Lemon Tree Hotels Limited has announced the rebranding of its property in Whitefield, Bengaluru. Earlier known as Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru, the hotel will now operate as Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru. This move reflects a strategic upgrade in line with the growing demand for more refined and experience-led stays in the city.

The shift to the Keys Prima portfolio marks a step up in the brand’s value offering. The hotel now features improved design, more contemporary spaces, upgraded service standards, and a stronger focus on food, beverage, and events. With this repositioning, the brand aims to attract higher-value business segments while also appealing to premium corporate travellers and large-format MICE and social gatherings.

Located in Whitefield, one of Bengaluru’s key IT and commercial hubs, the hotel sits within a well-established network of global capability centres, tech parks, and multinational offices. With ongoing infrastructure growth and steady office demand, the area continues to see consistent business travel throughout the year, along with a rising interest in leisure and extended stays.

The property offers 222 well-appointed rooms and suites designed for modern business travellers. It also includes spacious banquet and meeting facilities, making it suitable for corporate events and MICE requirements. Dining options such as Keys Café and Unlock Bar have been enhanced to cater to both in-house guests and local visitors. Recreational facilities, including a fitness centre and swimming pool, add to the overall stay experience.

Commenting on the development, Vishvapreet Singh Cheema, president, Lemon Tree Hotels, said, “The repositioning of our Whitefield hotel to Keys Prima is a strategic step aligned with the evolving demand dynamics of Bengaluru’s business landscape. As the market matures, we are seeing a clear shift towards more premium, experience-led stays within the midscale segment. This upgrade, driven by significant investment in the property and extensive renovations, has revitalized the hotel and delivers a refreshed, elevated stay experience for our guests. It also allows us to better align with emerging guest expectations, while unlocking higher value across corporate, MICE, and social segments. Bengaluru continues to be a key market for us, where we currently operate six hotels across key micro-markets. This networked presence enables us to cater to diverse demand segments, while offering scale and flexibility to our corporate partners.”

Keys Prima by Lemon Tree Hotels represents the brand’s upgraded midscale offering, combining modern design, better service, and curated experiences suited for today’s traveller.