Lindt & Sprüngli, the Swiss premium chocolate brand, has opened its first-ever retail boutique in India at 5 Worldmark, Aerocity, New Delhi, marking a new chapter in the brand’s presence in the Indian market.

Spanning approximately 1,100 sq. ft., the new boutique has been designed to bring Lindt’s premium chocolate experience closer to Indian consumers. The store draws inspiration from the company’s more than 180 years of Swiss chocolate-making heritage and the expertise of its Master Chocolatiers.

Known for its fine cocoa beans, carefully selected ingredients, smooth-melting texture and premium quality, Lindt has created the new boutique around the craftsmanship and artistry associated with its chocolates.

Located at 5 Worldmark, Aerocity, the store is positioned within one of Delhi’s prominent hospitality and business districts. The area is surrounded by luxury hotels, premium offices, restaurants and retail destinations, giving the boutique access to local consumers, travellers and shoppers looking for premium gifting options.

LINDOR Pick & Mix Takes Centre Stage

One of the key attractions at the boutique is Lindt’s signature LINDOR Pick & Mix experience. Customers can create their own personalised selection from more than 25 LINDOR flavours, including varieties that are exclusive to the new boutique.

The store will also feature Lindt’s range of premium chocolate tablets, including EXCELLENCE, which offers dark and high-cocoa-intensity chocolates ranging from 70% to 90% cocoa, and EXTRA CREAMY, featuring smooth milk chocolate varieties.

The boutique will additionally offer Lindt’s newly launched WAFERS range, along with personalised gifting collections, exclusive hampers, seasonal products and a selection of baking products.

To make the experience more interactive, specially trained chocolate advisors will assist customers in exploring different flavour profiles and creating selections based on their preferences. The aim is to make each visit more personalised, whether customers are looking to discover a new flavour, purchase a gift or enjoy a familiar Lindt favourite.

Commenting on the launch, Dr. Adalbert Lechner, Group Chief Executive Officer, Lindt & Sprüngli, said: "Opening our very first Lindt store in India marks an important milestone for us. Lindt chocolate is about creating moments of indulgence, whether you're treating yourself after a long day, discovering a new favourite flavour or finding the perfect gift for someone special. We want to enchant the consumers of India with chocolate and create a space where people can experience the world of Lindt, our Swiss heritage and the craftsmanship of our Master Chocolatiers."

The opening of the Aerocity boutique marks Lindt & Sprüngli’s move into dedicated retail in India, giving consumers a direct opportunity to engage with the brand and explore its wider portfolio of chocolates and gifting products.

About Lindt & Sprüngli

Founded in Switzerland and headquartered in Zurich, Lindt & Sprüngli has been producing premium chocolate for more than 180 years and is a global player in the premium chocolate category.

The company operates 12 production facilities across Europe and the USA, with products distributed through 41 subsidiaries and branch offices, around 650 own stores and a network of approximately 100 distributors worldwide.

With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Sustainability and its contribution towards a sustainable future remain key elements of the company’s business strategy.