Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

By Hariharan U

Published on May 27, 2026

As Loya Mumbai marks a year of culinary storytelling, the restaurant continues its journey of exploring lesser-known dishes from the northern heartlands of India through its anniversary menu.

At the centre of this celebration is Akotri, a traditional Himachali breakfast dish reinterpreted as a dessert, reflecting Loya’s signature approach of blending heritage with contemporary presentation.

Originally a humble buckwheat pancake from Himachal Pradesh, Akotri is reimagined at Loya using ingredients such as buckwheat, coconut milk, jaggery, rabdi, and saffron. The result is a dessert that balances earthy depth with soft sweetness, offering a comforting yet refined finish to the dining experience.

The dish remains rooted in simplicity while introducing layered textures and subtle richness, paying tribute to the culinary traditions passed down through generations in the Himalayan region.

As part of its anniversary menu, Loya continues to spotlight regional Indian flavours that are often underrepresented, presenting them through a modern fine-dining perspective while preserving their cultural identity.

The Akotri dessert reflects the restaurant’s larger philosophy, bringing forgotten or lesser-known recipes into contemporary relevance without losing their essence. At Loya, each dish is designed not just as a preparation, but as a narrative rooted in place, memory, and tradition.


Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

By Manu Vardhan Kannan

Published on May 27, 2026

Haldiram's has launched ‘The Great Summer Chillers’ campaign, introducing a refreshing range of nostalgic beverages and seasonal food favourites inspired by India’s timeless summer traditions. Designed around flavours deeply associated with Indian summers, the campaign brings back memories of cooling drinks and familiar street-style favourites that generations have enjoyed over the years.

For many Indians, summer has always been linked with traditional beverages and flavours that provide comfort during the scorching heat. Through this campaign, Haldiram's aims to recreate those memorable experiences by pairing refreshing drinks with classic food favourites that reflect a distinctly Indian summer experience.

Leading the range is Mango Lassi, bringing back the familiar creamy comfort associated with homemade summer afternoons. Kacha Aam Panna also returns as one of the standout offerings with its timeless balance of sweet and tangy flavours. The menu further includes Jamun Kala Khatta with Soda, Sweet Tamarind with Soda, Masala Soda Lemonade, Masala Sikanji, Peach Iced Tea with Soda, and Dark Roast Cold Coffee.

Adding to the seasonal experience, Haldiram's has also included street-style classics such as Jhalmuri and Bhelpuri, continuing flavours customers have enjoyed over the years. Summer-special meal additions include Mango Shrikhand, Elaichi Shrikhand, Dakshin Curd Rice, and Mishti Doi, offering refreshing and comforting choices for the season.

Speaking about the initiative, the brand highlighted that the campaign was designed to help customers reconnect with memorable summer moments and relive familiar experiences with friends and family through nostalgic flavours.

Customers can experience ‘The Great Summer Chillers’ at Haldiram's outlets or order online through Swiggy and Zomato.


Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

By Manu Vardhan Kannan

Published on May 27, 2026

Ironhill India has rolled out a refreshed menu that brings together comfort food, bold flavours, and creative culinary touches. Designed to pair seamlessly with Ironhill’s craft beers and signature cocktails, the new menu combines global inspirations with familiar local favourites, creating a dining experience that feels exciting yet comforting.

The updated spread features a range of dishes perfect for sharing and enjoying over conversations. Seafood lovers can look forward to the crispy and flavour-packed Prawn Koliwada, while the Venezuelan Avocado Chicken Salad adds a fresh and creamy balance to the menu. Comfort food also gets its moment with the hearty Keema Pav, while the Mezze Board creates a laid-back experience ideal for social dining.

One of the highlights of the new additions is the Mutton Donne Biryani, a dish rich in aroma and deeply rooted in local flavours. Bringing together tradition and soul, it stands out as one of the menu’s most memorable offerings. Ending the experience on a sweet note is the Jaggery Brûlée with Red Velvet, adding a rich and indulgent finish.

Created with thoughtful flavours and versatility in mind, the menu has been designed for every occasion, whether it is a quick catch-up, a relaxed meal with friends, or long conversations that stretch into the evening.

  • What: New menu at Ironhill.
  • Where: Ironhill Marathahalli, Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli, Bengaluru.
  • Ironhill South Forum, 4th floor, Cross Metro Station, Forum South, Anjanadri Layout, Konanakunte, Bengaluru, Karnataka 560062.

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