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By Author
Published on October 4, 2023
New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.
In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.
Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.
Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.
The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.
New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.
So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.
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By Manu Vardhan Kannan
Published on July 6, 2025
Royal Caribbean has officially opened bookings for its highly anticipated Royal Beach Club Paradise Island, the brand’s first beach club experience debuting in December 2025 in The Bahamas. Designed to redefine the ultimate beach day, the all-inclusive destination merges Royal Caribbean’s signature service with the vibrant Bahamian spirit. Guests booked on cruises visiting Nassau from late December 2025 can now reserve all-inclusive day passes featuring access to pristine beaches, three pools, and 10 bars—including the world’s largest swim-up bar, The Floating Flamingo.
The beach club also introduces the Ultimate Family Cabana, a two-story private retreat with a personal attendant, whirlpool, slide, and more for up to 12 guests. Whether vacationers seek chill vibes at The Deep End pool, family-friendly fun, or DJ-driven party energy on The Party Deck, the Royal Beach Club offers an experience for every mood. Authentic island fare, live music, local artisan shops, and inclusive perks such as roundtrip water transportation, Wi-Fi, lockers, umbrellas, and towels complete the experience. Day passes available for adults with unlimited open bar and dining, while non-alcoholic options available for both teens and kids.
Additional upgrades include beach and poolside cabanas, drink package bundles, and exclusive access to The Party Deck’s private poolside service. The Royal Beach Club Paradise Island will be accessible via cruises from six U.S. cities and marks the first in a growing list of exclusive destinations, with Royal Beach Club Cozumel and Perfect Day Mexico set to follow in the coming years.
Wynn Al Marjan Island, the much-anticipated luxury destination opening in early 2027 in Ras Al Khaimah, UAE, has unveiled Enclave, a hyper-exclusive residential experience that reimagines luxury hospitality. Perched atop the resort’s 1,000-foot tower, Enclave offers just 313 meticulously designed rooms, ranging from plush Enclave King Suites to two sprawling Royal Apartments, each a masterstroke by acclaimed designers Anouska Hempel and Pinto Design.
Every detail, from platinum and sea mist tones to dual pantry service and culturally sensitive in-suite amenities, reflects an unmatched level of craftsmanship, privacy, and refinement. Guests arrive through a private verdant drive into an Enclave-only lobby, followed by private elevator access to floors housing no more than 15 suites each, ensuring tranquillity and exclusivity. With a private beach, three pools, and on-demand beach butlers, Enclave transforms leisure into luxury. Culinary offerings include an Enclave-exclusive skylit Lebanese restaurant and a chic Lobby Lounge serving artisanal cocktails and petit menus. Wynn’s design ethos “veiling and revealing” is woven into every touchpoint, with thoughtfully curated art, lush gardens, and a sensory restraint that whispers rather than shouts luxury.
This rarefied atmosphere, rich in storytelling and elegance, is set within the broader Wynn Al Marjan Island development that spans 60 hectares with 1,217 rooms, world-class dining, wellness facilities, designer boutiques, a marina for superyachts, and Coral Court for grand events. With construction on track and the tower spire topping out in 2025, Enclave stands poised to become the crown jewel of ultra-luxury living in the Middle East and beyond.
Holland America Line is set to mark America’s 250th anniversary in 2026 with a landmark seven-day cruise aboard the Zuiderdam, sailing roundtrip from Boston on July 4th. Titled the “America’s 250th Celebration: Stars & Stripes Voyage,” this special itinerary includes a scenic overnight in New York, a visit to Saint John in Canada, and a historic call at Norfolk, Virginia offering exclusive access to Colonial Williamsburg, Jamestown, and Yorktown. The cruise kicks off with a unique sailaway during Boston’s Fourth of July fireworks and includes opportunities to experience key American landmarks such as the Freedom Trail, Ellis Island, and the Statue of Liberty. Guests will also witness the majestic “Sail 4th 250” tall ships flotilla in New York Harbor during Zuiderdam’s overnight stay. The journey promises a deep dive into U.S. heritage with curated excursions and patriotic onboard celebrations. With fares starting at $1,459 per person, this immersive voyage blends history, culture, and celebration for a once-in-a-lifetime cruise experience.
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