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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on March 26, 2026
Loya is bringing a refreshing twist to summer with its new seasonal cocktail menu, inspired by the rich flavours and culinary traditions of North India. Known for its storytelling-led dining approach, the restaurant continues to blend regional ingredients with modern mixology techniques, creating drinks that feel both familiar and elevated.
The summer menu features a selection of thoughtfully crafted cocktails that highlight Indian botanicals, spices, and house-made infusions. Designed for the warmer months, each drink offers a balance of flavour, aroma, and lightness while staying rooted in Indian taste profiles.
One of the highlights is the Indus Gin & Tonic, a refreshing take on the classic that combines Bombay Sapphire with orange blossom, citrus, and a house-made tonic syrup. Finished with soda and garnished with paan leaf and dehydrated citrus, the drink delivers a crisp and aromatic experience ideal for easy summer sipping.
Another standout is the Loya Manhattan, a bold reinterpretation of the classic cocktail. It brings together Indian single malt and rye whisky with a house amaro infused with 21 spices, along with sweet vermouth and bitters. Served chilled with a spiced cherry garnish, the cocktail reflects Loya’s signature spice-forward approach.
The cocktails are available at the Loya bar and are designed to pair seamlessly with the restaurant’s North Indian menu, offering guests a well-rounded and seasonal dining experience.
With a continued focus on regional ingredients and craftsmanship, Loya’s latest cocktail offerings highlight its effort to redefine the Indian bar experience through innovation and flavour-led storytelling
Published on March 24, 2026
Burger Singh just closed its Series B round and the numbers tell a strong story. The Gurugram-based burger chain has raised INR 82 crore at a valuation of INR 520 crore, with the round led by Artal Asia Pte Ltd and participation from Negen Undiscovered Value Fund, Aurum Rising India Fund, and a mix of new and existing investors.
But what makes this funding round interesting isn't just the size of it. It's what Burger Singh plans to do with it.
The brand is not simply opening more outlets. It's building what Founder and CEO Kabir Jeet Singh describes as India's franchise-first restaurant growth platform, a structured, scalable system that allows local entrepreneurs to open and run successful franchise-owned outlets with the right support behind them. That's a meaningfully different ambition from just expanding a burger chain.
India's quick-service restaurant industry has grown significantly over the past two decades, but most of that growth has come through company-owned stores or master franchise arrangements. What hasn't developed at the same pace is a well-organised platform that genuinely enables individual entrepreneurs to succeed in the restaurant business at scale. Burger Singh sees that as the gap worth solving.
With 200 plus stores already operational across 100 plus cities including Delhi NCR, Mumbai, Pune, Bengaluru, Kolkata, Jaipur, Chandigarh, and Amritsar, the franchise backbone is already in place. The fresh capital will now go towards deepening that infrastructure across store design, training systems, operating manuals, supply chain integration, technology, and on-ground market support.
The brand's FY 2024-25 revenue of INR 117 crore reflects consistent growth across both metro markets and emerging cities. Products like Nikku Singh, Udta Punjab 2.0, Churmur Pandey, and Bunty Pappeh Da Aloo have built genuine recall in a crowded category, helped along by accessible pricing and a menu that has been built specifically for the Indian palate rather than adapted from somewhere else.
Kabir Jeet Singh was clear about the larger mission behind the raise. "India has no shortage of entrepreneurs. What it lacks is enough high-quality operating platforms that allow those entrepreneurs to succeed in the restaurant business at scale. That is the gap we are solving. We are not just opening outlets; we are building the platform Indian entrepreneurs can plug into to create successful restaurant businesses."
Founded in 2014, Burger Singh was built with a specific premise: not to imitate foreign burger chains but to reinvent the burger for Indian tastes at an affordable price. More than a decade later, that premise is now the foundation of a platform play with real scale ambitions.
By Manu Vardhan Kannan
The Filter Coffee has expanded its presence across Bengaluru with the launch of three new neighbourhood outlets in Sadashivanagar, Jayanagar, and Church Street. With these additions, the brand now operates ten outlets across the city, bringing its signature filter coffee and familiar South Indian meals closer to more communities.
The Sadashivanagar outlet, opened on February 9th, 2026, is spread across 2,300 sq. ft. and features a 66-seater casual dine-in space with full service. It also offers the traditional banana leaf dining experience, reflecting the brand’s roots in everyday South Indian food culture. Located in one of the city’s well-known residential areas, this outlet marks a key step in the brand’s growth.
The Church Street outlet, opened on February 23, 2026, is located at 1 Sobha Mall and spans 1,100 sq. ft. This is the brand’s first food court format outlet, designed to serve a high-footfall area in central Bengaluru while maintaining the same consistency in taste and quality.
The upcoming Jayanagar outlet, spread across 2,100 sq. ft., will follow a casual dining format with full service and a traditional banana leaf experience. Located in a neighbourhood known for its strong vegetarian dining culture, the outlet aims to connect with customers who appreciate classic South Indian cuisine.
“With every new outlet we open, our commitment to food quality and consistency remains unchanged. Consistency is the foundation of trust, and it’s what enables us to expand without diluting the experience our customers expect,” said Sankrit Iyer, Co-founder of The Filter Coffee.
Known for its focus on authenticity and simplicity, the brand has built a strong connection with customers looking for comforting South Indian meals served with warmth. Each outlet is designed to offer a relaxed and welcoming space, staying true to the idea that food is best enjoyed in a comfortable setting.
“We’ve seen strong demand from customers asking for The Filter Coffee closer to where they live. Expanding into these well-known neighbourhoods allows us to serve a wider audience while staying true to the everyday dining experience we’re known for,” said Avinit Bagri, Co-founder of The Filter Coffee.
With these new openings, The Filter Coffee continues to grow steadily across dine-in, takeaway, and delivery formats. The brand remains focused on offering familiar meals rooted in tradition while adapting to modern dining preferences, making each outlet a regular go-to spot for coffee breaks and everyday meals.
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