Karisma Hotels & Resorts has announced a strategic partnership with Despegar, Latin America's leading travel technology provider, to license their AI-powered travel assistant, Sofia. This new collaboration marks Karisma’s commitment to enhancing customer service by integrating Sofia’s AI functionalities to provide personalized assistance for guests across their travel journey. The integration of Sofia will allow Karisma’s customers to experience a streamlined travel planning and booking process. With its AI-driven features, Sofia will offer tailored travel recommendations, seamless assistance, and a comprehensive approach to customer support. Miguel Ortiz, Chief Strategic Officer of Karisma Hotels & Resorts, expressed enthusiasm about the partnership: “We are thrilled to partner with Despegar and integrate their innovative AI travel assistant, Sofia, into our services. This collaboration underscores our commitment to being at the forefront of hospitality technology, ensuring a personalized and enjoyable travel experience.” Damian Scokin, CEO of Despegar, added, “Our partnership with Karisma allows us to deepen our collaboration with a valued partner and position Karisma as a leader in hospitality innovation. We’re eager to expand Sofia’s capabilities, bringing even more value to travelers and setting a new standard for digital engagement.” This move is part of Despegar’s broader strategy to license AI-powered solutions to enhance customer experiences while expanding their B2B partnerships. In line with this growth, Karisma recently announced plans for the Porta Rai hotel-residential complex in Montenegro, in collaboration with Dobrov & Family Group, further demonstrating its dedication to advancing hospitality through strategic partnerships and innovation.
As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage. Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration. For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month. A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience. More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories. Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.