Karnataka Strengthens Sustainable Brewing Ecosystem with ₹40,000 Crore Industry Revenue

Karnataka Strengthens Sustainable Brewing Ecosystem with ₹40,000 Crore Industry Revenue

By Manu Vardhan Kannan

Published on May 28, 2026

Karnataka is further strengthening its position as one of India’s leading alco-beverage manufacturing and innovation hubs, with the state government signalling strong support for sustainability, domestic manufacturing, and expansion of brewery ecosystems beyond Bengaluru.

The focus came into discussion during an industry conclave held in Bengaluru, attended by the Hon'ble Excise Minister, Joint Excise Commissioner, brewers, distillers, sustainability experts, technology providers, and key industry stakeholders.

Addressing the gathering, Excise Minister, R B Timmapur highlighted the state's recent efforts towards improving ease of doing business and building a stronger alco-bev ecosystem.

"Over the last one year, Karnataka has undertaken a series of progressive excise and regulatory reforms aimed at improving ease of doing business for breweries, distilleries, and alco-bev manufacturers. We are moving towards a more transparent, technology-enabled, and industry-friendly ecosystem through simplified label approvals, streamlined declared price and MRP updation systems, digital compliance mechanisms, annual licence renewal reforms, and operational rationalisation measures," the Minister said.

He further added, "The Government is committed to providing long-term policy stability and regulatory visibility for the industry till 2030. Stable and forward-looking policy frameworks are essential to attract investments, scale manufacturing ecosystems, strengthen domestic production capabilities, and position Karnataka as a leading destination for brewing innovation and alco-bev manufacturing."

The Minister also highlighted the sector’s economic impact, noting that Karnataka generates nearly ₹40,000 crore annually through excise revenue, reinforcing the alco-bev industry's importance to the state economy.

"Karnataka today generates nearly ₹40,000 crore annually through excise revenue, underlining the alco-bev sector's importance to the state economy and industrial ecosystem. At the same time, our objective is not merely revenue generation, but building a balanced ecosystem that benefits consumers, industry, farmers, manufacturers, and local communities through sustainable and inclusive growth," he added.

Industry participants at the conclave observed that Karnataka has emerged as a preferred destination for breweries, premium spirits manufacturing, and craft beer innovation due to its strong infrastructure, skilled workforce, entrepreneurial ecosystem, and progressive policy support.

Speaking at the event, Shri Shivkumar Eashwaran, Chairman, Indian Chamber of Commerce, Chairman - Canadian Crystalline Water India Limited and Consul General (Hon.) of the Republic of Armenia in South India, stressed the growing importance of sustainability in the sector.

"Water conservation, wastewater recycling, energy efficiency, and circular economy practices must become integral to brewing and distillation operations. Karnataka has the opportunity to emerge as a globally benchmarked sustainable brewing ecosystem," he said.

He also highlighted the need for inclusive growth across the value chain, especially for farmers and rural communities.

"Karnataka today has one of the strongest economies in India, and as the alco-bev sector grows, the benefits of this growth must reach every stakeholder across the value chain. We should not leave our farmers behind in this journey. Raw materials required for breweries, including barley, grains, fruits, and other agricultural produce, should increasingly be sourced from our own farmers, thereby strengthening local supply chains and rural livelihoods," he said.

The conclave further highlighted opportunities for Karnataka’s Tier 2 and Tier 3 cities to emerge as manufacturing hubs for brewing equipment and allied technologies. Industry representatives also called for stronger partnerships between government, academia, and manufacturers to drive research, innovation, engineering, automation, and skill development.

The event also recognised excellence in India’s craft brewing segment. American Brew Works received the Best Brewer Award, while Kling Brewery and Oasis were honoured with the Best Beer Line-Up Awards.

Industry experts noted that India’s craft beer and premium spirits market is entering a new phase of growth, with Indian brands increasingly gaining global attention and export opportunities. The conclave concluded with a call for stronger collaboration across government, industry, sustainability experts, and technology providers to build a globally competitive and environmentally responsible alco-bev ecosystem.


Amrit Bhawan to Host 'A Week of Wellness by the Ganga' This Monsoon

Amrit Bhawan to Host 'A Week of Wellness by the Ganga' This Monsoon

By Manu Vardhan Kannan

Published on July 26, 2026

Haridwar's heritage riverside retreat, Amrit Bhawan, is set to host 'A Week of Wellness by the Ganga' from 25 July to 1 August 2026, inviting guests to embrace a slower and more mindful way of travelling this monsoon. Open to all guests regardless of the length of their stay, the week-long programme combines wellness, relaxation, and meaningful riverside experiences in a peaceful setting.

The programme features a thoughtfully curated schedule of daily yoga sessions, personalised nutrition consultations with wellness expert Srishti Chatlani, massage therapies, wellness-focused meals, and interactive sessions covering Ayurveda, fermentation, gut health, herbal infusions, and everyday wellness practices.

Evenings will centre around the property's private ghat, where guests can take part in Ganga Aarti, heritage walks, documentary screenings, sound healing, meditation, and Yoga Nidra. These experiences are designed to help visitors reconnect with nature, local traditions, and themselves.

Speaking about the initiative, Varun Bajaj, Founder & Managing Partner, Ekat Travel & Lodging, said, "Wellness isn't something we wanted to package as a retreat or an escape. It already exists in the rhythm of this house, in the river, the slower pace of the day, shared meals and quiet moments by the Ganga. This programme simply creates more opportunities for guests to experience that rhythm with intention."

Guests can also choose from curated wellness packages based on the duration of their stay. The packages, available per night for up to two adults, include a range of wellness benefits such as massage therapies and personalised nutrition consultations.


Nidhhi Agerwal Launches Hair Dare You Rituals in Chennai

Nidhhi Agerwal Launches Hair Dare You Rituals in Chennai

By Manu Vardhan Kannan

Published on July 25, 2026

Actress and entrepreneur Nidhhi Agerwal has officially launched Hair Dare You Rituals at the Chennai Trade Centre, introducing a Korean-developed water filtration solution aimed at improving everyday hair and skin wellness by addressing one of the most common yet often overlooked concerns, hard water.

Built on advanced Korean beauty water filtration technology, the solution is designed to improve the quality of shower water by helping reduce impurities commonly associated with hard water. The brand believes that making healthier water a part of daily routines can contribute to stronger hair, a healthier scalp and improved skin through a preventive, science-backed approach to personal care.

With this launch, Hair Dare You Rituals aims to make innovative hair wellness solutions more accessible to Indian consumers. Beyond introducing a new product, the brand seeks to raise awareness about the role water quality plays in hair health, encouraging consumers to shift from corrective hair care to long-term prevention through simple everyday habits.

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Speaking at the launch, Nidhhi Agerwal, Actress & Co-Founder, Hair Dare You Rituals, said:

"Hair and skincare routines have evolved significantly over the years, but one aspect that often goes unnoticed is the quality of water we use every day. Hard water can impact the health of both our hair and skin, yet very few people consider it as part of their beauty routine. Through Hair Dare You Rituals, we wanted to introduce a solution that addresses this concern in a simple and effective way while bringing Korean beauty innovation closer to Indian consumers."

Prachi Mishra, Co-Founder, Hair Dare You Rituals, added:

"This journey has been driven by a desire to offer solutions that fit naturally into everyday life. Every detail has been thoughtfully considered to ensure that the technology is practical, accessible, and delivers a meaningful difference. We hope this encourages people to look beyond products and adopt a more holistic approach to caring for their hair and skin."

Sharing her thoughts, Gayathri Devi, Co-Founder, Hair Dare You Rituals, said:

"For us, innovation isn't about adding complexity; it's about making better everyday choices accessible to everyone. With Hair Dare You, we've created a practical solution that seamlessly fits into daily routines, making hair wellness simple and effective. We hope consumers experience not only healthier hair, but also the confidence that comes from adopting healthier everyday habits."

Speaking about the brand's vision, Daisy Morgan, Brand Architect & Investor, Hair Dare You Rituals, said:

"Consumers today are increasingly looking for solutions that combine innovation with everyday wellness. The Korean Beauty Water Filtration Solution represents our commitment to introducing globally trusted technologies that solve real consumer concerns while making self-care simpler and more effective."

Founded by Nidhhi Agerwal, Hair Dare You Rituals focuses on bringing globally inspired beauty innovations to India through products designed to address everyday hair and skincare challenges. With an emphasis on quality, authenticity and long-term wellness, the brand aims to transform daily routines into meaningful self-care rituals.


Ramee Group of Hotels Introduces Monsoon Staycation Offers Across India

Ramee Group of Hotels Introduces Monsoon Staycation Offers Across India

By Manu Vardhan Kannan

Published on July 24, 2026

Ramee Group of Hotels has introduced its Monsoon Staycation Package and Monsoon Snacking Package, offering guests a cosy seasonal getaway across its properties in India. Available until August 2026, the special packages are designed to make monsoon holidays more comfortable with curated experiences and exclusive benefits.

Ideal for weekend breaks as well as longer stays, the Monsoon Staycation Package includes:

  • Early check-in and late check-out for added flexibility.

  • Daily complimentary breakfast.

  • 20% discount on food and beverages.

  • Complimentary high tea featuring seasonal treats.

  • Complimentary stay for children below 12 years.

  • Airport transfers on request.

Adding to the seasonal experience, guests can also enjoy the Monsoon Snacking Package, which offers unlimited servings of chai with pakoras, coffee, cookies and biscuits. The package is designed to bring together the simple pleasures of the rainy season, making it perfect for relaxed conversations with family and friends. Terms and conditions apply.

Commenting on the launch, Saurabh Gahoi, Senior Vice President – India, Ramee Group, said:

“The monsoon brings a slow, sensory magic,  the sound of rain, fresh air and a chance to unwind. Our Monsoon Staycation Package is crafted to amplify that feeling: thoughtful inclusions that let guests relax, indulge and create warm memories regardless of the weather.”

Whether guests are planning a romantic getaway, a family vacation or a peaceful solo break, Ramee Group's hotels offer a welcoming retreat during the rainy season. For reservations and complete details of the package, guests can visit the Ramee Group of Hotels website.

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