KFC India has teamed up with KRAFTON India, the creators of BATTLEGROUNDS MOBILE INDIA (BGMI), to offer a special treat for gamers and food lovers alike. This summer, the collaboration introduces the "Winner Winner Chicken Lunch," combining delicious KFC meals with exclusive BGMI in-game rewards.

As part of this limited-time promotion, customers purchasing the KFC Zinger Box can enjoy a Classic Zinger Burger, two-piece Hot Wings, fries, and a beverage for just Rs. 299. Additionally, the box includes a unique code that unlocks exciting BGMI rewards such as parachutes, bags, hats, and jackets to enhance the gaming experience.

This strategic partnership merges two of Gen-Z's biggest interests: food and gaming. With India's gaming audience expected to reach 750 million users by 2025, this collaboration is set to attract a massive market segment.

To claim the exclusive in-game rewards, customers can either scan the QR code included in the KFC Zinger Box or visit the BGMI website. This offer is available across KFC restaurants in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune until August 30, 2024.

Aparna Bhawal, Chief Marketing Officer of KFC India, expressed excitement about the collaboration, stating, "KFC is a brand with culture at its core. Our partnership with BGMI is a unique opportunity to connect with our Gen-Z audience. Gamers often celebrate victories with a ‘Winner Winner Chicken Dinner,’ so why not give it a KFC twist and make it a lunch event?”

Seddharth Merrotra, Head of Business Development at KRAFTON India, shared similar enthusiasm, saying, “This collaboration enhances the gaming experience for BGMI players by combining their favorite game with a delicious KFC meal. It’s a memorable journey that brings together the best of both worlds.”

This innovative partnership between KFC and BGMI is a delightful fusion of food and gaming, offering fans a unique way to enjoy their favorite pastimes. Don’t miss out on this exciting offer – head to your nearest KFC restaurant or order online through the KFC app or website while it lasts.

For more details, visit www.online.kfc.in or the BGMI rewards page at www.battlegroundsmobileindia.com/redeem.