Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


Palace Hotel Tokyo Introduces Dior-Inspired Luxury Stay

Palace Hotel Tokyo Introduces Dior-Inspired Luxury Stay

By Manu Vardhan Kannan

Published on April 23, 2026

Palace Hotel Tokyo has announced a unique collaboration with Dior, bringing together the elegance of Japanese hospitality and French fashion. Titled “A Touch of Dior at Palace Hotel Tokyo,” the experience celebrates the artistic bond shared between Dior and Japan, marking the opening of the Dior Bamboo Pavilion in Tokyo.

The Dior Bamboo Pavilion, located in the stylish Daikanyama neighbourhood, reflects Christian Dior’s admiration for nature. Inspired by bamboo forests, the structure features a striking golden façade made from aluminium and draws parallels to the iconic address at 30 Avenue Montaigne. Inside, the space blends modern Parisian design with detailed Japanese craftsmanship, showcasing Creative Director Jonathan Anderson’s latest collections, including exclusive pieces available only at the Pavilion. The surrounding garden, designed by Seijun Nishihata, adds to the overall concept by bringing together Japanese and French creative elements.

Sharing his thoughts on the partnership, Masaru Watanabe, Senior Managing Director and General Manager, said, “The collaboration between us and Dior is a natural one, as Palace Hotel Tokyo has come to represent Japanese elegance in hospitality while maison Dior represents the essence of French elegance in fashion. With this stay package, guests will have the opportunity to experience a pairing of two luxury brands that epitomize the very best and which together, can deliver a singular experience.”

The stay package includes a one-night stay with options ranging from Club Deluxe with Balcony rooms to Executive and Premier Suites. Guests can enjoy early check-in from 1:00 pm, access to the Club Lounge, and breakfast at their preferred setting, including the Grand Kitchen or in-room dining. The experience is enhanced with a Dior-inspired floral arrangement, a welcome bottle of Champagne, and a box of “Les Bonbons Bouton de Christian Dior” chocolates.

Guests will also be treated to a “Miss Dior” cocktail at either Lounge Bar Privé or The Palace Lounge, along with a privately guided tour of the Dior Bamboo Pavilion, including a one-way private transfer. A highlight of the experience is a curated meal at Café Dior by Anne-Sophie Pic, where a specially designed seasonal menu features a soup, sandwich and salad, dessert, and a choice of coffee or tea.

At Lounge Bar Privé, the exclusive “Miss Dior” cocktail combines Pernod with almond-based orgeat, offering a refined flavour while guests take in views of the Imperial Palace gardens.

The “A Touch of Dior at Palace Hotel Tokyo” package is available until March 31, 2027, subject to availability, with only one booking allowed per day. Reservations must be made at least seven days in advance. The package includes applicable taxes, while service charges and Tokyo accommodation tax are charged separately. Blackout dates apply from December 26, 2026 to January 5, 2027.


Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

By Manu Vardhan Kannan

Published on April 22, 2026

LUZ Bangkok Tapas Bar at INNSiDE by Meliá Bangkok Sukhumvit is set to host a special one-night rooftop experience featuring Michelin-starred Chef Manuel Alonso. Scheduled for April 25, the event titled “Taste of Tapas: Touch the Sky” will bring together Spanish culinary traditions and a lively dining atmosphere in the heart of Bangkok.

The four-hour takeover is being organised in collaboration with the Spanish-Thai Chamber of Commerce and will also feature LUZ’s Head Chef Juan Ignacio “Nacho” García Racionero. The evening will focus on a shared dining concept, with a curated tapas menu designed by both chefs.

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Chef Manuel Alonso brings with him over four decades of experience from Casa Manolo, his family-run restaurant in Valencia. Known for its deep connection to Mediterranean coastal cuisine, the restaurant has earned a Michelin star along with several Sol Repsol recognitions. His cooking style reflects a balance of locally sourced ingredients and techniques shaped over years of experience in Spain’s leading kitchens.

At LUZ Bangkok, guests can expect dishes that highlight his roots, including a seafood paella inspired by Valencia, along with ajo blanco, a chilled almond and garlic soup served with smoked sardine. The menu is designed for sharing, staying true to the social nature of Spanish dining.

The event will be held from 5 pm to 9 pm. Guests will be served a selection of tapas along with one drink, while DJ music adds to the relaxed rooftop setting. Members of the Spanish-Thai Chamber of Commerce will also receive a welcome sangria on arrival.

Located across the 33rd and 34th floors, LUZ Bangkok Tapas Bar offers an indoor-outdoor layout with open views of the city skyline. A unique highlight of the venue is the view from the 33rd floor, where diners can look up into the base of the pool above.

Sharing his thoughts, Tarek Beheiry, general manager of INNSiDE by Meliá Bangkok Sukhumvit, said, "Chef Alonso's cooking comes from decades of consistency and a very clear point of view. Spanish food is meant to be shared, and this social way of dining sits at the heart of how both chefs approach food; made even more special by our spectacular vistas of Bangkok's skyline."

With limited seating available, guests are encouraged to book in advance for this exclusive dining experience.


Ascott Sees Record Southeast Asia Signings in 2025

Ascott Sees Record Southeast Asia Signings in 2025

By Manu Vardhan Kannan

Published on April 21, 2026

The Ascott Limited has recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region. This marks a 55% increase compared to the 4,700 units signed in 2024, highlighting a significant growth phase for the company.

This momentum has placed Ascott among the top three hospitality companies in Southeast Asia for new signings in 2025, according to Horwath HTL. The company currently has over 200 operational properties in the region, along with a pipeline of around 150 properties. With more than 25 new openings expected in the next 12 months, the pipeline reflects steady owner confidence and Ascott’s ability to convert signings into operational properties.

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A key highlight of this expansion is Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s Tay Ho District. Positioned as Ascott’s largest full-service MICE hotel, the property will feature 1,165 rooms, 10 food and beverage concepts, and a spa when fully operational in 2027. It also includes an international convention centre with 13 event spaces, including one of the largest pillarless ballrooms in Hanoi.

Ascott’s growth is supported by strong tourism recovery across Southeast Asia, driven by rising regional travel demand and improved connectivity. At the same time, the hospitality market remains fragmented, creating opportunities for established brands like Ascott to expand through both new developments and conversions.

Ms Serena Lim, Chief Growth Officer, Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”

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Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, added: “The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus, from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”

As part of its expansion, Ascott is entering around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi. This move takes the brand beyond established markets into emerging leisure and business destinations.

About 30% of the pipeline will be driven through conversions, allowing Ascott to reposition existing properties under its brands and speed up market entry. Projects like Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam are expected to open within a year of signing, showing the efficiency of this approach.

The pipeline also reflects Ascott’s multi-typology strategy, covering serviced residences, hotels, resorts, social living spaces, and branded residences. Brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection are all part of this expansion. Resort developments are expected to play a major role, helping balance the company’s presence across business and leisure segments.

Among the upcoming openings, Lasong Hotel & Villas Sam Son by The Unlimited Collection is set to complete its full opening on 24 April 2026, offering a wellness-focused experience on Vietnam’s northern coast. HARRIS Resort Cam Ranh, expected to open from 4Q 2026, will introduce the HARRIS brand to Vietnam with a large-scale beachfront property designed for leisure travellers.

Other notable projects include the 1926 Heritage Hotel Penang by The Unlimited Collection, opening in 2026 with a restored heritage setting, and lyf Chinatown Singapore, scheduled for July 2026, offering a social living concept in a culturally rich neighbourhood. Somerset Clarke Quay Singapore and Ascott Ortigas Manila are also part of the upcoming portfolio, adding to the brand’s presence in key urban markets.

With this strong pipeline and continued expansion across markets and formats, Ascott is steadily strengthening its position in Southeast Asia, supported by a mix of new developments, conversions, and experience-led properties.

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