The Kerala Government has approved Responsible Tourism (RT) projects worth INR 6.64 crore for the year 2024-25, aimed at promoting sustainability and community participation across key destinations. These initiatives are part of the state’s ongoing efforts to enhance its tourism offerings through sustainable and inclusive practices. Key destinations that will benefit from these projects include Kumarakom, Beypore, and other prominent tourism spots.

The Responsible/Resilient Tourism project has been allocated INR 1.81 crore, while the Beypore Integrated RT Development Project will receive INR 1.15 crore. These projects are expected to improve tourism facilities and services in these areas while promoting eco-friendly and community-driven tourism models. The government has also set aside INR 1 crore for RT marketing and promotional activities, aiming to position Kerala as a year-round experiential tourism destination.

Tourism Minister P A Mohamed Riyas emphasized the critical role of Responsible Tourism in shaping the future of Kerala’s tourism industry. He noted that recent national awards for RT initiatives in Kanthalloor, Kadalundi, and Kumarakom underscore the success of the state's efforts to promote sustainable rural and agri-tourism. "The RT initiative is going to be the driver of Kerala tourism in the future," he said, adding that the expansion of RT activities is expected to attract more foreign tourists, boosting the state's tourism model.

The government has also approved INR 90.99 lakh for the second phase of RT Mission Society projects, as well as INR 38.10 lakh for training programs at the RT Mission Society Training Centre in Kumarakom. These training sessions will focus on integrating digital marketing and artificial intelligence (AI) into tourism, along with capacity building for community leaders, homestay operators, and other local stakeholders.

In addition to Kumarakom and Beypore, other destinations that will benefit from RT projects include Valiyaparamba, Dharmadam, Thirunelli, and Nelliyampathi. The goal is to diversify tourism offerings while scaling up the involvement of local communities, ensuring that tourism remains both inclusive and sustainable. These projects aim to support job creation and generate income for local populations, with a focus on gender-inclusive tourism models.

Since its inception in 2008, Kerala’s Responsible Tourism initiative has grown into a vast grassroots network, benefiting over 1.5 lakh families. The initiative promotes sustainable tourism practices that benefit local communities while enhancing the overall visitor experience. The RT Mission’s activities have been widely recognized both in India and globally, positioning Kerala as a leader in sustainable tourism.

Tourism Secretary K Biju stated that the government's ongoing support for RT initiatives would help bring new destinations and activities to Kerala's tourism map. Kerala Tourism Director Sikha Surendran echoed these sentiments, noting that the popularization of RT projects would further strengthen the state’s tourism appeal.