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By Nishang Narayan
Published on August 26, 2024
Lemon Tree Hotels Ltd. has taken a significant step forward in expanding its upscale brand, Aurika Hotels & Resorts, by signing a new property in Surat, Gujarat. This latest addition, Aurika, Surat, is expected to open in FY 2030 and will be operated by Carnation Hotels Pvt. Ltd., a subsidiary and the management arm of Lemon Tree Hotels Ltd.
Aurika, Surat is poised to offer guests an exceptional experience, featuring 175 aesthetically designed rooms and suites. The hotel will also boast a range of premium amenities, including Mirasa, an all-day dining restaurant, extensive banquet facilities with Ekaara as the ballroom, Aurum as the boardroom, a stunning swimming pool, and a rejuvenating spa.
Surat: A Blend of Industry and Culture
Known as the 'Diamond City of India,' Surat is a global powerhouse in diamond cutting and polishing, as well as a major producer of silk and synthetic fabrics, earning it the additional moniker of the 'Silk City.' Beyond its industrial acclaim, Surat is steeped in history, with landmarks such as the Dutch Garden and Surat Castle, which echo the city’s rich cultural and economic heritage. The meandering Tapi River adds to the city’s picturesque charm, making it a delightful destination for travelers.
Surat is also a food lover’s paradise, offering an array of delightful street food and traditional Gujarati dishes that showcase the region’s culinary diversity.
A Commitment to Upscale Hospitality
Commenting on the signing, Vilas Pawar, CEO of Managed and Franchise Business at Lemon Tree Hotels Ltd., said, “We are thrilled to announce the signing of Aurika, Surat, marking our second Aurika property in Gujarat. This addition will further strengthen our presence in the state, where we currently operate seven hotels and have nine more in the pipeline. Aurika, Surat, will embody our commitment to upscale hospitality, offering guests an exceptional blend of opulence and local culture. We are excited to bring our distinctive experience to this vibrant city, ensuring it becomes a sought-after destination for both domestic and international travellers.”
Aurika: Beyond the Unusual
Aurika hotels are known for being stylishly elegant yet comfortably informal, with a strong emphasis on design that reflects the soul of the destination. Each Aurika property has its own unique personality, featuring new-age dining and innovative entertainment options, complemented by invigorating fitness and wellness facilities. The brand’s essence lies in going 'beyond the unusual,' with service that is attentive and personal, yet unobtrusive.
Inspiring spaces, flawless delivery, and cutting-edge technological solutions ensure that guests at Aurika hotels can work, play, and relax effortlessly. This new property in Surat will continue this tradition, bringing a touch of luxury to one of India’s most vibrant cities.
About Lemon Tree Hotels Ltd.
Lemon Tree Hotels Ltd. is a leading hotel chain in India, offering a wide range of accommodations across the country. With a focus on providing exceptional service and value, Lemon Tree Hotels continue to expand its presence, catering to both business and leisure travelers.
For more information, visit lemontreehotels.com.
Contact: lemontree@pragency.com
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By Hariharan U
Published on August 31, 2025
Kamat Hotels India Ltd (KHIL) has announced the launch of its latest property, IRA Porvorim, Goa, further strengthening the IRA by Orchid Hotels portfolio. Scheduled to open in September 2025, the new hotel adds to the brand’s fast-paced expansion across India.
Following the successful debut of Orchid Passaros in Benaulim earlier this year, IRA Porvorim will offer 43 well-designed guest rooms, catering to both business travellers and leisure seekers. The hotel will also feature a banquet hall for events, a swimming pool, an in-house restaurant, and a fully equipped health club creating a complete hospitality experience in the heart of Porvorim.
KHIL has been steadily building its IRA brand presence in key tier-2 and tier-3 markets, including Mumbai, Bhubaneswar, Ayodhya, Noida, Nashik, and Chhatrapati Sambhaji Nagar. The brand philosophy revolves around delivering value, comfort, and prime locations for mid-market travellers.
Reflecting its commitment beyond hospitality, IRA by Orchid has pledged to donate one percent of its sales towards community initiatives, with a focus on supporting the education of the girl child.
Sharing his thoughts, Vishal Vithal Kamat, Executive Director of KHIL, said, “Goa continues to attract both domestic and international travellers, and with IRA Porvorim, we aim to redefine hospitality in the city. From curated experiences to modern comforts, this property will serve as a preferred choice for families, corporates, and event planners alike.”
Adding to this, Vithal Venkatesh Kamat, Chairman of KHIL, commented, “Each new IRA hotel defines our growth blueprint. Porvorim reflects the essence of our brand: sustainable, stylish, and guest-centric.”
With its strategic location and curated offerings, IRA Porvorim is set to become a go-to destination for vibrant celebrations, corporate gatherings, and relaxed getaways, further boosting KHIL’s footprint in Goa’s thriving hospitality market.
Published on August 30, 2025
ALIVAA Hotels & Resorts has announced a major boost to its Gurugram portfolio with the addition of two hotels Elite Millennium (South City 1) and Elite 32 Mile Stone. Both properties will now operate under “The Hoften” brand, taking ALIVAA’s total footprint in the city to four operating hotels.
Known for its smart service and youthful vibe, The Hoften brand caters to modern travellers who prefer contemporary amenities and a seamless experience. With these new signings, ALIVAA continues its mission to strengthen its presence in India’s fast-growing hospitality market.
“We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider ALIVAA Hotels & Resorts collection”, said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences”.
Echoing this, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted Gurugram’s importance in the company’s expansion journey. “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s corporate sector, vibrant youth culture, and rising tourism make it an indispensable market for our growth, particularly for brands like The Hoften”.
For Harshal Sharma, owner of Elite Hotels, this partnership opens exciting possibilities. “Joining forces with ALIVAA Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram,” he said.
With these two additions, ALIVAA now operates one ALIVAA Hotel and two Hoften hotels in Gurugram, further cementing its position in the city’s hospitality landscape.
About ALIVAA Hotels & ResortsALIVAA Hotels & Resorts is a growing hospitality group known for curating exceptional guest experiences. Its collection includes properties under the ALIVAA and The Hoften brands, focusing on quality, innovation, and guest delight. The group aims to create memorable stays across both established and emerging destinations in India
Summit Hotels & Resorts, one of Eastern India’s leading hospitality groups, has unveiled its newest gem, Summit Enigma Resort & Spa in Lamahata. Positioned as West Bengal’s latest luxury mountain retreat, the property is just 22 kilometers from Darjeeling and offers the rare balance of easy accessibility with unmatched tranquility.
What makes the resort stand out is its uninterrupted views of the entire Kanchenjunga range. Guests can now enjoy what is usually reserved for early-morning treks to Tiger Hill, all from the comfort of their private balcony. The boutique property features 16 elegant rooms, including cozy Premium Rooms and spacious Balcony Rooms, each designed to showcase the grandeur of the Himalayas.
Wellness sits at the heart of Summit Enigma’s philosophy. The signature Meta Spa blends local inspirations into its therapies, alongside facilities like steam, sauna, and a Kanchenjunga-facing Jacuzzi that offers an indulgent yet immersive mountain experience. Dining is equally thoughtful at CloudSong Restaurant, where menus focus on farm-to-table freshness, local produce, and specialties such as the popular Desi Kukkad Curry.
Beyond luxury, the resort emphasizes authentic cultural and ecological connections. Guests can walk to nearby farms, experience sustainable mountain agriculture, and engage with local communities where traditions still thrive in harmony with nature. Wildlife too adds its charm, with deer sightings on the property reminding guests of the region’s natural richness.
Lamahata’s location further enhances the appeal. While Darjeeling offers its bustling hill-station vibe, Lamahata provides a peaceful alternative, yet remains close to monasteries, tea gardens, the Lamahata Eco Park, and heritage attractions. This balance allows travelers to enjoy serenity without missing out on iconic experiences.
“Enigma is more than just a property launch, it is Summit’s boldest interpretation of mountain hospitality to date. We have created a retreat where every moment, every view, and every detail reflects the mystery and beauty of the Himalayas”. said Sumit Mitruka, CEO and Founder of Summit Hotels & Resorts.
With this opening, Summit Hotels & Resorts strengthens its position in India’s premium hospitality market. Guided by Mitruka’s vision, the group now operates over 30 hotels and resorts across 17 destinations, employing more than 1,000 people, most from local communities. Looking ahead, Summit plans to expand to 50 properties by 2030 while continuing to blend luxury, sustainability, and authentic regional experiences.
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