Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Third Wave Coffee Enters Andhra Pradesh with Two Cafés in Visakhapatnam

Third Wave Coffee Enters Andhra Pradesh with Two Cafés in Visakhapatnam

By Manu Vardhan Kannan

Published on August 31, 2026

Third Wave Coffee has entered Andhra Pradesh with the opening of two new cafés in Visakhapatnam, marking another step in the brand's South India expansion.

The new cafés are located at Waltair Road and Inorbit Mall, taking Third Wave Coffee's South India footprint to over 100 cafés. With these additions, the brand's national network has also grown to 240+ cafés.

The new Visakhapatnam cafés have been designed around the city's coastal character and growing urban community. The spaces bring together specialty coffee, food, comfortable work-friendly settings and a relaxed environment for customers to meet and spend time. The menu features Third Wave Coffee's signature brews, specialty single-origin coffees, artisanal bakes, quick bites and curated food offerings. Customers can also access a tech-enabled café experience through the Third Wave Coffee app.

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Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said:

“We're excited to bring the Third Wave Coffee experience to Andhra Pradesh with the launch of our cafés in Visakhapatnam. The city's vibrant culture, expanding IT and academic ecosystem, and growing appreciation for specialty coffee make it a compelling destination as we deepen our presence across South India. As we look ahead, the South will remain a key pillar of our expansion strategy. Backed by our Food Innovation Lab and state-of-the-art roastery, we remain committed to offering our signature food and beverage experience as we scale into new markets and serve more coffee lovers across the country”.

Third Wave Coffee continued its expansion across South India during FY26, adding to its presence in Bengaluru, Hyderabad, Chennai and Mysuru. The brand also entered new markets including Ahmedabad, Agra and Kolkata, further extending its reach across India. Building on this growth, Third Wave Coffee plans to open 100 additional cafés by FY27, with an aim to take its national store count to 320.

As the brand continues to grow, it remains focused on product innovation, operational excellence and creating café spaces built around local communities. The latest launch in Visakhapatnam adds another destination to its growing network while strengthening its position in India's specialty coffee and QSR market.


Momoka Brings the Spirit of a Japanese Kissaten to Pune

Momoka Brings the Spirit of a Japanese Kissaten to Pune

By Hariharan U

Published on August 31, 2026

Momoka has brought the spirit of a traditional Japanese kissaten to Pune, offering guests a contemporary interpretation of Japanese café culture through Yoshoku cuisine, desserts, coffee, tea and an intimate neighbourhood-inspired setting.

Founded by Chef Brainard Colaco, Momoka draws inspiration from the culture of Japan's traditional kissatens, neighbourhood cafés that have long been associated with coffee, tea, comforting meals and a familiar, relaxed atmosphere.

The concept brings together these elements under one roof, creating a dining experience that explores a more everyday and approachable side of Japan.

A key part of Momoka's culinary identity is Yoshoku, a Japanese tradition influenced by Western cooking techniques while incorporating Japanese ingredients, flavours and sensibilities. Through this approach, the restaurant presents familiar food forms through a distinctly Japanese perspective.

At the heart of the menu is Chef Brainard's interest in Japan's everyday food culture. His travels across the country and fascination with the dishes found in Kissatens and Konbinis have influenced the restaurant's culinary direction.

Rather than focusing solely on formal Japanese dining, Momoka explores the comforting and casual foods associated with everyday life in Japan, translating those influences into a contemporary dining format for Pune.

The experience extends beyond food, with a beverage programme inspired by Japanese café culture. Coffee and tea are positioned alongside the restaurant's food and dessert offerings, creating a cohesive experience that reflects the slower, more relaxed rhythm of a traditional kissaten.

Desserts form another key element of the concept, with Momoka featuring a dedicated dessert offering designed to complement its Japanese-inspired café experience.

Speaking about the launch, Chef Brainard Colaco, Founder, Momoka, said, "Momoka has always been about sharing a more everyday side of Japan—the warmth of a modern kissaten, comforting food and desserts, and flavours that feel familiar yet exciting. With our new flagship on Prabhat Road, we wanted to create a space where guests can experience Japan through soulful food, a dessert bar like no other and thoughtfully crafted beverages."

Located on Prabhat Road, the new flagship aims to offer Pune diners an experience that goes beyond conventional Japanese cuisine by bringing together food, beverages and atmosphere in a format inspired by one of Japan's distinctive café traditions.

With its focus on Yoshoku cuisine, Japanese café culture and everyday food experiences, Momoka adds a new interpretation of Japanese dining to Pune's evolving restaurant landscape.


Sheraton Grand Bangalore Introduces FOMO Sunday Brunch at Horizon

Sheraton Grand Bangalore Introduces FOMO Sunday Brunch at Horizon

By Manu Vardhan Kannan

Published on August 30, 2026

Sundays at Horizon, the Pan-Asian rooftop restaurant at Sheraton Grand Bangalore Hotel at Brigade Gateway, now come with a new reason to stay a little longer. The hotel has introduced FOMO, its signature Sunday brunch experience, bringing together Pan-Asian flavours, free-flowing pours, commercial retro music and panoramic views of Bengaluru.

Located 31 floors above the city, FOMO is designed as a relaxed afternoon where guests can enjoy good food, drinks and music while taking in the changing cityscape. The experience revolves around four elements — Flavour. Overpour. Music. Over the City.

The food offering features a curated Pan-Asian set menu served to the table, with sushi, sashimi, dim sum, bao, Asian grills and wok-fired specialties. Alongside the food, guests can enjoy unlimited champagne and cocktails, while the music gradually picks up through the afternoon. As the afternoon moves towards sunset, Horizon's rooftop setting adds another part to the experience, with wide views across Bengaluru and the city skyline providing the backdrop.

FOMO is positioned for different kinds of Sunday plans, whether it is a birthday celebration, a long lunch with friends, a family gathering, a girls' afternoon or simply a relaxed Sunday spent over good food and drinks. The four-hour brunch runs from 1 pm to 5 pm, giving guests the freedom to settle in and enjoy the menu and free-flowing pours at their own pace.

For guests who want to continue into the evening, FOMO: Sky After Dark offers an extended experience from 5 pm to 7 pm. The sundowner brings together cocktails, sparkling pours, music and the city lights at Horizon.

  • FOMO Brunch: 1 pm – 5 pm
  • FOMO: FOMO Sundowner: 5 pm – 7 pm.

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