Niraamaya Life has announced that Mr. Allen Machado has rejoined the organisation as Interim Chief Executive Officer, signalling a renewed phase of leadership and growth for the wellness hospitality brand. Alongside this role, he continues to lead Himalia Prime Assets Private Limited.

With almost three decades of experience across premium and ultra-luxury hospitality brands in India and the Middle East, Allen brings deep expertise in business strategy, hotel operations, leadership development, and fundraising. His vision for Niraamaya focuses on enhancing guest experiences, nurturing innovation, and driving sustainable growth across both domestic and international markets.

Speaking about his return, Allen said, “I am delighted to return to Niraamaya. I look forward to building upon the brand’s expansion trajectory and tradition of personalised wellness and luxury, while guiding its next phase of growth.”

Supporting him at Himalia Prime Assets, Mr. Ramesh K serves as Chief Financial Officer, contributing to the company’s financial strategy and operational excellence as it broadens its investment portfolio across hospitality and real estate sectors.

Founded in 2012 and part of the Jupiter Capital portfolio, Niraamaya Life is recognised as one of India’s leading luxury wellness brands, celebrated for its award-winning retreats, holistic therapies, and curated wellness experiences. The brand currently operates six retreats and three private residences across India and the Seychelles, offering transformative programmes such as Ayurveda, Earth Yoga, and sustainable luxury wellness journeys.

About Niraamaya Life:

Niraamaya Life blends holistic well-being with contemporary luxury, offering retreats that celebrate India’s heritage of wellness through Ayurveda, mindful living, and bespoke experiences.

About Himalia Prime Assets:

Himalia Prime Assets Pvt. Ltd. manages a diverse portfolio across hospitality, real estate, and upcoming ventures in retail and infrastructure. With a focus on innovation and value creation, the company aims to expand into commercial real estate and industrial facilities in its next phase of growth.

BWH® Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has introduced AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in partnership with HotelKey.

This marks a major milestone in BWH Hotels’ technology journey, aimed at transforming hotel operations, improving guest experiences, and driving efficiency across its worldwide network.

AutoClerk Atlas is a reimagined version of the long-standing AutoClerk system, combining BWH Hotels’ expertise with HotelKey’s modern cloud-based platform. The collaboration brings together scalability, reliability, and smart automation to create a PMS that’s simple, powerful, and ready for the future of hospitality.

“AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we're introducing a world-class Property Management System that's scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels.

Built to address today’s operational challenges, AutoClerk Atlas delivers, One-day onboarding with built-in training modules for quick adoption, Automated payments and reconciliation to streamline daily tasks, Actionable guest insights that empower teams to offer personalized service, Deep integration with existing and third-party systems for seamless connectivity.

Aditya Thyagarajan, Co-Founder and President of HotelKey, said, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”

Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”

With AutoClerk Atlas, BWH Hotels continues to invest in technology that supports growth, enhances guest satisfaction, and simplifies operations for its vast network of nearly 4,300 hotels worldwide.

 Indo Count Industries Ltd. (ICIL), a global leader in home textiles and the world’s largest manufacturer of bed linen, has partnered with ProXpense, an AI-powered Travel & Expense Management platform, to streamline and digitize travel and expense management for its India offices and globally traveling workforce.

Previously, managing employee travel and expenses across multiple geographies through India offices was a time-consuming process, involving manual reports, delayed reimbursements, and limited spend visibility. With ProXpense’s AI-driven platform, Indo Count now benefits from real-time expense tracking, automated policy enforcement, and AI-powered auditing, enabling improved control, compliance, and operational efficiency.

“We’re thrilled to onboard Indo Count and support their vision of building a smarter, digitally empowered travel and expense ecosystem,” said Himanshu Singh, Founder & CEO, ProXpense. “Our goal is to help enterprises like Indo Count automate repetitive processes, ensure real-time compliance, and deliver a seamless user experience, making expense management intelligent, transparent, and future-ready.”

The implementation of ProXpense marks a significant milestone in Indo Count’s ongoing digital transformation journey. By integrating AI-led automation into its travel and expense operations, the company has created a unified system for India-based teams to efficiently manage global business travel, while maintaining complete visibility and control over employee spending worldwide.

“Before ProXpense, managing our employee and travel spends across multiple regions was chaotic, manual reports, endless reimbursements, and no visibility. With ProXpense’s AI-driven platform, we now track every expense in real time, automate policy enforcement, and get instant insights into spending patterns. The AI audit engine even flags exceptions automatically, saving hours of manual review. And our teams actually enjoy using it. ProXpense has made spend management effortless for our team,” said Samir Bhiwapurkar, SGM – HR & Admin, Indo Count Industries Ltd.