Bhumika Realty, the real estate arm of Bhumika Group, has announced the signing of Lifestyle for a 24,000 sq. ft. anchor store at The Icon, Faridabad. Spread across the ground and first levels, the store will bring one of India’s leading fashion and lifestyle retail destinations to the city.

Part of the Dubai-based Landmark Group, Lifestyle operates across eight countries with more than 170 stores. In India, the brand has 77+ stores across 44 cities, offering more than 300 international brands across fashion, footwear, beauty and accessories.

The association further strengthens the retail offering at The Icon, Bhumika Realty’s flagship mixed-use development in Faridabad. The project brings together premium retail, entertainment, hospitality and residences under one destination.

Uddhav Poddar, CMD, Bhumika Group, said, “Faridabad is evolving into an important consumption and retail market within the NCR, with consumers increasingly looking for leading brands and quality experiences closer to home. Bringing Lifestyle to The Icon is an important addition to our retail mix and reinforces our vision of creating a destination that combines leading retail, entertainment and hospitality. Along with PVR INOX, Lifestyle further strengthens the brand ecosystem we are building at The Icon.”

The Icon has also announced a 25,000 sq. ft. multiscreen multiplex by PVR INOX, adding to its entertainment offering.

Located on NH-19, Delhi-Mathura Road, Sector 27A, Faridabad, The Icon is designed by Bentel Associates, South Africa, and is being developed as an integrated destination combining premium retail, entertainment, hospitality and residences.