Lemon Tree Hotels Signs New Property in Morbi, Gujarat

Lemon Tree Hotels Signs New Property in Morbi, Gujarat

By Nishang Narayan

Published on June 23, 2024

Lemon Tree Hotels has announced its latest signing – Lemon Tree Hotel, Morbi, expected to open in FY 2029. Managed by Lemon Tree Hotels Limited, the hotel will be situated in Morbi, a city known for its rich history and cultural heritage on the Kathiawar peninsula in Gujarat, India.

Morbi, once the capital of the Morvi State, is renowned as the "ceramics capital of India" due to its thriving pottery industry. Despite a tragic incident where the Hanging Bridge collapsed in 2022, Morbi remains resilient, attracting visitors with its lively markets, tranquil Machhu River, and the impressive Trimandir, a temple complex embodying Jainism, Shaivism, and Vaishnavism.

Lemon Tree Hotel, Morbi, will feature 75 well-appointed rooms, a restaurant, a banquet hall, a meeting room, a spa, and a swimming pool. The Rajkot International Airport is approximately 65 km from the property, while the Morbi Railway Station is about 12 km away. The hotel is easily accessible by road for both public and private transport.

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Vilas Pawar, CEO- Managed & Franchise Business, Lemon Tree Hotels, expressed, “We are pleased to announce the expansion of our portfolio in Gujarat with our valued partner Shivdarsh Hospitality Private Limited. As we look to diversify our portfolio with properties across the country, we are making forays into tier II, III, and IV cities. This opening will be in addition to our six existing and eight upcoming hotels and resorts in the state, and we are looking to expand our footprint in Gujarat further.”

Lemon Tree Hotels Limited (LTHL) is one of the largest hotel chains in India, owning/leasing/operating/franchising hotels across upscale, upper-midscale, midscale, and economy segments. The group offers seven brands to meet guests’ needs across all levels, including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels by Lemon Tree Hotels, Keys Prima by Lemon Tree Hotels, Keys Select by Lemon Tree Hotels, and Keys Lite by Lemon Tree Hotels.


Roseate Elevates Hospitality with Bespoke Butler Services

Roseate Elevates Hospitality with Bespoke Butler Services

By Nishang Narayan

Published on July 26, 2025

Roseate Hotels & Resorts has introduced its new Bespoke Butler Services, a premium hospitality offering crafted to deliver truly personalised luxury experiences. Now available at Club Rooms in Roseate House, New Delhi, and also offered at The Roseate, New Delhi and The Roseate Ganges, Rishikesh, this service combines intuitive care with elegant detail — all easily accessible through a dedicated widget on the Roseate Guest App.

Each guest is treated to warm, anticipatory service, with butlers going beyond routine hospitality to create moments of delight. Whether it’s a romantic turndown, an anniversary surprise, or a fun birthday setup for children, the butlers take care of everything — from welcome messages and fresh blooms to themed balloons, cakes, and curated drinks. For younger guests, age-appropriate activities like tipi tents, art kits, and character-themed surprises turn their stay into an unforgettable adventure.

Kush Kapoor, CEO of Roseate Hotels & Resorts, shared, “At Roseate, we believe that true luxury is defined by thoughtfulness. It’s the quiet comfort of having your needs anticipated, the joy of small but meaningful gestures, and the feeling of being genuinely cared for. Our Butler Services are a reflection of this philosophy — designed to offer guests a sense of ease, experience, and emotional connection throughout their stay.”

With this new service, the brand blends efficiency, warmth, and design to create memorable stays that are as personal as they are elegant — all while keeping convenience just a tap away. Whether you're a couple celebrating a milestone, a family on holiday, or a business traveller on a quick visit, Roseate’s butlers are ready to make each moment feel effortless and special.

About Roseate Hotels & Resorts:

Roseate Hotels & Resorts is a luxury hospitality group with eight niche properties across India and the UK. With more properties under development, the brand is known for its avant-garde design, meticulous service, and immersive experiences that balance business efficiency with leisure luxury.


Cygnett Strengthens Northeast Presence with New Hotel in Dibrugarh, Assam

Cygnett Strengthens Northeast Presence with New Hotel in Dibrugarh, Assam

By Nishang Narayan

Published on July 26, 2025

Cygnett Hotels & Resorts, one of India’s fastest-growing hospitality chains, has officially launched its newest property—Cygnett Inn Dibrugarh—marking the group’s third hotel in Assam and further deepening its commitment to Northeast India. Ideally located just 15 minutes from the Dibrugarh railway station and 25 minutes from the airport, the hotel promises guests a seamless experience of comfort, affordability, and convenience.

Cygnett Inn Dibrugarh offers 50 tastefully designed rooms spread across three categories, each featuring stylish interiors and modern amenities to ensure a relaxing and memorable stay. Staying true to the brand's “affordable luxury” proposition, the property blends contemporary design with signature Cygnett hospitality, all at budget-friendly rates.

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Guests can indulge in a vibrant culinary experience at C Pavilion, the hotel's in-house restaurant that accommodates up to 70 guests and serves a mix of local and international cuisine. For those looking to unwind, Metro Bar provides a cozy atmosphere with space for 38 guests and a curated beverage selection.

Corporate and event travelers are also well-catered to. The property features a fully equipped meeting room called Discussion, perfect for small group discussions of up to 50 people. The larger Summit banquet hall can host up to 250 guests, making it ideal for business conferences, seminars, weddings, and product launches.

“Cygnett Inn Dibrugarh is the ideal venue, be it for corporate meetings or social events like weddings. Northeast expansion is integral to our strategy to establish Cygnett Hotels & Resorts as a 100-plus strong hotel group in the coming years,” said Mr. Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts.

Cygnett was one of the earliest branded hotel chains to enter the Northeast, and with this launch, the group moves closer to its goal of establishing a 2000-key presence in the region by 2029. Currently, Cygnett operates five hotels in the Northeast, with nine more in various stages of development.

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“Northeast India has become an important part of our expansion strategy due to its rising tourism appeal, improving connectivity and growing demand for quality accommodations in the region. The Indian government has created a conducive environment for businesses to invest in Northeast India, and we are already seeing a strong corporate travel demand besides a robust growth from leisure and wedding segments,” added Mr. Sarkar.

Dibrugarh, known for its lush tea gardens and colonial history, is a growing travel destination. Key attractions include the Jagannath Temple, Raidongia Doul, and Moiramora Than. Cygnett Inn Dibrugarh aims to offer not just a place to stay, but a value-rich experience with consistent service, quality food, and sustainable practices at its core.

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In a significant parallel development, Cygnett Hotels & Resorts has announced a strategic alliance with Wyndham Hotels & Resorts to bring La Quinta® by Wyndham and Registry Collection Hotels® to India. As part of this partnership, all Cygnett brands will be integrated into Wyndham’s global distribution and rewards system, tapping into a 115 million-member base. This collaboration is expected to drive the addition of 60+ new hotels across India, Bangladesh, Sri Lanka, and Nepal over the next decade.

With bold expansion goals, local commitment, and global partnerships, Cygnett Hotels & Resorts continues to redefine hospitality in one of India’s fastest-growing regions.


Absolute Hotel Services, AHS signs second landmark property in Rajasthan

Absolute Hotel Services, AHS signs second landmark property in Rajasthan

By Nishang Narayan

Published on July 25, 2025

Absolute Hotel Services (AHS) has signed a new hotel management contract with Gold Stone Adventure Resorts for a premium property in Ajmer, Rajasthan, marking a significant step in the company’s expansion strategy. This development marks AHS’s second signing in Rajasthan, reinforcing its goal to create a strong hospitality cluster in one of India’s most culturally rich states.

The new hotel, positioned as an upscale 5-star destination, will offer 92 stylish keys, a modern all-day dining restaurant, a vibrant bar with a speciality restaurant or nightclub, and a spacious 5,500 sq. ft. pillarless banquet hall with a 2,000 sq. ft. pre-function area. The property will also include 20,000 sq. ft. of expansive lawns for weddings and social events, a children’s play lawn, a spa with four treatment rooms, and an indoor games area with snooker and board games.

Ajmer, known for its spiritual significance and cultural depth, is home to key landmarks like the Ajmer Sharif Dargah and Ana Sagar Lake. The city has become a magnet for both pilgrims and modern travelers looking for a blend of tradition and comfort. AHS’s entry into Ajmer comes at a time when Rajasthan is witnessing a revival in tourism demand driven by heritage travel, religious tourism, and destination weddings.

Commenting on the partnership, Sameer Dharkar, Managing Director of AHS India & South Asia, shared,

“We are delighted to expand our footprint in Rajasthan with this remarkable property in Ajmer, a city that beautifully blends heritage, spirituality, and tourism. This second signing in the state underscores the trust that owners place in AHS’s proven management expertise and our ability to deliver world-class hospitality.”

He further added that this signing aligns with AHS’s larger vision of building clusters in key destinations to promote operational efficiency, staff sharing, and strong brand presence — resulting in higher value for owners and memorable experiences for guests.

AHS has consistently grown across India and the region, offering management for properties under various renowned brands such as U Hotels & Resorts, Eastin Hotels & Resorts, Travelodge, and Vienna House. The Ajmer signing adds to the company’s portfolio of upscale retreats and positions it strategically within Rajasthan’s flourishing hospitality scene.

With this new development, AHS reaffirms its commitment to offering guests authentic local experiences while delivering international standards, and strengthening long-term partnerships that support its mission of redefining hospitality across Asia.

About Absolute Hotel Services (AHS)

Headquartered in Bangkok with regional offices in India, Indonesia, Vietnam, Hong Kong, and Europe, AHS is one of Asia’s fastest-growing hospitality groups. The company operates brands across luxury, upscale, midscale, and economy segments, including U Hotels & Resorts, Eastin Hotels & Resorts, Travelodge, Vienna House, and more. AHS also operates in the golf industry through Absolute Golf Services and remains the exclusive operator of Travelodge in Thailand and Vienna House in Asia.

Website: www.absolutehotelservices.net

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