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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Manu Vardhan Kannan
Published on October 20, 2026
Sheraton Grand Bengaluru Whitefield Hotel & Convention Center has partnered with Copenhagen Sparkling Tea to introduce India's first five-course, 100% non-alcoholic pairing menu at its Nikkei restaurant, Tomo Kei. The collaboration also marks the launch of India's first co-branded Copenhagen Sparkling Tea bottle, offering guests a new way to enjoy fine dining without alcohol.
The menu has been designed by Head Chef Bobby T. Recto, with vegetarian and non-vegetarian options created around Copenhagen Sparkling Tea rather than adapting a traditional wine-pairing experience. The tasting begins with three signature zero-proof cocktails: Whitefield Sky, which combines BLÅ with agave, citrus, jasmine tea and grapefruit foam; Lalbagh Botanisk, made with LYSEGRØN, cranberry, lemon and matcha tea; and Tivoli Kempu, blending LYSERØD with lychee, cranberry and citrus.
The food menu continues the pairing experience with LYSERØD served alongside appetizers such as compressed watermelon and mushrooms. LYSEGRØN accompanies main courses, including young jackfruit and zucchini roulade or smoked maíz and wild mushroom, while BLÅ is paired with the Foragers Phoenix dessert. Together, these combinations showcase how sparkling tea can add depth and complexity to a fine-dining experience without alcohol.
Launched at Tomo Kei on 15 October 2026, the collaboration also introduces Copenhagen Sparkling Tea zero-proof cocktails as a permanent addition to the restaurant's beverage menu. Guests can request the food-and-tea pairing menu with at least one day's advance notice.
Speaking about the partnership, Elton Hurtis, General Manager, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center, said, "A guest who isn't drinking should not be the guest we serve least well, at a tasting menu or at a wedding of six hundred. Putting our name on this bottle is a commitment, not a gesture,"
Jacob Kocemba, Founder, Copenhagen Sparkling Tea, added, "We set out to create an entirely new beverage category using tea, one of the world's oldest, most complex and refined beverages. We believed sparkling tea could offer the same depth, complexity and sophistication as Champagne or fine wine. Chef Bobby's thoughtfully crafted menu, built around our sparkling teas, is a beautiful expression of that vision and proof that tea can be just as integral to the fine-dining experience,"
The collaboration has been brought together by Bebida Hospitality, Copenhagen Sparkling Tea's India market-entry partner. The company works with leading hotel brands, including Four Seasons, The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Taj, ITC and The Leela, along with restaurants such as Masque, Naar and Papa's. Beyond introducing global luxury brands to India, Bebida Hospitality focuses on building partnerships that create distinctive experiences for guests.
Nadia Sood, Co-Founder, Bebida Hospitality, said, "We believe the best experiences happen when great brands meet. We don't just place a product on a list; we find a partner who shares its standards and build something together that guests can't have anywhere else. Sheraton Grand Bengaluru Whitefield is that partner for Copenhagen Sparkling Tea, so we brought the two together, shaped the experience and created a distinctive design for the collaboration, wherein every element has been thoughtfully considered to reflect the craftsmanship behind the product and the exclusivity of this partnership,"
The partnership also features a specially designed bottle that combines Copenhagen Sparkling Tea's signature label with an elegant neck band carrying the Sheraton Grand Bengaluru Whitefield name. Each band is applied by hand, highlighting the care behind the presentation. The design retains the brand's identity while making the bottle exclusive to the hotel.
By Hariharan U
Published on October 19, 2026
Susegado at The St. Regis Goa Resort is reopening this October with a refreshed dining experience that celebrates India's coastal culinary traditions through regional flavours, contemporary preparations, drinks and live music.
Titled The Shore Calls Again, the reopening introduces guests to an à la carte menu inspired by coastal kitchens across India. Set along the shores of South Goa, the restaurant combines regional cuisine with a relaxed seaside setting and live band performances.
The refreshed menu draws inspiration from the diverse culinary traditions of India's coastal regions, bringing together the peppery heat of Chettinad, the coconut-rich preparations of Malabar, the grills of the Konkan coast and the distinctive flavours of Goan cuisine.
Rooted in traditional recipes and regional cooking practices, the menu reinterprets familiar coastal dishes through a contemporary approach while retaining the character and warmth associated with seaside dining.
The offering is designed to showcase the variety of India's coastal food culture, giving guests an opportunity to explore different regional influences within a single dining destination.
Susegado's refreshed interiors complement its coastal culinary identity, combining rustic textures with a refined aesthetic. The setting transitions from a bright, airy atmosphere during the day to a warmly lit space in the evening.
Live band performances add to the experience, bringing together food, drinks and music in a setting suited to relaxed lunches, sunset gatherings and leisurely dinners by the sea.
With its reopening, Susegado begins a new chapter at The St. Regis Goa Resort, focusing on India's coastal culinary heritage while retaining the easygoing spirit associated with Goa.
Experience: The Shore Calls Again
Venue: Susegado, The St. Regis Goa Resort
Reopening: October 2026
Timings: 12:30 PM–10:30 PM
Pricing: À la carte menu and drinks
Reservations: +91 9175681087
Hotel website: The St. Regis Goa Resort
Published on October 18, 2026
Novotel Mumbai Juhu Beach is bringing the charm of leisurely outdoor picnics to its Sunday brunch at The Square. Inspired by the joy of relaxed gatherings, the experience combines familiar picnic favourites with interactive culinary stations in a family-friendly setting overlooking the Arabian Sea.
The specially curated spread features picnic baskets filled with sandwich rolls and fresh fruit skewers, alongside barbecue grills, sliders and flatbread stations. A refreshing lemonade station adds to the outdoor-inspired theme, while dessert offerings such as classic brownies, a chocolate fountain and DIY s’mores bring a playful touch to the afternoon.
Interactive live stations allow guests to explore freshly prepared dishes, adding variety to the brunch experience. Beyond the food, live singing and engaging activities for children create an inviting atmosphere for families and friends looking to spend their Sunday together.
Located at The Square, the brunch combines contemporary interiors, natural light and alfresco dining with views of the Arabian Sea. Pool access further complements the experience, offering guests an opportunity to unwind and enjoy a leisurely afternoon by the coast.
Designed around the nostalgia of traditional picnics, the Sunday brunch brings together food, entertainment and family activities in one setting.
Brunch Details:
Venue: The Square, Novotel Mumbai Juhu Beach
When: Every Sunday
Timings: 12:30 PM to 4:00 PM
Highlights: Interactive live stations, live singing, children's activities and pool access.
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