Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


The Den Bengaluru Presents a Floral-Themed Holi Celebration

The Den Bengaluru Presents a Floral-Themed Holi Celebration

By Hariharan U

Published on March 4, 2026

Marking Holi with elegance and restraint, The Den Bengaluru is presenting a celebration that reinterprets the festival through florals and flavour. Moving away from the usual splash of colours, the hotel is embracing fragrant petals and refined décor to create a setting that symbolises joy, harmony and togetherness.

Guests will be welcomed by an elaborate floral rangoli installation, setting a graceful tone for the afternoon. The décor has been thoughtfully designed to balance festive vibrancy with a calm, contemporary aesthetic, offering a celebration that feels intimate yet distinctly seasonal.

The highlight of the experience is a specially curated Holi buffet featuring beloved dishes from across India. The spread includes Chole Banarasi Style, Gatte ki Sabzi, Vegetable Kofta Curry and Ajwain Poori, alongside a selection of traditional Gujiyas that bring nostalgic festive flavours to the table. Each preparation reflects regional culinary influences while maintaining authenticity.

Adding to the celebratory spirit, The Creek will host a live Thandai and Lassi counter, serving chilled festive blends that complement the elaborate buffet.

With its floral accents, curated menu and tranquil ambience, The Den Bengaluru offers a Holi celebration that is vibrant yet composed, creating a memorable festive experience for guests seeking something refined.


Hydrama Opens in Noida, Redefining the Sports Bar Experience

Hydrama Opens in Noida, Redefining the Sports Bar Experience

By Manu Vardhan Kannan

Published on March 4, 2026

Hydrama has opened its doors in Sector 50, bringing a fresh take on the sports bar concept to the city. Located at TF-02, Third Floor, Central 50, Sector 50, Noida, the new destination introduces an all-day format that smoothly shifts from relaxed daytime catch-ups to match-night buzz and late-evening energy.

Conceptualised by Priykant Gautam, Hydrama is designed around mood and movement. Instead of being limited to peak nightlife hours, the space changes through the day with evolving soundscapes, dramatic lighting, live acts, and match-day rituals. The idea is to create a space that feels alive at every hour, turning a regular outing into a shared experience.

The interiors draw inspiration from the feel of a live stadium, with industrial textures, neon highlights, graffiti art, and LED scoreboards. At the same time, carefully planned seating zones allow guests to enjoy calm daytime lounging or step into a more energetic setting as the evening builds.

The bar takes centre stage with cocktails that are smoked, flamed, and infused, inspired by iconic global sporting moments. The food menu features elevated bar favourites, global small plates, artisanal pizzas, and shareable platters made for long conversations and group dining.

Sharing his vision, Priykant Gautam, Founder, Hydrama, says, "I wanted Hydrama to feel alive, a space that builds energy through the day and peaks at night. It's not about watching the game or the DJ; it's about being part of the atmosphere that unfolds around you."

With its focus on experience, expression, and community, Hydrama positions itself as a new social arena for Noida,  immersive, energetic, and built for those who enjoy being part of the moment rather than just watching it.


The Chamomile Estate Introduces Tea Tasting in Mukteshwar

The Chamomile Estate Introduces Tea Tasting in Mukteshwar

By Manu Vardhan Kannan

Published on March 4, 2026

The Chamomile Estate, set atop a private 2.5-acre hill in Guniyalekh, a peaceful tea-growing hamlet in Mukteshwar, has unveiled its new Tea Tasting Experience. Surrounded by the calm and untouched beauty of Uttarakhand, the estate is inviting guests to slow down and enjoy tea in a more meaningful way.

This thoughtfully curated session is designed for tea lovers, wellness seekers and experiential travellers who appreciate finer details. The experience brings together storytelling, aroma discovery, flavour understanding and mindful brewing methods. Each tea is introduced with care, helping guests understand its origin, character and wellness benefits.

The tasting menu features a rich selection that includes Oolong Tea, Blooming Tea, Hibiscus Tea, Chamomile Tea, Kashmiri Kahwa, Apple Cinnamon Tea, Masala CTC Tea, along with thematic blends such as Stressbuster, forever young, and throat rescue teas. From light floral infusions to strong spiced blends, every cup highlights its own colour, taste and health properties.

Guests can observe blooming teas gently open up in glassware, explore the layered notes of oolong, learn about chamomile’s calming qualities and enjoy the comforting warmth of traditional favourites like Kashmiri Kahwa and Masala CTC. The session also shares insights on antioxidant benefits, digestion support, relaxation properties and the right brewing techniques to get the best flavour and wellness value from each cup.

Sharing his thoughts, Mr Anirudh Lakhotia, Director, Ivory Destinations Pvt Ltd said, “Tea is more than a beverage, it is a sensory journey and a mindful ritual. At The Chamomile Estate, surrounded by nature’s stillness, we have created an experience where guests can slow down, reconnect, and rediscover tea as a luxurious and holistic indulgence. In fact The Chamomile Estate’s signature charm lies in its uniquely themed rooms, each inspired by a distinct tea blend, designed to offer both comfort and exclusivity”.

Ideal for intimate gatherings, curated retreats, corporate offsites and hospitality collaborations, the Tea Tasting Experience reflects The Chamomile Estate’s focus on experiential wellness and refined living in the lap of the Himalayas.

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