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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Manu Vardhan Kannan
Published on June 17, 2026
International Sushi Day on June 18, 2026, is set to shine a spotlight on Mumbai’s growing love for Japanese cuisine. Across the city, restaurants are celebrating the occasion with unique sushi experiences, ranging from unlimited conveyor belt offerings and live sushi stations to carefully crafted signature rolls and premium nigiri selections.
Leading the celebrations is Harajuku Tokyo Café, which is extending its popular conveyor belt sushi experience for the entire day. Known for its vibrant Tokyo-inspired setting, the restaurant will offer unlimited access to some of its most-loved creations, including the Spicy Salmon Roll, Philadelphia Roll, Prawn Tempura Roll, and Rainbow Roll. The all-day experience is designed to give guests an immersive and fun-filled Sushi Day celebration.
Another popular destination for sushi enthusiasts is Torii, a restaurant that has earned a reputation for its thoughtful approach to Japanese cuisine. Its signature sushi menu includes favourites such as the Avocado Tempura, Dirty Torii, Katsu Chicken Roll, and Tornado Asparagus. With a strong focus on technique and quality ingredients, Torii offers an ideal setting for those looking to enjoy a refined sushi experience.
Amaru is taking a different route with a special Sushi Edition of its well-known Sunday brunch. Guests can enjoy freshly prepared maki rolls and nigiri from a live sushi bar while also exploring a live ceviche station, curated cocktails, a dessert bar, and entertainment from a live DJ. The brunch combines Japanese flavours with Amaru’s lively dining atmosphere, making it a unique way to celebrate the occasion.
For diners seeking an authentic Japanese dining experience, OJU offers a menu centred around craftsmanship and premium ingredients. Located above Neuma in a restored Colaba bungalow, the restaurant features a sushi and maki selection that includes Yasai Maki, Avocado Tempura Sushi, Otoro, Hotate, and the popular Prawn Tempura Maki with spicy red yuzu kosho mayo. The restaurant’s intimate setting and attention to detail continue to make it a favourite among sushi lovers.
As International Sushi Day arrives, these Mumbai restaurants are showcasing the diversity and creativity of Japanese cuisine, offering everything from casual sushi feasts to elevated dining experiences for enthusiasts across the city.
As Sushi Day approaches, Foo is inviting diners to explore a sushi menu that brings together precision, craftsmanship, and high-quality ingredients. Rooted in traditional sushi-making techniques while embracing modern flavour combinations, the menu offers a fresh take on one of the world's most loved culinary creations.
Among the highlights is the Truffle Togarashi Black Rice Maki, featuring black rice paired with asparagus, avocado, cucumber, and Philadelphia cheese, finished with a hint of togarashi for added depth and spice. Another standout is the Shishito Charcoal Tempura Uramaki, which combines tempura shishito peppers, avocado, crisp filo, and a spicy sauce to deliver layers of texture and flavour.
Plant-based diners can enjoy The Foo Vegan Maki, a thoughtfully crafted roll made with black rice, avocado, Thai chilli, yam bean, and guacamole, complemented by a rich miso sauce. The Foo Wild Salmon Uramaki offers a colourful presentation with vibrant blue rice, salmon, avocado, guacamole, and spicy cream sauce, creating a bold and memorable sushi experience.
Adding a fusion touch to the menu is the Peruvian Lobster Roll, which combines lobster tempura, avocado, spicy crisps, and anticucho sauce. Inspired by Japanese and Peruvian culinary influences, the roll delivers a distinctive blend of flavours and textures.
These signature creations represent only a part of Foo's extensive sushi selection, which continues to attract sushi enthusiasts across the city. With a balance of traditional craftsmanship and modern creativity, the menu serves as a fitting celebration of Sushi Day and the enduring appeal of sushi culture.
Celebrated beverage expert and creative mixologist Naveen Kandhol, The Mixologist has introduced a new signature mocktail menu, bringing together fresh ingredients, modern techniques, and exciting flavour combinations. The collection has been designed for guests looking for premium non-alcoholic beverages that offer the same level of creativity and craftsmanship often associated with cocktails.
The newly launched menu features five carefully crafted mocktails, each delivering a distinct experience. The Lemon Basil Spritz combines lemon syrup, fresh basil, lime juice, and soda to create a refreshing drink with bright citrus notes and a subtle herbal touch. The Strawberry Balsamico blends white balsamic reduction, strawberry syrup, lemon juice, pineapple juice, and foamer, offering a balanced mix of sweetness and acidity.
For those who enjoy fruit-forward flavours, the Peach Alba combines peach nectar, lime juice, peach syrup, and egg white to create a smooth and velvety beverage. The Rosemary Cherry Tonic brings together cherry syrup, rosemary syrup, lime juice, and tonic water, delivering an aromatic and refreshing profile. Completing the collection is the Hazelnut Cold Brew Shakerato, which combines hazelnut syrup, espresso, vanilla essence, and soda for a refreshing coffee-inspired drink.
Speaking about the launch, Naveen Kandhol said, “Mocktails have evolved significantly in recent years, and today's consumers expect the same level of creativity and craftsmanship in non-alcoholic beverages as they do in cocktails. This menu has been carefully designed to showcase bold flavors, premium ingredients, and memorable experiences. Each drink reflects a balance of innovation and approachability, allowing guests to explore exciting flavor combinations while enjoying a sophisticated beverage experience.”
The new menu highlights Naveen Kandhol’s continued focus on pushing the boundaries of mixology while responding to changing consumer preferences. By incorporating fresh ingredients, artisanal syrups, botanical elements, and contemporary presentation styles, the collection offers an elevated alternative for guests seeking alcohol-free beverage options.
The launch is expected to appeal to a broad audience, including wellness-conscious consumers and beverage enthusiasts eager to explore new flavour experiences. With this latest addition, Naveen Kandhol further strengthens his position as a leading name in beverage innovation and contemporary mocktail culture.
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