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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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Holiday Inn Bengaluru Racecourse has announced the launch of...
By Manu Vardhan Kannan
Published on April 16, 2026
Holiday Inn Bengaluru Racecourse has announced the launch of CaterINN, its dedicated outdoor catering service, marking a step forward in taking its culinary expertise beyond the hotel. The service is designed to deliver hotel-style food and hospitality experiences across workplaces, private celebrations, and social gatherings.
Introduced on 14th April, 26 in Bengaluru, CaterINN aims to cater to a wide range of events including corporate meetings, conferences, weddings, and intimate gatherings. The offering focuses on delivering well-planned food and beverage experiences that balance quality, flexibility, and consistency, while adapting to different event needs.
Speaking on the launch, Kuldeep Bhure, Food and Beverage Manager of Holiday Inn Bengaluru Racecourse, said, "With CaterINN, we are extending our food and beverage offerings beyond the hotel, creating a catering solution that is both flexible and seamless." Chef Ajit Tiwari, Executive Chef further adds, “our focus is on delivering consistent quality, thoughtful service, and efficient execution across diverse event formats, while ensuring each experience is tailored to our guests’ needs. This initiative allows us to bring the essence of our hospitality to a wider range of settings and occasions.”
Mrunal Ajmera, Manager, CaterINN, Holiday Inn Bengaluru Racecourse, shared, "CaterINN has been envisioned to simplify and elevate the catering experience for our clients. From intimate gatherings to large-scale events, our approach is rooted in understanding each requirement in detail and delivering solutions that are both seamless and personalized. We aim to bring the same level of trust, quality, and attention to detail that guests associate with Holiday Inn Bengaluru Racecourse, into every off-site experience we curate."
CaterINN follows a structured yet flexible approach, focusing on smooth planning and execution. Sustainability is also a key part of the service, with the use of bio-degradable packaging, efficient ingredient usage, and a strong focus on health and hygiene. Each event is managed by a dedicated team that handles planning, coordination, and on-ground execution to ensure a seamless experience.
With this launch, Holiday Inn Bengaluru Racecourse continues to expand its services, offering clients a convenient way to enjoy its food and hospitality beyond the hotel space.
CaterINN queries can be directed to caterinnmanager@holidayinnblr.com
The Irish House has expanded its presence in Mumbai with the launch of its ninth outlet in Powai, one of the city’s fast-growing lifestyle hubs. Known for its neighbourhood pub vibe, the brand continues its growth journey by bringing its familiar experience to a new and vibrant catchment.
Powai, with its mix of corporate professionals and established residential communities, offers the right setting for the brand to connect with a wider audience. Over the years, The Irish House has built a strong reputation in Mumbai for its relaxed atmosphere, classic pub food, and well-curated drinks, making it a preferred spot for both casual outings and regular hangouts.
The newly opened outlet follows a more compact format, designed to create a cosy and comfortable space. The interiors keep things simple yet modern, focusing on warmth and an inviting setting where guests can unwind and spend quality time.
A key highlight of this launch is the introduction of craft beers on tap, marking a first for the brand. This addition reflects the growing interest among consumers for flavourful and artisanal brews. Guests can also explore a range of beer-based cocktails, offering something new for those looking to try different flavours.
The menu continues to feature the brand’s well-loved mix of European, Continental, and Tex-Mex dishes. Popular favourites like Fish & Chips, Grande Nachos, Hunter’s Penne, Irish Trash Can, and the Twisted LIIT remain a part of the offering, ensuring a familiar experience for regular visitors while welcoming new guests.
With this opening, The Irish House now operates nine outlets in Mumbai, strengthening its footprint across key micro-markets in the city. The brand remains focused on expanding in locations with strong potential while staying true to its core identity.
The Irish House, Powai opened its doors on 17th April 2026, inviting guests to step in and enjoy its signature pub experience.
By Hariharan U
Published on April 15, 2026
In a city that takes its food seriously, from iconic biryanis to cult-favourite cafés, there’s a dessert steadily building its own loyal following. At Amara, the spotlight is on one standout creation, Death by Chocolate.
While the name may be familiar, Amara’s version goes beyond the usual. This isn’t just a dessert; it’s a carefully layered experience. Built with rich brownies, creamy malai kulfi, and warm chocolate sauce, it is finished with crunchy nuts and a generous topping of whipped cream. Each element is thoughtfully balanced, delivering a texture that is smooth, indulgent, and deeply satisfying without tipping into excessive sweetness.
What sets it apart is its authenticity. Unlike many overly sugary or artificial variations, Amara’s Death by Chocolate feels grounded and real, offering a more refined indulgence that appeals to Bengaluru’s discerning palate.
The portion size adds to its appeal. It is hearty enough to share, yet indulgent enough to enjoy solo, making every bite feel worthwhile. It’s the kind of dessert that earns repeat visits, much like a beloved main course.
Open daily from 12 PM to 1 AM, Amara has quietly carved out a space as a go-to hangout for late-night cravings and spontaneous dessert outings. With availability on Swiggy and Zomato, it’s also easily accessible across the city.
Beyond this signature dessert, Amara positions itself as a premium frozen dessert brand rooted in Indian tradition. By collaborating with generational halwais and skilled sweet makers, the brand reimagines classic flavours into contemporary formats, bridging heritage with modern indulgence. Operating from its flagship store in Indiranagar along with satellite locations across Bengaluru, Amara continues to bring timeless Indian desserts to a new generation of diners.
With creations like Death by Chocolate, it’s clear that in Bengaluru’s evolving food scene, desserts are no longer an afterthought—they’re the main event.
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