Pondicherry, India, 19 December 2025: All Things Breakfast Pvt. Ltd. (ATB), a new-age food enterprise committed to reconnecting food with happiness, has announced the launch of its flagship brand, Darcy & Company. Based in the culturally vibrant town of Pondicherry, the micro-bakery specialises in artisanal, small-batch breakfast essentials, beginning with a thoughtfully curated range of protein- and fibre-enriched granolas.

Marking the launch is The Jane Austen Anthology, a limited-edition granola collection celebrating the 250th birth anniversary of one of literature’s most beloved authors. Drawing inspiration from the elegance, romance, and contrasts of Austen’s novels, the collection seamlessly blends literary storytelling with mindful nutrition.

Darcy & Company is the passion project of Rashmi Naik, Founder of All Things Breakfast. After over two decades in the corporate world, Naik embarked on a mid-life journey—alongside a close circle of friends and “sisters”—to create a brand rooted in purpose, better nutrition, and joy.

“Somewhere along the way, we started swinging between breakfasts that were super healthy but tasteless and those that were indulgent but carb-heavy,” says Rashmi Naik. “Darcy & Company is about restoring balance. Food should bring joy, not anxiety. Our granolas are made with activated seeds, local grains, and single-origin Indian ingredients, ensuring they are clean, nourishing, and genuinely delicious.”

Named after a cherished literary character, the brand reflects timeless charm, thoughtful craftsmanship, and emotional connection—values that are brought to life through its inaugural collection.

The Jane Austen Anthology transforms iconic settings and moods from Austen’s novels into culinary expressions. Each blend is inspired by a literary pairing and a classic flavour profile, from buttery shortbread notes inspired by Pride and Prejudice to elegant chocolate-orange nuances reflecting Emma. The range celebrates contrasts between rustic simplicity and refined elegance, marrying globally inspired flavours with premium, locally sourced Indian ingredients.

At the heart of Darcy & Company lies a strong commitment to quality, trust, and sustainability. Granolas are prepared in small batches and slow-baked only upon receiving orders, ensuring exceptional freshness. Ingredients are ethically and locally sourced, including oats from Kerala, nuts and seeds from Auroville, and single-origin chocolate from Pondicherry and Wayanad. A key differentiator is the use of activated nuts and seeds, soaked in saline water to enhance nutritional value and digestibility.

Beyond the product, the brand is driven by a purpose-led philosophy, focused on building a values-driven organisation that prioritises conscious consumption, transparency, and a respectful workplace culture.

“Darcy & Company is more than a micro-bakery,” adds Naik. “It’s about making mornings soulful and effortless. We want breakfast to be the new dinner—the most anticipated and enjoyable meal of the day.”

Darcy & Company’s granola range, including The Jane Austen Anthology, is now available for nationwide orders.

About Darcy & Company
Darcy & Company is the debut brand from All Things Breakfast Pvt. Ltd. Based in Pondicherry, the micro-bakery crafts small-batch, artisanal breakfast essentials designed to reconnect food with happiness. Using activated nuts and seeds, locally sourced grains, and clean ingredients, the brand embodies a philosophy that is wholesome, thoughtful, and intentional.