The Kenya Tourism Board (KTB) has announced the launch of dedicated India-focused social media pages on Instagram and Facebook, marking a strategic step towards strengthening engagement with the Indian market. The initiative reflects KTB’s long-term commitment to India as a key source market for inbound tourism.

The India-specific pages will act as a central platform for destination education, market-relevant updates, curated itineraries, and product-led storytelling. Content will be tailored for Indian tour operators, travel agents, MICE planners, media, and industry stakeholders, supporting both leisure and business travel planning.

India continues to be a high-potential growth market for Kenya, with recent travel trends showing a shift towards longer stays, private safaris, customised journeys, and multi-experience itineraries. This move from volume-led travel to value-driven demand has reinforced the need for closer, more consistent market engagement.

Through the new digital platforms, KTB will share destination updates, Signature Experiences, seasonal highlights, and India-specific content that can be directly used by travel partners while designing itineraries. The pages will also serve as a communication channel for training programmes, webinars, and trade initiatives, helping partners stay aligned with Kenya’s evolving tourism offerings.

While Kenya is globally recognised for its wildlife safaris, the destination is increasingly being positioned in India as a multi-experiential holiday choice. The narrative now extends to culture and heritage, coastal and island escapes, wellness in nature, soft adventure, golf tourism, celebrations, and bespoke luxury travel, reflecting changing Indian traveller preferences for depth, flexibility, and personalisation.

The India-focused social media pages are designed to complement on-ground B2B engagement rather than replace it, ensuring that digital inspiration is supported by informed selling and strong trade relationships. Through this initiative, Kenya Tourism Board aims to remain visible across the traveller decision-making journey, from inspiration to itinerary planning.

Kenya Tourism Board has invited Indian travel trade professionals, media, and industry partners to follow the new India pages for destination updates, product insights, and curated content aligned specifically with the Indian market.