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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on January 9, 2026
Punjab Grill, the flagship North Indian dining brand from Lite Bite Foods, has marked a new milestone with the opening of its 57th outlet at Lakeshore, Viviana Mall, Thane. The launch reinforces the brand’s steady expansion across key urban markets while bringing its heritage-driven culinary offering closer to diners in the Mumbai Metropolitan Region.
The newly opened restaurant reflects Punjab Grill’s signature design language, an elegant blend of warmth, nostalgia, and modern sophistication. Thoughtfully curated interiors and a welcoming ambience create a versatile dining environment suited for family gatherings, business lunches, and celebratory occasions.
Staying true to its culinary philosophy, the menu showcases Punjab Grill’s well-known repertoire inspired by the royal kitchens of undivided Punjab, age-old recipes, and the region’s vibrant food culture. Guests can expect robust flavours, slow-cooked preparations, and meticulously crafted dishes that balance authenticity with contemporary presentation.
Commenting on the launch, Rohit Aggarwal, Founder and Managing Director, Lite Bite Foods, said, “Thane has emerged as a dynamic dining destination with an audience that values quality, legacy, and innovation. With our 57th outlet at Viviana Mall, we aim to address this growing demand by offering an immersive dining experience that celebrates the rich culinary traditions of North India.”
With this addition, Punjab Grill continues to strengthen its nationwide presence, reaffirming its commitment to celebrating heritage-led cuisine while evolving with modern dining preferences. The Thane outlet represents the brand’s focus on expanding into high-footfall urban centres with a strong appetite for premium dining experiences.
Published on January 8, 2026
Romanos, the city’s premier destination for authentic Italian cuisine at JW Marriott Mumbai Sahar, is set to unveil Formaggi d’Italia, a refined, cheese-led culinary experience. Launching on 7th January 2026, the showcase celebrates Italian cheese through craftsmanship, storytelling, and interactive dining.
Inspired by Italy’s regional cheese culture, Formaggi d’Italia begins with an artisanal cheese board featuring Bocconcini, Mozzarella, Gorgonzola, pine nut-crusted goat cheese, Pecorino, and Provolone, paired with pecan nuts, JW herb crackers, and mostarda.
Guests can then indulge in a range of cheese-forward pastas including Four Root Cheese Gnocchi with Brie, Fettuccine Quattro Formaggi, and Tortellini alla Fonduta. The experience continues with comforting mains such as Chicken Parmigiana and Spinach Ricotta Lasagna with Brie, and concludes with classic Italian desserts like Tiramisu and Sicilian Cannoli filled with Ricotta.
“Formaggi d’Italia brings together craftsmanship, indulgence, and storytelling,” said a spokesperson for Romanos. “It reaffirms Romanos as a destination where authentic Italian flavours are elevated through immersive, experience-led dining.”
About JW Marriott Mumbai SaharJW Marriott Mumbai Sahar combines elegance and sophistication, conveniently located near Mumbai’s international and domestic airports. The hotel features 588 spacious rooms, world-class dining including Romanos, JW Café, BarQat, and AUTM – JW Lounge, as well as 95,781 sq.ft. of convention spaces, and Spa by JW, Asia Pacific’s first, offering holistic wellness therapies.
For more details, visit www.jwmumbai.com.
About Marriott InternationalMarriott International operates nearly 9,500 properties in 144 countries under 30+ brands. Marriott Bonvoy® offers a highly awarded travel platform. For the latest news, visit Marriott News Center or follow @MarriottIntl on social media.
Published on January 7, 2026
Woodside Inn, Mumbai’s pioneering gastropub, has opened its second home in Indiranagar, Bengaluru, bringing its celebrated pub culture, hearty menu, and relaxed spirit to one of the city’s most dynamic dining districts.
Spanning 2,800 sq. ft. across two floors with a balcony extension, the Bengaluru outpost balances nostalgic charm with local vibrancy. Interiors feature light wood tones, hand-laid interlocking floors, communal tables, and bespoke frames celebrating Bengaluru’s legendary pubs. Large arched bay windows overlook a rain tree, while a carefully curated playlist ties the ambience together.
At the heart of the experience is beer. Fourteen taps feature selections from Bengaluru breweries like Toit, Geist, Red Rhino, and Mannheim, alongside classics like Kingfisher and Heineken. Signature freezer-door cocktails, served at minus five degrees Celsius, ensure each drink is chilled perfectly without dilution, offering crisp, balanced flavours.
Food at Woodside Inn Bengaluru celebrates comfort with refinement. A charcoal-fired live grill brings rustic flavours to dishes like Grilled Harissa Chicken Skewers and Citrus Paprika Chicken. The menu spans bar nibbles, small plates, signature burgers, pizzas, pastas, and mains such as Trio Mushroom Risotto, Steak Frites, and Grilled Rawas with Lemon Caper Beurre Blanc. Desserts include the Flourless Belgian Chocolate Torte.
The iconic Beer & Burger Festival, India’s long-running F&B celebration, also makes its Bengaluru debut, promising new flavours and fresh pairings for enthusiasts.
Speaking about the launch, Co-Founder Pankil Shah said, “Bengaluru is the OG pub capital of India. We’re not here to lead the community, just to be part of it. Our goal is to create a welcoming space where good beer, good food, and good company come together.”
Founded in 2007 in Colaba, Mumbai, Woodside Inn has grown to outposts in Bandra, Colaba, and Andheri. Known for its live music sessions, signature beers, and the Beer & Burger Festival, the brand brings 18 years of Mumbai pub culture to Bengaluru while tuning into the city’s love for craft beer and neighbourhood hospitality.
Address: 35, 80 Feet Rd, HAL 3rd Stage, New Tippasandra, Bengaluru, Karnataka 560075Instagram: https://www.instagram.com/woodsideblr/
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