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By Author
Published on September 23, 2023
In the wake of the Playboy Club's successful debut in New Delhi this March, Rohit Malhotra, CEO of Jay Jay Capital Investments and Kwality Restaurants Pvt Limited, has announced ambitious plans to open 12 to 15 more outlets in the next 24 to 30 months. The ultimate aim is to attain a revenue of INR 200 crore.
Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc., a prominent player in the pleasure and leisure lifestyle industry and the proud custodian of Playboy, one of the globe's most iconic and beloved brands, celebrated the grand launch of the Playboy Club in the heart of India's bustling capital, New Delhi. This vibrant city stands as the epicentre of the nation's most significant business, entertainment, and lifestyle scenes.
In a surprising turn of events, after previously considering no further franchise expansion for the Playboy brand in India last year, this year witnessed a remarkable shift in strategy. They have enthusiastically committed to investing a substantial sum, ranging from INR 45 to 60 crore, in expanding the brand's presence over the next 2.5 years. Speaking about this exciting expansion initiative, it was underscored that financial constraints would not hinder their progress should promising opportunities arise.
"While discussing this during an interaction, Rohit Malhotra, the CEO of the investment company and Kwality Restaurants Pvt Ltd, emphasised their intention to open 12 to 15 more outlets in addition to the existing six within the next 2 to 3 years. He further mentioned, 'We currently have four outlets in the pipeline, so achieving this target should be well within reach,' as Malhotra expressed his confidence.
With the envisioned brand expansion, the company aspires to elevate Playboy into a INR 200-crore turnover enterprise within the next two years. Currently, Jay Jay Capital and Kwality Restaurants manage six outlets in the country, consisting of five vibrant beer gardens/pubs and one exquisite Playboy Club lounge nestled within a luxurious five-star hotel in Delhi. These establishments are located in Gurugram, Delhi, Dehradun, Guwahati, and Zirakpur.
"The company is eagerly preparing for the launch of its Playboy cafe format in Bengaluru within the next month, with plans for a second outlet in the same city slated for the year's end, as stated by Malhotra. Furthermore, they have already inked deals for outlets in Kolkata, Noida, and Mohali. Malhotra expressed, 'We are actively scouting for more locations across the country.' He also revealed their enthusiasm for expanding into areas such as Chennai, Goa, and other potential destinations.
Jay Jay Capital and Kwality Restaurants assumed control of PB Lifestyle, the master franchisee that had ceased operations several years ago. Malhotra shared that just last week, they emerged victorious in a legal dispute with a former franchisee in Chandigarh who had failed to meet brand standards. He added, 'We decided last year not to extend any more franchise agreements, and currently, all existing franchisee locations are run directly by our company.
When asked about the localization efforts to align their products and services with the Indian palate, Malhotra explained that they have made adjustments in both their food offerings and services to cater to the Indian market. In terms of cuisine, they have introduced a substantial selection of Indian and Asian dishes to better suit the Indian palate. Regarding the service aspect, while the Playboy brand is renowned for its unique 'Playboy Bunnies' service, they have taken cultural sensitivities into account and have opted not to offer 'Bunny' services in India. Malhotra emphasised, 'Apart from these two aspects, everything else adheres to the international standards of the Playboy brand.
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By Hariharan U
Published on November 4, 2026
Burger King India has unveiled its limited-edition Avengers: Doomsday Collection, bringing Marvel-inspired flavours, character-themed packaging and collectible merchandise to its restaurants across the country ahead of the film's theatrical release on December 17, 2026.
As the Official Restaurant Partner for Avengers: Doomsday in India, Burger King has introduced a special menu that gives its signature flame-grilled offerings a superhero-inspired twist. Available from November 3, the collection features burgers, sides and a beverage, with burger prices starting at ₹199.
The highlight of the collection is the Doomsday Whopper, available in two variants: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken.
Inspired by the film's antagonist, Doctor Doom, the signature Whopper features a striking black glazed bun and a bold spicy garlic flavour. The brand says the distinctive bun colour is achieved using plant-derived natural food colour, aligning with its stated commitment to avoiding synthetic colours and artificial flavours in its menu.
The collection also draws inspiration from other Marvel characters, with a selection of premium burgers and sides named after familiar superheroes and villains.
The limited-edition collection includes:
Doomsday Whoppers: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken
Premium Burgers: Loki Molten Cheese Burger, Cyclops Soft Paneer Burger and Magneto Crunchy Chicken Burger
Sides: Shuri Vibranium Fries, Falcon Fearless Chicken Wings, Magneto Boneless Chicken and Thor Thunder Nuggets
Beverage: Fantastic Fizz
The menu follows Burger King's signature dunking platform, with spicy garlic flavour cues and bold sauces featuring across the offerings.
The collaboration extends beyond the menu through special-edition packaging featuring Avengers: Doomsday-themed burger boxes and a Doctor Doom-inspired crown. The packaging draws on the film's visual identity, turning the meal into a themed experience for fans.
Select meals from the collection also come with opportunities to access Marvel-themed merchandise. The campaign begins with a limited-edition collectible tumbler, with further merchandise planned to be introduced in phases.
Burger King has also opened a pre-booking window through its app, featuring a limited-edition Doomsday Meal bundled with a collectible Avengers: Doomsday tumbler at a special price.
Speaking about the launch, Kapil Grover, Chief Marketing Officer, Burger King India, said the collaboration brings together the Marvel fandom and Burger King's signature Whopper experience. He added that the menu, themed packaging and merchandise are intended to extend the excitement of the film beyond the cinema.
The launch is supported by a 360-degree marketing campaign spanning digital promotions, in-restaurant activations, outdoor advertising and influencer partnerships. The strategy aims to engage both food enthusiasts and Marvel fans ahead of the film's release.
Guests can access the Avengers: Doomsday Collection through dine-in, takeaway and home delivery at Burger King restaurants across India. Orders are also available through the BK App and leading food delivery platforms.
With its character-inspired menu, distinctive black-bun Whopper and collectible merchandise, Burger King India is bringing the Marvel universe into its quick-service restaurant experience for a limited period.
By Manu Vardhan Kannan
Gurugram-based food brand The Masala Story has opened its first dine-in outlet on Golf Course Road, Sector 54, marking a new phase in its journey since its establishment in 2020. Known for its North Indian and Mughlai offerings through delivery and catering, the brand is now welcoming guests to a dedicated dining space while continuing its existing operations.
Spread across approximately 1,000 sq. ft., the new outlet has been designed as a small, intimate space with soft lighting and music. Its location in Sector 54 offers access to a mix of commercial offices, residential towers and an established food and café scene, allowing the brand to serve walk-in diners as well as nearby households.
At the heart of the brand's culinary operations is Vatsala Khanna, Founder and Head Chef of The Masala Story. Having previously worked as an academician, she pursued her interest in food through national and international culinary programmes. She now oversees the kitchen's day-to-day operations and personally develops the dishes and recipes featured on the menu.
The menu brings together several of the brand's signature preparations. Its Butter Chicken, named among Zomato's Top 10 in Gurgaon in 2025, is one of the highlights. Other offerings include slow-cooked Dal Makhani served in a clay handi, Paneer Lababdar, high-protein non-fried Paneer Cigar Rolls and Chicken Tikka.
The dessert selection includes the signature Gulab Jamun Nut, which presents the familiar flavours of gulab jamun in a doughnut shape, along with Phirni.
Speaking about the expansion, Vatsala Khanna, Founder and Head Chef, The Masala Story, said, “Our guests have trusted us with their meals at home, and this space lets us welcome them to our table for the first time. Every dish we serve carries a story written in spice, from our Butter Chicken to our slow-cooked Dal Makhani, and Golf Course Road, with its energy and love for good food, felt like the perfect place to share it.”
Beyond its dine-in and delivery operations, The Masala Story also caters to private and corporate gatherings. Its catering portfolio includes grazing tables, charcuterie and cheese boards, Mediterranean mezze, Mexican spreads, executive lunch combinations, and customised Jain, vegan and vegetarian menus.
With its first dine-in outlet, The Masala Story is expanding its presence in Gurugram while bringing its North Indian and Mughlai offerings to guests in a new setting.
Outlet Details:
Location: Golf Course Road, Sector 54, Gurugram, Haryana
Format: Dine-In, Cloud Kitchen and Catering
Cuisine: Mughlai and North Indian
Timings: 11:30 AM – 12:00 AM
Tipsy Tiger has introduced a new ramen menu featuring five distinct preparations, bringing together Japanese influences and Himalayan-inspired flavours. The selection explores different broths, ingredients and textures, offering both vegetarian and non-vegetarian options for diners.
The vegetarian selection includes Katsu Tofu Ramen, which pairs crispy katsu tofu with a rich, umami-packed miso broth. Another option is Thukpa Ramen, combining ramen noodles with a fragrant Himalayan broth and seasonal vegetables.
The non-vegetarian offerings bring together bolder flavour combinations. Bacon Ramen features crispy bacon and ramen noodles served in a rich teriyaki broth, balancing sweet and savoury notes. Yakitori Ramen takes inspiration from Japanese-style yakitori flavours, with a chashu-style milk broth finished with crispy chilli oil.
Completing the five-bowl selection is Gyoza Ramen, which combines delicate gyoza dumplings and ramen noodles in a savoury Kikkoman-infused broth. The preparation brings two popular Asian favourites together in one bowl.
With these five options, Tipsy Tiger's new menu offers diners different interpretations of ramen, from miso-based and teriyaki flavours to a Himalayan-inspired broth. The selection adds another Asian comfort food offering to the restaurant's menu.
Restaurant Details:
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