Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Chinese Wok Opens First Outlet in Calicut, Expands South India Network to 90 Stores

Chinese Wok Opens First Outlet in Calicut, Expands South India Network to 90 Stores

By Hariharan U

Published on July 13, 2026

Chinese Wok, the flagship Desi Chinese quick service restaurant (QSR) brand from Lenexis Foodworks, has expanded its presence in Kerala with the launch of its first outlet in Calicut. Located at Lulu Mall, the new restaurant marks the brand's entry into one of Kerala's fastest-growing food markets while taking its Kerala footprint to 10 outlets and its South India network to 90 stores.

The expansion forms part of Chinese Wok's strategy to strengthen its presence across high-potential Tier-II cities. Calicut's growing base of local consumers, students, working professionals, and GCC travellers, coupled with rising disposable incomes and an increasing appetite for organised dining, makes the city a strategic market for the brand.

Situated within Lulu Mall, one of Calicut's leading retail destinations, the outlet has been designed to serve shoppers, families, students, and young professionals through a convenient dine-in and takeaway format. Customers can enjoy the brand's signature menu featuring Hakka Noodles, Schezwan Noodles, Momos, Fries, and value-driven combo meals.

Commenting on the launch, Arvind R P, Chief Executive Officer, Lenexis Foodworks, said Calicut represents an important milestone in the company's South India growth strategy. He noted that the city's vibrant food culture and demand for quality, affordable meals make it an ideal market for Chinese Wok, adding that the brand remains committed to democratising Desi Chinese cuisine through a disciplined and scalable expansion approach.

The new outlet will offer dine-in, takeaway, and home delivery services, extending Chinese Wok's signature combination of flavour, affordability, and convenience to consumers in Calicut.

Founded in 2015, Chinese Wok has grown into India's largest Desi Chinese QSR brand with a network of more than 270 outlets across over 50 cities. Operated by Lenexis Foodworks, the company also manages The Momo Co. and Big Bowl as part of its expanding portfolio of quick-service restaurant brands


Farzi Café Cyberhub Celebrates World Rum Day with 'Dear Delhi' Cocktail

Farzi Café Cyberhub Celebrates World Rum Day with 'Dear Delhi' Cocktail

By Hariharan U

Published on July 13, 2026

Ahead of World Rum Day on 11 July, Farzi Café Cyberhub is celebrating the occasion with the launch of 'Dear Delhi', a signature cocktail that pays tribute to the capital through locally inspired flavours and contemporary mixology.

Part of the restaurant's Heritage Greens cocktail collection, Dear Delhi draws inspiration from the lush landscapes of Delhi's historic Sunder Nursery, reimagining the city's green spaces through an innovative rum-based creation.

Moving beyond conventional tropical rum cocktails, the drink features a distinctive cream cheese-infused rum base layered with sweet strawberry, almond, fresh basil and a touch of citrus. The cocktail is then clarified using a coconut milk wash, resulting in a crystal-clear, silky-smooth punch that balances richness with freshness.

Designed to reflect both nostalgia and innovation, Dear Delhi showcases Farzi Café's approach to modern Indian mixology by combining unconventional techniques with flavours rooted in local identity.

Priced at ₹650, the cocktail is available exclusively at Farzi Café, Cyberhub, offering guests a unique way to celebrate World Rum Day through a drink inspired by one of Delhi's most iconic landmarks


The Leela Gandhinagar Celebrates the Monsoon with Seasonal Delights at Citrus Junction

The Leela Gandhinagar Celebrates the Monsoon with Seasonal Delights at Citrus Junction

By Manu Vardhan Kannan

Published on July 13, 2026

The Leela Gandhinagar is celebrating the arrival of the rainy season with Monsoon Delights, a specially curated weekend dining experience at Citrus Junction, beginning July 10, 2026 and available across all weekends in July.

Inspired by the comforting flavours that define the monsoon, the seasonal menu brings together popular regional favourites from across India. Guests can savour steaming bowls of thukpa, Bombay toasties, stuffed chillas, vada pav, and a variety of seasonal delicacies that are often enjoyed during the rains.

Adding to the experience are interactive live culinary stations where dishes are prepared fresh, along with aromatic cups of tea and indulgent desserts that perfectly complement the monsoon mood.

Set within the elegant interiors of Citrus Junction, inspired by the timeless charm of luxury rail travel, the experience offers more than just a meal. It creates a cosy setting where guests can slow down, enjoy comforting food, and spend quality time with family and friends while watching the monsoon unfold.

Speaking about the seasonal offering, Vikas Sood, General Manager, The Leela Gandhinagar, said:

"Every season brings with it flavours and traditions that evoke a sense of place and belonging, and the monsoon is perhaps the most nostalgic of them all. With 'Monsoon Delights', we wanted to celebrate those familiar moments that many of us associate with the rains sharing comforting food, enjoying time with loved ones, and creating memories around the table. It is our way of bringing the warmth of the season to our guests through an experience that is comforting."

Blending regional culinary traditions with The Leela's signature hospitality, Monsoon Delights promises a warm and memorable dining experience, celebrating the simple pleasures of the rainy season through comforting food and shared moments.

Event Details

  • Event: Monsoon Delights.

  • Venue: Citrus Junction, The Leela Gandhinagar.

  • Dates: Every weekend in July from July 10, 2026.

  • Experience: Seasonal monsoon menu with live culinary stations.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.