Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


The Macallan M 2023: A Luxurious Whisky Experience Arrives in India

The Macallan M 2023: A Luxurious Whisky Experience Arrives in India

By Nithyakala Neelakandan

Published on April 21, 2024

The Macallan has unveiled its highly anticipated The Macallan M 2023 whisky, signaling a new era of sophistication and exclusivity in the country's spirits landscape. With only 10 meticulously chosen bottles available, this release not only exemplifies the pinnacle of craftsmanship but also underscores The Macallan's unwavering commitment to excellence.

This extraordinary whisky embodies The Macallan's Six Pillars – Natural Colour, Mastery, Curiously Small Spirit Stills, The Estate, Exceptional Oak Casks, and Sherry Seasoning – serving as a testament to the brand's dedication to quality and tradition. Each bottle encapsulates a legacy of distilling expertise and artistry, offering a sensory journey like no other.

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Crafted with precision and care, The Macallan M 2023 presents a harmonious blend of flavors, where sweet black cherry and demerara sugar intertwine with smooth crème anglaise, leading to an opulent fusion of chocolate orange, subtle wood spice, and decadent dark chocolate undertones. It's a symphony of indulgence that captivates the palate and leaves a lasting impression.

Debuting at prestigious locations such as the Taj Mahal Hotel & The Oberoi in Delhi, The Macallan M 2023 transcends the realm of whisky, embodying a celebration of heritage and craftsmanship. As the most valuable spirit ever introduced in India, it adds an unprecedented level of prestige to the discerning whisky aficionados across the nation.

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This launch heralds a significant milestone in India's spirits landscape, inviting enthusiasts to embark on a journey of discovery and appreciation for the rich history and unparalleled quality that define The Macallan. It's not just a whisky; it's a testament to the brand's enduring legacy and its relentless pursuit of perfection.


Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

By Nishang Narayan

Published on April 20, 2024

Rakul Preet Singh, renowned Bollywood actress and fitness enthusiast, has ventured into the culinary world with the launch of her first restaurant, 'Arambam – Millet Beginnings,' located in Madhapur, Hyderabad. This new dining establishment is introduced in partnership with Curefoods, a notable player in the food and beverage and cloud kitchen industry in India.

Arambam is not just any restaurant; it is a millet-centric eatery that embodies Singh’s passion for fitness and nutrition. "I’m thrilled to open my first restaurant focused on nutritious food that tastes great. Hyderabad holds a special place in my heart, starting from my acting career to now my F&B venture," Rakul Preet Singh stated during the inauguration.

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The restaurant’s mission is to highlight the nutritional benefits of millets—an ancient grain integral to Indian cuisine—through a unique culinary experience. Millets are known for their rich content in complex carbohydrates, proteins, and fibers, making them an excellent dietary choice. The Government of India has been promoting millets due to their health benefits and minimal environmental footprint.

Ankit Nagori, Founder of Curefoods, expressed enthusiasm about the collaboration, "Arambam is a testament to our commitment to promoting a healthy lifestyle and mindful eating. We are excited about this venture and plan to expand with more restaurants in Bangalore and Chennai, as well as ten cloud kitchens this year."

Arambam’s menu features a variety of millet-based dishes that promise a delightful balance of health and flavor, catering to a growing demographic of health-conscious diners in the city. This launch marks a significant step towards popularizing sustainable and nutritious eating practices in urban India, resonating with contemporary dietary trends that favor both wellness and environmental consciousness.


Experience the Bold Flavors of Punk Gin, A Nao Spirits’ Innovative Gin Creation

Experience the Bold Flavors of Punk Gin, A Nao Spirits’ Innovative Gin Creation

By Nithyakala Neelakandan

Published on April 20, 2024

Joining the vibrant lineup of Nao Spirits' innovative gin creations is Punk Gin, a rebellious take on the classic pink gin. Crafted with a blend of fresh strawberries and hibiscus flowers, Punk Gin challenges the norms of traditional gin-making with its bold flavors and anti-establishment attitude.

Unlike conventional pink gins laden with artificial additives and sugars, Punk Gin stays true to its craft by using only the freshest ingredients. Handpicked strawberries from Mahabaleshwar, renowned for their exquisite flavor, are meticulously macerated with Nao Spirits' classic London Dry Gin for 48 hours. A hint of dried hibiscus flowers adds a touch of brightness and acidity, resulting in a champagne-pink gin bursting with freshness.

Punk Gin offers a sensory journey with every sip. Fresh and vibrant strawberry notes greet the palate, followed by hints of lemon peel, black pepper, and juniper on the finish. This delightful combination makes Punk Gin the perfect companion for warm summer days and balmy evenings.

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Anand Virmani, Co-founder and CEO of Nao Spirits, says “Pink Gins are all the rage, but most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin. As the pioneering craft gin brand in India, we use every opportunity to guide the category forward and set the right example for what it means to be ‘craft’. That is exactly what we did with Punk Gin – stuck to our principles in a fast-growing and competitive landscape by using fresh ingredients and taking Pink Gin back to its origins and showcasing what it was really intended to be.”

Punk Gin is currently available in Goa and Karnataka, with plans for expansion to Haryana. To fully appreciate its flavors, enjoy Punk Gin with tonic water and garnish with a slice of fresh strawberry, accompanied by a basil leaf or sprig of rosemary. Remember to refrigerate Punk Gin to preserve its freshness and vibrant taste.

As the Indian gin scene continues to evolve, Nao Spirits remains at the forefront of innovation and excellence. With Punk Gin, they invite gin enthusiasts to embrace the spirit of rebellion and indulge in a truly refreshing experience. Join the revolution and discover the bold flavors of Punk Gin today.

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