Lemon Tree Hotels Expands Aurika Brand with New Property in Surat, Gujarat

Lemon Tree Hotels Expands Aurika Brand with New Property in Surat, Gujarat

By Nishang Narayan

Published on August 26, 2024

Lemon Tree Hotels Ltd. has taken a significant step forward in expanding its upscale brand, Aurika Hotels & Resorts, by signing a new property in Surat, Gujarat. This latest addition, Aurika, Surat, is expected to open in FY 2030 and will be operated by Carnation Hotels Pvt. Ltd., a subsidiary and the management arm of Lemon Tree Hotels Ltd.

Aurika, Surat is poised to offer guests an exceptional experience, featuring 175 aesthetically designed rooms and suites. The hotel will also boast a range of premium amenities, including Mirasa, an all-day dining restaurant, extensive banquet facilities with Ekaara as the ballroom, Aurum as the boardroom, a stunning swimming pool, and a rejuvenating spa.

Surat: A Blend of Industry and Culture

Known as the 'Diamond City of India,' Surat is a global powerhouse in diamond cutting and polishing, as well as a major producer of silk and synthetic fabrics, earning it the additional moniker of the 'Silk City.' Beyond its industrial acclaim, Surat is steeped in history, with landmarks such as the Dutch Garden and Surat Castle, which echo the city’s rich cultural and economic heritage. The meandering Tapi River adds to the city’s picturesque charm, making it a delightful destination for travelers.

Surat is also a food lover’s paradise, offering an array of delightful street food and traditional Gujarati dishes that showcase the region’s culinary diversity.

A Commitment to Upscale Hospitality

Commenting on the signing, Vilas Pawar, CEO of Managed and Franchise Business at Lemon Tree Hotels Ltd., said, “We are thrilled to announce the signing of Aurika, Surat, marking our second Aurika property in Gujarat. This addition will further strengthen our presence in the state, where we currently operate seven hotels and have nine more in the pipeline. Aurika, Surat, will embody our commitment to upscale hospitality, offering guests an exceptional blend of opulence and local culture. We are excited to bring our distinctive experience to this vibrant city, ensuring it becomes a sought-after destination for both domestic and international travellers.”

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Aurika: Beyond the Unusual

Aurika hotels are known for being stylishly elegant yet comfortably informal, with a strong emphasis on design that reflects the soul of the destination. Each Aurika property has its own unique personality, featuring new-age dining and innovative entertainment options, complemented by invigorating fitness and wellness facilities. The brand’s essence lies in going 'beyond the unusual,' with service that is attentive and personal, yet unobtrusive.

Inspiring spaces, flawless delivery, and cutting-edge technological solutions ensure that guests at Aurika hotels can work, play, and relax effortlessly. This new property in Surat will continue this tradition, bringing a touch of luxury to one of India’s most vibrant cities.

About Lemon Tree Hotels Ltd.

Lemon Tree Hotels Ltd. is a leading hotel chain in India, offering a wide range of accommodations across the country. With a focus on providing exceptional service and value, Lemon Tree Hotels continue to expand its presence, catering to both business and leisure travelers.

For more information, visit lemontreehotels.com.

Contact: lemontree@pragency.com


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