Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


Fairfest Media Appoints Simon Press as Managing Director – International

Fairfest Media Appoints Simon Press as Managing Director – International

By Manu Vardhan Kannan

Published on May 11, 2026

Fairfest Media has announced the appointment of Simon Press as Managing Director – International, marking an important step in the company’s global growth strategy following its recent acquisition of WTE Miami.

In this newly created role, Simon Press will lead Fairfest’s international business portfolio with a focus on expanding WTE Miami into a leading global travel trade event. He will also play a major role in identifying and bringing high-potential international event intellectual properties (IPs) into India, one of the fastest-growing exhibition markets globally.

Simon will be based across Miami, London, and Mumbai while overseeing the company’s international operations and strategic growth initiatives.

Bringing more than two decades of experience, Simon has worked extensively in launching, scaling, and managing large-scale international exhibitions and B2B media brands across Europe and the Middle East. Most recently, he managed a portfolio of leading European technology events. Prior to that, he held senior leadership positions at globally recognised travel industry exhibitions, where he handled growth strategies, international partnerships, and expansion across multiple markets.

Commenting on the appointment, Sanjiv Agarwal, Chairman & CEO of Fairfest Media, said,

"Simon's appointment comes at a pivotal moment for Fairfest as we expand our global footprint. His extensive experience in leading world-class exhibitions and building global platforms aligns perfectly with our vision. We are confident that under his leadership, WTE Miami will scale rapidly and I am equally excited about the new opportunities we will unlock together to bring world-class shows to India."

Sharing his thoughts on joining the company, Simon Press said,

"Fairfest has built a remarkable reputation as a leading trade show organiser in Asia, and the acquisition of WTE Miami creates a compelling global platform to build on. I look forward to growing WTE Miami into a truly global event and exploring new opportunities to connect international markets with India's rapidly expanding exhibition ecosystem."

With this appointment, Fairfest Media aims to further strengthen its presence across the United States, Europe, and Asia. The company is also actively engaging with global event organisers for co-development and co-investment opportunities in high-potential event IPs within India, backed by its strong local expertise and decades of industry experience.


Manoli Brings Authentic Greek Island Flavours to Coconut Grove, Miami

Manoli Brings Authentic Greek Island Flavours to Coconut Grove, Miami

By Hariharan U

Published on May 10, 2026

Manoli is set to open in early summer 2026, bringing the authentic flavours and spirit of the Greek islands to Miami’s Coconut Grove neighbourhood.

Led by Greek Chef Emmanouil Aslanoglou, the restaurant is rooted in traditional Greek culinary heritage while shaped by global experience across some of the world’s most acclaimed kitchens. Chef Aslanoglou’s journey spans Greece, the UK, Spain, and the United States, including roles at renowned establishments such as Le Manoir aux Quat’Saisons and Arzak, as well as leadership positions in leading Greek restaurants.

Manoli is conceived as a table-first dining experience, where shared plates and communal eating reflect the warmth and hospitality of Greek culture. The restaurant features approximately 140 seats across indoor, outdoor, and bar spaces, designed as a neighbourhood destination that transitions seamlessly from daytime dining to lively evening gatherings.

The menu reflects a deep connection to Greek culinary tradition while embracing modern interpretation. Guests can begin with small plates such as Dolmades, Saganaki, Crispy Feta with thyme honey, Keftedes, Mediterranean Mussels, and Gyro Tacos made with Black Angus ribeye. A raw bar selection includes Bigeye Tuna Tartare, Beef Tartare, and seasonal oysters, alongside classic Avgolemono soup prepared with roasted chicken, egg, and lemon.

The offering expands into housemade pastas including Pastitsio, Makarounes, and Athenian Lobster, followed by grilled specialties such as Greek-style lamb chops, prime beef, Whole Branzino, and rotating fresh fish selections. Traditional sides like Lemon Potatoes, Horta Chicory, and hand-cut fries complete the experience.

A standout feature of the restaurant is its Dessert Trolley Service, designed to bring a theatrical, shared-dining finish to the meal. Tableside selections include Baklava, Profiteroles, Chocolate Cake, Crispy Cream Custard, and Yogurt with Preserves, along with warm Greek donuts served fresh from the kitchen.

The beverage program, titled Sober Souls Diaries, is curated by Greek Beverage Manager Fotis Mexi and draws inspiration from classical Greek tragedy, with cocktails such as Hybris, Eris, and Mira, alongside a curated selection of Greek wines and inventive mocktails.

Speaking about the concept, Chef Aslanoglou said, “Manoli is deeply personal to me. It reflects the way I grew up eating in Greece—food made with care and meant to be shared. I wanted to bring that feeling to Miami, where every table feels like home and every meal feels like a celebration.”

With its focus on authenticity, storytelling, and shared dining, Manoli aims to introduce a transportive Greek island experience to Miami, blending culture, cuisine, and hospitality into a cohesive neighbourhood destination.


Revel Travels Strengthens Exclusive Tomorrowland Access for India and UAE Travellers

Revel Travels Strengthens Exclusive Tomorrowland Access for India and UAE Travellers

By Manu Vardhan Kannan

Published on May 9, 2026

As Tomorrowland prepares to return in 2026, Revel Travels is continuing its role as the exclusive official travel partner for India and the UAE, further strengthening a partnership that has developed steadily over the years.

Held in Boom, Tomorrowland has grown far beyond a music festival to become one of the world’s most recognised cultural experiences, bringing together music, large-scale stage productions, storytelling, and immersive entertainment. The 2026 edition will take place across two weekends, from July 17–19 and July 24–26.

For travellers from India and the UAE, Revel Travels plays a key role by offering official ticket access sourced directly from Tomorrowland. In a market where demand remains extremely high and ticket authenticity is often a concern, this official allocation gives travellers added confidence and reliability.

The company’s 4 Nights / 5 Days travel packages, and are designed as complete travel experiences rather than simple bookings. Guests can choose from multiple stay options, including the immersive DreamVille camping experience, centrally located hotels, and premium luxury stays such as Botanic Sanctuary Antwerp. The portfolio also includes exclusive private villas that are generally difficult to access for regular festival attendees.

At the premium end, the experience extends into luxury hospitality offerings with private villa buyouts, curated hosting environments, private boxes, and exclusive tables. These experiences can move into five-figure USD pricing, catering to travellers looking for privacy, elevated service, and premium festival access. Dedicated transfers, priority movement, and specialised pick-up and drop-off arrangements are also included for premium-zone guests.

A major focus of Revel Travels’ offering is creating a seamless journey for travellers. From visa support and round-the-clock on-ground assistance to personal delivery of Tomorrowland bracelets directly to hotels or DreamVille campsites, the company aims to simplify every stage of the experience.

Festival access is available through two pass categories, Full Madness Pass and Full Madness Comfort Pass, giving guests the option to choose between standard and upgraded entry experiences.

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Speaking about the company’s approach, Sahil Wahid, Director, Revel Travel, said, “We've built our reputation on one simple promise, authentic access. Every ticket we provide comes directly from Tomorrowland through an official allocation, which removes the uncertainty that often surrounds high-demand global events. For our travellers, that assurance is as important as the experience itself.

We've always focused on simplifying what is otherwise a complex global experience. Tomorrowland is something people plan for years in advance. Our role is to ensure that once they decide to go, everything else, from access to on-ground execution, feels effortless and reliable.”

As global demand for Tomorrowland continues to grow, Revel Travels has positioned itself as more than a travel company, offering travellers curated access to one of the world’s most sought-after festival experiences.

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