Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

Lights, Camera, Travel! Taika Waititi's Role in New Zealand's Tourism Revival

By Author

Published on October 4, 2023

New Zealand, a nation known for its stunning landscapes and warm hospitality, is launching an ambitious new tourism campaign aimed at rekindling international interest after the industry took a hit due to the COVID-19 pandemic and border closures. To add star power to their campaign, they've enlisted the help of renowned Kiwi director and actor Taika Waititi, who is set to play a pivotal role in luring travelers back to the land of the Kiwis.

In a bid to capture the attention of prospective tourists, Tourism New Zealand is set to premiere a captivating 3.5-minute promotional film. This promotional masterpiece stars Taika Waititi and his stunt double, Jade Daniels, who worked together in the HBO romantic comedy series "Our Flag Means Death," filmed against New Zealand's breathtaking backdrop. The film, produced at a cost of NZ$689,000 (approximately USD 409,890), showcases the diverse range of experiences that this island nation offers.

Rene de Monchy, the Chief Executive of Tourism New Zealand, emphasized that visitors from the United States are a prime target audience for this campaign. The film, shot in December 2022, will be featured on various social media platforms, including Australia, Germany, the UK, and parts of Asia, aiming to reach a global audience.

Before the pandemic and the subsequent border closures, international tourism played a pivotal role in New Zealand's economy, contributing approximately 5.5% to its gross domestic product. While tourists are beginning to return, overseas visitor numbers in July remained 16% lower than they were in July 2019. The new promotional film is set to enthrall viewers with captivating glimpses of experiences like dolphin watching in Kaikoura on the South Island's picturesque east coast and indulging in wine tasting sessions in Auckland, the nation's largest city.

The film's release couldn't come at a better time, with competition in the tourism industry heating up worldwide. Economic conditions remain challenging in many parts of the globe, making it imperative for New Zealand to stay innovative and at the forefront of travelers' minds.

New Zealand's decision to leverage its natural beauty and cultural experiences, along with the star power of Taika Waititi, is a promising sign that this island nation is ready to welcome the world once more. As global travelers seek meaningful, immersive experiences, New Zealand's "If You Seek" campaign seems perfectly poised to offer just that, blending hospitality (manaakitanga) and environmental stewardship (kaitiakitanga), encouraging travelers to seek transformational experiences and discover the magic of Aotearoa.

So, whether you're dreaming of encounters with dolphins or savoring world-class wines, New Zealand is beckoning travelers to embrace discovery and personal growth as they embark on their next adventure.


Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

By Manu Vardhan Kannan

Published on March 19, 2026

Ludlow Coffee Supply, the Lower East Side-born coffee brand known for its community-driven approach and single-origin coffees, is expanding its presence in Miami with a new location at Domus Brickell Park. The opening marks the brand’s third location in South Florida and second in Miami.

This new outpost represents a significant step for Ludlow Coffee Supply, introducing its first all-day café concept that transitions from a daytime coffee destination into an evening cocktail lounge. The move reflects the brand’s evolution from a neighbourhood coffee shop into a broader hospitality experience that blends coffee culture with nightlife.

Building on its success in New York and South Florida, the brand has developed a loyal following through its specialty coffee offerings and fresh food selections. The Domus Brickell Park location will roll out in two phases. The first phase will feature Ludlow’s signature café experience, similar to its existing outlet at 801 Brickell, while the second phase will introduce a full-service evening menu along with curated programming such as DJ sets, listening sessions, and late-night events.

Speaking about the expansion, John Seymour said, “Miami has always felt like an extension of what we built on the Lower East Side; a city that moves fast but still makes time for real connection. Domus Brickell Park gives us the space to fully realize that vision: a place where the morning espresso crowd and the late-night cocktail crowd are really the same people, just at different hours. We're not just opening a café - we're planting a neighborhood.”

The café menu will feature crafted lattes, espressos, single-origin cold brews, teas, and smoothies, along with signature flavours such as maple, bourbon vanilla, salted caramel, and mocha. Food offerings include breakfast tacos, sandwiches, salads, and grab-and-go options. As the day transitions into evening, a dedicated cocktail programme will take centre stage, extending the experience into a social nightlife setting.

Designed by Zyscovich, the space blends Ludlow’s Lower East Side character with Miami’s indoor-outdoor lifestyle. Guests can enjoy a bright coffee bar for work and meetings, along with an open patio designed for relaxed, all-day gatherings. As night falls, the venue transforms into a vibrant cocktail space, bringing a new energy to the neighbourhood.

Adding to the experience, Ludlow Market Supply will offer a curated selection of wellness products, pantry essentials, home goods, and vintage items, enhancing the brand’s community-focused approach.

With this launch, Ludlow Coffee Supply continues to expand its footprint while introducing a new format that brings together coffee, culture, and nightlife in a seamless experience.


The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

By Manu Vardhan Kannan

Published on March 19, 2026

The Imperia by Dhaba has announced the appointment of Jasbir Singh Adhikari as Assistant Chef. The restaurant, known for its fine-dining Indian cuisine, is part of a well-established family-owned group with a strong presence across New York City and New Jersey.

With an impressive 36 years of culinary experience, Chef Adhikari brings deep expertise in Indian cuisine, especially in traditional and tandoor-based cooking. Over the years, he has built a strong reputation for balancing authenticity with evolving global tastes, shaped by his extensive work across international kitchens.

He has previously worked with Old World Hospitality, including its well-known restaurant Chor Bazar, where he contributed to showcasing India’s rich culinary heritage. His international experience includes roles at Tandoori King, Indian Restaurant Maharani, and Indian Restaurant Ganga, further refining his skills and understanding of diverse dining preferences.

In India, he has also been associated with Residency Resort Pvt. Ltd., strengthening his foundation in premium hospitality and guest-focused dining experiences. His career across continents reflects his adaptability, consistency, and commitment to quality.

In his new role, Chef Adhikari will support the culinary leadership team in delivering authentic Indian flavours while maintaining the brand’s standards of excellence and innovation.

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Sharing his thoughts, Chef Jasbir Singh Adhikari said, “I am truly honored to join The Imperia by Dhaba, a brand that represents authenticity and excellence in Indian cuisine. I look forward to contributing my experience to create memorable dining experiences while staying true to traditional flavors.”

The management expressed confidence that his experience and passion will play a key role in enhancing guest satisfaction and further strengthening the restaurant’s reputation in the region.


Azerai Resorts Introduces Premium Wedding Packages in Vietnam

Azerai Resorts Introduces Premium Wedding Packages in Vietnam

By Manu Vardhan Kannan

Published on March 18, 2026

Azerai Resorts has introduced new premium wedding packages across its properties in Vietnam, offering couples a chance to celebrate their special day in scenic and thoughtfully designed settings. The offerings focus on personalised experiences that bring together elegance, comfort, and attention to detail.

The wedding packages are available at Azerai Ke Ga Bay and Azerai La Residence, Hue. Both properties combine natural surroundings with Azerai’s signature hospitality, offering flexible indoor and outdoor venues suited for celebrations of different sizes. Each wedding is customised to match the couple’s preferences, ensuring a unique and memorable experience.

Azerai Ke Ga Bay, located in southern Vietnam, offers a beachfront setting ideal for intimate and mid-sized weddings. The resort can host up to 100 guests, with options to exchange vows at a beachfront sunken lounge for smaller gatherings or on a spacious pooldeck for larger celebrations. Dining experiences can be arranged by the poolside, at the Dining Room restaurant, or in a garden lounge overlooking natural surroundings. Couples also have the option to book the entire resort for a private celebration, with personalised décor and arrangements designed to reflect their vision.

Situated around a 2.5-hour drive from Ho Chi Minh City, the resort is spread across five hectares of landscaped gardens, with views of Hon Ba Island and nearby sand dunes. Azerai Ke Ga Bay has also received notable recognition, including a MICHELIN Key in 2025 as a “very special stay” and the Best Boutique Resort of the Year at the Gourmet Vietnam Awards by Epicure magazine. It has also been ranked among the most Instagrammable hotels globally and recognised as one of Southeast Asia’s leading boutique properties.

For those looking for a more historic setting, Azerai La Residence, Hue offers a riverside venue in Vietnam’s former imperial capital. The property can host weddings for up to 300 guests, with popular options including poolside dinners overlooking the Perfume River. Ceremonies and receptions can be held at the Le Gouverneur Bar Terrace or on the wooden deck near Le Spa, while dining experiences are hosted at Le Parfum restaurant.

The hotel also offers themed wedding packages with elegant décor, curated menus, and personalised elements. Couples are provided with a one-night stay in a Superior Riverview Room, along with a set-menu dinner, a bottle of Champagne with a glass tower, and a 60-minute spa treatment for two.

Azerai La Residence, Hue is built around a colonial mansion dating back to 1930, known for its art deco design and architectural character. The property has also been recognised as one of Vietnam’s top hotels by The Times in the UK.

With these new offerings, Azerai Resorts continues to position itself as a preferred choice for destination weddings, combining scenic locations, personalised service, and curated experiences for modern couples.

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