Jay Jay Capital and Kwality Restaurants Bet Big on Playboy in India

By Author

Published on September 23, 2023

In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.

Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.

In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.

"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.

With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.

"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.

Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.

When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.

Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

By Hariharan U

Published on May 10, 2026

Masala Library by Jiggs Kalra is inviting guests to celebrate Mother’s Day with a thoughtfully curated dining experience that blends modern Indian gastronomy with refined culinary artistry.

Known for its innovative approach to post-colonial Indian cuisine, Masala Library offers a contemporary interpretation of traditional flavours, where technique, presentation, and storytelling come together to create a distinctive fine dining journey.

This Mother’s Day, the restaurant is honouring mothers with a special gesture, a complimentary signature dessert for every mother dining at the restaurant. The experience is designed as a tribute to the women who shape our lives, offering a sweet and memorable ending to a carefully crafted meal.

Guests can expect an elevated dining experience that reflects the restaurant’s philosophy of pushing the boundaries of Indian cuisine while preserving its cultural essence. From thoughtfully plated dishes to immersive flavours, the celebration is positioned as both intimate and experiential.

Reservations for the experience can be made at +91 84549 00900. Located in the heart of Bandra Kurla Complex, Masala Library continues to stand as one of Mumbai’s most recognised destinations for progressive Indian fine dining.

This Mother’s Day offering brings together culinary innovation and emotional warmth, making it a fitting tribute to the most important woman in every guest’s life.

Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

By Manu Vardhan Kannan

Published on May 10, 2026

This Mother’s Day, Harajuku Tokyo Cafe is bringing together flavour, comfort, and celebration with its specially curated “Okāsan Special” brunch experience.

Inspired by the warmth and spirit of Mother’s Day, the brunch offers guests a thoughtfully planned menu that balances Japanese-inspired flavours with comforting favourites. Designed to feel relaxed and cheerful, the experience promises an afternoon filled with good food, conversations, and memorable moments with loved ones.

The menu begins with flavourful starters such as Spicy Avocado Cream Cheese, Dynamite Shroom, and Spicy Salmon Cream Cheese, followed by comforting mains including Kara Miso Ramen, Katsu Curry Rice Bowl, and Yaki Udon (Mazemen). Each dish has been crafted with attention to detail while reflecting the café’s signature Tokyo-inspired style.

Adding to the celebration are free-flowing cocktails and mocktails, creating a lively and easy-going atmosphere throughout the brunch. To make the occasion extra special, every table dining with their mothers will receive a complimentary cupcake, adding a sweet and heartfelt touch to the experience.

Blending charm, comfort, and contemporary Japanese-inspired dining, the “Okāsan Special” brunch is designed as a warm tribute to mothers and the moments shared around the table.

What: Okāsan Special Mother’s Day Brunch
Where: Harajuku Tokyo Cafe
When: 12:00–2:00 PM & 2:00–4:00 PM

Magnolia Bakery Opens First Delhi Outlet at World St. in Aerocity

By Manu Vardhan Kannan

Published on May 10, 2026

Magnolia Bakery has officially opened its first outlet in New Delhi at World St. in Worldmark, Aerocity, bringing the globally recognised New York dessert brand to the capital city.

The launch further strengthens World St.’s growing identity as a curated culinary and social destination within Aerocity. Positioned as “The Social Spine of Worldmark,” the destination has been designed as a lively, walkable space that blends food, lifestyle, and social experiences within one of the country’s leading business districts.

Founded in New York City in 1996, Magnolia Bakery has gained a loyal global following for its classic American desserts and nostalgic charm. The brand is especially known for favourites such as banana pudding, tres leches, cheesecakes, brownies, layered desserts, and pastel-frosted cupcakes, many of which have become social media favourites over the years.

Speaking about the addition of the brand to World St., S. K. Sayal, MD & CEO, Bharti Real Estate, said,

“World St. is envisioned as the social and cultural heart of Worldmark, a vibrant, walkable destination that brings together some of the world’s most loved brands and experiences. Our focus has been on curating a dynamic mix that resonates with professionals, travellers, and the city’s evolving lifestyle aspirations. The addition of Magnolia Bakery adds to the mix at World St., making it a go-to destination for dining and social experiences across Delhi.”

Adding to this, Zonu Reddy, Co-Founder of Spago Foods, shared,

“Delhi has been an important part of our journey, and World St. at Worldmark, Aerocity gives us an opportunity to bring the brand closer to a wider set of customers. This launch allows us to reach more people while staying true to the quality and familiarity that define Magnolia Bakery.”

Spread across nearly half a kilometre connecting 4, 5 and 6 Worldmark, World St. covers around 2,60,000 sq. ft. of gross leasable area. The pedestrian-friendly promenade features global dining concepts, alfresco spaces, green courtyards, art installations, and lifestyle experiences designed to create a vibrant urban social hub.

With a mix of cafés, patisseries, restaurants, and bars, World St. continues to position itself as one of the city’s most dynamic dining and lifestyle destinations.

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