Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Together: Delhi’s New Hidden Bar Where Music, Design and Connection Converge

Together: Delhi’s New Hidden Bar Where Music, Design and Connection Converge

By Hariharan U

Published on February 17, 2026

Delhi’s nightlife scene has a new address - discreet, design-forward and deeply immersive. Together, a hidden bar inspired by Tokyo’s iconic kissa culture, opens its doors on 13 February 2026, offering a slower, more intentional way to experience the city after dark.

Tucked behind a quiet alley and marked by subtle discovery rather than signage, Together is designed to be found, not flaunted. Conceptualised by Manav Dangg of Studio Dangg, the interiors layer warm wood, textured mirrors and cobbled walls under a soft red glow, creating an intimate setting where conversation and music take centre stage.

Music is not an accessory here -  it is the anchor. Vinyl records line the space, while curated jazz and throwback selections flow through strategically placed speakers. A dedicated listening room ensures the sound remains immersive, never reduced to background noise.

We exist somewhere between Japan and Delhi. You taste it in the cocktails and hear it in the gentle, jazzy, throwback music,” says Vansh Pahuja, Co-Founder, describing the bar’s cross-cultural inspiration.

The cocktail programme reflects this philosophy. Head of Bar Ravi Negi shares, “We draw from Japanese sensibilities — savoury notes, highball forms and quiet balance. Flavour has nowhere to hide when you strip things down.” The menu moves like a record, beginning with low- and no-alcohol options before building into fuller expressions. Signatures such as Rum Whisper, Golden Hour and Rosé Martini sit alongside inventive creations featuring yuzu, basil, miso butter-washed scotch, grape brine, wasabi-washed rum, mango and clarified coconut milk. Timeless classics including the Dirty Martini, Sidecar and Old Fashioned complete the selection.

The food menu is crafted for sharing and easy pacing, moving from dips and small plates to crisp tempuras and composed dishes. Offerings include edamame hummus, Bangkok guacamole, miso tahini, vegetable tempura, cornflake-crusted onion rings, chicken karaage, prawn tempura and gomae salad, alongside vegetarian and non-vegetarian sandos.

Co-Founder Dhruv Kapoor sums up the philosophy: “This space is built around three things I love deeply — music, cocktails and hospitality that feels human, not rehearsed. If you’ve found us, you’re meant to be here.

Open daily from 5 PM to 1 AM, Together positions itself as more than a bar,  it is a listening room, a design-led escape and a community hub. 

In a city that rarely slows down, Together invites guests to pause — arriving alone, perhaps, but leaving just as its name promises: together.


Spezia Bistro Opens Doors in Gurugram with People-First Hospitality

Spezia Bistro Opens Doors in Gurugram with People-First Hospitality

By Hariharan U

Published on February 16, 2026

Gurugram’s dining scene has a new addition with the launch of Spezia Bistro at Magnum Global Park. The new outlet brings together soulful food, thoughtful design, and a hospitality philosophy that places people at the centre of the experience.

Set against a charming alfresco, fountain-side dining area, the restaurant combines relaxed outdoor seating with Parisian-inspired interiors. The ambience is warm and inviting, making it ideal for early brunches, leisurely lunches, and unhurried evenings filled with conversation.

Founder Abhishek Verma shared the brand’s journey, saying, “From a single inspired moment to a growing brand with multiple locations, Spezia Bistro began with a clear vision to serve an underserved market through people-first hospitality and elevated, experience-driven dining. The idea was validated early on when a guest visited us for brunch, returned later that day with colleagues, and came back again for dinner with family. That moment reinforced everything we stood for.

At its core, Spezia Bistro believes that while food matters, people matter more. The team draws inspiration from the hospitality philosophy of Danny Meyer, focusing on warmth, consistency, and genuine care for both guests and staff. This approach is supported by operational systems influenced by The E-Myth Revisited, ensuring a seamless and high-quality experience across locations.

With its Gurugram launch, Spezia Bistro continues its mission to create spaces where good food meets meaningful connection - offering diners a place to slow down, savour, and stay a little longer.


Holiday Inn Bengaluru Racecourse Relaunches Glass Bar & Kitchen with ‘A Coast Apart’

Holiday Inn Bengaluru Racecourse Relaunches Glass Bar & Kitchen with ‘A Coast Apart’

By Manu Vardhan Kannan

Published on February 16, 2026

Holiday Inn Bengaluru Racecourse has announced the relaunch of its specialty restaurant, Glass Bar & Kitchen, unveiling a renewed culinary direction under the concept ‘A Coast Apart.’ The refreshed identity draws inspiration from the diverse heritage of India’s southern coastline, offering a contemporary take on coastal flavours.

The reimagined menu presents a thoughtful reinterpretation of coastal gastronomy through a modern lens. By blending culinary traditions from India’s coastal regions with seasonal ingredients and slow, traditional cooking techniques, the restaurant creates a dining narrative that is both nostalgic and progressive. The concept honours regional authenticity while embracing refined presentation and contemporary sensibilities.

Shiv Bose, General Manager of Holiday Inn Bengaluru Racecourse, noted that ‘A Coast Apart’ positions Glass Bar & Kitchen with a distinctive culinary identity aligned with evolving guest preferences. Signature elements of the new menu include Tender Coconut Payasam Ice Cream, a curated ‘Amma’s Corner’ section celebrating comforting regional classics, and Glass Special Starter Platters designed for shared dining experiences. The concept has been spearheaded by Chef Tirupathi and Chef Ajit, who have crafted a cohesive menu showcasing nuanced coastal flavours.

Ajit Tiwari, Executive Chef at the hotel, highlighted regional favourites such as Lobster Mappas, Meen Pollichathu, Kuttu Paratha and Gongura Mamsam as standout dishes expected to resonate strongly with guests. The menu reflects a balance of bold flavours and thoughtful contrasts, delivering an immersive coastal dining journey.

Complementing the cuisine is a newly introduced cocktail programme titled “Madya Mix.” Led by Kuldeep Bhure, Food & Beverage Manager, the beverage selection is designed to pair seamlessly with the coastal menu. Signature creations such as Coorg’s Paradise, Bangalore Blossom and Memories by Glass feature botanicals commonly found along India’s coastal belt, layered with tropical infusions and citrus-forward notes to enhance the cuisine’s vibrant flavours.

With this relaunch, Glass Bar & Kitchen reinforces its positioning as a destination for contemporary Indian coastal cuisine in Bengaluru. Offering extended service across lunch and dinner, the restaurant invites guests to explore an expansive coastal repertoire in a modern, sophisticated setting.

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