India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to expand 100 gyms across the country.

The partnership brings together global franchise expertise and over three decades of Indian manufacturing excellence, creating a powerful ecosystem for aspiring gym entrepreneurs. Built on a shared vision of fostering a healthier and fitter India, the collaboration aims to simplify gym ownership while accelerating the growth of organized fitness infrastructure nationwide.

A key highlight of the collaboration is the introduction of a bundled franchise and equipment model. By integrating franchise support with equipment procurement into one streamlined system, the partnership removes vendor coordination complexities and reduces setup delays for new entrepreneurs.

This integrated approach ensures scalability, operational uniformity, and long-term sustainability, making it significantly easier for franchise partners to establish and manage gyms efficiently.

Rajesh Rai, Chairman & MD, Jerai Fitness Limited, emphasized the company’s commitment to in-house production. He noted that domestic manufacturing enables quality control, cost efficiency, reduced import dependency, and active support for the ‘Make in India’ initiative.

Jerai Fitness Limited is widely recognized as a pioneer in fitness equipment manufacturing, leveraging automated processes such as robotic welding, fully automated assembly lines, and advanced Turkish and Japanese machinery. Its operational strengths span manufacturing, inventory management, distribution efficiency, and customer service, foundations that now support this large-scale expansion.

Plus Fitness India, led by Master Franchisee Siraj Lalani, has positioned itself as one of the fastest-growing international gym franchise brands. The network operates over 350 clubs globally across markets including Australia, New Zealand, India, and several Asia-Pacific countries.

The brand’s 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled consistent performance across regions.

According to Faiz Sopariwala, Business Development Head at Plus Fitness India, the collaboration aims not just to open gyms, but to build profitable and sustainable businesses for franchise partners while contributing to a healthier nation.

India’s fitness market is projected to witness significant growth in the coming years, driven by rising health awareness, corporate wellness initiatives, and evolving lifestyle trends. As per industry estimates, the Indian fitness equipment market, valued at approximately ₹2,500 crore in 2024 is expected to reach ₹4,600 crore by 2029, growing at a CAGR of 13%.

The 100-gym expansion strategy aligns with this rising demand for organized fitness infrastructure across Tier 1, Tier 2, and Tier 3 cities.

With Jerai Fitness Limited’s automated manufacturing capabilities and Plus Fitness India’s global franchise credibility, the partnership offers a comprehensive and scalable model for entrepreneurs.

As India continues its shift toward a more health-conscious future, this collaboration marks a strong step toward making world-class fitness infrastructure accessible, affordable, and operationally seamless across the country.