Koffelo, a new-age Indian coffee brand known for innovation and convenience, has introduced NOC (Nitrogen Over Coffee), India’s first ultra-fast cold brew liquid shot. Using patented super drop technology, NOC brews smooth, café-style cold brew in just five seconds, offering a modern, premium coffee experience outside cafés.

Each compact 20 mL shot is crafted from carefully selected Brazilian and Ethiopian Arabica beans. Slow-extracted for rich flavour and sealed for freshness, NOC delivers 2.4× more natural caffeine with only 15 calories, low acidity, no synthetic stimulants, and zero added sugar or preservatives.

Designed to look, sound, and taste like a café-crafted cold brew, NOC collapses the hours-long brewing process into an instant experience without compromising smoothness or purity. It blends effortlessly with hot or cold water, milk, soda, tonic, lemonade, smoothies, cocktails, or mocktails, creating a satisfying hiss, a cascading swirl, and a creamy foamy finish reminiscent of premium café drinks.

NOC is also a healthier alternative to energy drinks, making it an ideal choice for professionals, students, athletes, gamers, and travellers seeking a convenient, energizing beverage.

Gaurav Varshney, Founder of Koffelo, shares:

"India’s cold brew market is growing rapidly, but innovation has been limited. Cold brew was either too slow or inaccessible. With NOC, we didn’t want to improve cold brew, we wanted to reinvent it. Now, the premium café experience is available instantly, anytime, anywhere."

NOC is part of Koffelo’s expanding portfolio under Morning Brew Pvt. Ltd., which aims to build India’s most modern, convenience-led coffee ecosystem. With this launch, Koffelo strengthens its position as a pioneer in premium, fast, and experiential coffee solutions for the Indian market.