The Westin Hyderabad Mindspace has announced the appointment of Jayeesha Merchant as its associate director of marketing communications. With over ten years of experience in luxury hospitality marketing, Merchant brings deep expertise in brand positioning, digital marketing, media relations, and strategic communications.

Before taking on this new role, she held key leadership positions at renowned hospitality brands including ITC Kohenur, Marriott Hyderabad Hotel & Convention Centre, Crowne Plaza Pune City Centre, DoubleTree by Hilton Pune, and Hyatt Regency Pune. At each of these properties, she successfully drove brand visibility, led impactful campaigns, and built strategic partnerships that enhanced guest engagement and brand equity.

Her dynamic experience and forward-thinking marketing strategies have helped her carve a strong niche in the competitive hospitality industry.

Expressing her excitement about joining The Westin Hyderabad Mindspace, Merchant said, “I am thrilled to join The Westin Hyderabad Mindspace which embodies well-being and meaningful experiences. With Hyderabad’s dynamic hospitality landscape, I look forward to curating engaging brand experiences, amplifying our digital presence, and strengthening our position as a preferred destination for travellers and city residents alike.”