Kowori Group, a new premium entrant in the NCR real estate market, formally announced its brand launch at an industry event held at The Leela Ambience, Gurugram. The launch marked the group’s official introduction to the region, with the presence of real estate stakeholders, corporate leaders, and media representatives.

At the event, Kowori Group also revealed plans to enter South Delhi with its first ultra-luxury residential project in Greater Kailash–I. Envisioned as a boutique development, the upcoming project will feature limited inventory, refined architectural design, and a strong focus on privacy and comfort, catering to homebuyers seeking exclusivity and understated luxury.

Bollywood actress Malaika Arora attended the launch as the Guest of Honour and shared her perspective on evolving definitions of luxury living. “Luxury today is defined by thoughtfulness and purpose. Homes that prioritise intelligent design, quality execution and everyday comfort create a far more meaningful living experience. Kowori Group’s vision reflects this shift, focusing on refined design and lifestyle-led development rather than surface-level grandeur,” she said.

Commenting on the brand’s philosophy, Rikhupriya, Co-Founder, Kowori Group, said the group aims to bring together design excellence and liveability. “At Kowori Group, our objective is to create homes where design excellence and living comfort come together seamlessly. We believe that true luxury is thoughtful, understated and enduring, not superficial. Guided by this philosophy, our first ultra-luxury builder floor project in South Delhi is envisioned to set a new benchmark for refined urban living,” she said.

Founded with the intent of redefining luxury housing in NCR, Kowori Group is driven by the belief that design and livability are inseparable in a truly premium home. The group emphasises functionality, intelligent planning, and long-term value over trend-driven or generic luxury formats.

This approach will be reflected in Kowori Group’s debut South Delhi project, which aims to offer an ultra-luxury builder floor experience centred on comfort, functionality, and serene living. With its entry into the market, Kowori Group is positioning itself as a design-led real estate brand focused on creating high-quality, boutique homes for discerning urban buyers.