Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.

Sheraton Grand Palace Indore Celebrates Independence Day with Special Brunch

By Manu Vardhan Kannan

Published on August 10, 2026

Marking India's 80th Independence Day, Sheraton Grand Palace Indore is hosting a special Independence Day Brunch at S Café on 15 August 2026, bringing together festive flavours, cultural celebrations, and family-friendly experiences under one roof.

The brunch has been curated as a tribute to India's rich culinary heritage, offering an extensive vegetarian menu featuring regional favourites alongside international dishes. Guests can enjoy Indian specialities such as Nizami Paneer Tikka, Navratan Korma, Peshawari Paneer, and Soya Nihari, complemented by global flavours including Laksa Soup, Minestrone Genovese, Thai Corn Cake, and Spinach & Cheese Tartlets.

Adding to the experience are live cooking stations serving freshly prepared Paneer Shawarma and Chilli Paneer Bao, giving guests the opportunity to enjoy dishes made to order.

The festive atmosphere will be enhanced with tricolour-inspired décor, live music, and a dedicated Kids' Activity Zone, creating a memorable celebration for families and friends.

With a combination of authentic flavours, warm hospitality, and a vibrant setting, Sheraton Grand Palace Indore invites guests to celebrate the spirit of India's 80th Independence Day over a memorable brunch experience.

Event Details

Event: Independence Day Brunch
Venue: S Café, Sheraton Grand Palace Indore
Date: 15 August 2026
Time: 1:00 PM – 4:00 PM.

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Novotel Vijayawada Varun Revives Nizami Culinary Heritage with Sixth Edition of ‘Lost Cuisine’ Series

By Hariharan U

Published on August 10, 2026

Novotel Vijayawada Varun invites diners to embark on a culinary journey through the royal kitchens of Hyderabad with the sixth edition of its ‘Lost Cuisine’ series on 9th August 2026 at Food Exchange.

The exclusive one-day brunch experience aims to revive the forgotten flavours and timeless traditions of Nizami cuisine, offering guests in Vijayawada a rare opportunity to explore the rich culinary legacy of Hyderabad’s royal kitchens.

Rooted in a blend of Persian, Turkish, Mughlai, and Deccani influences, Nizami cuisine is celebrated for its slow-cooking methods, balanced spices, and intricate layers of flavour. Over generations, it has played a significant role in shaping Hyderabad’s food culture and remains one of India’s most cherished culinary traditions.

Curated by the culinary team at Novotel Vijayawada Varun, the specially designed menu brings back traditional recipes and iconic dishes, featuring a selection of royal delicacies including Haazma-e-Zam Zam, Lost Nizami Mutton Maraq, Asaf Jahi Shamiya Kebab, Pathar Ka Gosht, Roohani Kachhi Yakhni Biryani, Bagara Khana, Meetah Gosht, Hyderabadi Lagan Ka Murgh, and the classic Khubani Ka Meetha with Gaadi Malai.

Speaking about the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, “The Lost Cuisine series is our way of celebrating India's diverse culinary heritage by bringing regional food traditions to our guests. With the sixth edition, we are presenting Nizami cuisine, which continues to be recognized for its history, craftsmanship, and enduring influence on Indian gastronomy.”

A signature initiative of Novotel Vijayawada Varun, the Lost Cuisine series focuses on preserving India’s diverse regional food traditions by reviving authentic recipes and sharing the stories, techniques, and cultural significance behind them.

Event Details

Event: Lost Cuisine Series – Nizami Cuisine Brunch
Date: 9th August 2026, Sunday
Venue: Food Exchange, Novotel Vijayawada Varun