LUCOFAST Launches in India: A Game-Changer in Functional Hydration

LUCOFAST Launches in India: A Game-Changer in Functional Hydration

By Nishang Narayan

Published on February 26, 2025

In a world where hydration is more than just quenching thirst, LUCOFAST FOOD AND BEVERAGES PRIVATE LIMITED is stepping into the spotlight with LUCOFAST—a functional, and nutrient-packed hydration drink designed for energy, recovery, and immunity.

With rising temperatures, increasing fitness consciousness, and the growing need for nutrient-driven beverages, LUCOFAST caters to the modern consumer seeking effective hydration without unnecessary additives.

A Smarter Way to Hydrate

Unlike sugary energy drinks or carbonated beverages, LUCOFAST is a non-carbonated, caffeine-free hydration solution that blends electrolytes, B-vitamins, zinc, and vitamin C for optimal performance. This drink is crafted with permitted artificial color while being non- carbonated to ensure a smooth and enhanced drinking experience.

Key Features of LUCOFAST:

  • Electrolyte-Enriched Hydration – Restores essential minerals for sustained hydration.
  • Caffeine-Free – Hydrates without jitters or energy crashes.
  • Natural Flavours & Sweeteners – Ensuring a vibrant and refreshing taste.
  • Refreshing FlavoursFeatures a refreshing taste with three different flavours.
  • Non-Carbonated – Gentle on the stomach for rapid hydration.
  • High in Vitamin C – Supports immune function.

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"Consumers today are more conscious of what goes into their bodies. They're looking for hydration that does more—one that supports their lifestyle and wellness goals," says Khushi Mehta, Founder of LUCOFAST. "We saw a gap in the market for a hydration solution that replenishes and fuels the body without unnecessary ingredients. LUCOFAST is our answer to that need."

Where to Get LUCOFAST?

Starting February 28, 2025, LUCOFAST will be available PAN India, including key urban cities. Consumers can purchase it directly from the official LUCOFAST website (launching the same day) or through Amazon, Flipkart, and other leading e-commerce platforms.

With a strong focus on wellness and convenience, LUCOFAST is set to redefine the hydration experience—one refreshing sip at a time.


Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

By Hariharan U

Published on May 27, 2026

As Loya Mumbai marks a year of culinary storytelling, the restaurant continues its journey of exploring lesser-known dishes from the northern heartlands of India through its anniversary menu.

At the centre of this celebration is Akotri, a traditional Himachali breakfast dish reinterpreted as a dessert, reflecting Loya’s signature approach of blending heritage with contemporary presentation.

Originally a humble buckwheat pancake from Himachal Pradesh, Akotri is reimagined at Loya using ingredients such as buckwheat, coconut milk, jaggery, rabdi, and saffron. The result is a dessert that balances earthy depth with soft sweetness, offering a comforting yet refined finish to the dining experience.

The dish remains rooted in simplicity while introducing layered textures and subtle richness, paying tribute to the culinary traditions passed down through generations in the Himalayan region.

As part of its anniversary menu, Loya continues to spotlight regional Indian flavours that are often underrepresented, presenting them through a modern fine-dining perspective while preserving their cultural identity.

The Akotri dessert reflects the restaurant’s larger philosophy, bringing forgotten or lesser-known recipes into contemporary relevance without losing their essence. At Loya, each dish is designed not just as a preparation, but as a narrative rooted in place, memory, and tradition.


Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

By Manu Vardhan Kannan

Published on May 27, 2026

Haldiram's has launched ‘The Great Summer Chillers’ campaign, introducing a refreshing range of nostalgic beverages and seasonal food favourites inspired by India’s timeless summer traditions. Designed around flavours deeply associated with Indian summers, the campaign brings back memories of cooling drinks and familiar street-style favourites that generations have enjoyed over the years.

For many Indians, summer has always been linked with traditional beverages and flavours that provide comfort during the scorching heat. Through this campaign, Haldiram's aims to recreate those memorable experiences by pairing refreshing drinks with classic food favourites that reflect a distinctly Indian summer experience.

Leading the range is Mango Lassi, bringing back the familiar creamy comfort associated with homemade summer afternoons. Kacha Aam Panna also returns as one of the standout offerings with its timeless balance of sweet and tangy flavours. The menu further includes Jamun Kala Khatta with Soda, Sweet Tamarind with Soda, Masala Soda Lemonade, Masala Sikanji, Peach Iced Tea with Soda, and Dark Roast Cold Coffee.

Adding to the seasonal experience, Haldiram's has also included street-style classics such as Jhalmuri and Bhelpuri, continuing flavours customers have enjoyed over the years. Summer-special meal additions include Mango Shrikhand, Elaichi Shrikhand, Dakshin Curd Rice, and Mishti Doi, offering refreshing and comforting choices for the season.

Speaking about the initiative, the brand highlighted that the campaign was designed to help customers reconnect with memorable summer moments and relive familiar experiences with friends and family through nostalgic flavours.

Customers can experience ‘The Great Summer Chillers’ at Haldiram's outlets or order online through Swiggy and Zomato.


Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

By Manu Vardhan Kannan

Published on May 27, 2026

Ironhill India has rolled out a refreshed menu that brings together comfort food, bold flavours, and creative culinary touches. Designed to pair seamlessly with Ironhill’s craft beers and signature cocktails, the new menu combines global inspirations with familiar local favourites, creating a dining experience that feels exciting yet comforting.

The updated spread features a range of dishes perfect for sharing and enjoying over conversations. Seafood lovers can look forward to the crispy and flavour-packed Prawn Koliwada, while the Venezuelan Avocado Chicken Salad adds a fresh and creamy balance to the menu. Comfort food also gets its moment with the hearty Keema Pav, while the Mezze Board creates a laid-back experience ideal for social dining.

One of the highlights of the new additions is the Mutton Donne Biryani, a dish rich in aroma and deeply rooted in local flavours. Bringing together tradition and soul, it stands out as one of the menu’s most memorable offerings. Ending the experience on a sweet note is the Jaggery Brûlée with Red Velvet, adding a rich and indulgent finish.

Created with thoughtful flavours and versatility in mind, the menu has been designed for every occasion, whether it is a quick catch-up, a relaxed meal with friends, or long conversations that stretch into the evening.

  • What: New menu at Ironhill.
  • Where: Ironhill Marathahalli, Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli, Bengaluru.
  • Ironhill South Forum, 4th floor, Cross Metro Station, Forum South, Anjanadri Layout, Konanakunte, Bengaluru, Karnataka 560062.

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