National Geographic and Lindblad Expeditions have unveiled a new co-branded identity under the name National Geographic-Lindblad Expeditions. This rebrand represents a key milestone in their 20-year collaboration, with the new logo and brand identity rolling out globally across multiple channels. The partnership's long-term agreement, announced in November 2023, extends for 17 years, granting Lindblad Expeditions the exclusive rights to the National Geographic brand for expedition cruising until at least 2040.

Strategic Partnership Expansion

Sven-Olof Lindblad, CEO of Lindblad Expeditions, highlighted the significance of this new co-brand. "We made the strategic decision to lead with the power and name recognition of National Geographic, supported by Lindblad Expeditions' legacy as pioneers of expedition cruising. This partnership will expand our reach into key growth markets globally, driving consumer engagement and conversion."

The launch is supported by The Walt Disney Company, a key partner in this strategic relationship, which adds further credibility and global marketing power to the co-brand’s reach. The partnership's goals remain focused on fostering a spirit of exploration, community, and scientific discovery.

New Branding and Marketing Push

A major omnichannel marketing campaign will begin in early 2025—the largest in Lindblad Expeditions' history. The rebranding process will also see the company's growing fleet of 20 vessels adopt the new National Geographic-Lindblad Expeditions branding. The refreshed logo will be visible across all digital platforms, with a redesigned website launching today at www.expeditions.com.

A Shared Mission of Exploration and Conservation

For over two decades, Lindblad Expeditions and National Geographic have collaborated with a shared mission of blending travel, science, and conservation. Their expeditions, ranging across more than 70 countries on all seven continents, have offered guests a unique opportunity to explore the world while contributing to important conservation efforts.

Stephanie Young, President of Disney Vacation Club, remarked, "Discovering the world with National Geographic and Lindblad Expeditions offers travelers unparalleled education and insight, with our ships and expert guides providing experiences like no other."

Jill Tiefenthaler, CEO of the National Geographic Society, added, "This new co-brand marks the next chapter of our partnership. Together, we will continue our conservation work, inspiring future generations to make meaningful change."

Significant Contributions to Education and Conservation

Lindblad Expeditions and National Geographic have made significant contributions to environmental conservation, scientific research, and education through their voyages. Over $22 million has been invested through the Lindblad Expeditions-National Geographic Fund, supporting various conservation initiatives worldwide. Programs like the Visiting Scientist Program and the Grosvenor Teacher Fellowship have educated hundreds of scientists and teachers, who bring their learning experiences back to classrooms and communities, inspiring future generations.

For further details on this partnership or to explore their expedition offerings, visit www.expeditions.com or follow them on social media platforms like Facebook, Instagram, and YouTube.

Conclusion

With the launch of the National Geographic-Lindblad Expeditions co-brand, these two iconic names in exploration and expedition cruising take a bold step into the future. By combining the global recognition of National Geographic with Lindblad Expeditions' expertise in immersive travel experiences, the new co-brand is set to captivate curious travelers and drive conservation efforts worldwide.

For more information or to plan your next expedition, visit www.expeditions.com or speak to an Expedition Specialist.