Kronokare Cosmetics Pvt. Ltd. has elevated Suraj Sheoran to the position of Director, strengthening its leadership team as the company prepares for its next phase of growth across the hospitality sector.

In his new role, Sheoran will focus on expanding business, building stronger hospitality partnerships and developing solutions that bring together guest experience, sustainability and operational efficiency.

Speaking about his elevation, Suraj Sheoran, Director, Kronokare Cosmetics Pvt. Ltd., said: “Taking on the role of Director is both a responsibility and an opportunity to shape the next chapter of Kronokare. The hospitality industry is evolving rapidly, and our partners are looking for solutions that are not only innovative, but also commercially relevant, operationally efficient and responsible. Our focus will be on understanding these changing needs, building stronger partnerships and creating solutions that deliver meaningful value to hotels and their guests.”

Kronokare’s hospitality portfolio includes hotel toiletries and amenities, eco-friendly dispensers and customised solutions for hotels. The company brings 15 years of hospitality expertise and has serviced more than 10 million rooms, according to the company. Its hospitality solutions focus on functionality, customisation and guest experience, catering to the changing requirements of hotels across different segments.

Sheoran has been associated with Kronokare since 2019, when he joined the company as National Key Account Manager. Since then, he has taken on wider responsibilities across key accounts, business development and hospitality partnerships, gaining a deeper understanding of hotel requirements, procurement priorities and changing industry expectations.

Reflecting on his journey with Kronokare, Sheoran said: “Having grown with Kronokare over the years, I have seen first-hand how the expectations of our hospitality partners have changed. The opportunity now is to move beyond simply supplying amenities and become a more strategic partner to hotels, one that understands their business, their guests and the operational challenges they face. That is the direction I want to take forward.”

With Sheoran stepping into the Director role, Kronokare will continue to focus on innovation, sustainability, customer partnerships and solutions that meet the evolving needs of the hospitality industry.