Tourism Malaysia is set to launch its largest-ever Sales Mission to India from 3rd to 7th February 2025, visiting Hyderabad, Bangalore, and Kochi. A delegation of 62 sellers from Malaysia will participate, emphasizing opportunities in Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, wedding tourism, and leisure travel, with a focus on India’s Southern region.

In 2024, Malaysia welcomed a record one million tourists from India, with Southern India contributing more than 50% of visitors. The strong connectivity between the two regions is reinforced by 151 weekly flights and a total seat capacity of 26,686 seats per week. The recent launch of Indigo Airlines’ new flights to Penang and Langkawi from Chennai and Bangalore further enhances travel options for Indian travelers.

Datuk Manoharan Periasamy, Director General of Tourism Malaysia, highlighted India’s importance, stating that with Visit Malaysia Year 2026 approaching, the country is targeting 1.6 million Indian travelers. Southern India’s strong flight connections and high demand make it crucial to Malaysia’s tourism growth strategy. This mission will showcase Malaysia as a premier destination for MICE, weddings, and leisure travel, offering world-class infrastructure and diverse experiences.

Malaysia’s MICE tourism sector features state-of-the-art convention centers, luxury hotels, and seamless services for business events. Wedding tourism is also rapidly expanding, with Indian couples choosing Malaysia for its picturesque locations and world-class services.

Mr. Hishamuddin Mustafa, Director of Tourism Malaysia Chennai, emphasized the significance of Hyderabad, Bangalore, and Kochi as key markets. With 84 weekly flights and 12,395 seats per week, Malaysia remains a prime destination for business events, weddings, and vacations. The upcoming Visit Malaysia Year 2026 aims to showcase new destinations, cultural experiences, and premium venues to Indian travelers.

The Sales Mission will reinforce Malaysia’s position as a preferred destination for MICE, weddings, and leisure travel, strengthening its presence in Hyderabad, Bangalore, and Kochi.

For more information, visit Tourism Malaysia’s social media channels.

Amrut Distilleries, in collaboration with Monika Alcobev Limited, has launched Amrut Kadhambam Whisky at GMR Hyderabad Duty Free. This exclusive release marks a significant milestone in the premium Indian whisky sector, providing travelers with a unique opportunity to experience one of Amrut’s finest creations.

Amrut Kadhambam is available exclusively at GMR Hyderabad International Airport Duty Free stores, offering whisky enthusiasts a rare chance to acquire a distinctive expression of Indian whisky craftsmanship.

A Landmark Collaboration in Travel Retail

Speaking on the occasion, Mr. Rakshit N. Jagdale, Managing Director of Amrut Distilleries, commented, “Amrut Kadhambam’s exclusive launch at GMR Hyderabad Duty Free is a testament to our commitment to delivering unique offerings in the travel retail sector. Kadhambam exemplifies the craft and innovation that define Amrut, and we are thrilled to introduce it as part of a memorable experience for global travelers. The intricate combination of cask influences and traditional techniques demonstrates our dedication to excellence and innovation. This launch reflects our ambition to expand Amrut’s presence in travel retail, bringing a truly distinctive taste of India to whisky enthusiasts worldwide. We sincerely appreciate GMR Hyderabad Duty Free for this wonderful collaboration.”

Mr. Kunal Patel, MD & CEO of Monika Alcobev Limited, added, “Being the exclusive distribution partner for the launch of Amrut Kadhambam at GMR Hyderabad Duty Free is an exciting moment for us. The global recognition of Amrut’s whiskies continues to grow, and we are proud to be part of this prestigious event. Amrut Kadhambam’s distinct blend is the perfect addition to GMR Hyderabad Duty Free’s exclusive offerings, and we look forward to sharing it with travelers from around the world.”

A Whisky Like No Other

Amrut Kadhambam is the world’s only whisky matured in four distinct casks, highlighting India’s pioneering spirit in whisky craftsmanship. Now available at Rajiv Gandhi International Airport, this exclusive release is bottled at 50% ABV, a rarity for Indian consumers.

True to its name, Kadhambam, meaning "mixture," masterfully blends tradition with innovation. The whisky matures in ex-bourbon, rum, ex-Oloroso sherry, and brandy casks, creating a complex, layered profile. This limited-edition expression reaffirms Amrut’s role in redefining global perceptions of Indian whisky, offering connoisseurs an unparalleled tasting experience.

About the Companies Behind the Launch

Amrut Distilleries is a globally recognized producer of premium Indian single malt whisky, renowned for its commitment to quality and innovation. With a rich heritage of craftsmanship, Amrut’s whiskies have earned international acclaim and numerous awards, establishing the brand as a leader in the Indian whisky industry and an ambassador of Indian craftsmanship on the world stage.

Monika Alcobev Limited, founded in 2017 by Bhimji Nanji Patel and led by CEO Kunal Patel, is a leading importer of premium alcohol brands in the Indian Subcontinent. The company offers end-to-end services for premium brands, including importing, logistics, distribution, and marketing across the HORECA and retail sectors. With over 100 brand labels, Monika Alcobev Limited excels in navigating one of the fastest-growing alcobev markets, bridging global craftsmanship with local demand. The company also manages exclusive travel retail for notable Indian brands, solidifying its position as a key player in the luxury alcohol sector.

Hyderabad Duty Free is one of India’s leading duty-free outlets, offering a premium selection of global luxury goods, including spirits, fragrances, and tobacco. Known for its exclusive and high-quality offerings, Hyderabad Duty Free provides an exceptional shopping experience to international travelers, making it a key destination for exclusive products in the region.

With this collaboration, Amrut Kadhambam Whisky is set to become a must-have for travelers seeking a world-class Indian whisky experience.

Israel’s Minister of Tourism, Haim Katz, wrapped up a pivotal visit to India aimed at strengthening bilateral tourism ties and engaging with key industry players. The visit featured multi-city networking events, high-profile meetings, and Israel’s strong presence at OTM 2025, reinforcing Israel’s commitment to boosting tourism from India.

Strengthening Tourism & Air Connectivity

During his visit, Minister Katz met with India’s Minister of Tourism, Gajendra Singh Shekhawat, to discuss enhancing cooperation between the two nations. They explored ways to leverage the deep historical and cultural connections shared by India and Israel.

The Israel Ministry of Tourism (IMOT) delegation, including Ambassador Peleg Lewi, Foreign Affairs Advisor, and Hassan Madah, International Marketing Director, IMOT, also met with Air India CEO Campbell Wilson. The discussions focused on improving air connectivity and creating seamless travel opportunities for Indian tourists heading to Israel.

Israel at OTM 2025: A Grand Showcase

Israel made a strong impression at OTM 2025, one of India’s largest travel trade exhibitions, held at Jio World Convention Centre, Mumbai. Minister Katz inaugurated the event, addressing a distinguished audience of travel professionals, tourism stakeholders, and media representatives.

Speaking at the event, Minister Katz emphasized,
"India is a critical market for us, and we are committed to deepening our engagement with the Indian travel trade. With the launch of the e-Visa system and our continued presence at key exhibitions, we are confident of achieving new milestones in 2025."

Israel’s pavilion at OTM stood out, winning the Best Booth Decoration Award for its visually engaging and interactive showcase of the destination.

Exclusive Networking Events in Delhi & Mumbai

IMOT hosted exclusive networking evenings in Delhi and Mumbai, bringing together travel associations, industry leaders, and OTAs. These events facilitated discussions on collaborative strategies to position Israel as a preferred destination for Indian travelers.

"We witnessed a surge in the number of Indian travelers visiting Israel in 2024, which presents the right moment for us to promote the destination. We want to ensure that Israel is safe and welcoming to tourists. We urge Indian travelers to experience our country in a more holistic way," Minister Katz stated.

Tourism Growth & Air Connectivity Resumption

Despite geopolitical challenges, India remained a strong source market for Israel in 2024, with 9,600 Indian tourists visiting between January and December.

With the recent ceasefire announcement and Air India resuming flights to Israel from March 2025, tourist arrivals are expected to rise significantly. In total, Israel welcomed 961,700 global tourists in 2024.

e-Visa Launch for Indian Travelers

To make travel easier, Israel has launched a new e-Visa system for Indian tourists, particularly families and multi-generational travelers. This digital service simplifies the application process and integrates with Israel’s Entry Travel Authorization (ETA) system.

Indian travelers can apply through the official portal:

www.gov.il/en/departments/topics/eta-il/govil-landing-page

More information on e-visas: israel-entry.piba.gov.il

While group visa applications will continue via existing channels, the pilot phase is exclusively for Indian citizens, with plans for global expansion.

A Bright Future for India-Israel Tourism

Minister Katz’s visit reinforced Israel’s long-term vision for the Indian market. IMOT’s roadmap for 2025 includes:

✅ Trade & media outreach

✅ Participation in major trade shows

✅ Experiential events across India

✅ Promotions in tier-II cities

✅ Showcasing Israel as a year-round destination

With enhanced connectivity, a simplified visa process, and strategic marketing initiatives, India-Israel tourism is set to reach new heights in 2025.