JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 hotel brands, and Flamingo Estate, a California-based lifestyle company, have announced a global brand partnership. This collaboration aims to elevate travelers' well-being by engaging two powerful senses: scent and sound. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, the partnership will traverse several sensorial touchpoints, bridging the paths to mindfulness.

Serenity Through Scent

The collaboration introduces an exclusive co-branded scent named Expansion, inspired by the JW Garden at JW Marriott properties worldwide. This herbaceous and uplifting fragrance welcomes guests with notes of lush greenery, damp earth, and rich flowers, complemented by white lotus flower, rosemary, and Holy Basil, known for its adaptogenic qualities. This scent will be featured at JW Marriott Mumbai Juhu and encapsulated in a signature candle hand-poured in Los Angeles.

Harmonizing Wellness with Sound

JW Marriott and Flamingo Estate have created four exclusive playlists titled Aurora, Sun, Dusk, and Moon, each designed to correspond with different times of the day. These playlists, accessible on Flamingo Estate’s Spotify channel, will be integrated into the global sound strategy at JW Marriott Mumbai Juhu, creating a serene and mindful environment for guests from morning to night.

Bruce Rohr, Vice President and Global Brand Leader at JW Marriott, commented, “Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being.”

Richard Christiansen, Founder of Flamingo Estate, added, “We both believe in real hospitality, and it’s at the heart of what we do. The rare art of making someone feel loved and cared for is communicated through all the senses, but especially sound and smell.”

About JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International’s luxury portfolio, offering properties and resort locations worldwide. With over 100 hotels in more than 30 countries, JW Marriott focuses on mindfulness, helping guests feel present, nourished, and revitalized through its programs and offerings. JW Marriott participates in Marriott Bonvoy, the global travel program from Marriott International, which provides members with exclusive experiences and benefits. For more information, visit MarriottBonvoy.marriott.com.