JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador

JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador

By Manu Vardhan Kannan

Published on June 3, 2026

JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has announced Aishwarya Rai Bachchan as its new Global Brand Ambassador. Through this collaboration, the internationally acclaimed actor will help bring fresh expression to the brand’s global “Stay in the Moment” platform, reinforcing its focus on well-being, meaningful travel, and intentional living.

The partnership reflects both the continued evolution of the brand and the growing significance of India in the global travel sector. Rooted in the legacy of J. Willard Marriott, the “Stay in the Moment” philosophy encourages guests to embrace experiences that nourish the body, refresh the spirit, and promote mindfulness.

With more than 130 properties worldwide, JW Marriott continues to expand its presence globally, with India emerging as one of its most important growth markets. The country is witnessing strong demand for luxury travel, driven by rising affluence, multi-generational travel experiences, and a growing preference for purposeful and experience-led stays.

Aishwarya Rai Bachchan’s appointment reflects a shared vision between the actor and the brand. Over the years, she has represented India on global platforms across cinema, fashion, philanthropy, and culture, earning recognition for her authenticity, resilience, and enduring influence.

Her ability to maintain a strong global presence while staying grounded aligns closely with JW Marriott’s philosophy of intentional luxury and meaningful living.

Commenting on the partnership, Bruce Rohr, Vice President and Global Brand Leader, JW Marriott, said, “Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences.”

As part of her role, Aishwarya Rai Bachchan will feature in global brand campaigns across film, print, and digital platforms. She will also participate in specially curated brand experiences in India and selected international markets. The campaign will focus on moments of reflection, connection, and calm, highlighting JW Marriott spaces designed to encourage relaxation and mindfulness.

Sharing her thoughts on the association, Aishwarya Rai Bachchan said, “Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure.”

Marriott International continues to view India as a strategic market, with an expanding portfolio across major cities and leisure destinations. Through this collaboration, JW Marriott aims to connect with a new generation of luxury travellers while strengthening its long-term commitment to the region.

The partnership also reflects the increasing influence of Indian travellers and culture on the global luxury hospitality landscape. By joining hands with one of India's most respected global personalities, JW Marriott continues to position luxury as an experience built around authenticity, purpose, and meaningful moments.


Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

By Hariharan U

Published on August 22, 2026

Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.

Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.

Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.

Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.

The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.

The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.

Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.

With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.


TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

By Manu Vardhan Kannan

Published on August 22, 2026

TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.

The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.

More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.


Jivraj9 Tea Group Contributes ₹12.5 Lakhs to Assam CM Relief Fund for Flood Relief Efforts

Jivraj9 Tea Group Contributes ₹12.5 Lakhs to Assam CM Relief Fund for Flood Relief Efforts

By Manu Vardhan Kannan

Published on August 20, 2026

Reinforcing its strong connection with Assam and the communities that are an important part of India’s tea ecosystem, Jivraj9 Tea Group has contributed ₹12.5 lakhs to the Assam Chief Minister’s Relief Fund.

The contribution aims to support relief and rehabilitation efforts for communities affected by the recent floods in Assam. For Jivraj9 Tea Group, this initiative goes beyond a corporate social responsibility effort, reflecting its commitment to giving back to a region that has played a significant role in the tea industry.

The company believes that Assam’s contribution to the tea sector extends beyond tea production, with its people, communities and ecosystem forming an essential part of the industry’s journey.

Viren Shah, Chairman & Managing Director (CMD), Jivraj9 Tea Group, said “Our relationship with Assam is rooted in tea, but it goes beyond the tea that is sourced from the region. It is a relationship with the people, communities and ecosystem that have made Assam such an important part of India’s tea story. We have always believed that when a region contributes to your business and your industry, you have a responsibility to contribute back to it as well. Our contribution to the Chief Minister’s Relief Fund is a small step from our side towards supporting the relief efforts and the people affected by the floods.”

Sharing his thoughts, Pathik Shah, Executive Director (ED), Jivraj9 Tea Group said “Our responsibility does not end with producing and delivering quality tea. It also extends to recognising and supporting the ecosystem that makes our industry possible. Assam has given enormously to the identity and strength of Indian tea. At a time when people across the state are facing difficulty, we wanted to contribute towards the collective relief effort in whatever way we could.”

Assam remains one of the most important tea-growing regions in India, with its unique geography, climate and rich tea heritage shaping the identity of Indian tea. The state has supported generations of communities whose livelihoods are closely connected with the tea industry.

Jivraj9 Tea Group’s association with Assam reflects its connection with the origins and value chain of the tea it delivers to consumers across India and international markets.

Through this contribution, the company continues to focus on building meaningful relationships across the tea value chain while supporting the communities and regions that play an important role in its journey.

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