Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

By Hariharan U

Published on April 10, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway brings the bold and rustic flavours of western Tamil Nadu to the city with its latest culinary showcase, Flavours of Kongunadu, hosted at High Ultra Lounge.

Celebrating the rich culinary heritage of Kongunadu, the experience highlights a cuisine known for its robust spices, earthy ingredients, and deeply rooted agrarian traditions. The showcase offers guests an opportunity to explore flavours that are both hearty and intensely satisfying.

Curated by Chef Gopinath, the menu brings together a thoughtful mix of vegetarian and non-vegetarian delicacies. Highlights include Kongu Mushroom Milagu Fry and Karuveppilai Baby Potato Roast, alongside signature dishes such as Mutton Kola Urundai and Pallipalayam Chicken Fry, each reflecting the authentic taste and character of the region.

Complementing the food is a curated selection of gin-based cocktails designed to enhance the flavour profile of the cuisine. Creations such as Pepper Leaf Gin Smash, Curry Leaf Gin Fizz, Spiced Tamarind Gin Sour, and Smoked Botanical Gin Tonic add a contemporary edge to the traditional spread.

Set on the 31st floor, High Ultra Lounge offers sweeping views of the Bengaluru skyline, pairing the culinary journey with a vibrant, high-energy ambience that transitions seamlessly from sunset to late evening.

With its blend of regional authenticity and elevated dining, Flavours of Kongunadu presents a unique opportunity for guests to experience the essence of Tamil Nadu’s western region in a contemporary rooftop setting.


Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

By Hariharan U

Published on April 10, 2026

In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.

Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.

The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.

The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.

The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.

Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.

With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.


Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

By Manu Vardhan Kannan

Published on April 10, 2026

Tipsy Tiger Garden Bar in Mumbai is currently hosting a Korean Food Festival, bringing the vibrant and bold flavours of Korean cuisine to the spotlight. The limited-time menu celebrates comfort food with a modern twist, inspired by the growing popularity of Korean dishes around the world.

As part of the festival, the restaurant has introduced two special additions that stand out for their flavour and presentation. The Big Bowl Ramen is a highlight, created as an oversized and filling dish for those who enjoy generous portions. Known as one of the biggest ramen bowls in Mumbai, it offers a hearty and shareable experience that adds a fun element to dining.

For those looking for something more indulgent, the Cheese Baked Ramen offers a rich and satisfying option. This oven-baked dish comes layered with gooey cheese and bold flavours, delivering a comforting and decadent experience. With only 10 portions prepared each day, it also adds a sense of exclusivity to the menu.

To go along with the food, the bar features eight beers on tap, including a seasonal mango cider that brings a fresh and fruity balance to the rich dishes. The combination of bold flavours and refreshing drinks adds to the overall appeal of the festival.

With its focus on flavour, portion size, and limited-time offerings, the Korean Food Festival at Tipsy Tiger Garden Bar creates a dining experience that is both enjoyable and memorable.

  • Address: Hotel peninsula redpine, Andheri - Kurla Rd, Bori Colony, Marol, Andheri East, Mumbai, Maharashtra 400059.
  • Timings: 4pm to 1am.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.