Fusion Hotel Group is celebrating the 1st anniversary of its loyalty program, Fusionlife, with a vibrant summer campaign launching on July 1st, 2025, designed to reward both new and existing members with exclusive discounts and dream vacation prizes.

As part of the launch, an additional 11% discount will be applied on top of existing membership benefits across all tiers. This special offer is available to both new and existing Fusionlife members for bookings made between July 1st and 10th, with stays at selected resorts and hotels valid through the end of 2025. 

Additionally, newly registered members will have the chance to win a prestigious prize: a 2-night stay at Fusion Resort Cam Ranh with “breakfast anywhere anytime” service, and wellness activities.

Following this period, from July 11th to 31st, anyone who signs up for a Fusionlife membership will be automatically entered into a lucky draw for a chance to win exclusive prizes. With three exciting rewards totalling 6 nights’ stay at some of Vietnam’s most beautiful travel destinations, the campaign invites travellers to explore unique experiences at Fusion’s hotels and resorts while enjoying exclusive member benefits. 

“Summer is all about joy, discovery, and connection. These values are at the heart of Fusionlife,” said David Roberts, Chief Operating Officer at Fusion. “This campaign is our way of welcoming new members with an extra touch of excitement.”

Since its launch in June 2024, Fusionlife has amassed over 11,000 members, with the top five nationalities being Vietnamese, Korean, Hong Kong, Australian, and American. The program is built around a wellness-first, experience-rich ethos, offering guests immersive travel benefits beyond the stay.

Fusionlife members enjoy:

• Up to 25% off on dining and spa services
  

• Stay credits and complimentary non-alcoholic beverages
  

• Guaranteed 2 PM late check-out
  

• Potential room upgrades, depending on availability
  

• Priority access to exclusive deals and experiences
  

To join the program or explore campaign benefits, guests can visit: fusionhotelgroup.com/fusionlife

With a rapidly expanding presence, Fusion Hotel Group offers a rich portfolio of wellness-inspired and culturally immersive hotels, including:

• Fusion Resort Cam Ranh
  

• Fusion Resort & Villas Da Nang
  

• Maia Quy Nhon
  

• The Ocean Resort by Fusion Quy Nhon
  

• Alba Wellness Valley by Fusion (Hue)
  

• Fusion Suites Saigon & Vung Tau
  

• Fusion Original Saigon Centre
  

• Fusion Suites Phuket Patong (Thailand)
  

• Business hotels: HIIVE by Fusion Binh Duong and HIIVE New City
  

As Fusion sets sights on reaching 50 properties by 2028, the Fusionlife campaign reflects the brand’s commitment to wellness, value, and guest connection, making every stay not just a holiday—but an experience.

Alma Resort Cam Ranh is set to shine a cultural spotlight on Cam Ranh with the debut of “The Stage – Alma Show,” a visually striking theatrical production that celebrates Vietnam’s rich traditions and folklore with a contemporary twist. Beginning July 5, the Alma Amphitheatre will come alive with four daily shows, drawing audiences into a vivid journey through Vietnam’s legendary five elements—earth, water, fire, wood, and metal.

Designed as a cross-cultural collaboration between Vietnamese and Korean creatives, the 70-minute Alma Show presents an immersive experience through magic, dance, water puppetry, special effects, Ao Dai fashion, and a lively flash mob. With audience interaction built into the performance, each show caters to up to 400 guests and features dramatic storytelling through visually stunning segments.

The show begins with the classical Apsara dance, a tribute to the lost Champa Kingdom and its cultural legacy in the region. From there, the elements are explored in richly choreographed scenes—from water puppetry to lotus flower formations with silks, flaming sword acts, and a Non La dance culminating in a dazzling fashion parade of Ao Dai.

The spectacle is brought to life by 24 dancers and magicians Jacky (Haesung Kim) and Bui Huu Thien, under the direction of renowned producers Jin (Hyukjin Cho) and Terry (Byongkok Jung) of The Stage VN. Jin previously directed the Dana Show and co-directed the 2002 FIFA World Cup opening ceremony, while Terry was behind the Dreams Come True Magic Tour and Chuncheon Lake Fairy Festival.

Shows are staged twice nightly at 6 PM and 8 PM, promising an unforgettable experience for visitors of all ages.

Adding to the lineup is “The Magic and Water Puppet Show,” performed daily at 11 AM and 3 PM. This 50-minute show includes 30 minutes of traditional water puppetry—led by 10 skilled puppeteers in chest-deep water—and 20 minutes of magical, water-themed illusions.

The narrative showcases tales of village life, farming, and Vietnamese mythology, including stories like Thánh Gióng, the boy-turned-giant hero on a flying horse, and Lê Lợi and the Magical Sword, where divine intervention helps liberate Vietnam.

This production is directed by Nguyễn Tiến Dũng, artistic director of the Vietnam National Puppetry Theatre and 2014 world champion in puppetry.

“Vietnam has such a rich and fascinating culture, affording so many compelling stories to share about its history, beauty and resilience,” said Herbert Laubichler-Pichler, Managing Director of Alma Cam Ranh. “'The Stage – Alma Show’ promises to be a feast for the eyes and to bring any visit to our region and indeed to Vietnam to a whole new level.”

“‘The Stage - Alma Show’ is a heartfelt collaboration to honor and reintroduce Vietnam's beauty to the world,” added Jin.

Tickets for both The Alma Show and The Magic and Water Puppet Show are available at the Alma Promotions Desk and at the Amphitheatre.

The global seafood industry will gather once again for Seafood Expo Asia 2025, scheduled from 10 to 12 September at the Sands Expo and Convention Centre in Singapore. Organized by Diversified Communications, the event serves as a key business platform connecting international seafood suppliers with top buyers and professionals from across the Asian market.

Last year’s edition saw participation from over 4,530 seafood professionals representing 80 countries, and this year is expected to draw even greater engagement. Attendees can look forward to a packed agenda of product showcases, seafood tastings, live culinary demonstrations, networking events, and a thoughtfully curated conference program featuring insights from industry leaders.

“The uniqueness of this event is in its tailored approach to connecting worldwide seafood companies with the buyers they need to expand their business in the Asian market,” shared Wynter Courmont, Vice President of Seafood at Diversified. “It’s an ideal space to build relationships and explore new market opportunities face-to-face.”

This year’s Expo will welcome exhibitors from across the globe, including Australia, Canada, Chile, France, India, Indonesia, Japan, Norway, South Africa, the United Kingdom, Vietnam, and many others. New countries like Estonia and the United Arab Emirates are also joining the roster. National pavilions from China, South Korea, Taiwan, and Estonia will make their debut on the show floor.

Exhibiting companies include leading names such as AquaChile, Blumar Seafoods, Gadre Marine Export Pvt Ltd, Loch Duart Salmon, Ulka Seafoods Pvt Ltd, Vinh Hoan Corporation, and more. Also featured are key players in seafood processing and equipment solutions, like BAADER ASIA, JD5 Hygiene GmbH, and Moon Environment Technology SDN BHD.

Visitors from sectors such as hotels, restaurants, catering, supermarkets, wholesale, and imports will explore sourcing options, learn about the latest trends, and take part in meaningful conversations that shape the future of the seafood industry. The Business Matchmaking Program will help qualified high-volume buyers and importers set up direct meetings with suppliers for focused business discussions.

Beyond the expo floor, attendees can experience engaging programs such as the Seafood Excellence Asia Awards, the Oyster Challenge, and daily product samplings. Live cooking showcases will bring culinary inspiration to the event, while the educational conference will feature discussions on aquaculture innovation, seafood processing tech, sustainability practices, and supply chain improvements.

Seafood professionals interested in attending can explore the agenda, register for free, and access more details about the event and programs by visiting the official website: www.seafoodexpo.com/asia.