Lords Hotels & Resorts has welcomed Prasad Bal as its new Associate Vice President – Revenue and Distribution, furthering its commitment to strengthening strategic leadership within the group.

With over ten years of industry experience, Bal brings in-depth knowledge of revenue strategy, market analysis, distribution management, and dynamic pricing models. His appointment is seen as a valuable step toward optimizing the brand’s revenue potential and driving future growth.

In his new role, Bal will oversee the optimization of distribution channels and implement proactive selling strategies and targeted action plans. His efforts will directly contribute to enhancing the brand’s reach and performance in an increasingly competitive hospitality landscape.

Vikas Suri, Vice President – Operations and Development, congratulated Bal, saying,

"We are thrilled to have Bal take on the role of AVP – Revenue and Distribution. His extensive experience in revenue management will be a great asset to the group. His appointment also reflects our commitment to attracting the best talent."

Sharing his excitement about the role, Prasad Bal said,

"Joining Lords Hotels & Resorts is an exciting opportunity to apply my expertise in revenue management. I look forward to contributing to the brand's continued growth and helping position Lords Hotels & Resorts as the leading mid-market hotel brand in India and beyond."

With this strategic appointment, Lords Hotels & Resorts continues to reinforce its position as a key player in the mid-market hospitality segment, driven by expert leadership and a future-focused vision.