Lee Kum Kee Sauce, a global leader in authentic Asian sauces and condiments, has expanded its foodservice product portfolio in India with the launch of Lee Kum Kee Japanese Style Soy Sauce.

Introduced in partnership with Earthling Consumer Products Pvt. Ltd., Lee Kum Kee’s authorised and exclusive import and distribution partner for North India, the new product aims to support the increasing demand for authentic Japanese and Asian cuisine across India’s foodservice sector.

The naturally brewed Lee Kum Kee Japanese Style Soy Sauce features a rich aroma and balanced umami profile, with first-draw essence extraction delivering depth and consistency for professional kitchens. The product is designed for diverse culinary applications including sushi, donburi, stir-fries, marinades, glazes, grilled meats, seafood, and contemporary Asian dishes.

The sauce contains no added MSG, is Halal-certified, and is suitable for vegetarians, making it suitable for a wide range of culinary operations across hotels, restaurants, cafés, and cloud kitchens.

Commenting on the launch, Ashok Pandey, Associate Business Director – India & MEA, Lee Kum Kee Sauce, said, "India is one of the most exciting growth markets for Asian cuisine today, and chefs need ingredients that taste right and perform consistently in their busy kitchens. The launch of the Japanese Style Soy Sauce reinforces our commitment to supporting the continued growth of Asian cuisine in India by providing chefs with authentic, high-quality ingredients they can trust."

Speaking on the partnership, Shippy Sharma, Managing Director, Earthling Consumer Products Pvt. Ltd., said, "Japanese cuisine continues to gain wider acceptance across India's foodservice industry. Our partnership with Lee Kum Kee enables us to provide chefs and foodservice operators with high-quality ingredients that support consistency, reliability, and everyday kitchen operations."

With Japanese and Asian culinary concepts gaining popularity across India, the new product is positioned to support chefs in creating authentic flavours while maintaining operational efficiency and consistency at scale.

Lee Kum Kee Japanese Style Soy Sauce is now available for restaurants, hotels, cafés, cloud kitchens, and other foodservice operators across India.

The launch reflects Lee Kum Kee’s continued commitment to quality through its “100-1=0” philosophy, where every detail matters. Products marketed in India undergo rigorous quality checks and comply with applicable Government of India regulations, including relevant Food Safety and Standards Authority of India (FSSAI) requirements.

About Lee Kum Kee Sauce:

Founded in 1888, Lee Kum Kee Sauce is a global provider of Asian sauces and condiments, offering more than 300 products across over 100 countries and regions. Headquartered in Hong Kong, the company continues to promote Asian culinary culture worldwide through its commitment to quality, sustainability, and innovation.

About Earthling Consumer Products Pvt. Ltd.:

Founded in 2023, Earthling Consumer Products Pvt. Ltd. is a foodservice solutions company focused on supplying chef-grade ingredients to professional kitchens across India. As Lee Kum Kee’s authorised and exclusive import and distribution partner for North India, the company supports restaurants, hotels, cafés, cloud kitchens, and institutional customers through an extensive distribution network.