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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Nithyakala Neelakandan
Published on September 8, 2024
Mulberry Shades Bengaluru Nandi Hills, a Tribute Portfolio Resort, has introduced a new dining experience with the opening of Kokoon - The Asian Nook. The restaurant, nestled at the base of the scenic Nandi Hills, promises to blend modern elegance with traditional charm. It offers a serene atmosphere where guests can enjoy a unique blend of Asian cuisine alongside panoramic views and lush greenery.
Devidyuti Ghosh, the Hotel Manager of Mulberry Shades Bengaluru Nandi Hills, shared, “We are excited to bring a second dining option to our esteemed guests, which offers hearty Oriental fare, coupled with batch cocktails made by our expert bartenders, making it a memorable and distinctive dining experience that reflects the serene beauty and quaint boutique charm of our resort.”
Kokoon’s menu features a wide range of carefully curated Asian dishes designed to appeal to both adventurous eaters and those seeking familiar flavors. Standout offerings include the Asian broth with morel goji berries, sourced from the foothills of the Himalayas, and the Soft-Shell Crab and Prawn Summer Roll. Both vegetarian and non-vegetarian options are available, including dishes such as Kochi Lobster and Bannur Lamb.
The restaurant also boasts a selection of special cocktails, crafted by expert bartenders, to enhance the dining experience. The combination of flavorful cuisine and serene views makes Kokoon a unique addition to the Mulberry Shades dining scene. It aims to cater to both travelers and locals, offering a harmonious blend of casual dining with sophisticated Asian flavors.
Kokoon is set to become a popular destination for both visitors to Nandi Hills and Bangaloreans looking for a culinary retreat. With its thoughtful design and attention to detail, the restaurant creates a relaxing environment where guests can savor high-quality dishes in a peaceful setting.
Published on September 7, 2024
SirDavis, a new American whiskey created by Moët Hennessy and Beyoncé Knowles-Carter, has been introduced to travel retail with DFS at major US airports. Travelers can now find the premium whiskey at duty-free stores in John F. Kennedy (JFK), Los Angeles (LAX), and San Francisco (SFO) International airports. Special tasting sessions are available for passengers at DFS locations within JFK and LAX.
SirDavis whiskey is a tribute to Beyoncé’s great-grandfather, Davis Hogue, a farmer and moonshiner during Prohibition. The design of the bottle reflects the Art Deco style of Hogue’s era, with its sleek, ribbed glass creating an impression of luxury and elegance.
Crafted by Master Distiller Dr. Bill Lumsden, the whiskey features a blend of 51% rye and 49% malted barley, with secondary maturation in sherry casks. This unique combination offers a smooth texture and a flavor profile reminiscent of Japanese and Scotch whiskies while maintaining the robust character of American rye.
The whiskey’s release in travel retail follows an “overwhelming” pre-order period that began on August 20. SirDavis is now available not only in airports but also in domestic retail across select US states, including California, New York, Texas, and more. The brand has also expanded internationally, with distribution in London, Paris, and Tokyo, and additional markets planned.
SirDavis is designed to stand out on shelves, both in its packaging and flavor. The bottle’s minimal branding and striking design set a new standard for modern luxury spirits. Along with a rich flavor experience, SirDavis offers a nod to tradition and innovation, aiming to appeal to both seasoned whiskey drinkers and new enthusiasts.
Travelers passing through DFS stores can also enjoy exclusive promotions, including a Gift-With-Purchase for DFS Circle App members, and can order the whiskey online for convenient pickup.
For a signature experience, try [Honey Bee], a cocktail paying homage to the brand's founder and crafted using SirDavis American Whisky, fresh lemon juice, and honey syrup, garnished with honeycomb.
Honey Bee
Ingredients
2 oz SirDavis American Whisky
.75 oz Lemon Juice
.5 oz Honey Syrup*
Garnish: Honeycomb
*To make honey syrup, add 2 parts honey and 1 part water into a small saucepan over medium heat. Stir until the honey is dissolved. Allow to cool and transfer to an airtight container.
Instructions
Add liquid ingredients to a shaker tin with ice going in last. Shake for dilution and pour into a coupe glass. Garnish with honeycomb.
By Nishang Narayan
As dawn breaks and the first rays of sunlight spill across Noida, there exists a sanctuary where mornings are not merely welcomed but celebrated in grand style. Begam Noida, an exquisite blend of modern luxury and timeless charm, invites you to begin your day with a breakfast experience that is nothing short of extraordinary.
Every detail at Begam Noida is meticulously curated to elevate both your soul and tastebuds. The air is fragrant with the scent of freshly baked croissants and artisanal breads, complemented by farm-fresh eggs, seasonal fruits, rich yogurt, and a variety of cheeses. The experience is rounded out with steaming coffee and freshly squeezed juices.
The menu, thoughtfully designed for the discerning palate, offers an array of refined options that seamlessly blend innovation with tradition. Imagine starting your morning with a plate of Short Stack Pancakes, paired with your choice of egg preparations, or perhaps indulging in the Charred Broccoli and Cheddar Scramble, where the earthy flavors of broccoli meet the richness of aged cheddar. For those seeking a touch of the exotic, the Chettinad Uttapam Tacos are a revelation, offering a unique twist on traditional South Indian flavors. And then there is the Smoked Salmon, its silky texture and briny flavor perfectly complemented by the crispness of fresh greens and the tang of lemon.
At Begam, breakfast is not just a meal; it is a ritual, a way to embrace the new day with a sense of luxury and grace. Founded by the esteemed restaurateurs Naresh and Sharad Madan, Begam Noida is more than just a restaurant—it is a celebration of the art of living well. It offers a moment of quiet indulgence, where the worries of the world seem far away, and all that matters is the pleasure of the present.
For those who seek a luxurious start to their day, there is no better place to be.
Fact Sheet:
Address: Begam Noida, Building No 105, opposite Kidzania, Gardens Galleria Mall, Sector 38, Noida, Uttar Pradesh
Contact Number: +91 80691 68844
Cost for Two: ₹1800 plus taxes
Breakfast Timings: 7:30 am to 11:30 am
Instagram Link: Begam Noida
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