ALIVAA Hotels & Resorts has strengthened its presence in Uttarakhand through a strategic tie-up with Ayali Riverside Resort, marking its fifth property in the state. The move expands the group’s leisure portfolio in Rishikesh, widely regarded as India’s spiritual and adventure capital.

Set along the Huvel River, a tributary of the Ganges River, the resort features independent luxury cottages designed for travellers seeking privacy and tranquillity. Surrounded by the Himalayan foothills, the property caters to guests drawn to Rishikesh’s blend of spiritual heritage, yoga culture and outdoor adventure. Its proximity to landmarks such as Laxman Jhula and Neelkanth Mahadev Temple enhances its appeal among both domestic and international visitors.

The partnership aligns with rising travel demand in Uttarakhand, where Rishikesh has evolved beyond a pilgrimage centre into a hub for wellness tourism, adventure sports and extended “work-from-mountain” stays. With existing properties in Haridwar, Mussoorie and Lansdowne, and an upcoming project in Jim Corbett, ALIVAA continues to scale its footprint across key leisure destinations.

Akash Bhatia, Chief Executive Officer (M&F) of ALIVAA Hotels & Resorts, said, “The addition of Ayali Riverside Resort to our portfolio is a calculated move to capture the booming demand for experience-led stays in Uttarakhand. Marking our fifth property in the state, this expansion highlights our deep commitment to the region. By integrating Ayali’s stunning riverside location with ALIVAA’s commercial engine, this cooperation is set to deliver superior value to both our guests and our partners.”

Vikramjit Singh, Founder and Chairman of ALIVAA Hotels & Resorts, added, “Our vision for ALIVAA has always been to bridge the gap between asset potential and professional management. This joint undertaking reinforces our commitment to building an ecosystem that is ‘unmistakably Indian at heart’ yet global in its standards.”

Sandeep Kumar, Founder of Ayali Hotels & Resorts, noted that the alliance will allow the property to leverage ALIVAA’s marketing and sales expertise while maintaining its personalised guest experience.

With a growing pipeline and focus on midscale and upper-midscale segments, ALIVAA’s latest expansion underscores its ambition to emerge as a leading hospitality operator in high-growth leisure markets.