The LEGO Group has launched LEGO Code Break, a first-of-its-kind gaming adventure that bridges virtual and real-world play, bringing gamers together to celebrate beloved gaming universes. From October 16–18, fans nationwide are invited to uncover a secret code inspired by iconic games like Minecraft, Fortnite, and Sonic the Hedgehog, unlocking a massive LEGO vault packed with legendary prizes in San Diego’s Gaslamp Quarter during TwitchCon 2025.

The challenge begins online at LEGO.com/CodeBreak, where hidden clues within gaming content help players crack the code. Participants can follow gaming creators like Andre Rebelo (TypicalGamer), Alex Kushelevskiy (FORMULA), and Jess Adel (JustJesss) to spot letters, numbers, or symbols crucial to unlocking the vault. The grand prize? An exclusive collection of LEGO gaming sets, perfect for building the ultimate gaming sanctuary.

The on-site activation in Gaslamp Park transforms San Diego into a LEGO gaming playground. Visitors can explore a massive mystery vault, build mini LEGO gaming controllers, check out custom LEGO set displays, and pose with larger-than-life video game characters. The experience runs daily from 12 PM to 8 PM, giving fans a hands-on taste of LEGO gaming creativity.

Beth McKenna, Head of U.S. Marketing at the LEGO Group, shared:

“With LEGO Code Break, we’re combining our rich gaming legacy with hands-on, real-world experiences. It’s a celebration of gaming culture and creativity, showing how virtual worlds thrive when they meet LEGO bricks.”

LEGO gaming sets allow fans to build, display, and play within their favorite video game universes, turning digital adventures into tactile, interactive fun. From crafting bespoke worlds in Minecraft, to epic battles in Fortnite, and fast-paced challenges with Sonic the Hedgehog, LEGO continues to unite gaming and creativity like never before.

For more information and to join the quest, visit LEGO.com/CodeBreak.