that resonates with everyone. This campaign brings together nostalgia and indulgence in a refreshing experience, and we look forward to offering our customers a unique mango journey across all Barista outlets.”

Available across Barista cafés and online platforms, the ‘Main Hoon Mango’ range is priced starting at INR 275, making it accessible for customers looking to enjoy a seasonal indulgence.

With this launch, Barista Coffee Company continues to tap into seasonal preferences, creating experiences that go beyond beverages and connect with consumers through flavour, memory, and innovation.

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