Jumeirah, the luxury hospitality giant under Dubai Holding, has announced the appointment of Thomas B Meier as its new Chief Executive Officer. Known for his exceptional leadership in the industry, Meier will spearhead Jumeirah’s ambitious Mission 2030, aiming to double the brand’s portfolio and elevate its position as a global leader in luxury hospitality.

Since joining Jumeirah as Chief Operating Officer in October 2021, Meier has played a pivotal role in driving the company’s growth. His tenure has seen remarkable achievements, including the launch of properties in Africa like Jumeirah Thanda Island and Jumeirah Thanda Safari in Tanzania and South Africa. He also oversaw the strengthening of Jumeirah’s leadership team and strategic expansion efforts.

Under his leadership, the brand’s global footprint has continued to grow, with the recent unveiling of iconic properties such as Jumeirah Marsa Al Arab in the UAE, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond Geneva in Switzerland. Jumeirah now operates 30 luxury properties across multiple continents, with plans to expand further into key cities and resort destinations.

In his new role, Meier is set to redefine industry standards and focus on innovative guest experiences that emphasize culture and connection. Commenting on his appointment, Meier said:

“Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter.

“With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide.”

Jumeirah’s Mission 2030 reflects its unwavering commitment to innovation and luxury, positioning the brand as a beacon of excellence in the global hospitality landscape. With Meier at the helm, the company is poised to achieve unprecedented growth and set new standards in the industry.