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By Nishang Narayan
Published on February 5, 2025
The Mahakumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is the world’s largest spiritual congregation, deeply rooted in Hindu traditions. Beyond its religious and cultural significance, the Maha Kumbh is playing a pivotal role in driving India's spiritual tourism sector, attracting millions of visitors and generating substantial economic activity.
Authorities project that Mahakumbh 2025 will welcome over 400 million pilgrims, including a growing number of international visitors. By January 19, 2025, over 73 million people had already attended. In response to this unprecedented scale, the Uttar Pradesh government has allocated ₹7,500 crore for infrastructure upgrades, a sharp increase from the ₹4,200 crore spent in 2019. The event is expected to generate ₹2 lakh crore in direct revenue, with total transactions projected between ₹2–4 lakh crore, contributing over 1% to India’s GDP.
The economic impact of the Maha Kumbh extends across multiple industries, particularly in travel, hospitality, and local businesses. With surging domestic and international travel bookings, airlines, railways, and private transport operators are witnessing unprecedented demand.
Gopal Krishna Agarwal, National Spokesperson of BJP for Economic Affairs, highlights the broader impact:
"Maha Kumbh's spiritual significance is attracting global attention, fostering greater interest in India as a travel destination. Besides its religious importance, Maha Kumbh serves as an economic catalyst, transforming various sectors of India. It's a massive economic and cultural phenomenon, generating multi-billion rupees worth of economic activity and empowering local businesses. In addition, the government's tireless efforts ensure Maha Kumbh creates a ripple effect on global interest in India's spiritual tourism potential. Further, initiatives like the Maitri Bodh Cultural Economic Summit align with this phenomenon, fostering collaboration between culture and economy, showcasing India's economic strength rooted in our heritage."
The hospitality industry is a key beneficiary of the Maha Kumbh, with the event extending beyond Prayagraj into cities like Varanasi, Lucknow, and Kanpur, driving an increased demand for hotels, transport, and tourism services. Many visitors are extending their trips to explore historical and cultural sites, leading to a significant rise in bookings.
Ambika Saxena, CEO of TWH Hospitality, emphasizes this shift:
"Maha Kumbh is not just a spiritual gathering but a transformative economic force reshaping India's hospitality and tourism landscape. The unprecedented influx of domestic and international visitors is driving an unparalleled demand for accommodations, transport, and hospitality services, creating immense opportunities for innovation and investment. This event exemplifies how cultural heritage can be a powerful engine of economic growth, reinforcing India's position as a global tourism powerhouse. We see this as more than just an opportunity. It is a responsibility to elevate India's global standing and redefine the future of spiritual tourism."
Mahakumbh 2025 is a unifying force, seamlessly blending faith with commerce and driving long-term economic growth. The sheer scale of the event and the government’s investment in infrastructure reinforce India’s position as a leading destination for spiritual and cultural tourism. With millions of visitors and sustained global interest, the Maha Kumbh is set to further strengthen India’s status as a premier spiritual tourism hub, attracting both religious travelers and cultural enthusiasts for years to come.
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Published on March 22, 2025
The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a groundbreaking partnership with Mumbai Indians, making the Maldives the Official Tourist Destination Partner for the 2025 cricket season. This marks Visit Maldives’ first collaboration of this kind in India, emphasizing the country’s commitment to strengthening its position as a top travel destination for Indian tourists.
With Mumbai Indians being one of the most successful and widely followed cricket teams in the Indian Premier League (IPL), this partnership presents a unique opportunity to engage millions of Indian cricket fans. Given that India remains one of the top source markets for Maldivian tourism, the collaboration is expected to drive substantial growth in Indian tourist arrivals, with a target of 200,000 visitors in 2025.
"Cricket has a special place in the hearts of millions, and we believe this collaboration will inspire Indian travellers to choose the Maldives as their ideal getaway," said Mr. Ibrahim Shiuree, CEO & Managing Director of Visit Maldives.
A Mumbai Indians spokesperson echoed the sentiment, stating, "Cricket and holidays are all about creating lasting memories. We are excited to showcase the Maldives to our global fanbase and create new travel experiences for them."
Through a mix of digital activations, exclusive experiences, and on-ground events, the Maldives will be promoted as the go-to luxury travel destination for Indian travellers. The country’s pristine beaches, high-end resorts, and seamless connectivity to India make it a top choice for holidaymakers, honeymooners, and adventure seekers alike.
This strategic alliance between Maldives tourism and Mumbai Indians is set to redefine sports-driven travel promotions, further cementing the Maldives’ global appeal as a luxury escape.
Published on March 18, 2025
What do the moon and manta rays have in common? They both play a crucial role in one of the ocean’s most breathtaking natural spectacles—the mass gathering of manta rays in Baa Atoll’s UNESCO Biosphere Reserve.
Thanks to the groundbreaking research of the Maldives Manta Conservation Programme, based at Four Seasons Resort Maldives at Landaa Giraavaru, travelers now have a scientifically backed chance to witness these gentle giants in action. The team has combined two decades of manta tracking, moon phase analysis, and tidal movements to predict the Manta Hot Dates for 2025—the optimal times when these marine marvels are expected to congregate in vast numbers.
With over 4,477 manta sightings recorded in 2024—alongside 26 whale sharks and nine devil rays—the waters around Landaa Giraavaru offer an unparalleled marine adventure. Guests visiting during the Manta Hot Dates can join the exclusive Manta Watch experience, which includes:
Manta-on-Call speedboat safari – Get alerted via a personal phone the moment mantas are sighted nearby.Dolphin cruise – Witness playful dolphins leaping across the Indian Ocean.Coral frame propagation – Contribute to marine conservation by helping restore coral reefs.Round-trip shared seaplane transfers from Velana International Airport.Daily breakfast at Café Landaa or Blu Restaurant.
For those who prefer spontaneity, the resort’s Manta-on-Call program offers a real-time adventure—guests receive a direct call the moment manta rays are spotted, allowing them to rush to a speedboat and snorkel with these oceanic giants on their terms.
Since its inception in 2005, the Maldives Manta Conservation Programme has played a vital role in protecting manta rays worldwide. Project Manager Elspeth Strike explains,
“Seeing a guest’s face light up as they spot a manta for the first time is unforgettable. At Landaa Giraavaru, we combine conservation with education—offering managed experiences that allow people to connect with these incredible creatures while helping ensure their future.”
Manta sightings are seasonal and subject to weather conditions and the moods of these gentle giants.
To book your Manta Watch adventure at Four Seasons Maldives at Landaa Giraavaru, click here, email reservations.mal@fourseasons.com, or call +960 66 00 888.
Published on March 16, 2025
The Business Travel Show Asia Pacific is set to make its debut in Singapore on April 16-17, 2025, at Marina Bay Sands, uniting over 200 corporate travel buyers from across Asia Pacific, the US, the UK, and Europe with 50+ top-tier exhibitors from the global travel industry. Backed by BTN Group’s 30 years of expertise in corporate travel events, this launch marks a significant milestone for the region’s booming business travel sector.
The Asia Pacific region is the world’s fastest-growing corporate travel market, with spending projected to hit $900 billion this year. Business Travel Show APAC is more than just a trade show—it’s a critical platform for industry professionals to connect, collaborate, and stay ahead in an evolving landscape.
Exhibitors include some of the most influential names in the travel industry, such as Oneworld, Wings, Wego, Amex GBT, BCD, Amex Card, Emburse, and more. The event promises meaningful business meetings, knowledge-sharing sessions, and exclusive networking opportunities for buyers and suppliers alike.
Senior corporate travel decision-makers can apply for the hosted buyer programme, which includes:
Corporate travel managers and procurement professionals handling business travel programmes are encouraged to register early to secure their spot.
Spanning two days, the event features 16 free-to-attend sessions covering:
Speakers from Avis Budget Group, MSD International, IKEA, Rheinmetall, Crisis24, HN Consulting, and Align Tech will share their expertise.
For the first time in APAC, the Business Travel Innovation Faceoff will showcase game-changing solutions set to redefine corporate travel. Additionally, the APAC Travel Buyer of the Year Award will honor a regional leader in corporate travel innovation.
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