Premium tequila brand Loca Loka has announced the launch of Loca Tequila Week, a new annual global celebration designed to bring together bartenders, hospitality partners, creators, media, and consumers to celebrate craftsmanship, cocktail culture, and premium tequila experiences.

Beginning on World Tequila Day, July 24, 2026, the week-long celebration will extend beyond a single-day occasion, creating a platform for immersive experiences across India and select international markets.

Built around Loca Loka’s philosophy of “100 or Nothing,” the initiative aims to celebrate not just tequila as a spirit but also the people, creativity, and hospitality culture shaping its future.

With tequila emerging as one of the fastest-growing premium spirits categories globally, Loca Tequila Week has been created as an annual platform that places bartenders, bars, and modern cocktail culture at the centre of the celebration while helping consumers explore tequila through authentic experiences.

The week-long programme will feature a range of interactive brand experiences, including Loca Clock / Digital Timer, Loca Dice / Roll the Dice, and Loca Toss / Coin Toss, along with curated tasting sessions, creator collaborations, and exclusive media engagements.

Across India, the celebration will be hosted through collaborations with leading hospitality destinations in Bengaluru, Mumbai, Delhi, Goa, and Chandigarh, bringing together premium restaurants, cocktail bars, and hospitality partners.

Commenting on the launch, Rajiv Ghumman, Global Business Head, Loca Loka, said: "Premium tequila is entering one of the most exciting phases in its global journey. Consumers today are looking beyond familiar spirits and embracing brands that stand for authenticity, craftsmanship and memorable experiences. We wanted World Tequila Day to become a cultural platform that belongs to everyone shaping the category."

He added, "Loca Tequila Week reflects that ambition. By bringing together bartenders, hospitality partners, creators and consumers across multiple markets, we are celebrating not just tequila, but the community that continues to elevate it around the world."

Speaking about India’s role in the initiative, Rohit Srinivasan, Vice President Marketing, Loca Loka, said, "India's premium cocktail culture has evolved dramatically over the past few years, making it the perfect market to bring this vision to life. Every experience during Loca Tequila Week has been designed to encourage exploration, conversation and discovery."

He added that the brand aims to create experiences where guests not only enjoy exceptional cocktails but also develop a deeper appreciation for the craftsmanship and culture behind every bottle of Loca Loka.

Participating Venues:

Delhi:
Painkiller, Tranzit, Grammie, Miss Margarita, Yeti, Lair

Bengaluru:
Geist, Noba, BLR Brewing Co

Mumbai:
Quorum Club, Mansionz

Goa:
Petisco, W Hotel, Bar 1240, The Westin, De Candolim Deck

Chandigarh:
Back to Source, Seville, Saggo, Caffetaria & Co, The Great Beer

Starting on July 24, 2026, Loca Tequila Week aims to establish itself as an annual celebration of premium tequila, hospitality, and the shared experiences created around great drinks.