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By Author
Published on October 4, 2023
New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.
In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.
Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.
Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.
The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.
New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.
So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.
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By Manu Vardhan Kannan
Published on March 7, 2026
Giorgio Servetto will bring a distinctive culinary experience to the Maldives this May as he collaborates with Atmosphere Core for a limited period takeover of two of the region’s renowned underwater restaurants. The exclusive collaboration will present a unique Garden to Sea Immersion concept beneath the waters of the Indian Ocean, combining Michelin level gastronomy with sustainable island sourcing.
The chef will host exclusive lunch and dinner experiences at Only BLU from 7th to 9th May 2026, followed by a second showcase at M6m (Minus Six Metres) from 12th to 14th May 2026. As part of the culinary showcase, a signature Crab Dinner Experience will also be presented at Hudhu Bay at OZEN LIFE MAADHOO.
Presented as a five course menu at both underwater venues, the dining experience will reflect Chef Servetto’s culinary philosophy rooted in circular cuisine and zero waste precision. Developed together with the Atmosphere Core culinary team, the menu will focus on island grown ingredients including hydroponic greens cultivated on Maadhoo Island, fresh vegetables sourced from local farms, and responsibly sourced seafood from the Indian Ocean. The approach highlights a transparent and measurable commitment to sustainable dining while celebrating the natural bounty of the islands.
“Creativity begins with listening, to the land, the sea, and what they give you,” says Chef Giorgio Servetto. “My cuisine is about simplifying. When you respect ingredients fully, every element finds its purpose and flavour becomes clearer. You are a guest in nature’s elegant dining room. It is especially exciting to bring this experience to the Maldives for the first time with Atmosphere Core, where serving food in this underwater realm makes the journey feel even more special.”
Born and professionally shaped in Liguria, Italy, Chef Servetto is recognised for a disciplined yet curious approach to cooking. His culinary philosophy combines research, cultural exchange, and continuous experimentation. The chef remains the only culinary professional in Liguria to hold both a Michelin Red Star and a Michelin Green Star and is also the only chef from the region to have received Red Stars at two different restaurants.
According to Anupam Banerjee, Vice President Food and Beverage at Atmosphere Core, the collaboration reflects the group’s long term commitment to responsible gastronomy. “This kind of culinary experience feels very natural to us. We are focused on bringing conscious dining into everything we do. Our approach to circular cuisine comes from working closely with what’s grown on our islands and what the sea provides responsibly. Collaborating with Chef Servetto has been inspiring. His way of thinking aligns instinctively with ours, and together we’ve designed something enriching, grounded and memorable, a new experience that our guests can genuinely enjoy and take with them.”
The underwater venues themselves are designed to elevate the sensory experience. Only BLU, one of the Maldives’ largest underwater restaurants, features a cobalt washed dining room surrounded by marine life, while M6m offers a more intimate dining experience six metres below the ocean surface with sweeping underwater views. In both settings, the ambience encourages guests to slow down and fully immerse themselves in the flavours and surroundings.
Located within convenient reach of Velana International Airport, OBLU SELECT Lobigili and OZEN LIFE MAADHOO provide accessible gateways for travellers seeking immersive luxury experiences. Through this collaboration, Atmosphere Core continues to position itself at the forefront of experiential gastronomy where sustainability, creativity, and a strong sense of place come together.
In a time when luxury dining is evolving toward more thoughtful and responsible experiences, this underwater culinary takeover highlights a refined vision of the future where fine dining becomes quieter, deeper, and more connected to nature.
Published on March 6, 2026
Emirates has confirmed that it is currently operating a reduced flight schedule until further notice following the partial reopening of regional airspace for the safe conduct of commercial flights. The airline stated that this measured approach allows it to resume services responsibly while ensuring that all operational and regulatory requirements are fully met, with safety remaining its highest priority.
For 5 and 6 March, over 100 flights will depart from and return to Dubai, helping passengers reach their final destinations while also carrying essential cargo such as perishables and pharmaceuticals. The airline highlighted that maintaining the movement of critical goods continues to be an important part of its operations, supporting supply chains and time-sensitive shipments during this transitional period.
Emirates will continue to gradually rebuild its flying schedule in line with airspace availability and operational clearances. The situation remains under close review, and the airline has stated that it will adapt its services accordingly as conditions evolve.
Passengers are advised to proceed to the airport only if they have a confirmed booking. Customers are also encouraged to check emirates.com and the airline’s official social media channels regularly for the latest updates and travel advisories. As regional airspace conditions stabilize, Emirates remains committed to restoring its full schedule in a phased and responsible manner, prioritizing passenger safety and operational reliability at every step.
Published on March 3, 2026
Hospitality is not just about service, it is also about giving back. Novotel Cairo Airport has partnered with the Egyptian Clothing Bank, a well-known charitable organisation that provides clothing to families in need across Egypt.
As part of this initiative, two donation boxes have been placed within the hotel premises, allowing both guests and staff to contribute clothing and directly support those who need it most. The effort offers a simple yet impactful way for the hotel community to come together and make a real difference.
Sharing his thoughts on the collaboration, Mr. Atta El Dessouky, General Manager, said, “At Novotel Cairo Airport, we believe true hospitality extends beyond our doors. Partnering with the Egyptian Clothing Bank allows us to support families in need and contribute to initiatives that have a real, positive impact on society.”
The partnership reflects the hotel’s ongoing commitment to social responsibility and community care. By supporting initiatives that uplift people and strengthen society, Novotel Cairo Airport continues to extend its role beyond hospitality and into meaningful community engagement.
The hotel looks forward to participating in similar initiatives in the future and remains committed to supporting causes that create lasting, positive change.
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