LOUIS XIII by Rémy Martin, the legendary French cognac Maison celebrated for its heritage and craftsmanship, has announced the appointment of Ankur Chawla as its Brand Ambassador and Strategic Consultant for India. This partnership marks a significant step in the brand’s journey to strengthen its presence in India’s expanding luxury alcobev market.

With more than 17 years of experience across luxury hospitality, beverages, and entrepreneurship, Ankur Chawla is widely recognised as one of India’s foremost voices in the industry. A thought leader, author, and consultant, he has worked with global names in hospitality and beverage, combining deep operational insight with a strategic approach that drives innovation and growth.

In his new role, Ankur will be responsible for enhancing the LOUIS XIII brand experience in India through exclusive events, curated tastings, and immersive storytelling sessions. He will also develop long-term strategies to strengthen LOUIS XIII’s positioning in the Indian market and collaborate with key partners, luxury brands, and influencers to expand the brand’s footprint across hospitality, lifestyle, and connoisseurship platforms.

Speaking about his appointment, Ankur Chawla said, “LOUIS XIII is not just a cognac, it is a legacy spanning a century — a symbol of artistry, heritage, and luxury. Representing and advising such a brand in India is not only an honour but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers.”

LOUIS XIII’s decision to appoint a dedicated brand ambassador for India reflects its long-term vision for the market, where luxury consumption and appreciation for fine craftsmanship are growing at a remarkable pace.

With Ankur Chawla leading its local representation, LOUIS XIII aims to bring the Maison’s timeless spirit, craftsmanship, and storytelling closer to India’s new generation of connoisseurs.