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By Author
Published on October 4, 2023
New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.
In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.
Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.
Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.
The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.
New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.
So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.
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By Manu Vardhan Kannan
Published on February 3, 2025
Japan has witnessed an extraordinary year in tourism, with the number of Indian visitors soaring by 40% in 2024. A total of 233,000 Indian tourists visited Japan between January and December, a significant increase from 166,394 in 2023. This surge demonstrates the growing popularity of Japan’s unique mix of culture, modernity, and natural beauty.
The rise in tourism is largely due to enhanced air connectivity. In 2024, the Bengaluru-Tokyo route saw a boost, expanding to five weekly flights. The winter 2024-2025 schedule now includes 26 direct flights per week connecting major Indian cities like Delhi, Mumbai, and Bengaluru to Japan. Additionally, new codeshare agreements between airlines have made travel even more convenient, offering seamless connections from various cities in India.
Indian tourists have shown a strong preference for Japan, particularly in May 2024, when the country experienced its largest influx of visitors. The month saw an impressive 29,068 arrivals, a 61.6% year-on-year increase. This timing was perfect, coinciding with India’s summer holidays and Japan’s Golden Week, creating an ideal opportunity for families to explore the country.
While Tokyo remains a favorite destination, the year also saw a rise in MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. Indian corporate groups began extending their travels to regions like Kansai and Hiroshima, which are emerging as attractive alternatives to Tokyo. This shift reflects the growing interest in exploring a broader range of destinations for corporate events.
Japan is also making efforts to promote lesser-known yet breathtaking regions. The Japan National Tourism Organization (JNTO) has been highlighting attractions such as Hokkaido’s snowy landscapes, Tohoku’s autumn colors, and the Tateyama Kurobe Alpine Route’s awe-inspiring ‘Snow Wall.’ These efforts aim to encourage Indian tourists to discover Japan beyond the well-trodden paths of the ‘Golden Route.’
Looking ahead, Japan’s tourism momentum is expected to continue, especially with the upcoming “Expo 2025 Osaka, Kansai, Japan,” promising even more opportunities for Indian visitors to experience the country’s hospitality and cultural wonders.
By Nishang Narayan
Published on January 31, 2025
The Ritz-Carlton, Naples, a landmark on Florida’s Paradise Coast, has been awarded LEED Silver Certification by the U.S. Green Building Council (USGBC) for its Vanderbilt Tower. This recognition highlights the resort’s commitment to environmental sustainability, reinforcing its role as a leader in the luxury hospitality industry.
The newly added Vanderbilt Tower features Ocean View guest rooms and suites, the Mediterranean restaurant Sofra, and The Ritz-Carlton’s largest Club Lounge in North America. Throughout its design and construction, the tower adhered to LEED (Leadership in Energy and Environmental Design) standards, focusing on energy efficiency, water conservation, sustainable materials, and indoor air quality.
Mark Ferland, Area General Manager for The Ritz-Carlton Resorts of Naples, shared his enthusiasm for the achievement:"We are delighted to receive this prestigious certification after the time and care put into the resort’s transformation. It was an honor to work closely with city officials and conservation organizations to ensure our expansion reflected The Ritz-Carlton’s commitment to sustainability and positive social impact while preserving the natural beauty of our surroundings."
The Ritz-Carlton, Naples has also been recognized by the State of Florida’s ‘Florida Green’ initiative, earning a ‘Three Palm’ designation for its environmental efforts, including:✔ Conservation education for guests✔ Water-saving and energy-efficient measures✔ Reuse and recycling programs✔ Improved indoor air quality standards
Beyond the Vanderbilt Tower, the resort has incorporated sustainable practices across its operations. Initiatives include:✅ Refillable dispensers for shampoo, body wash, and conditioner to reduce plastic waste✅ Recycling containers in every guestroom to support waste separation✅ Green meeting and event options, including carbon offset programs✅ Ritz Kids sustainability education, developed in partnership with the Conservancy of Southwest Florida
The Ritz-Carlton, Naples continues to set the benchmark for luxury and responsible tourism. Following its 2023 transformation, the resort now offers 474 elegantly designed guestrooms and suites, award-winning restaurants, an opulent 51,000 sq. ft. spa, and a redesigned arrival experience.
As a multi-year AAA Five-Diamond award winner, The Ritz-Carlton, Naples continues to redefine eco-conscious luxury, ensuring an unparalleled experience for guests while making a positive impact on the environment.
For more details, visit www.ritzcarlton.com.
Marriott International reported a remarkable year in 2024, achieving a net room growth of 6.8% and adding a record-breaking 123,000 gross rooms. The company's development pipeline expanded significantly, reaching over 577,000 rooms across 3,766 properties worldwide. Marriott also signed over 1,200 deals, averaging more than three per day, adding nearly 162,000 rooms globally. Notably, 34% of these signings were conversions, reflecting Marriott's strong appeal to existing hotels looking for rebranding opportunities.
Marriott’s luxury portfolio saw impressive growth, with the total number of properties reaching 658 hotels, resorts, and branded residences across 74 countries. The company signed a record 61 luxury deals, bringing its pipeline to 266 luxury projects. Key luxury openings in 2024 included W Prague, The St. Regis on the Bund in Shanghai, and The Jeddah EDITION in Saudi Arabia. Additionally, The Ritz-Carlton Yacht Collection launched its second superyacht, Ilma, with a third, Luminara, set to debut in summer 2025.
Marriott strengthened its presence in the affordable midscale segment, particularly through City Express by Marriott, which is set to expand into Nicaragua, Bolivia, Argentina, Peru, and Brazil. The brand is also preparing to launch in the U.S. and Canada. Meanwhile, the StudioRes extended-stay brand ended the year with 35 properties in development, expecting its first opening in 2025. Additionally, Four Points Flex by Sheraton recorded 28 open properties and 33 in the pipeline.
Marriott expanded its branded residential portfolio, ending the year with 142 open residential locations and a pipeline of 138 projects across 16 brands. Notable developments include The Westin Residences Gurugram in India and The Ritz-Carlton Residences, Boston, South Station Tower.
In addition, the company ventured into non-traditional hospitality by acquiring Postcard Cabins and partnering with Trailborn, enhancing its presence in outdoor-focused lodging.
With record-breaking growth and strong expansion across multiple segments, Marriott International continues to solidify its position as a global hospitality leader.
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