KFC Partners with BGMI to Offer Exciting In-Game Rewards

KFC Partners with BGMI to Offer Exciting In-Game Rewards

By Nithyakala Neelakandan

Published on July 3, 2024

KFC India has teamed up with KRAFTON India, the creators of BATTLEGROUNDS MOBILE INDIA (BGMI), to offer a special treat for gamers and food lovers alike. This summer, the collaboration introduces the "Winner Winner Chicken Lunch," combining delicious KFC meals with exclusive BGMI in-game rewards.

As part of this limited-time promotion, customers purchasing the KFC Zinger Box can enjoy a Classic Zinger Burger, two-piece Hot Wings, fries, and a beverage for just Rs. 299. Additionally, the box includes a unique code that unlocks exciting BGMI rewards such as parachutes, bags, hats, and jackets to enhance the gaming experience.

This strategic partnership merges two of Gen-Z's biggest interests: food and gaming. With India's gaming audience expected to reach 750 million users by 2025, this collaboration is set to attract a massive market segment.

To claim the exclusive in-game rewards, customers can either scan the QR code included in the KFC Zinger Box or visit the BGMI website. This offer is available across KFC restaurants in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune until August 30, 2024.

Aparna Bhawal, Chief Marketing Officer of KFC India, expressed excitement about the collaboration, stating, "KFC is a brand with culture at its core. Our partnership with BGMI is a unique opportunity to connect with our Gen-Z audience. Gamers often celebrate victories with a ‘Winner Winner Chicken Dinner,’ so why not give it a KFC twist and make it a lunch event?”

Seddharth Merrotra, Head of Business Development at KRAFTON India, shared similar enthusiasm, saying, “This collaboration enhances the gaming experience for BGMI players by combining their favorite game with a delicious KFC meal. It’s a memorable journey that brings together the best of both worlds.”

This innovative partnership between KFC and BGMI is a delightful fusion of food and gaming, offering fans a unique way to enjoy their favorite pastimes. Don’t miss out on this exciting offer – head to your nearest KFC restaurant or order online through the KFC app or website while it lasts.

For more details, visit www.online.kfc.in or the BGMI rewards page at www.battlegroundsmobileindia.com/redeem.


The Little Easy Brings Prohibition-Era Charm to Andheri

The Little Easy Brings Prohibition-Era Charm to Andheri

By Nishang Narayan

Published on July 8, 2024

In a hidden alleyway amidst the bustling streets of Andheri, The Little Easy has emerged as a captivating addition to Mumbai’s hospitality landscape. This all-day cocktail bar and café transports patrons back to the allure of the American Prohibition Era, where every drink is a tale and indulgence is an art form.

Tucked behind a fluted glass door, The Little Easy exudes an air of mystery and charm. Its interiors are a nod to the mid-1920s, featuring plush leather couches, wooden floors, and steampunk-inspired accents that create an atmosphere of sophistication and nostalgia. The venue offers a sanctuary where guests can unwind and revel in the ambiance of a bygone era.

Founder Vishesh Shah envisioned The Little Easy as a neighborhood gem where patrons could savor global cuisines and expertly crafted cocktails. “Our goal was to create a haven where people can enjoy top-notch cocktails, global flavors, and soak in the unique vibes we've cultivated over the years,” said Shah. With its imminent expansion to Andheri, The Little Easy promises to elevate the local nightlife scene with its distinctive offerings.

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The cocktail menu at The Little Easy is a testament to creativity and flavor. Signature drinks like Easy’s Picante, a blend of tequila, passionfruit, coriander, and jalapeno, offer a spicy twist, while the Giggle Fizz charms with gin, jasmine tea cordial, and basil soda. For those with a sweet tooth, the Glitter Gimlet dazzles with gin, hibiscus cranberry, and pomegranate cordial. Each cocktail is a masterpiece crafted to intrigue and delight.

Complementing the libations is a diverse menu featuring small plates and larger dishes that cater to various palates. From Dill Pickle Popcorn and Mexican Snack Platters to Confit Pumpkin and Sage Ravioli and Massaman Curry, The Little Easy promises a culinary journey through global flavors. Desserts like Dark Chocolate Pave and Tropical Fruit Cream provide a sweet finale to the gastronomic adventure.

By day, The Little Easy offers a relaxed setting for casual dining, while evenings transform it into a vibrant bar where music, dance, and conversation flow freely. Whether seeking a cozy spot for intimate conversations or a lively venue for evening revelry, The Little Easy invites guests to experience a taste of prohibition-era charm in the heart of Andheri.

For more information and updates, visit The Little Easy's website or follow them on social media to stay connected with their latest offerings and events.


Chef Avinash Martins Brings “A Goan Rendezvous” to The St. Regis Goa Resort

Chef Avinash Martins Brings “A Goan Rendezvous” to The St. Regis Goa Resort

By Nishang Narayan

Published on July 8, 2024

Miri, the acclaimed all-day dining restaurant at The St. Regis Goa Resort, is thrilled to announce the launch of an extraordinary culinary experience featuring Chef Avinash Martins, the acclaimed chef of Cavatina Goa. Chef Martins, who has garnered acclaim, including the prestigious “TOP Restaurant Awards 2023” by Conde Nast Traveller, and has been voted among the FoodSuperStars of 2023 by Culinary Culture, will showcase his culinary artistry at Miri on July 7th, 2024.

Renowned for his innovative approach to Goan cuisine, Chef Martins will present "Goan Rendezvous," promising to transport diners on a gastronomic tradition of innovation through Goa’s rich culinary heritage. The event will feature Chef Martins’ signature dishes such as “The Poder Story” with Pao de queijo and fig onion jam, and “Saby’s Melody of the Coconut Trees” with tender coconut carpaccio, among others.

"As a Goan at heart with a global soul, I am delighted to collaborate with The St. Regis Goa Resort for this special culinary event," said Chef Martins. "This is an opportunity to showcase the vibrant flavors and cultural richness of Goa through my culinary creations. Each dish reflects my passion for storytelling through food, combining traditional Goan ingredients with innovative techniques to offer guests a truly unforgettable dining experience. I look forward to sharing my culinary journey and celebrating the diversity of Goan cuisine with diners at The St. Regis Goa Resort."

This exceptional gastronomic brunch experience on Sunday, July 7th, with Chef Avinash Martins at Miri, will extend to the theatrical gastronomic presentation by the restaurant's own culinary expert chefs. The event will feature a wide array of authentic Goan dishes thoughtfully crafted by Miri chefs.

The Sunday brunch will be a perfect setting to embark on a sensory tour of diverse flavors and rich aromas from across India, hand-picked delights from the Middle East, and a show-stopping gastronomy selection from Southeast Asia. All complemented by special curations for vegans and exclusive vegetarian guests, elevated by live cooking stations attending to “à la minute” specialties. Join us for an extraordinary affair of a culinary expedition where every dish has a story to narrate and tantalize your taste buds; all enhanced with a live performance by AS It is and a special serving of MIKIAMO Limoncello at the bar.

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"At The St. Regis Goa Resort, we take pride in pioneering the culinary landscape by continuously introducing new and innovative experiences to our guests," said Satish Kumar, General Manager of The St. Regis Goa Resort. "Hosting Chef Avinash Martins is a testament to our commitment to offering unparalleled dining experiences that blend local authenticity and global flavors. We invite our guests to indulge in this unique culinary adventure, where every dish tells a story of its rich cultural heritage and culinary diversity."

Guests are encouraged to make early reservations to secure their seats for this exclusive event.

To stay updated, guests may follow us on Instagram @stregisgoaresort. For more information, please visit The St. Regis Goa Resort.


Delhi Welcomes Asia’s Largest Food Court, “Dawatpur”

Delhi Welcomes Asia’s Largest Food Court, “Dawatpur”

By Nithyakala Neelakandan

Published on July 7, 2024

Chandni Chowk, Delhi's historic and culinary hub, has long attracted food enthusiasts from all over. However, challenges like long queues, unhygienic conditions, and limited seating have often marred the experience. Enter Dawatpur, Asia's largest food court, which is set to transform the dining landscape of Chandni Chowk.

Located within the ultra-modern Omaxe Chowk in the heart of Delhi, Dawatpur offers a contemporary dining environment while preserving the traditional essence of Chandni Chowk. Spanning over 100,000 square feet, Dawatpur can seat more than 2,000 people, blending the area's historical culinary delights with modern hygiene and convenience standards.

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Dawatpur hosts an impressive array of iconic local eateries, including Tunday Kababi, Jung Bahadur Kachori, Kuremal ki Kulfi, Gaya Prasad Paranthe Wale, and Qureshi Kabab Corner. These beloved establishments now have the opportunity to reach a broader audience without losing their authentic charm. Additionally, Dawatpur features a variety of modern food brands such as Burger King, Domino's, Chinese Wok, Haldiram's, Popeyes, and Hira Sweets, ensuring that there is something for every palate.

Jatin Goel, Executive Director of Omaxe Group, explained the vision behind Dawatpur: "Culinary experiences, particularly in a city like Delhi, which has a rich food culture, have an enduring appeal. Chandni Chowk's historical significance and the vibrant culinary scene made it a natural focal point for this venture. At Dawatpur, we celebrate and promote the diverse flavours of Delhi's streets, offering an immersive experience that transports visitors back to the Mughal era."

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The food court’s themed setting enhances this experience, evoking the ambiance of India’s royal past. Innovative interior designs, thematic decor, and interactive elements create a unique and engaging environment. Events like "Dawatpur ki Kahaniya," a poetic evening in collaboration with the Unheard group, combine poetry and fictional elements tailored specifically for Dawatpur, further boosting visitor engagement and revenue.

Dawatpur successfully balances local culinary heritage with international dining options, making it a versatile destination for both locals and tourists. This fusion of old and new ensures that every visitor can find something to enjoy, whether they seek traditional flavors or contemporary dishes.

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By providing a hygienic, spacious, and diverse dining environment, Dawatpur addresses the long-standing issues that have plagued Chandni Chowk. It offers not only a culinary journey but also an immersive experience that transports visitors to a bygone era of royal feasts and cultural richness. Dawatpur is more than just a food court; it is a cultural and gastronomic landmark in the heart of Delhi.

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