JK Masale Appoints Saif Ali Khan as Brand Ambassador

JK Masale Appoints Saif Ali Khan as Brand Ambassador

By Manu Vardhan Kannan

Published on August 26, 2025

Founded in 1957, JK Masale has built a legacy of purity, trust, and authenticity for over six decades. The journey began with the late Shri Dhannalal Jain, fondly called the “Jeera King,” and has grown into one of India’s most respected spice brands, known for its uncompromising commitment to quality.

Today, JK Masale proudly announced Bollywood actor Saif Ali Khan as its brand ambassador. The partnership is rooted in shared values and legacy. Saif, a member of one of India’s celebrated royal families and a highly respected actor, brings the perfect balance of heritage and modern appeal. His credibility, charm, and sophistication reflect the journey of JK Masale, where tradition meets evolving tastes.

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“In Saif Ali Khan, we see a reflection of our own journey,” said Ashok Jain, Managing Director of JK Masale. “His royal lineage, refined persona, and the trust he commands make him a natural fit for a brand like ours. This partnership goes beyond endorsement, it is a union of legacies, where tradition and modern taste come together.”

The campaign featuring Saif Ali Khan will centre around three key themes:

  • Royalty & Heritage – JK Masale’s six-decade presence in Indian kitchens mirrors Saif’s cultural and cinematic lineage.

  • Authenticity & Trust – The brand’s reputation for purity and consistency across generations aligns with Saif’s trusted public presence.

  • Modern Sophistication – Both the brand and Saif embody a refined sensibility that appeals to the new-age consumer.

This partnership comes at a transformative moment for JK Masale. With a major investment in a state-of-the-art manufacturing facility in Jaipur, the brand is embracing cutting-edge technology. The upcoming plant will house advanced grinding units, cold storage, and precision packaging systems, enhancing production capacity by 1480 tonnes per month to meet rising domestic and international demand.

With a strong presence across India, JK Masale also exports to countries including the UK, South Korea, Vietnam, Hong Kong, Thailand, and Bhutan. The association with Saif Ali Khan underlines the brand’s vision to honour its legacy while stepping confidently into the future through innovation and expansion.


The Third Place Launches in Pune with Coffee, Pizza & Community Spirit

The Third Place Launches in Pune with Coffee, Pizza & Community Spirit

By Hariharan U

Published on September 15, 2025

Pune has welcomed a new hotspot with the launch of The Third Place, a space that goes beyond being just a wine bar or café. Positioned as Pune’s first dedicated wine bar, it introduces a community-focused approach to unwinding, where soulful food, craft wines, and coffee come together with fashion, décor, and art.

What sets The Third Place apart is its pioneering status as India’s first full-fledged concept store, a destination where everything from food and wine to design and lifestyle finds a home under one roof. The idea draws inspiration from the Western model of “community spaces,” now reimagined for Indian audiences.

The brainchild of Kunal Mhaske, Managing Director of Grandeur Hotels Pvt. Ltd. and founder of The Third Place, the venue is designed to be more than just another café or bar. With over 14 years of experience in hospitality, Mhaske envisions the property as a platform to bring people together, share experiences, and build meaningful connections.

Our aim with The Third Place is not just to serve great food and wine, but to create a space where people can meet, exchange ideas, and form a community,” Mhaske shared.

With pizza, coffee, wine, art, and lifestyle all in one, The Third Place is set to redefine how Pune experiences dining and leisure — offering both locals and visitors a refreshing new way to connect


OZEN LIFE MAADHOO Unveils Barefoot Bistro with Global Mud Crab Feast

OZEN LIFE MAADHOO Unveils Barefoot Bistro with Global Mud Crab Feast

By Hariharan U

Published on September 14, 2025

OZEN LIFE MAADHOO has raised the bar for luxury dining in the Maldives with the launch of its new barefoot bistro at Hudhu Bay. The open-air concept blends fine dining with a relaxed, toes-in-the-sand setting, inviting guests on a global culinary journey inspired by Sri Lankan mud crab.

Anupam Banjeree, Vice President of Food & Beverage, explained, “Located in a prime beach setting, we wanted everything about HUDHU BAY to reflect sustainability, from the design to the dishes. The idea was to bring fine dining to the beach, where guests could enjoy exquisite meals barefoot, surrounded by nature.”image

The dining experience begins with tropical cocktails crafted by in-house mixologists and crab-inspired amuse-bouche, before guests are seated to explore an extensive mud crab menu. Dishes spotlight flavours from around the world, from À la Provençale Crab with its herb-infused French flair, to Hong Kong Butter Garlic Crab showcasing wok-hei Cantonese cooking.

Other highlights include the iconic Singaporean Chilli Crab, balancing sweet, spicy, and savoury notes, and the fiery Jaffna Spiced Crab, a tribute to Sri Lanka’s Tamil culinary traditions. Guests can also savour Sri Lankan Scampi, rooted in time-honoured coastal recipes.

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After dinner, the barefoot journey continues under the stars, with coffee and liqueurs served on the beach in a relaxed après-feast ritual.

OZEN LIFE MAADHOO has placed sustainability at the heart of the concept. From sourcing traceable seafood to eco-friendly décor choices, every detail reflects a commitment to marine conservation and responsible gastronomy.

This philosophy aligns with THE OZEN COLLECTION’s broader approach to redefining luxury dining across its properties from underwater fine dining at M6m to Maldivian heritage cuisine at LONU and authentic Asian flavours at TRADITION PEKING.

Guests can enhance their experience with the resort’s signature INDULGENCE™ Plan, which includes unlimited access to premium beverages, curated wines, and crafted cocktails. With its innovative concept, international flavours, and focus on sustainability, the barefoot bistro at Hudhu Bay is set to become one of the Maldives’ most memorable dining experiences — adding yet another jewel to OZEN LIFE MAADHOO’s world-class culinary portfolio.


Adhira & Appa Coffee Expands to Hyderabad and Nashik, Invites Investors for Nationwide Growth

Adhira & Appa Coffee Expands to Hyderabad and Nashik, Invites Investors for Nationwide Growth

By Manu Vardhan Kannan

Published on September 13, 2025

Adhira & Appa Coffee (A&A), a homegrown coffee brand from Kochi, has announced the opening of new outlets in Hyderabad and Nashik, marking the next phase of its national expansion. Following the strong response to its first café in Kochi, the brand now aims to establish over 50 outlets across India by the end of the financial year.

To accelerate this growth, A&A Coffee is inviting investors and franchise partners to collaborate in its journey. The brand’s expansion strategy includes multiple store formats designed to cater to different consumer segments and investor capacities.

Speaking about the brand’s vision, Karan Mendon, Co-founder & COO of Adhira & Appa Coffee, said:

“Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”

Echoing this vision, Hari Kiran, Co-founder & COO of EBG Group, added:

“Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience with community connection, and a vision to expand nationwide. We are confident that A&A’s unique blend of authentic coffee, fusion food, and local artistry will allow us to scale to 50+ outlets this year and strengthen our position as a group that champions India’s entrepreneurial spirit.”

A&A Coffee outlets will be introduced in various formats, including Mini Kiosks (Rs 15 lakh investment), Express Kiosks (Rs 30 lakh), Signature Stores (Rs 90 lakh), Flagship Stores (Rs 60 lakh), and Master Franchise models (Rs 1–3 crore). This tiered structure ensures accessibility for diverse investors while keeping the brand’s focus on culture, quality, and authenticity intact.

With its distinctive blend of traditional Indian coffee culture and modern café experiences, Adhira & Appa Coffee is set to strengthen its footprint across the country, offering a compelling opportunity for both coffee enthusiasts and entrepreneurs.

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