Mahakumbh 2025: The Spiritual Spectacle Powering India's Tourism and Economy

Mahakumbh 2025: The Spiritual Spectacle Powering India's Tourism and Economy

By Nishang Narayan

Published on February 5, 2025

The Mahakumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is the world’s largest spiritual congregation, deeply rooted in Hindu traditions. Beyond its religious and cultural significance, the Maha Kumbh is playing a pivotal role in driving India's spiritual tourism sector, attracting millions of visitors and generating substantial economic activity.

Authorities project that Mahakumbh 2025 will welcome over 400 million pilgrims, including a growing number of international visitors. By January 19, 2025, over 73 million people had already attended. In response to this unprecedented scale, the Uttar Pradesh government has allocated ₹7,500 crore for infrastructure upgrades, a sharp increase from the ₹4,200 crore spent in 2019. The event is expected to generate ₹2 lakh crore in direct revenue, with total transactions projected between ₹2–4 lakh crore, contributing over 1% to India’s GDP.

Economic Ripple Effects Across Sectors

The economic impact of the Maha Kumbh extends across multiple industries, particularly in travel, hospitality, and local businesses. With surging domestic and international travel bookings, airlines, railways, and private transport operators are witnessing unprecedented demand.

Gopal Krishna Agarwal, National Spokesperson of BJP for Economic Affairs, highlights the broader impact:

"Maha Kumbh's spiritual significance is attracting global attention, fostering greater interest in India as a travel destination. Besides its religious importance, Maha Kumbh serves as an economic catalyst, transforming various sectors of India. It's a massive economic and cultural phenomenon, generating multi-billion rupees worth of economic activity and empowering local businesses. In addition, the government's tireless efforts ensure Maha Kumbh creates a ripple effect on global interest in India's spiritual tourism potential. Further, initiatives like the Maitri Bodh Cultural Economic Summit align with this phenomenon, fostering collaboration between culture and economy, showcasing India's economic strength rooted in our heritage."

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Hospitality Sector Sees Unprecedented Growth

The hospitality industry is a key beneficiary of the Maha Kumbh, with the event extending beyond Prayagraj into cities like Varanasi, Lucknow, and Kanpur, driving an increased demand for hotels, transport, and tourism services. Many visitors are extending their trips to explore historical and cultural sites, leading to a significant rise in bookings.

Ambika Saxena, CEO of TWH Hospitality, emphasizes this shift:

"Maha Kumbh is not just a spiritual gathering but a transformative economic force reshaping India's hospitality and tourism landscape. The unprecedented influx of domestic and international visitors is driving an unparalleled demand for accommodations, transport, and hospitality services, creating immense opportunities for innovation and investment. This event exemplifies how cultural heritage can be a powerful engine of economic growth, reinforcing India's position as a global tourism powerhouse. We see this as more than just an opportunity. It is a responsibility to elevate India's global standing and redefine the future of spiritual tourism."

Positioning India as a Global Spiritual Tourism Hub

Mahakumbh 2025 is a unifying force, seamlessly blending faith with commerce and driving long-term economic growth. The sheer scale of the event and the government’s investment in infrastructure reinforce India’s position as a leading destination for spiritual and cultural tourism. With millions of visitors and sustained global interest, the Maha Kumbh is set to further strengthen India’s status as a premier spiritual tourism hub, attracting both religious travelers and cultural enthusiasts for years to come.


Ring in 2026 with Grand Celebrations at ZANA Luxury Resorts & Country Inn Hotels

Ring in 2026 with Grand Celebrations at ZANA Luxury Resorts & Country Inn Hotels

By Hariharan U

Published on December 19, 2025

As the countdown to 2026 begins, ZANA Luxury Resorts and Country Inn Hotels & Resorts invite travellers to celebrate the New Year in style with thoughtfully curated packages across some of India’s most picturesque destinations. From lakeside luxury and hill retreats to wildlife escapes, these celebrations promise a perfect blend of fun, relaxation, and indulgence.

ZANA Luxury Resorts – Jim Corbett: Guests at ZANA Luxury Suites & Cottages and ZANA In The Wild can enjoy an energetic New Year under the stars with DJ entertainment, fireworks, lucky draws, and a live performance by acclaimed percussionist Nishant Gugnani. A dedicated kids’ zone and special buffet ensure fun for all ages.

ZANA Lake Resort, Udaipur: Celebrate amid the shimmering lakes of Udaipur with a serene yet festive lakeside gala dinner. Guests can enjoy gourmet breakfasts, leisurely hi-teas, and even bring their own alcohol for a personalised experience.

ZANA By The Ganges, Rishikesh: This newest luxury address offers a soulful start to 2026 with a lively gala dinner, live singing, and tranquil views of the Ganges and Himalayas—perfect for those seeking festive celebrations with a touch of serenity.

ZANA Forest Resort, Ranthambore: Spread across 11 acres, the resort blends luxury cottages, green spaces, and a festive gala dinner, making it ideal for families and nature enthusiasts looking for a peaceful yet memorable New Year.

Country Inn Nature Resort, Bhimtal: Surrounded by hills and crisp mountain air, guests can enjoy a DJ, fireworks, Kumaoni folk dance, live singing, bonfire, and a lavish gala dinner, providing a joyous and family-friendly way to welcome 2026.

Country Inn Premier, Mussoorie: Step into the New Year with panoramic hill station views, warm hospitality, a lively DJ, and gala dinner, creating a relaxed yet festive celebration in Mussoorie.

Country Inn Riverside Resort, Jim Corbett: Adjacent to ZANA In The Wild, this property offers a nature-centric celebration with fireworks, bonfire, DJ entertainment, lucky draws, and live percussion performances, ensuring a memorable New Year getaway.

Across all locations, guests can enjoy live music, curated gastronomic experiences, and immersive entertainment designed to create unforgettable memories. With these New Year packages, ZANA Luxury Resorts and Country Inn Hotels offer the perfect blend of celebration, comfort, and scenic beauty.


PRISM Offers Full Refunds for Guests Affected by Flight Disruptions

PRISM Offers Full Refunds for Guests Affected by Flight Disruptions

By Hariharan U

Published on December 10, 2025

PRISM, the parent company of OYO, has announced a full refund policy for guests who could not check into their hotels between December 5 and 15, 2025 due to the widespread flight disruptions across India. With more than 1,400 flights cancelled over the weekend and multiple delays crossing four hours, thousands of travel plans were affected at the peak of the wedding and holiday season.

Under this policy, guests who booked through the OYO or CheckIn apps will receive automatic refunds once they submit valid proof of cancellation or delay. PRISM is also coordinating closely with its hotel partners to ensure the process is smooth and does not burden small and mid-sized properties that depend heavily on seasonal business.

Sharing more details, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Our early estimates indicate that significant bookings across our hotel network may be affected by the ongoing flight disruptions. Coinciding with the peak wedding and holiday season, both leisure and business travel plans are being impacted. Our decision to offer full refunds is guided by empathy and a sense of responsibility to ensure our guests are not financially burdened by circumstances entirely beyond their control.”

PRISM today operates 13,000+ hotels under brands such as Townhouse, Sunday and Palette across India. To support the increased volume of queries, the group has also expanded its customer service team to help guests with refund requests and clarity on documentation. The company will continue to monitor the situation and extend the refund window if required.

Guests can access detailed policy information or raise requests through the CheckIn policy page or contact the dedicated support helpline.


Thomas Cook India and SOTC Reveal 7 Christmas Getaways Across India

Thomas Cook India and SOTC Reveal 7 Christmas Getaways Across India

By Manu Vardhan Kannan

Published on December 8, 2025

Christmas in India brings together beaches, hills, colonial heritage, and cultural celebrations, creating a festive atmosphere that feels unique to every region. Showcasing this diversity, Thomas Cook India and SOTC Travel have highlighted seven destinations that capture the country’s holiday spirit and inspire travellers to plan memorable year-end trips.

Goa remains one of India’s most popular festive escapes, glowing with lights, carols, and its signature Christmas flavours. Churches such as the Basilica of Bom Jesus and Our Lady of the Immaculate Conception host soulful midnight masses that attract visitors from across the country. Travellers can explore lively Christmas markets, enjoy beachfront music sessions, or savour traditional Goan feasts.

In Kerala, Christmas blends coastal charm with serene celebrations. Cities such as Kochi, Kottayam, and Thiruvananthapuram come alive with star lanterns, nativity displays, and warm community gatherings. A backwater cruise on Christmas Eve, a Kathakali show in Kochi, and the beautifully lit streets of Fort Kochi offer a relaxed yet festive holiday experience.

Puducherry brings together French elegance and coastal simplicity for a peaceful Christmas getaway. White Town turns into a picture-perfect festive setting lined with cafés, heritage buildings, and soft illumination. Visitors can attend midnight mass at the Basilica of the Sacred Heart of Jesus, enjoy French-Indian festive menus, or spend quiet evenings by the sea.

For travellers seeking a hill destination, Meghalaya offers a vibrant yet serene celebration. Shillong shines with decorated churches, choir performances, and lively music nights that reflect the state’s strong musical culture. Christmas fairs, colourful lights at Police Bazaar, and outings to Umiam Lake make it an inviting winter retreat.

A culturally rich experience awaits visitors in Nagaland, where community feasts, gospel performances, and beautifully decorated churches define the celebrations. Kohima and Dimapur showcase the state’s strong sense of togetherness, while travellers visiting in early December can also experience the energy of the Hornbill Festival.

Kolkata brings timeless charm to Christmas with its Anglo-Indian traditions and festive street scenes. Park Street turns into a hub of lights, music, and food, drawing crowds throughout the season. Midnight mass at St. Paul’s Cathedral, treats from heritage bakeries, and the warm celebrations of Bow Barracks add to the nostalgic experience.

Those dreaming of a winter escape can head to Shimla, where pine trees, colonial architecture, and the possibility of snow create a classic Christmas mood. The Ridge and Mall Road glow with decorations, while Christ Church offers a peaceful setting for Christmas services. Visitors can enjoy scenic walks, warm cafés, and short trips to Kufri for snow-filled adventures.

Thomas Cook India and SOTC Travel’s curated selection offers travellers a chance to choose a Christmas holiday that suits their festive mood, be it relaxed, cultural, adventurous, or nostalgic.

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