Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


Saudi Arabia Introduces 90-Day Health Cover for Hajj and Umrah Pilgrims

Saudi Arabia Introduces 90-Day Health Cover for Hajj and Umrah Pilgrims

By Manu Vardhan Kannan

Published on February 21, 2026

Saudi Arabia has introduced a mandatory 90-day health insurance policy for overseas pilgrims travelling to the Kingdom for Hajj and Umrah. According to a report by The Times of India, the new rule applies to all international visitors entering the country on pilgrimage visas and is aimed at ensuring timely access to emergency medical care during their stay.

The health cover comes into effect from the date of entry into Saudi Arabia and remains valid for up to 90 days. It includes emergency medical treatment, hospitalisation, accident-related care, and urgent healthcare needs that may arise during the pilgrimage period. The insurance is designed specifically to handle unforeseen medical situations and does not focus on routine check-ups or non-urgent treatments.

Under the new system, the insurance coverage is directly linked to the issuance of Hajj and Umrah visas. Pilgrims will automatically receive the health cover as part of the visa process, helping reduce the financial burden on individuals and families in the event of illness or injury while travelling.

Saudi authorities have rolled out this measure to strengthen healthcare preparedness during large religious gatherings, especially during peak pilgrimage seasons when millions of worshippers from across the world visit the country. Managing public health and emergency response remains a key priority during these periods.

The report notes that the move is part of broader efforts to improve services for pilgrims and streamline processes related to religious travel. By making health insurance mandatory, officials aim to ensure quicker access to medical care, improve safety standards, and minimise complications during emergencies.

The introduction of the 90-day health cover marks another important administrative update for international pilgrims, reflecting Saudi Arabia’s continued focus on safety, planning, and structured healthcare support during Hajj and Umrah.


A Maldives Mushroom on a Mission at Four Seasons Resorts Maldives

A Maldives Mushroom on a Mission at Four Seasons Resorts Maldives

By Hariharan U

Published on February 20, 2026

In the heart of the Indian Ocean, sustainability has found an unlikely spokesperson - an oyster mushroom named Mo at Four Seasons Resorts Maldives.

Mo is not just any mushroom. He proudly calls himself the “Official Spokesmushroom” for the resort’s Planetary Wellbeing initiatives — a movement that reflects over two decades of earth-conscious practices across the island properties.

We're the evolution of two decades of earth-friendly initiatives here at Four Seasons Maldives, yet these Four Seasons people hardly ever talk about us, they just get on with it,” Mo declares, half amused and half exasperated.

By “us,” Mo refers to a thriving ecosystem within the resort:

  • 150 members of the United Featheration - chickens, ducks and quail

  • A 100-variety Garden Gang of herbs, fruits and vegetables

  • Around 8,000 orchids forming the Orchid Crew

Every day, nearly five kilograms of freshly harvested mushrooms, along with generous portions of island-grown produce, travel just 200 to 400 metres by bicycle across sandy paths to the resort’s restaurants. The concept?  Zero-Mile dining - ingredients grown and served within the same island space.

For eco-conscious Indian travellers increasingly seeking responsible luxury, this farm-to-fork model reflects how high-end hospitality can coexist with mindful living.

In the Blu Beach Club kitchen, Mo and his fellow “volunteers” await their culinary destiny. Their final act? Appearing in signature dishes bursting with island-fresh flavours:

  • Landaa Happy Egg with local pumpkin cream, seeds and seaweed

  • White Snapper Carpaccio with Kulafilha leaf, melon and passion fruit

  • Slow-Cooked Rainbow Runner with cauliflower, dill and roasted lemon

Each plate tells a story of minimal food miles, reduced carbon footprint and maximum flavour.

Mo doesn’t shy away from playful commentary. He teases the orchids for their rotating display schedule and jokes about the “manhandling” in the kitchen but beneath the humour lies a serious commitment to sustainability.

After service, any leftovers return to the Compost Club, closing the loop in a regenerative cycle that supports the island’s natural ecosystem. While the Maldives has long been a favourite for Indian honeymooners and luxury seekers, resorts like Four Seasons are reshaping the narrative, blending indulgence with environmental accountability.

Through its Planetary Wellbeing pioneers whether mushrooms, herbs or poultry the resort quietly demonstrates that sustainability need not be a headline; it can simply be a way of life. As Mo would say, it is time these island heroes stepped out of the shadows and into the spotlight.


CaratLane Debuts at New York Fashion Week with Global Runway Showcase

CaratLane Debuts at New York Fashion Week with Global Runway Showcase

By Hariharan U

Published on February 19, 2026

CaratLane – A TATA Product and one of India’s leading omnichannel jewellery brands – marked a major global milestone with its first-ever international runway showcase at New York Fashion Week (NYFW), held at Chelsea Piers.

The debut positioned CaratLane on one of the world’s most influential fine jewellery platforms, underscoring its growing global ambition and ability to blend Indian craftsmanship with contemporary design aesthetics. Backed by the trust of the Tata Group, the showcase also highlighted the brand’s expanding international footprint, including its retail presence in New Jersey.

The runway featured eight curated looks from CaratLane’s celebrated collections Polki, Sol, Sandook, Eternity, Butterfly, and Peepal, crafted exclusively with natural diamonds. The Polki collection reimagined uncut diamond heritage pieces for modern wear, while Sol celebrated the radiance of sunrise with Citrines symbolising new beginnings. Sandook translated nostalgia into design through motifs inspired by marigolds and jharokhas, and Eternity highlighted timeless silhouettes in brilliant-cut diamonds.

Among the standout presentations were the iconic Butterfly collection, distinguished by its signature blue enamel, and Peepal, which combined diamonds with green alpanites set in yellow gold, inspired by the sacred peepal leaf.

Six of the looks were showcased by international models, while two were presented by Indian fashion influencers Pooja Mundhra and Anahita Bhooshan, adding cross-cultural depth and resonance to the event.

Saumen Bhaumik, Managing Director of CaratLane, said, “Our first-ever global runway showcase at New York Fashion Week is a defining milestone for CaratLane, one that affirmed how Indian art, design aesthetics, and craftsmanship can resonate powerfully on the world stage. This showcase reflected our belief that jewellery rooted in tradition yet designed for modern life can stand shoulder-to-shoulder with the best in global fashion.”

With this debut, CaratLane reinforced its commitment to redefining fine jewellery for contemporary lifestyles, merging heritage, innovation, and everyday elegance while setting the stage for deeper global engagement in the years ahead.

About CaratLane

Founded in 2008 as one of India’s earliest online jewellery start-ups, CaratLane evolved into a seamless omni-channel retailer after investment from Titan in 2016. Today, backed by the Tata Group, the brand operates over 350 stores across India and internationally in New Jersey. Known for pioneering services such as CaratLane LIVE, Try at Home, and Solitaire Lounges, the brand continues to blend digital innovation with trusted craftsmanship to serve modern jewellery consumers.

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