Lionel Messi Launches Royal Caribbean's Game-Changing 'Icon of the Seas’

By Author

Published on January 30, 2024

Just a whisker away from its 55th birthday, Royal Caribbean International, the biggest name in cruises, teamed up with soccer superstar Lionel Messi to introduce the world to the 'Icon of the Seas' in a grand event in Miami. This isn't just any ship – it's a game-changer in family vacations, promising unforgettable experiences for countless families in the years to come.

Messi, also dubbed 'The Icon of Icon', graced the celebration, adding his star power to this new vacation marvel. The event was a who’s who of the sports and entertainment world, with Messi's Inter Miami CF teammates, the Emmy-award winner Mario Lopez, and big names from Royal Caribbean like Jason Liberty and Michael Bayley, all sharing the spotlight.

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"Family is everything to me," Messi shared, expressing his excitement about being part of the world's top family vacation experience. He was wowed by the ship, confident that it will create lifelong memories for families. The celebration, hosted by Mario Lopez, took place in the AquaDome – a wonder in itself and a hint at the amazing experiences awaiting on the Icon.

Jason Liberty, CEO of Royal Caribbean Group, couldn't be prouder. "Icon of the Seas is more than just a ship; it's the pinnacle of 50 years of dreaming and innovating," he said. Messi's role in the ship's naming was fitting, given his iconic status in creating memorable moments for soccer fans worldwide.

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Messi, celebrated as the only eight-time Ballon d'Or winner and TIME's 2023 Athlete of the Year, kicked off the vacation season with an iconic bottle-breaking ceremony. The ship had already made waves back in October 2022, sparking Royal Caribbean's biggest booking day in its 53-year history at the time.

Michael Bayley, President and CEO of Royal Caribbean International, sees the Icon of the Seas as more than just a new ship. It's the start of a new era in vacations, offering something for every type of family and adventurer.

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The Icon of the Seas is a blend of every vacation dream – from beach retreats to resort escapes and theme park adventures. With eight neighbourhoods that are destinations in themselves, the ship features firsts and next-level favourites for everyone. Think six record-breaking waterslides, the first suspended infinity pool at sea, over 40 eateries, and entertainment options that defy expectations.

Starting January 27, vacationers can set sail on 7-night Eastern or Western Caribbean adventures from Miami. The trips include stops at idyllic Caribbean destinations and Royal Caribbean's private island, Perfect Day at CocoCay in The Bahamas. Plus, in January 2024, the island will unveil Hideaway Beach, an adults-only escape adding to the perfect vacation experience.

For more details on the Icon of the Seas, head over to Royal Caribbean's website. You can also peek behind the curtain of this vacation revolution by watching the "Making an Icon" web series.


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