Join Las Torres Patagonia's Voluntourism Adventure to Restore Patagonian Trails

By Author

Published on February 15, 2024

Las Torres Patagonia, nestled in the heart of Torres del Paine National Park, is calling on adventurers with a passion for nature and sustainability to join its "10 Volunteers for 10 Days" campaign. This unique opportunity blends the spirit of voluntourism with the adventure of exploring one of the most breathtaking landscapes on the planet, the Eighth Wonder of the World in Chile.

A Mission with a Heart

Under the stewardship of the Yaksic family, Las Torres Patagonia is not just about providing unforgettable experiences; it's about a deep-rooted commitment to preserving the enchanting beauty of the Chilean Patagonia. "Our initiative goes beyond mere enjoyment; it's about actively participating in the conservation of this pristine ecosystem," says Josian Yaksic, CEO of Las Torres Patagonia.

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How to Participate

Hopeful participants have until February 25th to submit their video entries via Instagram or Facebook, showcasing their views on sustainability and ecotourism. Entrants must tag @lastorres.patagonia and use the hashtag #PatagoniaVoluntourism in their posts. The selection process hinges not just on creativity but on a shared commitment to making a difference.

The Adventure Awaits

For the ten chosen volunteers, this isn't just a trip; it's a chance to contribute to the restoration of the Base Torres trail, a vital part of the UNESCO Biosphere Park Torres del Paine National Park. Split across two sessions in April, the winners will dive into a world of natural wonders, all while lending their hands to a cause that ensures future generations can enjoy the untouched beauty of Patagonia.

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Prize Details

The reward? An all-expenses-paid trip to the heart of Chilean Patagonia, complete with airfare, accommodations at the luxurious Hotel Las Torres, and a packed itinerary of trail work and exploration. It's a perfect blend of hard work and the unparalleled joy of wandering through Patagonia's legendary landscapes.

Eligibility and Conditions

Open to residents of the United States and Canada aged 21 and over, the contest seeks individuals ready for the physical demands of trail restoration. Winners will be randomly assigned travel dates and must be ready to embrace the rugged beauty of Patagonia with open hearts and willing hands.

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A Call to Action

Las Torres Patagonia's "10 Volunteers for 10 Days" campaign is more than just a contest; it's a call to action for those who dream of making a tangible impact on our planet's future while embarking on the adventure of a lifetime. It's a testament to the power of travel to not only discover new horizons but to preserve them for years to come.


Givex Unveils GivexEngageAI: A New AI-Driven Platform for Enhanced Customer Engagement

By Nishang Narayan

Published on May 24, 2024

Givex Corp., a renowned provider of cloud-based customer engagement solutions, has announced the launch of GivexEngageAI, an advanced artificial intelligence (AI) platform aimed at enriching customer relationships and fostering targeted engagement. GivexEngageAI stands out by creating comprehensive, 360-degree profiles of customers based on their interactions, such as loyalty program activity and purchasing behaviors.

Mo Chaar, Chief Commercial Officer at Givex, expressed enthusiasm about the launch, stating, "GivexEngageAI inaugurates a new era for our company, offering businesses critical insights into customer data with a scalable solution. This platform moves away from traditional, one-size-fits-all marketing approaches, enabling highly relevant communications tailored to individual customer profiles."

The platform integrates seamlessly with GivexPOS and other Givex services, like online ordering, to optimize customer engagement strategies and enhance revenue potential. By assembling complete customer profiles, GivexEngageAI helps businesses transform occasional visitors into loyal customers. The AI-driven campaigns that follow are multi-channel—spanning from mobile push notifications to SMS—and are personalized based on the customers' purchase histories and behaviors.

Furthermore, GivexEngageAI facilitates automated engagement across various channels, which simplifies the marketing process and enhances the accuracy of customer communications. Businesses can start with the basic functionalities and expand by integrating more channels as their needs grow.

The introduction of GivexEngageAI by Givex highlights the company's commitment to leveraging cutting-edge technology to improve business-to-customer interactions. With its global presence and extensive industry experience, Givex continues to set benchmarks in how technology can enhance customer service and engagement.


Signum Hotels & Resorts Expands Middle Eastern Operations with New Dubai Office

By Nishang Narayan

Published on May 24, 2024

Signum Hotels & Resorts, renowned for its rapid expansion and exceptional hospitality services, has announced the inauguration of its new office in Dubai, marking a significant advancement in its strategy to dominate the hospitality market in the Middle East. Situated strategically at 203, Schon Business Park, Dubai Investment Park, the new office is set to become the central hub for Signum’s operations across the region.

With a dedicated team of 14 professionals, the Dubai office is pivotal for Signum Hotels as it seeks to enhance its service offerings and expand its reach in key Middle Eastern markets, including Riyadh, Abu Dhabi, Sharjah, and Dubai. "Establishing our presence in Dubai with a skilled team propels our expansion efforts across the Middle East. We are poised to strengthen our footprint and solidify our standing as a top-tier hospitality brand in the region," stated Mehul Sharma, Founder & CEO of Signum Hotels & Resorts.

Currently, Signum Hotels manages 45 serviced apartments in Dubai, catering to a broad spectrum of travelers’ needs, from short stays to longer residential-type accommodations. The company's growth trajectory includes not only expansion in the Middle East but also recent property signings in diverse locations such as Greece, Israel, the USA, and Belgrade.

For more information about Signum Hotels & Resorts and their services, visit Signum Hotels & Resorts.

About Signum Hotels & Resorts:

Signum Hotels and Resorts Pvt. Ltd. is a dynamic hotel management company with a rich portfolio that includes over 700 serviced apartments across 39 locations in the UK and 45 in the Middle East, in addition to 12 hotels across India. The company is committed to providing outstanding service through a diverse team of hospitality professionals with over a thousand years of combined experience in various hospitality verticals. With a robust expansion plan, Signum is dedicated to becoming the preferred partner for both large and medium-scale investors and developers worldwide, leveraging its extensive expertise in crafting exceptional hotels and guest experiences.


Celebrate Summer with McDonald’s New Grandma McFlurry

By Nithyakala Neelakandan

Published on May 21, 2024

This summer, McDonald’s invites you to celebrate cherished memories with your grandma by enjoying the new Grandma McFlurry. Available from May 21 for a limited time, this special treat blends creamy vanilla soft serve with delicious syrup and crunchy candy pieces, reminiscent of grandma’s special touch.

McDonald’s Chief Marketing and Customer Experience Officer, Tariq Hassan, expressed the sentiment behind this new offering: “Grandmas have always held a special place in our hearts, and today they’re influencing trends in fashion, decor, and now, even food with our newest McFlurry. The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma-figure in all our lives.”

In addition to the sweet treat, McDonald’s is partnering with two breakout artists to release covers of classic songs that evoke warm memories with grandma. Singer-songwriter Remi Wolf will cover “How Sweet It Is (To Be Loved by You),” and Puerto Rican star Jay Wheeler will remake the iconic Latin song “Piel Canela.” These covers will be available on all music platforms starting May 21, offering a nostalgic soundtrack to your Grandma McFlurry experience.

To kick off the celebration, McDonald’s is launching Grandma’s McFlurry Mobile, an ice cream truck that will offer a free first taste of the new Grandma McFlurry before it’s available in restaurants. On May 17 and 18, the truck will make stops around New York City, including senior centers and assisted living homes, creating special moments of connection between grandparents and their families.

In honor of this occasion, McDonald’s will donate to Little Brothers - Friends of the Elderly, a national organization dedicated to supporting older adults experiencing isolation and loneliness. This initiative underscores McDonald’s commitment to fostering community and connection, particularly among the elderly.

Whether she is your Grams, Abuela, Oma, Lola, Halmoni, or Yiayia, recreate some of your favorite memories with McDonald’s new Grandma McFlurry starting May 21, while supplies last.

About McDonald’s

McDonald’s USA, LLC, serves millions of customers daily with a variety of menu options made with quality ingredients. The majority of McDonald's 13,500 U.S. restaurants are independently owned and operated. For more information, visit McDonald's website and follow them on social media platforms including X, Instagram, TikTok, and Facebook.

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