Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

By Nishang Narayan

Published on May 24, 2024

The Jordan Tourism Board has unveiled a new brand film crafted specifically for the Indian market, encapsulating the stunning beauty and rich cultural tapestry of Jordan. Featuring Bollywood elements and led by popular Indian influencers Aakriti Rana Gill and Shaurya Sandhya Tulshyan, the film aims to draw Indian adventurers to the mesmerizing landscapes and historical wonders of Jordan.

Set against the backdrop of iconic locations like the ancient city of Petra and the vibrant capital, Amman, the film merges traditional Jordanian visuals with a Bollywood flair to create a relatable and enthralling experience for Indian viewers. The influencers guide viewers through a series of adventures, from exploring the majestic ruins of Petra to the modern streets of Amman, highlighting the diverse attractions Jordan has to offer.

The film also promotes the convenience of travel for Indian tourists, emphasizing the visa-on-arrival facility available for Indian passport holders. It showcases a range of activities including historical exploration, culinary journeys, and thrilling adventures in Wadi Rum and Aqaba.

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Accompanied by the soulful tune “Zahir” by Indian artist Akanksha Sethi, the film not only showcases the scenic beauty of Jordan but also its cultural resonance with Indian traditions. The inclusion of local dining experiences and unique accommodations, like Martian tents in Wadi Rum, promises a blend of excitement and comfort tailored to Indian tastes.

This strategic initiative by the Jordan Tourism Board is designed to enhance its visibility and appeal in the Indian market, encouraging more travelers to explore the rich heritage and natural beauty of Jordan. The film concludes by inviting viewers to experience the timeless allure of Jordan, positioning it as a top destination for Indian travelers seeking a blend of adventure, history, and cultural immersion.


Air India Introduces Premium Economy on Narrowbody Aircraft

Air India Introduces Premium Economy on Narrowbody Aircraft

By Nithyakala Neelakandan

Published on June 26, 2024

Air India is ushering in a new era of air travel with the introduction of Premium Economy on its narrowbody aircraft, set to debut from July 1st. This strategic move positions Air India as the second Indian carrier, following Vistara, to offer a comprehensive three-class cabin configuration—Business, Premium Economy, and Economy—across its domestic and short-haul international routes.

The upgraded cabins on the newly integrated A320neo fleet promise enhanced comfort and choice for passengers. Premium Economy will feature 24 seats with a generous 32-inch seat pitch, boasting superior upholstery and amenities like USB charging ports and convenient portable electronic device holders. Travelers can indulge in upgraded meal options served with premium crockery and cutlery, adding a touch of luxury to their journey.

Complementing the Premium Economy offering, Business Class will showcase 8 seats designed for utmost comfort, including a spacious 40-inch pitch, adjustable armrests, footrests, and multiple charging ports. Economy Class passengers will enjoy ergonomically crafted seats with a 28-29 inch pitch, ensuring a comfortable travel experience with amenities such as PED holders and tray tables.

According to Campbell Wilson, CEO of Air India, this enhancement underscores the airline's commitment to redefining passenger expectations. The initial rollout will see two A320neo aircraft operating daily flights connecting major cities like Delhi, Bengaluru, and Chandigarh. As part of its fleet modernization strategy, Air India plans to expand the Premium Economy offering across its narrowbody fleet, promising travelers more options and superior amenities in the near future.

This initiative aligns with Air India's broader vision to enhance its product offerings and elevate the overall flying experience. With a focus on comfort, convenience, and affordability, Air India's Premium Economy class is set to revolutionize air travel in India, catering to both business and leisure travelers seeking a more refined journey.

Stay updated on Air India's latest developments and future expansion plans as the airline continues to innovate and set new benchmarks in the aviation industry. Experience the difference firsthand with Air India's Premium Economy class, where every flight promises luxury, comfort, and exceptional service.


Exodus Adventure Travels Announces Special Summer Offer with $500 Off Small Group Guided Trips

Exodus Adventure Travels Announces Special Summer Offer with $500 Off Small Group Guided Trips

By Nishang Narayan

Published on June 25, 2024

Exodus Adventure Travels, a leading adventure travel company, has announced a special summer offer featuring $500 off international guided trips with departures through October 31, 2024. This offer is available to active adults from the United States and Canada, allowing them to experience the thrill of adventure travel, including hiking, biking, cultural, and wildlife trips.

The offer is valid for the first 250 people who reserve guided trips priced $2,000 and over. Terms and conditions can be found at ExodusTravels.com. Exodus Adventure Travels is known for its award-winning trips to Europe and other global destinations, providing unique and unforgettable journeys.

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This special summer offer empowers travelers to enhance and personalize their adventures. The savings can be used for flight upgrades or extended hotel stays, allowing for a more enriching travel experience. Popular tours this season include Italy's Amalfi Coast, hiking the Dolomites, cycling trips to Croatia's Dalmatian Coast, and scenic walks and wine tours in France's Loire Valley. Additionally, tours to Vietnam, Costa Rica, Morocco, Peru, Japan, and Namibia are favored for active travel.

In partnership with the Royal Canadian Geographical Society (RCGS), Exodus Adventure Travels offers expert-led tours such as the Classic Kenya 4WD Safari Trip, guided by award-winning Canadian filmmaker Patricia Sims. To beat the summer heat, the "Cool Summer Collection" features destinations with milder temperatures, including Norway, Sweden, and Finland, as well as cycling trips in Northern France.

For reservations and more information about this special summer travel offer, visit ExodusTravels.com, email info@ExodusTravels.com, or call (844) 421-0109.

About Exodus Adventure Travels

For 50 years, Exodus Adventure Travels has been a leader in active adventures, winning numerous awards including the National Geographic Traveler Reader Awards, Conde Nast Traveler Readers' Choice Award, Wanderlust Magazine's Best Tour Leader of the Year, USA Today's Readers' Choice Award, and the British Travel Awards. The company offers 400 small group guided active adventures to Europe and 90 countries, providing unique, authentic, and responsible experiences with expert travel guides and carefully crafted itineraries.

Committed to sustainable travel, Exodus Adventure Travels is a certified B Corporation (B Corp), dedicated to creating incredible, responsibly run adventures and understanding the importance of regenerative travel. Exodus Adventure Travels is part of Travelopia, the world's largest collection of experiential travel brands. To learn more, visit ExodusTravels.com or follow the company on social media @ExodusTravels.


b0arding.com Launches Next Generation Hotel Booking Platform

b0arding.com Launches Next Generation Hotel Booking Platform

By Nishang Narayan

Published on June 23, 2024

b0arding.com, the next-generation hotel & vacation rental booking platform in the US, has officially launched, announcing the addition of 2,000,000 hotels & vacation rental listings to its global portfolio. The new listings, totaling more than 3,000,000 rooms, include well-known chains such as Marriott, Accor, IHG, Hyatt, Hilton, MGM, Omni, Best Western, Radisson, Warwick, Westgate, and Wyndham.

The platform aims to revolutionize the travel booking industry by providing real reviews and real experiences, helping users make informed decisions in seconds. It offers a unique approach to booking, with a focus on video reviews and user-generated content.

"b0arding.com's progress in 2023 shows our success in capturing the attention of the Generation Z demographic and meeting their demands," declared Victor Nikonets, CEO of b0arding.com. "Enabling content through travel and tech leaders Amadeus and Booking.com is invaluable in enhancing our process, and we look forward to rapid growth in the coming months."

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In 2023, b0arding.com made a soft launch in the U.S. as a booking platform for vacation rentals with a built-in loyalty program. Since then, the company has seen significant growth and partnered with Property Management Software companies like Guesty and Hostfully.

"b0arding's ability to let users discover, create, and share video reviews gives us an edge over other booking platforms," said Alex Iurev, company CTO. "Our goal is to attract and communicate with our GenZ users in the way they prefer."

b0arding.com's new portfolio of hotels offers operators the ability to service young travelers by utilizing its loyalty program model. The company's continued growth, Generation Z-centric approach, market availability, and accessibility to video reviews make it a compelling choice for young travelers.

Contact: For more information about b0arding.com, email team@b0arding.com.

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