Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


FIFA 2026 Highlights: Norway Upsets Brazil as Hotel Rates Stay Strong During Knockout Stage

FIFA 2026 Highlights: Norway Upsets Brazil as Hotel Rates Stay Strong During Knockout Stage

By Manu Vardhan Kannan

Published on July 7, 2026

The FIFA World Cup 2026 entered an exciting phase as the Round of 16 delivered thrilling encounters on and off the pitch. Norway pulled off one of the biggest surprises of the tournament by defeating Brazil 2-1, while England secured a hard-fought 3-2 victory over Mexico to book their places in the quarterfinals.

As the competition moves into the knockout stage, every match has become increasingly significant, with teams battling for a place in football history.

Beyond the action on the field, the tournament continues to drive strong demand across host cities. According to industry insights, hotels in the 16 host markets largely performed as expected during the group stage, with average room rates rising significantly compared to last year, while occupancy levels remained relatively stable.

Hotel performance is expected to remain strong throughout the knockout rounds, although demand may fluctuate as matches are scheduled further apart than during the group stage.

Industry experts believe the upward trend in hotel rates will continue, with individual markets witnessing varying demand depending on the significance of the fixtures being hosted.

Philadelphia is expected to be one of the standout markets during the knockout stage as it hosts the France vs Paraguay fixture, attracting travelling supporters along with visitors attending America's 250th anniversary celebrations.

Dallas and Atlanta are also expected to experience strong hotel demand as they prepare to host the tournament's semifinal matches, while Miami is set to welcome fans for the third-place playoff.

The tournament will conclude with the highly anticipated FIFA World Cup Final at East Rutherford, New Jersey, on 19th July. Hospitality experts expect hotel demand in nearby New York City to mirror the surge typically seen during major events such as the Super Bowl, as football fans from around the world gather for the championship match.

With dramatic results on the pitch and continued momentum across the hospitality sector, the FIFA World Cup 2026 is proving to be a major boost for both global football and tourism.


Etihad Airways Celebrates 20 Years of Connecting France with Abu Dhabi

Etihad Airways Celebrates 20 Years of Connecting France with Abu Dhabi

By Manu Vardhan Kannan

Published on July 6, 2026

Etihad Airways is celebrating 20 years of flying to France, marking two decades since it launched its first service between Abu Dhabi and Paris in 2006. Over the years, the airline has expanded significantly, growing from six weekly flights and a fleet of 17 aircraft serving around 34 destinations to a global network of 118 destinations operated by 124 aircraft.

Today, Etihad operates up to three daily flights between Abu Dhabi and Paris while also offering seasonal summer services to Nice on the French Riviera. The expansion reflects the airline's continued growth in the European market and its commitment to providing greater connectivity for travellers.

The milestone comes as Etihad continues to strengthen its presence across Europe through new routes, increased frequencies and codeshare partnerships. Looking ahead, the airline plans to expand its fleet to around 250 aircraft and double its overall size, offering travellers from France and other markets even more travel options.

Abu Dhabi remains central to Etihad's network, attracting French visitors with its blend of Emirati heritage and modern attractions. The city offers experiences ranging from the Sheikh Zayed Grand Mosque and the Louvre Abu Dhabi on Saadiyat Island to Yas Island's entertainment attractions and the beaches of the Arabian Gulf.

To further enhance the visitor experience, eligible international passengers flying to Abu Dhabi with Etihad receive complimentary medical travel insurance for up to 15 days in the UAE, in partnership with the Department of Culture and Tourism Abu Dhabi. Travellers can also take advantage of the Abu Dhabi Stopover programme, which offers eligible guests up to two complimentary hotel nights.

Beyond the UAE capital, Etihad connects French travellers to several popular holiday destinations across Asia and the Indian Ocean, including Bali, Phuket, the Maldives, Bangkok, Kuala Lumpur and the Seychelles, destinations that continue to witness strong demand.

Commenting on the milestone, Antonoaldo Neves, CEO of Etihad Airways, said, "Twenty years of flying to France is a milestone we are proud of, and at its heart are the travellers who have chosen Etihad over two decades. More and more of them are discovering Abu Dhabi for themselves, alongside the wider world our network opens up, and it is a privilege to keep welcoming them on board."


Disneyland Resort Welcomes Its One Billionth Guest During 70th Anniversary Celebration

Disneyland Resort Welcomes Its One Billionth Guest During 70th Anniversary Celebration

By Manu Vardhan Kannan

Published on July 6, 2026

Disneyland Resort has marked a historic milestone by welcoming its honorary one billionth guest as the destination continues its 70th anniversary celebrations. The achievement comes as Walt Disney's original theme park celebrates more than seven decades of creating memorable experiences for families from around the world.

The special moment took place at Disneyland Park, where Andres Robles, who was celebrating his 8th birthday, arrived with his parents, Alejandra and Jose Robles from Arizona, unaware that they would become part of Disneyland's history.

Joined by Mickey Mouse and Minnie Mouse, the family took part in a ceremony at the Main Street U.S.A. train station platform, where they unveiled an updated sign reading "Population 1,000,000,000." The family then enjoyed a day filled with exclusive experiences across the resort.

To mark the occasion, the Robles family received a VIP tour, including a visit to Walt Disney's private apartment, access to the newly opened Soarin' Across America attraction, and several other exclusive experiences that showcased the magic of Disneyland Resort.

Opened on July 17, 1955, Disneyland was created by Walt Disney as a place where parents and children could enjoy unforgettable experiences together. Over the decades, the resort has transformed the global theme park industry through immersive storytelling, detailed attractions, and family-friendly entertainment.

Commenting on the milestone, Jill Estorino, President, Disneyland Resort, said, "Welcoming our one billionth guest is a remarkable milestone for Disneyland Resort and a testament to the generations of guests who have made this special place part of their lives. For more than 70 years, Walt's original park has been a timeless symbol of Disney storytelling, where memories are made and shared, and we are honored to carry that legacy forward for guests today and for generations to come."

What began as a single theme park in Anaheim, California, has grown into a world-renowned destination featuring two Disney theme parks, three hotels, and the Downtown Disney District. Disneyland has also inspired the development of Disney parks and experiences across the globe.

Continuing Walt Disney's vision that "Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world," the resort remains focused on delivering innovative attractions, immersive experiences, and memorable moments for future generations of visitors.

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