ALIVAA Hotels & Resorts has announced the addition of Jawai Palash, a serene and luxurious property located in Jawai, Rajasthan, to its growing collection. This marks the ninth signing under the ALIVAA and HOFTEN brands, strengthening the group’s footprint across India’s hospitality landscape.

This partnership reflects ALIVAA’s continued dedication to strategic growth and delivering uniquely Indian, high-quality experiences in captivating locations. The signing was made in collaboration with CIN Digital Mar-tech Company, further amplifying the brand's focus on integrated and forward-thinking hospitality solutions.

Parvinder Singh, Founder of CIN Digital, shared his excitement about this venture:

“Jawai presents an extraordinary fusion of rich heritage, authentic culture, and untouched wilderness, inviting travellers to discover the true spirit of Rajasthan beyond the well-trodden tourist paths. We are very excited to partner with ALIVAA Hotels & Resorts to participate in their vision of showcasing India’s hidden treasures to a wider audience.”

Echoing the enthusiasm, Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), stated:

“Jawai is truly a hidden gem within Rajasthan, and we are delighted to present a sanctuary that embodies its natural splendour while providing world-class hospitality. Our partnership with Jawai Palash enables us to craft an environment where guests can effortlessly reconnect with nature without sacrificing any element of luxury.”

Founded by Vikramjit Singh, former President of Lemon Tree Hotels, along with Inderpal Batra, ALIVAA Hotels & Resorts has set its sights on reaching 50 hotels within five years. Speaking on the addition of Jawai Palash, Vikramjit Singh said:

“Our team is wholeheartedly committed to delivering outstanding service and crafting truly memorable moments for our guests. From the tastefully crafted rooms that reflect the timelessness of Rajasthan, to gourmet dining experiences and exclusive wildlife excursions—every facet of Jawai Palash has been meticulously designed to surpass expectations.”

The inclusion of Jawai Palash represents a significant milestone in ALIVAA’s mission to offer premium hospitality experiences that celebrate India’s diverse cultural and natural heritage. Guests can look forward to a stay that combines adventure, elegance, and a true sense of place, set in one of Rajasthan’s most picturesque destinations.

Padmaa, Jaipur, an 18th-century haveli tucked away in the city’s walled quarters, has officially opened its doors as an all-suite luxury boutique hotel. Located on Chaura Rasta, one of Jaipur’s oldest and most vibrant streets, Padmaa stands along a historic route once used for royal processions and elephant marches. Today, it offers travellers a peaceful retreat and a unique glimpse into the forgotten slice of old Jaipur.

Originally a four-room family home, Padmaa evolved over seven generations of the Shah family, who have now lovingly restored the haveli into a heritage haven, rich in nostalgia and elegance. The property is named after Shrimati Padmaa Devi Shah, the family’s matriarch whose strength and grace continue to inspire the space. The Shah family, also the custodians of Umrao Jewels, led the transformation with deep respect for their roots.

“At Padmaa, we want every guest to feel the comfort of staying at a loved one’s home rather than a hotel,” said Jaiveer Singh Rathore, Head of Operations. “From flexible dining to personalised service, our team is empowered to respond instantly to guest needs, creating a warm, seamless experience.”

The architectural revival was spearheaded by Gagan Sharma, a celebrated name in heritage conservation, while the interiors were curated by Vaishnavi Bazaz of Studio Navee. Together, they have blended traditional craftsmanship with modern luxury, using soft palettes, heirloom accents, and delicate detailing that preserve the soul of the haveli. Some parts of the original structure were intentionally left untouched — such as the grand wooden entrance door and carved jharokhas — to honour the passage of time.

Padmaa offers 15 thoughtfully designed suites, each telling its own story while ensuring modern comfort. Guests can enjoy a host of immersive experiences, from artisan-led craft sessions to curated heritage walks, designed to connect them with Jaipur’s rich cultural landscape.

The haveli features an in-house restaurant serving global cuisine alongside treasured Rajasthani recipes, and two distinctive bars — one set within the courtyard, and another atop the open terrace offering panoramic views of Jaipur’s skyline. A rooftop plunge pool, tranquil in-house spa, sun-drenched terraces, and quiet corners invite guests to slow down and unwind.

More than just a stay, Padmaa is a celebration of legacy, culture, and heartfelt hospitality — a home transformed into a heritage retreat, where luxury feels like belonging.

Evoke Experiences, a pioneer in India's experiential hospitality space, is entering a bold new phase of expansion, unveiling plans to broaden its destination portfolio and invite long-term collaborations with property owners across the country.

Renowned for flagship retreats like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, and the newly launched Evoke Dholavira, the brand is now preparing to open Evoke Ram Bagh, Ayodhya, with 156 keys. With a current inventory of 750 keys, Evoke aims to cross 1,000 keys by the end of 2025.

This strategic growth reflects a shift from seasonal glamping to year-round, permanent experiential resorts, beginning with a new project in Gir, one of India’s most ecologically significant destinations. The move marks a significant milestone as Evoke deepens its commitment to immersive tourism rooted in culture, sustainability, and regional identity.

In a major development, the brand is now actively inviting asset owners and landholders to partner via long-term lease or management agreements. With strong branding, operations, and a unique storytelling-driven design approach, Evoke aims to turn underutilised spaces into world-class, culturally rich destinations.

“Evoke is not just creating places to stay, we're building narratives, environments, and economies rooted in local culture,” said Bhavik Sheth, COO of Evoke Experiences. “We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”

Backed by the 150-year legacy of Lallooji & Sons, Evoke Experiences has evolved from pioneering glamping in India to establishing a diverse portfolio of eco-conscious luxury retreats. Each property reflects the brand’s core vision—to promote offbeat tourism, safeguard delicate ecosystems, and empower local communities.

While seasonal projects like Rann Utsav and Dholavira Tent Cities continue to draw crowds, year-round destinations like Gandhisagar, Statue of Unity Tent City-1, and the upcoming Evoke Ayodhya represent the future of experiential hospitality in India.

With this new trajectory, Evoke Experiences is poised to become India’s leading experiential destination company, where every stay offers a story—and every destination, a deeper connection.