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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on October 19, 2026
Susegado at The St. Regis Goa Resort is reopening this October with a refreshed dining experience that celebrates India's coastal culinary traditions through regional flavours, contemporary preparations, drinks and live music.
Titled The Shore Calls Again, the reopening introduces guests to an à la carte menu inspired by coastal kitchens across India. Set along the shores of South Goa, the restaurant combines regional cuisine with a relaxed seaside setting and live band performances.
The refreshed menu draws inspiration from the diverse culinary traditions of India's coastal regions, bringing together the peppery heat of Chettinad, the coconut-rich preparations of Malabar, the grills of the Konkan coast and the distinctive flavours of Goan cuisine.
Rooted in traditional recipes and regional cooking practices, the menu reinterprets familiar coastal dishes through a contemporary approach while retaining the character and warmth associated with seaside dining.
The offering is designed to showcase the variety of India's coastal food culture, giving guests an opportunity to explore different regional influences within a single dining destination.
Susegado's refreshed interiors complement its coastal culinary identity, combining rustic textures with a refined aesthetic. The setting transitions from a bright, airy atmosphere during the day to a warmly lit space in the evening.
Live band performances add to the experience, bringing together food, drinks and music in a setting suited to relaxed lunches, sunset gatherings and leisurely dinners by the sea.
With its reopening, Susegado begins a new chapter at The St. Regis Goa Resort, focusing on India's coastal culinary heritage while retaining the easygoing spirit associated with Goa.
Experience: The Shore Calls Again
Venue: Susegado, The St. Regis Goa Resort
Reopening: October 2026
Timings: 12:30 PM–10:30 PM
Pricing: À la carte menu and drinks
Reservations: +91 9175681087
Hotel website: The St. Regis Goa Resort
By Manu Vardhan Kannan
Published on October 18, 2026
Novotel Mumbai Juhu Beach is bringing the charm of leisurely outdoor picnics to its Sunday brunch at The Square. Inspired by the joy of relaxed gatherings, the experience combines familiar picnic favourites with interactive culinary stations in a family-friendly setting overlooking the Arabian Sea.
The specially curated spread features picnic baskets filled with sandwich rolls and fresh fruit skewers, alongside barbecue grills, sliders and flatbread stations. A refreshing lemonade station adds to the outdoor-inspired theme, while dessert offerings such as classic brownies, a chocolate fountain and DIY s’mores bring a playful touch to the afternoon.
Interactive live stations allow guests to explore freshly prepared dishes, adding variety to the brunch experience. Beyond the food, live singing and engaging activities for children create an inviting atmosphere for families and friends looking to spend their Sunday together.
Located at The Square, the brunch combines contemporary interiors, natural light and alfresco dining with views of the Arabian Sea. Pool access further complements the experience, offering guests an opportunity to unwind and enjoy a leisurely afternoon by the coast.
Designed around the nostalgia of traditional picnics, the Sunday brunch brings together food, entertainment and family activities in one setting.
Brunch Details:
Venue: The Square, Novotel Mumbai Juhu Beach
When: Every Sunday
Timings: 12:30 PM to 4:00 PM
Highlights: Interactive live stations, live singing, children's activities and pool access.
McDonald's India – North and East has introduced a special No Onion, No Garlic McAloo Tikki Value Meal for ₹99 during Navratri 2026, offering customers a festive dining option that aligns with traditional food preferences.
Available for a limited period from October 11 to 19, 2026, the offering features the brand's popular McAloo Tikki Value Meal prepared without onion and garlic. The initiative brings together familiar menu favourites and an accessible price point for customers observing Navratri.
The festive offering reflects McDonald's approach to adapting its menu to regional traditions and seasonal food preferences. By introducing a special preparation of one of its established vegetarian products, the brand aims to provide customers with an additional option during the festival.
McDonald's India – North and East also highlights its food-handling practices, which include separate handling procedures for vegetarian and non-vegetarian food, with segregation across kitchen stations and storage areas.
The company operates fully vegetarian restaurants in Amritsar, near the Golden Temple, and in Kurukshetra. These outlets serve entirely vegetarian menus in consideration of local traditions and community preferences.
Customers can access the No Onion, No Garlic McAloo Tikki Value Meal through multiple ordering channels, including dine-in, takeaway and drive-thru services. The offer is also available through the McDonald's app and food delivery platforms such as Swiggy and Zomato, subject to availability at participating outlets.
The offering is part of the brand's seasonal approach to menu planning, with festive options designed to accommodate different dining preferences while retaining familiar products and value-led pricing.
McDonald's restaurants across North and East India are operated by Connaught Plaza Restaurants Pvt. Ltd. The company serves a range of menu options made with quality ingredients, with operations spanning standalone restaurants, drive-thru outlets and 24-hour restaurants.
According to the company, its network comprises 316 restaurants and 200 McCafé outlets across North and East India, serving millions of customers annually and providing direct employment to more than 6,500 people.
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