Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.

Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

By Nithyakala Neelakandan

Published on April 11, 2024

Luckin Coffee, the renowned Chinese coffeehouse chain, has unveiled its newest addition to the menu: the SEO Black Cup Gesha series. This exclusive lineup features single-origin espresso (SOE) beverages crafted from Gesha beans sourced from Bench Maji, Ethiopia.

Handpicked by Luckin Coffee's global bean-hunting team, these beans are cultivated at elevations ranging from 1,909m to 2,609m, resulting in a distinct flavor profile that coffee aficionados are sure to appreciate.

The Gesha series offers a variety of options including Americano, Flat White, Latte, and Dirty. Each cup is priced at $4.50 and is available in limited quantities, ensuring a premium coffee experience.


For those eager to try out this new series, Luckin Coffee is offering a special promotion for new app users, allowing them to purchase their first Luckin Black Cup for just $0.99.

Crafted under the guidance of the World Barista Championship team, the Gesha series exemplifies the essence of single-origin espresso, showcasing the unique flavors influenced by the region's climate, soil, and altitude.

In addition to the Gesha series, Luckin Coffee has introduced other premium offerings such as the Hambella line and the SOE Yirgacheffe collection, with plans to launch the Sumatra Gayo range in the near future.

Hyatt Continues its Legacy on Fortune's "100 Best Companies to Work For" List

Hyatt Continues its Legacy on Fortune's "100 Best Companies to Work For" List

By Nithyakala Neelakandan

Published on April 10, 2024

Hyatt Hotels Corporation (NYSE: H) proudly maintains its position among the elite "100 Best Companies to Work For," a coveted annual recognition bestowed by Fortune in partnership with the renowned research and consulting firm, Great Place to Work. For an impressive 11th consecutive year, Hyatt secures its spot on this prestigious list, solidifying its status as one of the most esteemed hospitality brands.

Susan Santiago, President of Hyatt U.S. and Canada, underscores the company's unwavering commitment to fostering a sense of belonging and genuine care among its global workforce. "At Hyatt, we prioritize the well-being of our colleagues and guests, championing a culture of empathy and integrity," she remarks. This ethos reflects in every aspect of Hyatt's operations, affirming its mission to support and uplift the communities it serves.


Hyatt's success lies in its dedication to nurturing a people-centric environment, where personalized experiences, wellness initiatives, and ample growth opportunities abound. Anchored by values of empathy, inclusion, integrity, experimentation, respect, and wellbeing, Hyatt celebrates the unique contributions of each team member, providing a nurturing platform for professional development.

Central to its corporate philosophy is the World of Care initiative, a comprehensive framework that underscores Hyatt's commitment to environmental stewardship, social responsibility, and ethical business practices. Embracing diversity and inclusion as cornerstones of its organizational ethos, Hyatt's 2025 Change Starts Here commitments outline robust diversity, equity, and inclusion objectives, spanning recruitment, development, partnerships, and procurement.

The recognition by Fortune as one of the "100 Best Companies to Work For" adds to Hyatt's growing list of accolades, including acknowledgment by Forbes, Fortune, and Newsweek for its exemplary workplace culture and innovative practices.

For those seeking to join the Hyatt family or explore career opportunities across its global network, visit To view the complete list of the 2024 "Fortune 100 Best Companies to Work For," visit 

Discover Serenity at JW Marriott Hotel Nairobi

Discover Serenity at JW Marriott Hotel Nairobi

By Nithyakala Neelakandan

Published on April 5, 2024

Nairobi, Kenya welcomes the newest jewel in its crown with the unveiling of JW Marriott Hotel Nairobi, a towering presence in the bustling Westlands commercial district. As part of Marriott Bonvoy's esteemed portfolio, JW Marriott Hotel Nairobi stands as a testament to the brand's dedication to providing exceptional hospitality experiences worldwide.

Embracing Kenya's natural beauty and rich heritage, JW Marriott Hotel Nairobi offers travelers a sanctuary for the mind, body, and soul. With 315 beautifully appointed guestrooms, five diverse dining venues, and a luxurious Spa by JW, guests are invited to immerse themselves in an environment designed for holistic wellness and rejuvenation.

At the heart of the hotel's allure lies its meticulous interior design, crafted by George Wong. Drawing inspiration from Africa's captivating landscapes, the décor echoes the hues of the savannah and Maasai culture, creating a harmonious blend of luxury and authenticity. From sculptures to regional textiles, every detail narrates the story of Kenya's mesmerizing beauty, inviting guests on an immersive journey.


The culinary scene at JW Marriott Hotel Nairobi is equally enchanting, with a diverse array of dining options to suit every taste. From the relaxed elegance of MIDI Café & Patisserie to the opulent ambiance of Mughal, each venue offers a unique culinary experience enriched by African influences and global flair.

Beyond leisure and dining, JW Marriott Hotel Nairobi serves as a premier destination for meetings and events, boasting over 1,700 square meters of flexible space equipped with state-of-the-art facilities. Whether hosting corporate gatherings or celebrating life's milestones, the hotel's venues offer unparalleled sophistication and versatility.

With its strategic location, luxurious amenities, and commitment to mindfulness, JW Marriott Hotel Nairobi emerges as a beacon of hospitality excellence, promising guests an unforgettable journey through the heart of Kenya's vibrant capital.

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