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By Nishang Narayan
Published on May 24, 2024
The Jordan Tourism Board has unveiled a new brand film crafted specifically for the Indian market, encapsulating the stunning beauty and rich cultural tapestry of Jordan. Featuring Bollywood elements and led by popular Indian influencers Aakriti Rana Gill and Shaurya Sandhya Tulshyan, the film aims to draw Indian adventurers to the mesmerizing landscapes and historical wonders of Jordan.
Set against the backdrop of iconic locations like the ancient city of Petra and the vibrant capital, Amman, the film merges traditional Jordanian visuals with a Bollywood flair to create a relatable and enthralling experience for Indian viewers. The influencers guide viewers through a series of adventures, from exploring the majestic ruins of Petra to the modern streets of Amman, highlighting the diverse attractions Jordan has to offer.
The film also promotes the convenience of travel for Indian tourists, emphasizing the visa-on-arrival facility available for Indian passport holders. It showcases a range of activities including historical exploration, culinary journeys, and thrilling adventures in Wadi Rum and Aqaba.
Accompanied by the soulful tune “Zahir” by Indian artist Akanksha Sethi, the film not only showcases the scenic beauty of Jordan but also its cultural resonance with Indian traditions. The inclusion of local dining experiences and unique accommodations, like Martian tents in Wadi Rum, promises a blend of excitement and comfort tailored to Indian tastes.
This strategic initiative by the Jordan Tourism Board is designed to enhance its visibility and appeal in the Indian market, encouraging more travelers to explore the rich heritage and natural beauty of Jordan. The film concludes by inviting viewers to experience the timeless allure of Jordan, positioning it as a top destination for Indian travelers seeking a blend of adventure, history, and cultural immersion.
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