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By Author
Published on October 4, 2023
New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.
In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.
Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.
Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.
The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.
New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.
So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.
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By Manu Vardhan Kannan
Published on November 16, 2025
Marriott International, Inc. has been recognised as one of the top five World’s Best Workplaces for 2025 by Great Place To Work and Fortune magazine. The global recognition underscores Marriott’s enduring commitment to excellence, its strong people-first culture, and its focus on fostering employee growth across the world.
“We are honored to once again be named one of the world’s best workplaces. This recognition reflects Marriott’s longstanding commitment to excellence and our people-first culture that continues to be our north star across the company and around the world,” said Anthony Capuano, President and CEO of Marriott International. “This year’s recognition is a testament to the incredible talent and dedication of our global teams and a powerful affirmation of the core values we’ve upheld for nearly a century. I am proud of our associates’ dedication to creating authentic and memorable experiences for our members and guests and being a force for good in our communities.”
Marriott’s culture is built on its “Be” people brand, which empowers associates to begin their career journey, belong to a global team, and become the best version of themselves. The company’s signature learning initiative, Elevate, helps frontline associates step into leadership roles by providing essential skills and confidence for career advancement.
According to Marriott, associates who participated in Elevate are twice as likely to experience career growth through a job change within the organisation and over five times more likely to be promoted compared to those who have not yet taken part in the program.
Today, nearly 800,000 associates around the world proudly wear the Marriott badge, delivering exceptional guest experiences and building rewarding careers. The company’s ongoing recognition as one of the best workplaces globally reflects its deep commitment to opportunity, empowerment, and community impact.
“The powerful impact of these great companies on our planet is a sacred trust,” said Michael C. Bush, CEO of Great Place To Work. “Of the more than nine million employees surveyed, more workers at these remarkable companies say their company trusts them and wants them to grow as people and professionals. These economic powerhouses also strengthen the communities where they operate and are leaving behind a better world than the one they inherited.”
Alyson Shontell, Editor-in-Chief of Fortune, added, “The World’s Best Workplaces list casts an important spotlight on what employees believe are today’s exceptional workplaces, companies where they feel trusted, empowered, and energized to do their best work.”
To learn more about Marriott’s workplace culture and career opportunities, visit Marriott Careers.
Marking a decade of redefining luxury travel, Four Seasons has announced the debut of New World Icons, an all-new Private Jet Experience itinerary set to take flight from March 26 to April 14, 2027. The 20-day global journey introduces five first-time destinations, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, along with the return of two guest favourites, Hong Kong and Langkawi.
The New World Icons experience invites 48 travellers to embark on an extraordinary adventure combining city vibrancy, island serenity, and natural splendour. Highlights include snowmobiling across Iceland’s Langjökull Glacier, admiring the grandeur of Venice’s Doge’s Palace, and exploring Langkawi’s limestone karsts and mangrove forests. Guests will stay at some of the newest and most iconic Four Seasons properties, including the soon-to-open Danieli, A Four Seasons Hotel, Venice, and the Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol.
Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons, said, “The Four Seasons Private Jet Experience continues to evolve with our guests’ growing curiosity and desire for transformative and meaningful travel. New World Icons builds on our legacy of seamless, personalized travel, boundless freedom, and unrivalled discovery, continuing to redefine how guests experience the world with Four Seasons.”
The curated itinerary spans seven destinations, Hong Kong, Langkawi, Jaipur, Venice, Iceland, Anguilla, and Los Cabos, balancing cultural depth and relaxation. Guests can expect exclusive experiences such as palace galas in Jaipur, helicopter rides over Cortina d’Ampezzo from Venice, and deep-sea fishing in Los Cabos. Each journey is supported by a dedicated Four Seasons team, including an Executive Chef, Concierge, Journey Physician, and Experience Manager, ensuring world-class comfort aboard the customized Airbus A321neo-LR designed for just 48 passengers.
Priced from USD 219,000 per person (based on double occupancy), New World Icons represents Four Seasons’ latest step in expanding its experiential travel offerings.
Meanwhile, most of the 2026 Four Seasons Private Jet itineraries, including Asia Unveiled, Ancient Explorer, International Intrigue, and World of Wellness, are already near full capacity, reaffirming the growing demand for immersive, personalized global travel.
With New World Icons, Four Seasons once again elevates the art of journeying, blending luxury, exploration, and cultural connection into one seamless experience.
Published on November 15, 2025
Zostel, India’s largest community-led backpacker hostel brand, has announced its entry into the international market with the launch of Zostel Phuket, Thailand, its 100th property and first overseas destination. This milestone marks a defining moment in the brand’s journey from a homegrown travel movement to a global hospitality player.
Since its inception, Zostel has been synonymous with social, affordable, and experience-led travel for young explorers. Its expansion into Thailand not only celebrates its numerical achievement but also reflects the brand’s evolving philosophy, that travel is about connection, community, and shared experiences.
Located in the heart of Phuket, the new hostel captures Zostel’s signature design ethos of fostering creativity and belonging. With vibrant lounges, a courtyard café, and relaxed social zones, Zostel Phuket invites travellers to mingle, collaborate, and discover while embracing the island’s laid-back tropical energy.
Speaking on the launch, Aviral Gupta, CEO at Zo World, said, “Zostel Phuket is not just our 100th property, it’s our first footprint in a world without borders. This milestone reflects our vision of uniting people and cultures through travel. Over the next 12 months, we’re excited to take this movement deeper into Southeast Asia, with new Zostels lined up across Thailand, including Chiang Mai, Bangkok, and Koh Phangan and further expansions planned in Bali, the Philippines, and Sri Lanka.”
Zostel’s global push comes as part of the Zo World ecosystem, which is scaling across multiple travel and lifestyle verticals. Alongside Zostel’s hostels, the company is expanding Zo Trips across Europe and Asia, developing Zo House San Francisco in the United States, and growing Zo Villas across key leisure destinations.
These initiatives collectively aim to create a borderless travel network, connecting people, places, and cultures through purpose and community. For Zostel, reaching 100 hostels is not merely a number but a symbolic transformation, from being India’s backpacker pioneer to becoming a global connector of cultures.
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