Jockey India, operated by Page Industries Ltd, has launched the latest winter drop of its athleisure line JKY Groove™, continuing its push to strengthen connect with Gen Z consumers across India. The new collection blends everyday comfort with fresh seasonal tones and relaxed silhouettes that mirror the easygoing style of today’s youth.

Designed for the winter season, the latest drop features a curated range of modern essentials for both men and women. The collection includes oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces, all crafted using comfort-focused fabrics and functional design details.The new range reflects how athleisure has become a key part of youth culture, shaped by relaxed dressing, streetwear influences, and the growing preference for versatile, functional clothing. For Gen Z, fashion is not just about comfort but also self-expression, a shift that JKY Groove™ aims to address through trend-right colours and contemporary silhouettes.

Speaking on the launch, Nihal Rajan, Chief Marketing Officer, Jockey India, said, “JKY Groove™ has quickly become one of our strongest youth propositions, and this drop builds on that momentum. We’re sharpening silhouettes, refreshing the colour palette, and focusing on functionality to match how young consumers style themselves across college, work, travel, and social settings.”

The latest JKY Groove™ collection is now available at select Jockey Exclusive Brand Outlets, leading online marketplaces, and on www.jockey.in, with a focused rollout across major metro cities. Supporting the launch is a youth-centric, multi-platform campaign featuring an energetic brand film, strong digital storytelling, and immersive in-store experiences aimed at spotlighting the collection’s blend of comfort, versatility, and modern style.