Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Cavore Brings a Fresh Nightlife Buzz to Bengaluru

Cavore Brings a Fresh Nightlife Buzz to Bengaluru

By Hariharan U

Published on December 3, 2025

Bengaluru has a new spot that’s bringing the city’s nights to life. Cavore, now open on Residency Road, arrives with the promise of energetic evenings, upbeat music, and a space where people can unwind in style.

Designed as an experience that blends sound, lights, and flavour, Cavore brings together sharp mixology, rich gourmet plates, and an atmosphere that shifts with the mood of the night. The room, the rhythm, and the floor move in sync, creating a setting that keeps the energy flowing.

The launch turned heads with dynamic performances by Singer King, with Aryan Khan supporting the evening, giving Bengaluru a glimpse of the kind of lively entertainment Cavore aims to deliver every night. From music and movement to the crowd’s buzz, everything came together to set the tone for what’s ahead.

Cavore isn't just a venue, it's an afterglow,” a Cavore spokesperson said. “Here, every night is designed to leave a mark that lingers long after the last spark of celebration.”

With bold cocktails, elevated food, and a space built for free-spirited evenings, Cavore opens its doors to Bengaluru’s nightlife lovers looking for nights that feel vibrant, indulgent, and full of life.


Malgudi by Shankar Mahadevan Expands in Mumbai with Authentic Roots and Global Expression

Malgudi by Shankar Mahadevan Expands in Mumbai with Authentic Roots and Global Expression

By Manu Vardhan Kannan

Published on December 3, 2025

Malgudi, the South Indian resto-café co-founded by Padma Shri awardee and global music icon Shankar Mahadevan and Eatopia Holdings, has expanded its presence in Mumbai. The café blends authentic South Indian roots with modern global expression, creating a space that feels warm, creative, and inspired by culture.

Step inside Malgudi and the atmosphere immediately shifts into an indigo-blue and terracotta-orange glow. Brass elements catch the light, hand-painted murals reflect coastal lanes, and Chettinad-inspired tilework guides guests toward the open kitchen. The Filter Kaapi counter adds to the experience, where the barista performs the signature davara pour, filling the room with the aroma of fresh kaapi. The soundtrack carries Carnatic motifs woven into contemporary rhythms, making the space feel both familiar and new.

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For Shankar Mahadevan, Malgudi is a personal tribute to temple feasts, Sunday breakfasts, and the kitchens that shaped his early years. “Malgudi is not just about food. It’s about stories of family, culture, and creativity,” he says. “Every dosa, every cup of kaapi is a piece of heritage retold for today.”

The café’s interiors reflect this philosophy, bringing together natural materials like cane-backed chairs, polished teak tables, and brass detailing. The open kitchen adds warmth and intimacy, with the sound of dosa batter sizzling and the aroma of ghee welcoming guests. Music also plays a central role, blending tradition and modernity to create an inviting dining atmosphere.

Malgudi’s menu celebrates the depth of South Indian cuisine with a creative edge. At the centre is the Mulbagal Legacy Dosa, a 100-year-old recipe available exclusively at Malgudi. The Ven Pongal Arancini brings a playful twist with molten cheese at its core. Small plates such as Podi Cheese Balls, Anna-Style Crispy Lotus Root, and Butter Pepper Garlic Water Chestnuts offer innovative takes on familiar ingredients.

The café also highlights regional dishes through large plates like Bisi Bele Bibimbap, Paneer Ghee Roast with Neer Dosa, Sri Lankan Tamil Curry with Idiyappam, and Sanchi’s Vegetable Stew with Appam. Even classics such as Uthappam, Curd Rice, and Rasam Mini Idli are presented with thoughtful modern touches. Desserts like Elaneer Payasam, Filter Kaapi Panna Cotta, and the dramatic Chocolate Pull-Up Cake bring a playful finish to the meal.

The drinks menu showcases Malgudi’s creative approach to kaapi. Beans from Chikmagalur are brewed traditionally or reimagined for today’s tastes. Choices include the Kappuccino, the Indiano, and the indulgent Filter Kaapi with Ghee & Jaggery. For non-coffee drinkers, the Malgudi Picante, made with guava, pomegranate, Guntur chilli, and charcoal, adds a bold and refreshing option.

“At Malgudi, authenticity isn’t nostalgia, it's our foundation,” says CEO Chandrashekar. “We’ve reimagined South Indian cuisine for today, without losing the soul that makes it timeless. That balance of heritage and innovation is what defines us.”

“Our vision is to make Malgudi the global benchmark for modern South Indian dining culture,” adds K. S. Ramakrishnan, Founder, Eatopia Holdings; and CEO & MD, DEI. “With Malgudi, we’re combining scale with soul, and authenticity with innovation.”

Malgudi continues to bring its philosophy of “Authentic Inspiration. Creative Expression.” to a wider audience, redefining how South Indian cuisine is experienced in a contemporary café setting.

About Malgudi:

Malgudi – The South Indian Resto-Café is co-founded by Shankar Mahadevan and Eatopia Holdings, founded by K. S. Ramakrishnan. The café celebrates authentic recipes, creative reinterpretations, and a warm, modern café setting.

Note: Malgudi is an original brand with no association to the literary or television series Malgudi Days.

Factsheet:

Open Now: SV Road, Borivali West, Mumbai, Lower Parel & Chembur

Timings: Mon–Sun, 9:00 am – 11:30 pm

Accessibility & hospitality: Step-free access; child-friendly seating; Jain options available; reservations recommended at peak hours.


Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

By Manu Vardhan Kannan

Published on December 2, 2025

Anardana continues its flavorful journey across India with the launch of its 11th outlet at Netaji Subhash Place, New Delhi. This new space strengthens the brand’s presence in North Delhi and reflects its vision of blending traditional Indian flavours with contemporary sensibilities.

Coming soon after the recent opening at Ambience Mall, Vasant Kunj, this outlet highlights Anardana’s ongoing commitment to creativity, thoughtful design, and soulful dining. The brand’s story remains rooted in nostalgia while being reimagined through a modern lens for today’s diners.

Speaking about the new launch, Dr Ritesh Malik, Founder of Anardana, said, “At Anardana, every space is more than just a restaurant; it’s an experience designed to evoke memories and create new ones. Opening our 11th outlet at Netaji Subhash Place is a proud moment for our team. With each location, we strive to bring Anardana’s signature warmth, creativity, and authenticity to new audiences across India.”

The outlet at Netaji Subhash Place features a modern design narrative that reinterprets classic Indian charm with an urban touch. Warm terracotta walls, soft geometric lighting, and elegant glass-block lattice structures create a vibrant yet soothing setting. A dramatic canopy of metal bells adds an immersive visual experience, while contemporary Indian artworks and a sculptural peacock installation bring a playful and culturally rooted character to the space.

The menu continues to celebrate Anardana’s most-loved dishes, offering a mix of traditional favourites and inventive creations. Signature plates such as Anardana Butter Chicken Bombs, Palak Patta Chaat, and Dilli Kulcha Tacos remain at the heart of the experience. Seasonal chef specials crafted exclusively for the NSP outlet add to the culinary excitement, aligning with the neighbourhood’s youthful and lively spirit.

Anardana’s 11th outlet is a reflection of the brand’s passion for redefining modern Indian dining. From nostalgic art walls to contemporary architectural elements, every detail has been designed to offer warmth, familiarity, and a sense of belonging. With every new opening, Anardana continues to offer more than flavour, it offers a story, a memory, and a moment to cherish.

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