Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.


Sheraton Grand Palace Indore Launches “Sarafa se Chappan” Culinary Experience

Sheraton Grand Palace Indore Launches “Sarafa se Chappan” Culinary Experience

By Hariharan U

Published on May 15, 2026

Sheraton Grand Palace Indore has introduced a new immersive dining concept titled “Sarafa se Chappan,” designed to celebrate the vibrant street food culture of Indore through a curated culinary journey.

The experience brings together the iconic flavours of Sarafa Bazaar’s lively night food scene and the diverse offerings of Chappan Dukan, two of the city’s most celebrated culinary destinations. Hosted at S Café, the initiative transforms familiar street food favourites into a refined, sit-down dining format while preserving their authenticity and regional character.

The specially curated menu features a wide range of Indori street food staples, including Potato Hot Dog, Sweet Potato Spiral, Jeeravan Spiced Corn, Indori Chatpati Bhel, and Tandoori Fruits. Complementing the food selection are locally inspired beverages such as Jamun Shots and Pineapple Crusher, designed to reflect the bold, tangy, and refreshing flavours associated with Indore’s street culture.

The concept is built around storytelling through food, where each dish represents a sensory connection to the city’s culinary heritage. By blending nostalgia with presentation-driven dining, the experience aims to recreate the energy and vibrancy of Indore’s bustling food streets within a premium hospitality setting.

According to the hotel, the initiative is designed to offer guests more than just a meal, focusing instead on immersive dining that engages taste, memory, and culture. The emphasis remains on authenticity, creativity, and regional identity, while presenting street food in a structured and elevated format.

The “Sarafa se Chappan” experience will be available every weekend from 7:00 PM to 11:00 PM at Sheraton Grand Palace Indore, offering guests a curated journey through one of India’s most celebrated food cities.


Oliveto brings Venerdì Italiano evenings to The St. Regis Goa Resort this June

Oliveto brings Venerdì Italiano evenings to The St. Regis Goa Resort this June

By Manu Vardhan Kannan

Published on May 15, 2026

Oliveto at The St. Regis Goa Resort is set to bring the charm of Italy to Goa with the launch of Venerdì Italiano evenings this June. Inspired by the relaxed and soulful dining traditions of Italy, the experience invites guests to slow down and enjoy a specially curated evening centred around food, conversation, and timeless flavours.

Scheduled every Friday throughout June, the dining experience embraces the essence of La Dolce Vita and recreates the warmth of a classic neighbourhood trattoria in a refined setting.

Guests can look forward to a chef-curated set menu featuring beloved Italian favourites thoughtfully presented with a contemporary touch. The menu will take diners through a carefully planned culinary journey, beginning with elegant antipasti and moving through signature classics before ending on indulgent dessert notes.

Designed to blend authenticity with modern finesse, Venerdì Italiano aims to offer more than just a meal. The evening promises a warm and inviting atmosphere where guests can enjoy the comfort of traditional Italian dining with a refreshed perspective.

The experience will take place every Friday in June from 7:00 PM to 10:30 PM at Oliveto, The St. Regis Goa Resort.


Continuum launches in JP Nagar with a fresh take on global vegetarian dining

Continuum launches in JP Nagar with a fresh take on global vegetarian dining

By Manu Vardhan Kannan

Published on May 15, 2026

A new vegetarian dining destination has arrived in Bengaluru with the launch of Continuum in JP Nagar. Designed around experiences, interaction, and evolving food stories, the restaurant brings together familiar flavours and global inspirations through a modern vegetarian approach.

Continuum celebrates vegetarian cuisine with a fresh perspective, blending comfort with creativity. Created for families as well as a younger generation increasingly embracing vegetarian lifestyles, the concept aims to offer a dining experience that feels both familiar and exciting. Every element of the space has been planned to encourage connection and create memorable moments.

At the centre of the experience is a dynamic show kitchen paired with refined tableside interactions and personalised service. Rather than being just a place to dine, Continuum focuses on making each visit immersive, social, and engaging.

A key aspect of the restaurant is its evolving menu philosophy. Instead of a fixed offering, the menu is designed to grow and change over time through three distinct layers that bring together guest participation, seasonal inspiration, and signature dishes.

One of its unique concepts is the 30-Day Guest Collab Menu, where guests contribute ideas, flavours, and inspirations that become part of limited-edition dishes. This collaborative approach gives diners a sense of involvement and ensures something new with every visit.

Alongside this is the 90-Day Seasonal Continuum, featuring dishes inspired by changing seasons, local produce availability, and principles influenced by nature and Ayurveda. With changing narratives across monsoon, winter, and summer, the menu evolves with time while staying connected to its surroundings.

At the heart of the offering sits The Continuum Core, a collection of globally and locally inspired vegetarian favourites reimagined with contemporary techniques and modern presentation, balancing comfort with innovation.

The beverage menu also introduces signature zero-proof creations including Picante Passion, Rose Paloma, and Alla Sangria. Designed to deliver the depth and character of classic cocktails without alcohol, these beverages go through infusion and resting techniques that allow flavours to develop over time. The result is a layered and immersive drinking experience with balanced notes of citrus, fruit, herbs, and spice.

Continuum is located at 788, 1st Floor, 15th Cross Road, Above Truffles, Nagarjuna Enclave, 1st Phase, JP Nagar, Bengaluru – 78 and is open from 12 Noon to 4 PM and 7 PM to 11:30 PM.

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