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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on June 14, 2026
Mabruk at Sahara Star, long regarded as the “Soul of Lebanese Dining,” has unveiled its new avatar, introducing a refreshed identity that combines elevated interiors with a reimagined culinary experience. The transformation aims to offer guests a more immersive journey into Lebanese and broader Middle Eastern culture through design, food, and hospitality.
The redesigned 70-cover restaurant now features a richly detailed Arabic-inspired aesthetic, including grand archways, mosaic patterns, handcrafted motifs, lantern-style lighting, and layered textures. Overlooking Sahara Star’s signature tropical lagoon, the space has been curated to reflect warmth, opulence, and traditional Middle Eastern storytelling through design.
Alongside the new look, Mabruk has introduced a refreshed menu that balances authentic Lebanese classics with contemporary culinary interpretations. The menu includes vibrant dishes such as Jarjeer Salad and Root Harra, alongside reimagined favourites like Maqaneq. Innovative creations such as Asparagus Baklava add a modern twist, while traditional desserts like Umm Ali continue to anchor the experience in heritage flavours.
The culinary direction is led by Chef Jihad El Chami, who brings over three decades of experience across Lebanon and the Gulf region. Known for his long-standing association with Mabruk, Chef Jihad continues to focus on preserving authenticity while adapting select offerings for evolving guest preferences, including inclusive dietary variations.
The menu highlights a wide selection of signature Lebanese preparations, including Hummus Platters with multiple variations, Hummus Bil Laham, Pumpkin Kibbeh, Meshwi Mishakkal mixed grills, D’Jaj Meshwi with Avocado Salad, Jawaneh D’Jaj Bil Kozbara, Laham Khashkhash, and Spiced Squids. Each dish reflects a balance of traditional techniques and contemporary presentation.
Complementing the food offering is a curated beverage programme designed by mixologist Swapnil Shinde. The cocktail menu draws inspiration from Middle Eastern flavours and ingredients, featuring creations such as Saffron Negroni, Ice Spice, Tropical Heat, Nuts & Cheese, and Green Mirage, each crafted with a narrative-led approach.
Speaking about the relaunch, Romie Dutt, Executive Director of Hotel Sahara Star and Aamby Valley City, said that the new avatar of Mabruk enhances its Lebanese culinary foundation with a more immersive and experiential ambience while retaining its core identity.
Chef Jihad El Chami added that the refreshed menu continues to celebrate Lebanese cuisine’s essence of simplicity, generosity, and soulful flavours, while adapting its presentation for modern diners.
With its renewed design language, curated menu, and immersive storytelling approach, Mabruk at Sahara Star reintroduces itself as a contemporary destination for Lebanese dining in Mumbai.
Soy Soi in Kotturpuram, Chennai has launched a special Rijstaffel Lunch Experience, introducing diners to one of Indonesia’s most celebrated communal dining traditions.
The term “Rijstaffel,” meaning “rice table,” refers to a multi-dish meal where an assortment of curries, sambals, satays, vegetables, proteins, and rice are served together, allowing guests to enjoy a broad spectrum of flavours in a single sitting. The concept originated during the Dutch colonial era in Indonesia and has since become a distinctive representation of Indonesian hospitality and shared dining.
At Soy Soi, the experience is available in both vegetarian and non-vegetarian set menus, with the option to combine both for a more expansive tasting journey. The restaurant has positioned the offering as an ideal choice for family gatherings, corporate lunches, and relaxed weekday dining.
The menu features several regional Indonesian specialties, including Jackfruit Rendang, where young jackfruit is slow-cooked in coconut and spices; Rendang Kambing, a rich lamb rendang; Kari Sayur, a fragrant vegetable curry; Ayam Kalio, a Sumatran-style chicken curry; Terong Balado, crispy aubergine tossed in chilli sambal; and Ikan Goreng Nyat Nyat, fried fish finished with bold Indonesian spices.
The lunch experience has been designed around sharing and exploration, encouraging diners to discover the depth and diversity of Indonesian cuisine through multiple small-format dishes served together.
With this addition, Soy Soi continues to strengthen its focus on authentic Southeast Asian flavours and culinary storytelling, bringing lesser-known regional traditions to Chennai’s dining scene.
By Manu Vardhan Kannan
Published on June 13, 2026
Novotel Hyderabad Airport is inviting guests to explore the rich flavours and traditions of Indian cuisine with A Taste of Tales, a specially curated dining experience that celebrates the country’s culinary heritage.
Hosted at Food Exchange, the experience draws inspiration from royal kitchens, treasured family recipes, and regional cooking traditions that have been passed down through generations. The Friday evening feast brings together a selection of iconic dishes from across India, offering guests an opportunity to discover the stories and cultural influences behind each preparation.
The menu features a variety of favourites, including succulent kebabs, aromatic kormas, flavourful dum biryani, and classic rasgullas. Each dish reflects the craftsmanship, traditions, and regional influences that continue to shape India’s diverse food culture.
Designed to offer more than just a meal, A Taste of Tales combines authentic flavours with the narratives that have made these dishes a lasting part of India’s gastronomic legacy.
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