JW Marriott Mumbai Juhu Strengthens Marketing Leadership with New Appointments

JW Marriott Mumbai Juhu Strengthens Marketing Leadership with New Appointments

By Nishang Narayan

Published on August 27, 2024

JW Marriott Mumbai Juhu has taken a significant step in bolstering its marketing leadership by announcing the appointments of Ankita Bhawsinka as Director of Marketing Communications and Forum Shah as Marketing Communications Manager. These strategic appointments underline the hotel’s commitment to redefining luxury and enhancing guest experiences through innovative marketing strategies.

Ankita Bhawsinka brings a wealth of expertise to her new role, having built a distinguished career in hospitality and media. With an MBA in marketing and finance from Symbiosis International University, her journey with Marriott has been marked by crafting exceptional campaigns for numerous high-end brands. Bhawsinka's tenure as Cluster Senior Marketing Communications Manager at Marriott International in Pune saw her overseeing marketing initiatives for four prestigious properties, including The Ritz-Carlton Pune and JW Marriott Pune. Her strategic insight and leadership have been instrumental in strengthening brand presence, conceptualizing unique campaigns, and driving remarkable results across these properties.

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During her time in Pune, Ankita played a key role in enhancing the brand identity of each property. She led dynamic marketing teams and spearheaded campaigns that celebrated the distinctiveness of the hotels, their F&B venues, and signature spas. Her ability to align cluster priorities with corporate and ownership teams’ goals has been pivotal in ensuring successful outcomes. Ankita’s expertise in managing the marketing and digital P&L for all four brands further showcases her capability in steering complex projects to success.

Joining Ankita in the marketing leadership team is Forum Shah, the newly appointed Marketing Communications Manager. Shah’s journey with Marriott reflects her passion and dedication to the brand. She brings with her a unique blend of on-property experience and agency expertise, having managed key hospitality accounts on the agency side. This dual perspective enables Shah to seamlessly bridge the gap between creative vision and strategic execution.

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Forum Shah’s career is distinguished by her adept handling of new restaurant launches and the execution of impactful marketing strategies. Her ability to navigate the intricacies of brand storytelling and craft campaigns that capture the essence of luxury hospitality make her an invaluable addition to the team. With her innovative approach and keen eye for detail, Shah is poised to play a crucial role in strengthening JW Marriott Mumbai Juhu’s brand presence and setting new benchmarks in the industry.

These appointments at JW Marriott Mumbai Juhu signal a renewed focus on delivering unparalleled guest experiences through strategic and innovative marketing efforts. With Ankita Bhawsinka and Forum Shah at the helm of the marketing communications team, the hotel is well-positioned to continue its legacy of excellence in the luxury hospitality sector.


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