Lemon Tree Hotels Expands Aurika Brand with New Property in Surat, Gujarat

Lemon Tree Hotels Expands Aurika Brand with New Property in Surat, Gujarat

By Nishang Narayan

Published on August 26, 2024

Lemon Tree Hotels Ltd. has taken a significant step forward in expanding its upscale brand, Aurika Hotels & Resorts, by signing a new property in Surat, Gujarat. This latest addition, Aurika, Surat, is expected to open in FY 2030 and will be operated by Carnation Hotels Pvt. Ltd., a subsidiary and the management arm of Lemon Tree Hotels Ltd.

Aurika, Surat is poised to offer guests an exceptional experience, featuring 175 aesthetically designed rooms and suites. The hotel will also boast a range of premium amenities, including Mirasa, an all-day dining restaurant, extensive banquet facilities with Ekaara as the ballroom, Aurum as the boardroom, a stunning swimming pool, and a rejuvenating spa.

Surat: A Blend of Industry and Culture

Known as the 'Diamond City of India,' Surat is a global powerhouse in diamond cutting and polishing, as well as a major producer of silk and synthetic fabrics, earning it the additional moniker of the 'Silk City.' Beyond its industrial acclaim, Surat is steeped in history, with landmarks such as the Dutch Garden and Surat Castle, which echo the city’s rich cultural and economic heritage. The meandering Tapi River adds to the city’s picturesque charm, making it a delightful destination for travelers.

Surat is also a food lover’s paradise, offering an array of delightful street food and traditional Gujarati dishes that showcase the region’s culinary diversity.

A Commitment to Upscale Hospitality

Commenting on the signing, Vilas Pawar, CEO of Managed and Franchise Business at Lemon Tree Hotels Ltd., said, “We are thrilled to announce the signing of Aurika, Surat, marking our second Aurika property in Gujarat. This addition will further strengthen our presence in the state, where we currently operate seven hotels and have nine more in the pipeline. Aurika, Surat, will embody our commitment to upscale hospitality, offering guests an exceptional blend of opulence and local culture. We are excited to bring our distinctive experience to this vibrant city, ensuring it becomes a sought-after destination for both domestic and international travellers.”

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Aurika: Beyond the Unusual

Aurika hotels are known for being stylishly elegant yet comfortably informal, with a strong emphasis on design that reflects the soul of the destination. Each Aurika property has its own unique personality, featuring new-age dining and innovative entertainment options, complemented by invigorating fitness and wellness facilities. The brand’s essence lies in going 'beyond the unusual,' with service that is attentive and personal, yet unobtrusive.

Inspiring spaces, flawless delivery, and cutting-edge technological solutions ensure that guests at Aurika hotels can work, play, and relax effortlessly. This new property in Surat will continue this tradition, bringing a touch of luxury to one of India’s most vibrant cities.

About Lemon Tree Hotels Ltd.

Lemon Tree Hotels Ltd. is a leading hotel chain in India, offering a wide range of accommodations across the country. With a focus on providing exceptional service and value, Lemon Tree Hotels continue to expand its presence, catering to both business and leisure travelers.

For more information, visit lemontreehotels.com.

Contact: lemontree@pragency.com


SaltStayz Enters Leisure Segment with Autograph Launch in Rishikesh

SaltStayz Enters Leisure Segment with Autograph Launch in Rishikesh

By Hariharan U

Published on May 1, 2026

SaltStayz has marked its entry into the leisure travel segment with the launch of its premium ‘Autograph’ property in Rishikesh, one of India’s most sought-after wellness and spiritual destinations.

Previously focused on business travel markets such as New Delhi, Gurugram, Noida, Faridabad, and Chandigarh-Mohali, the brand is now expanding its footprint to cater to guests seeking experience-led stays in leisure destinations. SaltStayz Autograph Rishikesh is positioned to offer high-quality accommodation combined with a deeper connection to the destination.

Strategically located, the property provides easy access to prominent landmarks such as Triveni Ghat and Parmarth Niketan Ashram, along with connectivity to iconic spots like Ram Jhula and Lakshman Jhula. Despite its central location, the property is designed to offer a calm and retreat-like environment.

With a strong focus on wellness, the hotel integrates experiences such as yoga sessions, guided spiritual walks, and bicycle tours, allowing guests to explore Rishikesh at a slower, more mindful pace. Dedicated meditation spaces further enhance the holistic experience. The 38-key property also features an all-day dining restaurant, including a pure vegetarian outlet inspired by the legacy of Moti Mahal.

Gaurav Gupta, Co-Founder of SaltStayz, noted that Rishikesh is witnessing a clear shift towards wellness-led travel, with guests increasingly seeking immersive and experience-driven stays. He added that the launch of the Autograph category reflects both evolving consumer preferences and the company’s broader expansion strategy.

The brand highlighted that post-pandemic travel trends have significantly boosted demand for leisure and spiritual tourism, with wellness emerging as a key factor in destination selection. The Rishikesh launch aligns with this shift, offering thoughtfully designed stays at competitive pricing.

Alongside its new Autograph category, SaltStayz’s portfolio includes Select and Premier offerings. Founded in 2022, the Gurugram-based company currently operates 32 properties across India, with 30 more in the pipeline. The Autograph brand is expected to play a central role in its expansion into high-potential leisure destinations.

With this launch, SaltStayz continues to evolve its offering, moving beyond business travel to create experiences that combine comfort, accessibility, and meaningful engagement with destinations.


Eight Continents Hotels & Resorts Expands UK Presence with The Royal Hotel Cookstown

Eight Continents Hotels & Resorts Expands UK Presence with The Royal Hotel Cookstown

By Hariharan U

Published on April 30, 2026

Eight Continents Hotels & Resorts has announced the addition of The Royal Hotel Cookstown to its international portfolio, marking a significant step in strengthening its presence across the United Kingdom.

The move reflects the group’s strategy of building a curated collection of distinctive hospitality destinations that combine design, cultural authenticity, and personalised guest experiences.

Under this partnership, the property will continue to be owned by the Thom family, while Eight Continents Hotels & Resorts will take over the day-to-day management. The collaboration is designed to merge the hotel’s established legacy with the group’s experience-led approach, ensuring a balance between operational efficiency and high-quality service delivery.

The group plans to focus on refining the hotel’s brand positioning across regional and international markets, while enhancing operational performance. Key initiatives will include strengthening service delivery through people-first training, implementing structured operational frameworks, and driving commercial outcomes through disciplined revenue strategies. A more cohesive, design-led identity across guest touchpoints is also part of the transformation plan.

Commenting on the expansion, Richa Adhia, Managing Director, said, “We are delighted to expand our presence in Northern Ireland with The Royal Hotel Cookstown. This is a natural step in strengthening our footprint in our home market while continuing to build a globally connected portfolio. Our focus will be on elevating operational performance and guest experience, while preserving the property’s identity and legacy.”

For guests, the transition is expected to be seamless, with existing service standards maintained while benefiting from enhanced operational systems and upgraded experiences.

With a growing portfolio that includes brands such as Treetop, Hanric, Stamps, Ocho Homes, and Signature Collection, Eight Continents continues to expand across key destinations. Its presence spans regions including Belfast, Guernsey, and Zanzibar, alongside a strong footprint in India across Kasauli, Varkala, Udaipur, Sariska, Jodhpur, and Pushkar.

Founded in 2020 by Haninder Sachdeva, the group has positioned itself as a design-led, experience-driven hospitality brand, focusing on boutique properties that blend local heritage with global standards.

This latest addition reinforces the group’s ambition to build a globally connected hospitality network while maintaining a strong emphasis on curated, meaningful travel experiences.


The St. Regis Goa Resort Wins Best Luxury Resort at FICCI Awards 2026

The St. Regis Goa Resort Wins Best Luxury Resort at FICCI Awards 2026

By Hariharan U

Published on April 30, 2026

The St. Regis Goa Resort has been awarded Best Luxury Resort at the FICCI Travel & Tourism Excellence Awards 2026, marking another milestone in its journey as one of India’s most distinguished luxury destinations.

Spread across 49 acres of lush greenery, lagoons, and scenic waterways, with direct access to a pristine South Goa beach, the resort continues to stand out for its seamless blend of natural beauty, refined design, and personalised service.

This recognition comes at a time when the resort has been actively enhancing its guest experience. A key highlight is the reimagined Presidential Villa, designed as a private, ultra-luxury retreat that combines contemporary elegance with Goa’s cultural influences. It reflects a growing focus on offering immersive, high-end stays for global travellers.

The resort has also elevated its suite offerings, bringing in a sense of residential comfort paired with signature St. Regis sophistication. Every detail is crafted to ensure intuitive service and a refined stay experience.

Dining continues to play a central role in the resort’s identity. From authentic Italian flavours at Oliveto to globally inspired cuisine at Miri, each restaurant is positioned as a standalone destination, adding depth to the overall guest journey.

Beyond accommodation and dining, the resort curates signature experiences that define its brand. The iconic St. Regis Evening Ritual, personalised butler service, wellness offerings, and family-focused activities all contribute to a well-rounded luxury experience.

Its unique combination of expansive landscapes, beach access, and evolving experiences ensures it remains distinct from conventional resort offerings. Whether it is a quiet lagoon view, a wellness escape, or a destination celebration, the property offers a rare sense of scale and exclusivity.

Speaking on the achievement, Arun Vishnu, General Manager, said, “We are honoured to receive the award for Best Luxury Resort at the FICCI Travel & Tourism Excellence Awards 2026. This recognition reflects not only the beauty of our destination, but the dedication of our team and our commitment to elevating the guest experience. We are proud to represent Goa on a national stage and grateful to our guests for their continued trust.”

This accolade further strengthens the resort’s position in India’s luxury hospitality landscape, where thoughtful innovation meets timeless elegance

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