Join Las Torres Patagonia's Voluntourism Adventure to Restore Patagonian Trails

By Author

Published on February 15, 2024

Las Torres Patagonia, nestled in the heart of Torres del Paine National Park, is calling on adventurers with a passion for nature and sustainability to join its "10 Volunteers for 10 Days" campaign. This unique opportunity blends the spirit of voluntourism with the adventure of exploring one of the most breathtaking landscapes on the planet, the Eighth Wonder of the World in Chile.

A Mission with a Heart

Under the stewardship of the Yaksic family, Las Torres Patagonia is not just about providing unforgettable experiences; it's about a deep-rooted commitment to preserving the enchanting beauty of the Chilean Patagonia. "Our initiative goes beyond mere enjoyment; it's about actively participating in the conservation of this pristine ecosystem," says Josian Yaksic, CEO of Las Torres Patagonia.

image

How to Participate

Hopeful participants have until February 25th to submit their video entries via Instagram or Facebook, showcasing their views on sustainability and ecotourism. Entrants must tag @lastorres.patagonia and use the hashtag #PatagoniaVoluntourism in their posts. The selection process hinges not just on creativity but on a shared commitment to making a difference.

The Adventure Awaits

For the ten chosen volunteers, this isn't just a trip; it's a chance to contribute to the restoration of the Base Torres trail, a vital part of the UNESCO Biosphere Park Torres del Paine National Park. Split across two sessions in April, the winners will dive into a world of natural wonders, all while lending their hands to a cause that ensures future generations can enjoy the untouched beauty of Patagonia.

image

Prize Details

The reward? An all-expenses-paid trip to the heart of Chilean Patagonia, complete with airfare, accommodations at the luxurious Hotel Las Torres, and a packed itinerary of trail work and exploration. It's a perfect blend of hard work and the unparalleled joy of wandering through Patagonia's legendary landscapes.

Eligibility and Conditions

Open to residents of the United States and Canada aged 21 and over, the contest seeks individuals ready for the physical demands of trail restoration. Winners will be randomly assigned travel dates and must be ready to embrace the rugged beauty of Patagonia with open hearts and willing hands.

image

A Call to Action

Las Torres Patagonia's "10 Volunteers for 10 Days" campaign is more than just a contest; it's a call to action for those who dream of making a tangible impact on our planet's future while embarking on the adventure of a lifetime. It's a testament to the power of travel to not only discover new horizons but to preserve them for years to come.


Haldiram’s Launches New TV Campaign, “Mithai Khao Aur Happy Shappy Ho Jao”

By Nithyakala Neelakandan

Published on October 9, 2024

Haldiram’s, one of India’s leading sweets and snacks brands, has unveiled its latest television campaign titled “Haldiram’s mithai khao aur happy shappy ho jao”, under the hashtag #MithaiHotTohBasHaldirams. This campaign showcases Haldiram’s extensive range of premium gifting mithai, just in time for the festive season. The campaign encourages consumers to not only enjoy sweets during celebrations but also to create joyful moments by indulging in Haldiram’s mithai.

The TV ad highlights a wide selection of Haldiram’s popular products, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. Through this campaign, the company aims to emphasize the role of its premium sweets in uplifting every occasion, making each moment sweeter and more memorable.

Launching as the festive season kicks off across India, the campaign brings forward the message that you don’t need to wait for a special occasion to enjoy mithai—sweets can make any day happier. This idea is creatively captured in a catchy and vibrant song that conveys the joy and togetherness of enjoying sweets with loved ones. The campaign will be visible across multiple platforms, including television, print, digital media, and outdoor advertisements.

Divya Batra, Head of Marketing at Haldiram’s, said, "We want to highlight that mithai is not just a treat for festivals but can bring happiness into everyday life. Our gifting range is the perfect way to spread this joy to friends and family every day. That’s why we say—Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur happy shappy ho jao. Mithai ho toh bas Haldiram’s!"

This new campaign reinforces Haldiram’s leadership in the mithai gifting market, positioning the brand as the go-to choice for sweet gifts that connect families and friends during the festive season. The brand continues to expand its reach and cater to the growing demand for high-quality sweets, making every celebration a little sweeter.


MakeMyTrip Partners with Tourism Ministry to Attract Global Indian Diaspora

By Nishang Narayan

Published on August 19, 2024

On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.

The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."

image

The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."

As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.


Medusa Beverages and Warner Bros Discovery Launch Exclusive House of the Dragon Edition

By Nishang Narayan

Published on August 17, 2024

Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.

Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.

Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.

image

Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."

This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.