LIXIL, the parent company of renowned brands GROHE and American Standard, has introduced 'The LIXIL Experience Center' near Aerocity, Delhi. This innovative design hub seamlessly merges luxury and design to celebrate the artistry of bathroom spaces, offering customers a unique and immersive experience.

The center aims to enhance the consumer journey, allowing customers to experiment with combinations, textures, and styles for personalized luxury bathroom design. Aligned with LIXIL's mission of "making better homes a reality for everyone, everywhere," the center is dedicated to accessibility for the architecture and design (A&D) community, partners, and consumers.

Bobby Joseph, Leader, LWT India and Sub-continent, expressed, "The LIXIL Experience Center serves as a creative hub, providing customers with a firsthand experience of a complete bathroom created with our brands Grohe and American Standard. The objective is to create immersive spaces for architects, designers, builders, and consumers, expanding our footprint with more such experiences."

Open six days a week, from 10 am to 7 pm, the LIXIL Experience Center reflects the brand's commitment to consolidating its presence across key metropolitan markets nationwide, following successful launches in Bangalore and Mumbai. It stands as LIXIL's third experience center in the past 2 years, showcasing its dedication to the Indian market. Visit The LIXIL Experience Center: Ground floor, Pullman Hotel, Gate Number 7 Aerocity Mahipalpur, Delhi – 110037.