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By Author
Published on October 4, 2023
New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.
In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.
Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.
Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.
The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.
New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.
So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.
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By Manu Vardhan Kannan
Published on May 9, 2026
As Tomorrowland prepares to return in 2026, Revel Travels is continuing its role as the exclusive official travel partner for India and the UAE, further strengthening a partnership that has developed steadily over the years.
Held in Boom, Tomorrowland has grown far beyond a music festival to become one of the world’s most recognised cultural experiences, bringing together music, large-scale stage productions, storytelling, and immersive entertainment. The 2026 edition will take place across two weekends, from July 17–19 and July 24–26.
For travellers from India and the UAE, Revel Travels plays a key role by offering official ticket access sourced directly from Tomorrowland. In a market where demand remains extremely high and ticket authenticity is often a concern, this official allocation gives travellers added confidence and reliability.
The company’s 4 Nights / 5 Days travel packages, and are designed as complete travel experiences rather than simple bookings. Guests can choose from multiple stay options, including the immersive DreamVille camping experience, centrally located hotels, and premium luxury stays such as Botanic Sanctuary Antwerp. The portfolio also includes exclusive private villas that are generally difficult to access for regular festival attendees.
At the premium end, the experience extends into luxury hospitality offerings with private villa buyouts, curated hosting environments, private boxes, and exclusive tables. These experiences can move into five-figure USD pricing, catering to travellers looking for privacy, elevated service, and premium festival access. Dedicated transfers, priority movement, and specialised pick-up and drop-off arrangements are also included for premium-zone guests.
A major focus of Revel Travels’ offering is creating a seamless journey for travellers. From visa support and round-the-clock on-ground assistance to personal delivery of Tomorrowland bracelets directly to hotels or DreamVille campsites, the company aims to simplify every stage of the experience.
Festival access is available through two pass categories, Full Madness Pass and Full Madness Comfort Pass, giving guests the option to choose between standard and upgraded entry experiences.
Speaking about the company’s approach, Sahil Wahid, Director, Revel Travel, said, “We've built our reputation on one simple promise, authentic access. Every ticket we provide comes directly from Tomorrowland through an official allocation, which removes the uncertainty that often surrounds high-demand global events. For our travellers, that assurance is as important as the experience itself.
We've always focused on simplifying what is otherwise a complex global experience. Tomorrowland is something people plan for years in advance. Our role is to ensure that once they decide to go, everything else, from access to on-ground execution, feels effortless and reliable.”
As global demand for Tomorrowland continues to grow, Revel Travels has positioned itself as more than a travel company, offering travellers curated access to one of the world’s most sought-after festival experiences.
Published on May 8, 2026
This Eid El Adha, Novotel Cairo Airport is inviting guests to slow down and enjoy meaningful family moments through a peaceful and relaxing holiday experience. Designed as a calm urban retreat, the hotel offers families a comfortable setting to reconnect and spend quality time together away from the rush of everyday life.
At the heart of the experience is the idea of togetherness. The hotel’s guest rooms and suites have been thoughtfully designed to create a warm “home away from home” atmosphere, allowing families to enjoy a comfortable and relaxed stay during the festive season.
The celebration continues through a wide range of dining experiences featuring seasonal favourites and international dishes. Whether over breakfast, lunch, or dinner, every meal is designed to encourage conversation, shared moments, and festive joy around the table.
Guests can also unwind with leisure experiences across the property, including relaxing by the pool or spending time at the gym. The overall atmosphere focuses on creating simple yet memorable moments where families can truly enjoy being together.
With comfort, warmth, and togetherness at its core, Novotel Cairo Airport aims to offer guests a meaningful Eid escape filled with relaxation and family connection.
Published on May 6, 2026
adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.
Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.
The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.
Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.
The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.
Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”
The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.
Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”
The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.
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