Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

By Manu Vardhan Kannan

Published on January 2, 2026

South Korea witnessed a significant increase in foreign tourist arrivals, reflecting the continued recovery of its tourism sector to pre-pandemic levels. Official data released by the Korea Tourism Organization showed that international visitor numbers rose sharply, marking one of the strongest months for inbound travel in recent years.

Approximately 1.6 million foreign tourists visited the country during the month, representing a year-on-year growth of over 17 percent. The figure also exceeded visitor levels recorded during the same period before the pandemic, highlighting South Korea’s growing appeal as a global travel destination.

China continued to remain the largest source market for inbound tourism, followed closely by Japan. Other major contributors included Taiwan, the United States and the Philippines. While arrivals from China recovered to nearly three-quarters of pre-pandemic levels, visitor numbers from Japan showed particularly strong momentum, recording a sharp surge compared to earlier benchmarks.

Cumulatively, foreign tourist arrivals during the year reached over 17 million, registering double-digit growth compared to the previous year and surpassing pre-pandemic totals. Chinese visitors accounted for nearly one-third of the total arrivals, underlining the importance of the market to South Korea’s tourism ecosystem.

The Ministry of Culture, Sports and Tourism has projected that total foreign tourist arrivals for the year will reach a new all-time high, moving close to the symbolic 20 million mark. If achieved, this would surpass the previous record set before the pandemic and reinforce South Korea’s position as one of Asia’s fastest-recovering tourism markets.


World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

By Manu Vardhan Kannan

Published on January 1, 2026

Countries across the South Pacific were the first to welcome 2026, with New Zealand leading global celebrations as Auckland marked the New Year with a spectacular fireworks display. The show was launched from the iconic Sky Tower, the tallest structure in the country, even as rainy weather swept across parts of the city.

Auckland, home to nearly 1.7 million people, entered the New Year well ahead of major global cities, celebrating almost 18 hours before festivities begin in New York’s Times Square. Despite the wet conditions, the celebrations reflected the city’s vibrant spirit and enthusiasm to usher in the new year.

The island of Kiritimati, part of the Pacific nation of Kiribati, became the very first place in the world to welcome 2026. Located in the Pacific Ocean, south of Hawaii and north-east of Australia, Kiribati spans a vast region of coral atolls and is known for its unique geographical position on the global time map.

Several Asian nations, including Japan and South Korea, followed with New Year celebrations later in the day, joined by Hong Kong, Singapore, Malaysia, the Philippines and Taiwan. While many cities marked the occasion with festive events, Hong Kong opted for a subdued approach this year.

Instead of its usual large-scale fireworks display, Hong Kong organised a light show and limited musical performances as a mark of respect following a recent tragic apartment fire in the city. The decision reflected a more sensitive and thoughtful way of welcoming the New Year.

As 2026 unfolds across time zones, celebrations around the world continue to reflect a mix of joy, remembrance and hope, bringing people together in anticipation of a positive year ahead.


From Action to Leisure: Discovering Kenya’s Coastal Moods

From Action to Leisure: Discovering Kenya’s Coastal Moods

By Hari Haran

Published on December 30, 2025

Kenya’s coastline is often described in broad strokes, white sand, warm waters, and Swahili culture. All of this is true. Yet, viewing the entire coast through a single beach narrative does not do it justice. Stretching along the Indian Ocean, Kenya’s shoreline unfolds as a series of distinct experiences, each shaped by its own rhythm, landscape, and history.

From refined resort towns and reef-lined lagoons to bustling port cities and car-free heritage islands, every coastal stop answers a different traveller’s question. The Kenyan coast is less about ticking beaches off a list and more about choosing the pace, mood, and experience that suits you best.

Diani Beach reflects Kenya’s most polished coastal escape, with luxury resorts, private villas, and curated experiences that blend comfort with nature. Watamu offers a quieter rhythm, defined by coral reefs, marine parks, and conservation-led exploration. Lamu slows life down entirely, revealing centuries of Swahili heritage through its lanes, architecture, and traditions. Mombasa, the cultural heart of the coast, layers history, street life, food, and trade into a vibrant urban experience.

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Kenya’s coastline is not about finding the best beach, but about choosing the right experience. From leisure and luxury to heritage and everyday culture, the coast reveals many faces of the Indian Ocean. For travellers willing to explore beyond the obvious, it offers stories, contrasts, and a sense of place that stays long after the journey ends.

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