Karnataka Tourism had a strong showing at the Travel and Tourism Fair Bengaluru 2026, using the three-day event to put the state's diverse tourism offerings in front of a wide audience of travel trade professionals, industry stakeholders, and visitors.

The Karnataka Tourism pavilion was inaugurated by H.K. Patil, Hon'ble Minister for Law and Parliamentary Affairs, Legislation, and Tourism, Government of Karnataka, at Vidhana Soudha, Bengaluru. Senior officials representing the department included Dr. Thrilok Chandra K.V., IAS, Secretary of Tourism; Mr. Prashant Shankhinamath, IFS, Managing Director of Jungle Lodges and Resorts Ltd.; Mr. Janardhan H.P., Joint Director of the Department of Tourism; and Smt. Cheluvamba, Deputy Director of the Department of Tourism.

The pavilion drew consistent footfall throughout the event, with the display capturing attention for the breadth of what Karnataka has to offer. Heritage circuits, cultural landmarks, wildlife reserves, scenic landscapes, and emerging segments including wellness, adventure, and experiential tourism were all prominently featured through promotional materials and audio-visual presentations. The depth of the state's tourism product came through clearly, reinforcing Karnataka's positioning as a year-round destination rather than a seasonal one.

The B2B dimension of the participation was equally productive. Karnataka Tourism stakeholders engaged directly with tour operators, travel agents, and destination management companies over the three days, exploring new business opportunities and building on existing partnerships. These interactions gave both sides a clearer picture of evolving travel trends and consumer preferences, which the department expects to translate into stronger collaborations and increased tourist footfall in the months ahead.

Media engagement at the pavilion also generated meaningful coverage, extending the reach of Karnataka's tourism narrative beyond the fair itself.

Karnataka Tourism continues to prioritise sustainable and responsible tourism as it promotes its unique blend of heritage, nature, and modern experiences to travellers across India. TTF Bengaluru 2026 was a useful platform to reinforce that message to exactly the right audience.