Jurny Introduces Revolutionary AI Multi-Agent System for the Hospitality Industry

Jurny Introduces Revolutionary AI Multi-Agent System for the Hospitality Industry

By Nishang Narayan

Published on March 23, 2024

Jurny is stepping into the future of the hospitality industry with its latest innovation – the AI Multi-Agent system. This groundbreaking technology is designed to take hotel concierge services and guest communications to the next level, offering a seamless and more efficient experience for both guests and property managers.

The core of Jurny's AI Multi-Agent system lies in its network of specialised AI agents, including a local concierge agent, guest communications agent, quality assurance agent, reporting agent, and an upsell agent, among others. These agents are crafted to interact and communicate with each other, allowing for the collaborative performance of complex tasks.

This collaborative approach means when a query or issue arises, the AI agents consult with each other to deliver a swift and well-rounded response. This not only speeds up the problem-solving process but also ensures accuracy and a higher level of service. Unlike traditional fragmented legacy systems, Jurny’s technology is built on a vertically integrated, centralised data platform. This integration is a game-changer for the hospitality industry, offering unprecedented efficiency and data coherence.

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Luca Zambello, CEO of Jurny, shared his excitement about the launch, stating, “Our AI Multi-Agent technology marks a pivotal moment for the hospitality industry, showcasing how our relationship with technology and property management is evolving. This initiative paves the way for an explosion of AI innovation across various sectors, not just hospitality.”

Jurny's ambition doesn't stop at transforming the hospitality industry. The launch of the AI Multi-Agent system is seen as a stepping stone for broader AI applications across different industries. This move aligns with Jurny's vision of being at the forefront of technological innovation, providing a model for startups and established companies alike to follow.

As Jurny continues to push the boundaries of what's possible with AI in hospitality, it invites individual investors and venture capitalists to join its journey through a new crowdfunding campaign on StartEngine. Following a successful $3 million fundraising round last year, Jurny is opening its doors for more to invest in its visionary approach to technology and hospitality.

This launch not only highlights Jurny's commitment to innovation but also illustrates the transformative potential of AI in enhancing operations and guest experiences in the hospitality sector. As Jurny leads the way, the future of hospitality looks more efficient, responsive, and technology-driven.


MakeMyTrip Launches AI-Powered Natural Language Search for Hotels and Homestays

MakeMyTrip Launches AI-Powered Natural Language Search for Hotels and Homestays

By Manu Vardhan Kannan

Published on October 19, 2025

MakeMyTrip, India’s leading online travel platform, has introduced Semantic Search, an AI-powered feature designed to simplify the discovery of hotels and homestays. The feature allows travellers to type queries in everyday language, such as “pet-friendly hotels in Manali with a swimming pool” or “heritage stays near Jaipur forts with parking,” eliminating the need to manually navigate through multiple filters.

Built on the same AI framework as MakeMyTrip’s GenAI-enabled assistant, Myra, the Semantic Search system interprets open-ended queries to provide relevant, context-driven results tailored to individual preferences. Users receive personalized recommendations enhanced by property visuals, curated user-generated content, and context-based rankings.

The system also includes AI smart suggestions, offering recommendations like “beachfront hotels in Goa” or “Ooty stays with mountain views,” complete with context tags such as “great for families” or “private pools available.” This ensures faster, simpler, and more intuitive discovery for travellers seeking the perfect stay.

“Our goal is to make travel planning as natural as conversation. With AI Search within the stay booking experience, we’re simplifying one of the most important parts of the traveller journey, finding the right stay. Instead of forcing users to think like a system, we’ve built a system that understands how people naturally express themselves,” said Ankit Khanna, Chief Product Officer, MakeMyTrip.

This development builds on MakeMyTrip’s broader AI innovation strategy. Earlier this year, the company launched the Beta version of its GenAI Trip Planning Assistant, Myra, which supports travellers across the journey, from discovery and booking to in-trip and post-travel assistance. Currently available in English and Hindi, Myra also plans to expand into additional Indian languages based on user feedback.

With Semantic Search, MakeMyTrip aims to deliver a more natural, personalised, and efficient experience for travellers, taking the frustration out of finding the ideal stay and setting a new benchmark for AI-driven travel planning in India.


The First Group Hospitality Partners with Inntelo AI to Elevate Guest Experiences with AI-Powered Innovation

The First Group Hospitality Partners with Inntelo AI to Elevate Guest Experiences with AI-Powered Innovation

By Hariharan U

Published on October 16, 2025

The First Group Hospitality has announced a strategic partnership with Inntelo AI, a next-generation guest experience and operations platform, to introduce AI-native technology across its expanding portfolio of hotels. The collaboration aims to redefine how guests interact, communicate, and experience hospitality through advanced artificial intelligence.

Following a successful implementation at TRYP by Wyndham Dubai, The First Group is now set to integrate Inntelo AI across all its properties including the much-anticipated Ciel Dubai Marina – Vignette Collection by IHG, which is soon to claim the title of the world’s tallest hotel.

Through this integration, guests can look forward to a seamless digital concierge experience. From ordering room service and making restaurant bookings to scheduling local excursions or requesting amenities, everything can be done effortlessly via phone, WhatsApp, or voice commands in over 40 languages. This platform merges convenience, personalisation, and innovation, giving guests more control over their stay.

The collaboration aligns with The First Group Hospitality’s broader vision of embedding AI-driven intelligence throughout its business operations. The company already uses AI tools for revenue forecasting, rate optimisation, restaurant reservations, team scheduling, and guest satisfaction monitoring. This partnership with Inntelo extends that innovation into real-time service delivery and operational insights, connecting guest needs directly to hotel teams.

The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”

Echoing this sentiment, Asif Alidina, Co-Founder and CEO of Inntelo AI, added, “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale.”

The First Group Hospitality and Inntelo AI’s partnership represents more than just a technology upgrade — it signals a new phase for the hospitality sector where data-driven insights and personalisation work hand-in-hand to elevate the guest journey.


BWH Hotels Launches AutoClerk Atlas to Redefine Property Management

BWH Hotels Launches AutoClerk Atlas to Redefine Property Management

By Hariharan U

Published on October 11, 2025

BWH® Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has introduced AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in partnership with HotelKey.

This marks a major milestone in BWH Hotels’ technology journey, aimed at transforming hotel operations, improving guest experiences, and driving efficiency across its worldwide network.

AutoClerk Atlas is a reimagined version of the long-standing AutoClerk system, combining BWH Hotels’ expertise with HotelKey’s modern cloud-based platform. The collaboration brings together scalability, reliability, and smart automation to create a PMS that’s simple, powerful, and ready for the future of hospitality.

AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we're introducing a world-class Property Management System that's scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels.

Built to address today’s operational challenges, AutoClerk Atlas delivers, One-day onboarding with built-in training modules for quick adoption, Automated payments and reconciliation to streamline daily tasks, Actionable guest insights that empower teams to offer personalized service, Deep integration with existing and third-party systems for seamless connectivity.

Aditya Thyagarajan, Co-Founder and President of HotelKey, said, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”

Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”

With AutoClerk Atlas, BWH Hotels continues to invest in technology that supports growth, enhances guest satisfaction, and simplifies operations for its vast network of nearly 4,300 hotels worldwide.

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