Karisma Hotels & Resorts has announced a strategic partnership with Despegar, Latin America's leading travel technology provider, to license their AI-powered travel assistant, Sofia. This new collaboration marks Karisma’s commitment to enhancing customer service by integrating Sofia’s AI functionalities to provide personalized assistance for guests across their travel journey.

The integration of Sofia will allow Karisma’s customers to experience a streamlined travel planning and booking process. With its AI-driven features, Sofia will offer tailored travel recommendations, seamless assistance, and a comprehensive approach to customer support.

Miguel Ortiz, Chief Strategic Officer of Karisma Hotels & Resorts, expressed enthusiasm about the partnership: “We are thrilled to partner with Despegar and integrate their innovative AI travel assistant, Sofia, into our services. This collaboration underscores our commitment to being at the forefront of hospitality technology, ensuring a personalized and enjoyable travel experience.”

Damian Scokin, CEO of Despegar, added, “Our partnership with Karisma allows us to deepen our collaboration with a valued partner and position Karisma as a leader in hospitality innovation. We’re eager to expand Sofia’s capabilities, bringing even more value to travelers and setting a new standard for digital engagement.”

This move is part of Despegar’s broader strategy to license AI-powered solutions to enhance customer experiences while expanding their B2B partnerships. In line with this growth, Karisma recently announced plans for the Porta Rai hotel-residential complex in Montenegro, in collaboration with Dobrov & Family Group, further demonstrating its dedication to advancing hospitality through strategic partnerships and innovation.