Kerten Hospitality is set to enter the Indian market as part of its next phase of global growth, bringing its portfolio of lifestyle-driven hotel brands to the country.

With a strong presence across the Middle East, Europe, and Africa, the Ireland-headquartered group is planning to introduce its concepts in India with an initial target of 1,000 keys. This move marks a major step in its expansion strategy, as the company looks to tap into India’s growing demand for experience-led hospitality.

As part of its India entry, Kerten Hospitality will introduce three of its brands, The House Hotel, a bespoke luxury offering rooted in local culture; Cloud7 Hotels, a design-focused lifestyle concept; and HOSME, which combines affordability with a social hospitality approach.

India is being positioned as a key market for the group, especially as demand for lifestyle-led and culturally immersive stays continues to grow. The company’s model focuses on creating experiences that reflect local identity while maintaining global operational standards.

The expansion follows a strong performance phase for Kerten Hospitality, with significant growth in revenues, operating profits, and management fees driven by steady demand and expansion across multiple regions. The group has also been actively signing new projects across high-growth markets, building a strong pipeline across continents.

At the core of its approach is a focus on offering meaningful experiences over standardised stays. Kerten’s flexible, owner-first model allows property owners to adapt brand concepts to local contexts while benefiting from the group’s global expertise in operations, marketing, and talent management.

To support its India plans, the company has set up a dedicated office and is already engaging with asset owners across key destinations.

“It’s well known that India is one of the most dynamic travel markets in the world, with robust tourism fundamentals and an increasing appetite for lifestyle-driven hospitality experiences. As travellers increasingly seek destinations that combine culture, design and community, we see significant potential for innovative hospitality concepts that reflect the spirit and diversity of the country. At Kerten Hospitality, our business model is based on developing destinations that go beyond the realm of traditional hospitality, bringing together culture, creativity and meaningful guest experiences. We are already seeing a strong demand from developers and owners and will soon be able to cater to the vast diaspora of Indian consumers with Kerten-managed properties across the country,” said Marloes Knippenberg.

With a growing pipeline of projects and a presence across multiple regions, Kerten Hospitality’s India entry signals its intent to be part of the country’s fast-evolving hospitality landscape.