Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Chinese Wok Enters Agra, Marks 75th North India Outlet

Chinese Wok Enters Agra, Marks 75th North India Outlet

By Hariharan U

Published on March 2, 2026

Chinese Wok, one of India’s leading Desi Chinese QSR chains from Lenexis Foodworks, has entered Agra with the launch of its first outlet in the city. Located at Sanjay Place, Civil Lines, the opening also marks the brand’s 75th store in North India, reinforcing the region’s strategic importance in its national growth plans.

The new outlet received an encouraging response in its first week, recording strong footfall and early traction among local consumers. Agra, with its young population, student base and steady tourist inflow, presents a strong consumption market for organised dining formats.

Commenting on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “North India continues to be a key growth engine for Chinese Wok. Reaching our 75th store in the region reflects not just expansion, but deepening consumer trust in emerging markets. Agra is not only a strong residential and commercial hub but also one of India’s most visited tourist destinations. This gives us an opportunity to serve both local consumers and the steady influx of domestic travellers seeking reliable, organised dining options. Our cluster-led strategy allows us to scale efficiently while delivering a consistent, high-quality QSR experience across cities.”

Designed to cater to students, families and working professionals, the Agra store offers value-driven combos, Kurkure Momos and Manchurian available in six sauces. The outlet will operate for dine-in, takeaway and delivery, while also contributing to local employment and the city’s organised food service ecosystem


Roxie & Barry Debuts as India’s First Indo-Italian Crafthouse in Bengaluru

Roxie & Barry Debuts as India’s First Indo-Italian Crafthouse in Bengaluru

By Hariharan U

Published on March 2, 2026

Bengaluru’s evolving dining scene welcomes a distinctive new entrant with the launch of Roxie & Barry, positioned as India’s first Indo-Italian crafthouse. Conceived by restaurateur Pravesh Pandey, the restaurant moves beyond the format of a conventional Italian eatery, presenting instead a narrative-led concept inspired by two contrasting Italian coastlines and the imagined reunion of two characters, Roxie and Barry, whose identities shape both menu and mood.

The culinary programme is helmed by Head of Culinary Jagdish Naidu and Head of Kitchen Operations Chef Abhrajyoti Nandy, while the bar is led by Sagar Sarki. Roxie reflects the vibrant energy of Italy’s western shoreline, particularly the Amalfi Coast, celebrated for citrus-forward flavours, seafood and expressive, shareable plates. Dishes such as Charred Pineapple al Piccante, Ricotta & Truffle Agnolotti and Mediterranean Baked Seabass showcase bold layering and colour.

In contrast, Barry draws from Apulia on Italy’s eastern coast, where cuisine is defined by restraint, olive oil-led preparations, handmade pastas and ingredient purity. Plates like Lobster Bisque Risotto, Hummus & Lamb Bolognese and Confit Duck Leg with Mushroom Jus highlight depth developed through patience and technique rather than excess.

Operating as a true crafthouse, the restaurant prepares pastas, doughs, stocks, sauces, compotes and preserves entirely in-house, avoiding commercial premixes. Time and process are treated as essential ingredients, with fermentation, slow reductions and small-batch preparation forming the backbone of the kitchen philosophy.

The bar programme mirrors this approach with spirit-forward, thoughtfully composed cocktails, while music plays a central role in the brand identity. A daily 7 PM welcome ritual marks the beginning of evening service, complemented by curated live performances that reinforce the space as an experiential destination.

Housed within a restored mansion in Bengaluru, Roxie & Barry aims to position itself as a cultural landmark where food, craft and performance converge. Officially opening on 27 February 2026, the restaurant invites diners to experience East and West Italy reinterpreted through Indian warmth and contemporary craftsmanship.


Mizuki 2.0: A Bold New Chapter in Elevated Asian Dining

Mizuki 2.0: A Bold New Chapter in Elevated Asian Dining

By Manu Vardhan Kannan

Published on March 2, 2026

Ushering in a fresh and confident phase, Mizuki at Le Méridien Navi Mumbai unveils Mizuki 2.0, a refined evolution that raises the bar for Pan-Asian dining. Set against expansive skyline views, this new chapter brings sharper techniques, deeper flavours, and a more indulgent approach, crafted for guests who appreciate thoughtful, elevated cuisine.

Mizuki 2.0 presents a carefully curated menu that blends comfort with bold expression. Signature highlights include the smoky Aburi Salmon, the fiery Volcano Spicy Prawn Roll, and the richly layered Sichuan Dan Dan Ramen. Popular dim sum selections like the XO Prawn Dumpling continue to impress, while the Indonesian Style Chilli Lobster emerges as a standout, delivering intense flavour and indulgence in every bite. Each dish is designed with balance and precision, creating a dining journey that feels both refined and satisfying.

Desserts complete the experience on a high note, offering indulgent finales such as the Burnt Basque Matcha Cheesecake and the Organic Jaggery & Coconut Cream Brûlée. These thoughtfully crafted desserts add depth and warmth, rounding off the meal with finesse.

With Mizuki 2.0, the restaurant steps into a new era of Pan-Asian opulence, where flavour meets artistry and every detail is designed to leave a lasting impression. It is an experience where the pleasure of the palate meets the beauty of the horizon, creating a dining moment that is both memorable and refined.

Event Details:

  • What: Launch of Mizuki 2.0: New Pan-Asian Menu
  • Where: Mizuki, Le Méridien Navi Mumbai
  • When: Now Available

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