Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene


Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

By Manu Vardhan Kannan

Published on August 22, 2026

Rakhi gifting gets a sweeter and more playful touch this year with Harajuku Bakehouse at BKC, offering Japanese-inspired desserts that make for a fun surprise for siblings with a sweet tooth.

Known for its kawaii Japanese-inspired look, colourful bakes and picture-perfect treats, Harajuku Bakehouse brings together desserts that can be enjoyed as gifts or shared during a sibling outing.

For those looking to try something different, the menu features Bento Cakes in chocolate, vanilla and rainbow flavours, along with the soft and jiggly Japanese Cotton Cheesecake and the eye-catching Mt. Fuji Tiramisu.

Smaller treats are also available, including Nutella Dorayaki and Japanese Nama Chocolate Fudge Brownies, offering easy gifting options for siblings who enjoy trying new desserts.

The experience goes beyond desserts, with Harajuku Bakehouse also offering a selection of matcha, hojicha and boba drinks. Guests can choose from Iced Strawberry Matcha, Hojicha Lattes, Tiger Brown Sugar Milk Tea and Iced Boba Matcha, making it easy to turn a Rakhi dessert stop into a complete sibling date.

With its colourful setting and playful presentation, Harajuku Bakehouse offers a different take on Rakhi gifting. Whether it is a cute cake to share or a selection of desserts and drinks to explore together, the Bakehouse gives siblings another reason to spend time together this Rakhi.

This Rakhi, instead of going with the usual mithai or chocolates, siblings can explore Harajuku Bakehouse’s Japanese-inspired desserts and add something new and sweet to the celebrations.

Rakhi Gifting Details:

  • What: Rakshabandhan Dessert Gifting from Harajuku Bakehouse
  • Where: Harajuku Bakehouse, BKC, Mumbai
  • When: Available now | 10 AM - 10 PM.


The Hazelnut Factory Opens THF Lakehouse in Nainital

The Hazelnut Factory Opens THF Lakehouse in Nainital

By Manu Vardhan Kannan

Published on August 21, 2026

The Hazelnut Factory (THF) has marked its entry into Uttarakhand with the opening of THF Lakehouse on the iconic Mall Road in Nainital. Inaugurated on 10th August 2026, the new destination is the brand’s 23rd edition, bringing together its signature artisanal mithai, handcrafted desserts, specialty coffee, fresh bakery and all-day dining.

Set against the scenic beauty of Nainital Lake, THF Lakehouse has been designed to blend with the character of the hill destination. The space combines contemporary touches with the old-world charm of Nainital, creating a warm setting for travellers, families and locals to spend time over food and coffee.

The launch was celebrated in the presence of Smt. Sarita Arya, MLA of the Nainital Assembly Constituency.

For Ankit Sahni, Founder & CEO of The Hazelnut Factory, the opening also carries a personal connection, as he spent his school years in Nainital.

“Nainital has always held a very special place in my heart. I spent my school years here, and to return to the city with something we have built from the ground up is an incredibly meaningful feeling. With THF Lakehouse, we wanted to create a space that feels connected to Nainital - warm, welcoming and rooted in its character, while bringing the quality, craftsmanship and hospitality that define The Hazelnut Factory. It is wonderful to see locals and travellers come together over good food, coffee and the simple joy of being in a beautiful place.”

The Nainital launch is also an important step in THF’s growth journey. Starting from Lucknow, the brand has grown into one of North India’s fastest-growing premium food and beverage brands, bringing together artisanal mithai, specialty coffee, bakery, patisserie and contemporary hospitality.

With THF Lakehouse, the brand continues its approach of presenting familiar Indian flavours in a contemporary way while creating spaces that connect with their surroundings.

In Nainital, this connection comes together through the setting itself, where mountains, coffee, conversations and memories meet against the backdrop of Nainital Lake.

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