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By Author
Published on January 15, 2025
The Maha Kumbh Mela, held every 12 years, has returned to Prayagraj in 2025, drawing millions of devotees and curious travelers from around the world. This grand event, one of the largest religious gatherings globally, is not only a celebration of faith but a remarkable opportunity for the tourism and hospitality industries, highlighting India’s potential to host monumental events that blend tradition and modernity.
A Spiritual Confluence at the Triveni Sangam
The Maha Kumbh Mela 2025, set at the sacred Triveni Sangam—the meeting point of the Ganga, Yamuna, and the mythical Saraswati rivers—has captivated attendees with its deeply spiritual atmosphere and extraordinary rituals. The first Amrit Snan, held on January 14, witnessed an overwhelming participation of over two crore devotees, who flocked to the Sangam for a holy dip, marking the beginning of a series of sacred rituals.
This year’s event saw the participation of diverse groups, including the Naga Sadhus and Kinnar Akhara, who performed their holy dips with immense grandeur and reverence, showcasing the inclusive spirit of the Kumbh. Alongside local devotees, international spiritual leaders such as Yogmata Keiko Aikawa from Japan added a global dimension, highlighting the universal appeal of the festival.
The event’s spectacle extends beyond spirituality. Helicopters showered rose petals on devotees during the Amrit Snan, creating a mesmerizing visual experience. Additionally, the light and sound show, narrating the rich mythology of the Kumbh, has become one of the most popular attractions for attendees, further enriching their experience.
A Global Gathering
The Maha Kumbh Mela has always been a global event, drawing attendees from across the world. This year, notable personalities like Laurene Powell Jobs, widow of Apple co-founder Steve Jobs, participated in the rituals, embracing the spiritual essence of the festival despite minor health issues. Her presence, along with other prominent figures from the business, political, and entertainment worlds, added to the significance of the event.
The festival is not only a gathering of devotees but also a confluence of cultures and nationalities, making it a unique opportunity for cultural exchanges. Religious heads, dignitaries, and representatives from the 13 akhadas continue to lead the festival’s ceremonies, ensuring the traditions are upheld while also catering to the diverse international crowd that attends the event.
Hospitality Sector Boost
The Maha Kumbh Mela 2025 has had a significant impact on the tourism and hospitality sectors. With millions of people descending on Prayagraj, the demand for accommodations has soared. Hotels, guesthouses, and makeshift campsites in and around the city are experiencing unprecedented demand, catering to visitors from all over India and the globe. From luxury resorts to budget-friendly options, every segment of the hospitality industry is benefiting from this massive influx.
The event also presents a unique opportunity for culinary tourism, as regional cuisines from Uttar Pradesh and other parts of India are showcased to cater to the diverse tastes of international and domestic visitors. Local vendors, food stalls, and restaurants are capitalizing on the opportunity, offering an array of traditional and fusion dishes to satisfy the festival’s attendees.
Moreover, the cultural and economic impact of the Maha Kumbh extends beyond just hospitality. The festival boosts local artisans, performers, and service providers, giving them a platform to share their craft and generate income. Vendors and craftsmen from all corners of India benefit immensely from the thousands of visitors attending the event, further bolstering the region’s economic growth.
Infrastructure Development and Future Growth
In preparation for the millions of visitors, significant investments have been made in infrastructure development. Roads, sanitation facilities, public transport, and security measures have been upgraded to ensure a smooth experience for attendees. These improvements benefit local communities and create a sustainable foundation for future growth in Prayagraj, ensuring that the city remains a key destination for cultural and religious tourism long after the festival concludes.
A Cultural and Economic Phenomenon
The Maha Kumbh Mela is more than just a religious event; it’s a celebration of India’s cultural heritage and its ability to unite people from diverse backgrounds. The festival’s influence extends far beyond Prayagraj, with international media outlets covering the event and amplifying its global reach. This helps position India as a premier destination for spiritual and cultural tourism, attracting visitors from around the world.
The hospitality professionals managing the logistics of the festival—ranging from accommodation to cultural immersion experiences—play a crucial role in ensuring a seamless experience for all participants. Their expertise ensures that the complexities of organizing such a massive event are addressed with precision, allowing attendees to focus on the spiritual and cultural aspects of their visit.
The Maha Kumbh Mela 2025 is a testament to India’s ability to host events of monumental scale. Beyond its spiritual significance, it is a thriving hub for cultural exchange, tourism, and economic growth. As the world witnesses the grandeur of this celestial gathering, the hospitality and tourism sectors stand to gain immensely from this once-in-12-year event. The Maha Kumbh not only strengthens India’s position on the global map but also sets the stage for continued growth in the tourism industry, making it a landmark event for both spiritual seekers and industry professionals alike.
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By Nishang Narayan
Published on January 20, 2025
The Asia Financial Forum (AFF) 2025, Hong Kong's flagship financial event, served as the perfect platform for showcasing the city's dynamic MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism offerings. Organized by the Hong Kong Tourism Board (HKTB), the event seamlessly blended business with leisure, demonstrating Hong Kong's renowned "spirit of hospitality" to approximately 100 global financial leaders.
Phoebe Shing, Director of Business Development Team Lead, MICE at HKTB, highlighted the event's significance, stating, "The Tourism Blueprint 2.0 reaffirms that hospitality is about creating rich, enjoyable experiences for visitors. AFF is an excellent opportunity to showcase Hong Kong-style hospitality to influential guests in the global financial field."
Participants were treated to a curated selection of iconic Hong Kong experiences, blending the city's modern vibrancy with its cultural heritage.
Peak Tram and Sky Terrace 428
Guests were whisked from the bustling conference venue to serene panoramic views atop Sky Terrace 428 via the historic Peak Tram. The journey included a visit to Lion's Point View Pavilion, where they admired stunning cityscapes. Nostalgic Hong Kong snacks and trinkets at a local store added a delightful touch.
Dr. Jochen Biedermann, Managing Director of World Alliance of International Financial Centres, remarked, "AFF stimulates the mind, but the Peak Tram tour was a feast for the eyes. It's great to see how the station has been modernized, making the Peak a must-visit for both tourists and business travelers."
Victoria Harbour Cruise on Aqua Luna
A sunset cruise aboard the iconic Aqua Luna junk boat offered a breathtaking view of Hong Kong's skyline, leaving participants in awe of the city's beauty.
Marc Baghadjian, CEO & Co-founder of Hypercard American Express, shared, "In the negotiation room, you miss the city’s beauty. The Aqua Luna tour lets you experience the vibrancy and stunning skyline of Hong Kong—it’s like seeing the Hong Kong dream unfold."
Cultural Heritage in Old Town Central
Guests explored Hong Kong’s rich history with a visit to Man Mo Temple, participating in a Gold Foil Paste Ceremony to pray for good fortune. The journey continued with a guided tour of Tai Kwun, a revitalized heritage site that blends history with modern hospitality.
Felix Katterl, Partner at Soutien Group, expressed, "It’s my first visit, and the diversity here is incredible. From heritage to modern offerings, Hong Kong has a unique charm. Tai Kwun’s transformation is stunning—I can’t wait to return with my family."
With its blend of modern business infrastructure and cultural richness, Hong Kong continues to solidify its status as a premier destination for MICE tourism. The experiences curated during AFF 2025 reflect the city's commitment to elevating hospitality and leaving a lasting impression on high-yield visitors.
For global leaders attending events like AFF, Hong Kong is not just a business destination—it’s an unforgettable experience.
Published on January 18, 2025
Patna now enjoys enhanced connectivity with the launch of Air India Express operations, which introduced three direct flights to Bengaluru, Bhubaneswar, and Hyderabad. The inaugural flights, part of the airline’s strategy to connect emerging cities with key domestic and international destinations, were celebrated at a vibrant event at Jay Prakash Narayan Airport, attended by senior officials from the Airport Authority of India, Air India Express, and other key stakeholders.
With 21 weekly flights, Air India Express now connects Patna directly to three major cities:
In addition to direct flights, passengers from Patna can access 14 domestic destinations, including Delhi, Mumbai, Kolkata, Goa, and Jaipur, and 2 international destinations—Abu Dhabi and Dammam—via one-stop connections.
Air India Express is in a phase of rapid growth, supported by its expanding fleet nearing the 100-aircraft milestone. The airline recently surpassed 50 destinations, including domestic locations like Dimapur, Dibrugarh, and Jammu, and international additions such as Bangkok and Phuket. With over 400 daily flights, a 30% increase from the previous year, Air India Express is strengthening its presence in India’s aviation landscape.
To complement its growing network, Air India Express offers Xpress Holidays, a platform for booking comprehensive vacation packages. Travelers can conveniently plan trips with flights, accommodations, transport, and curated experiences, ensuring a seamless travel experience.
With this latest expansion, Air India Express reaffirms its commitment to enhancing connectivity and providing passengers with accessible, efficient, and memorable travel options.
About Air India Express
Air India Express is A Tata Enterprise and a subsidiary of Air India, operating over 400 daily flights, connecting 37 domestic and 16 international airports, with a fleet of 94 aircraft, comprising 62 Boeing 737s and 32 Airbus A320s. Air India Express invites guests with the proposition to ‘Fly As You Are’, using thoughtfully considered technology to enable flyers to personalise and take charge of their travel experience. The airline offers ‘Gourmair’ hot meals, comfortable seats, and a host of exclusive loyalty benefits with a sense of unique Indian warmth, and an award-winning digital experience on its mobile app and website, airindiaexpress.com.
Published on January 17, 2025
Uber, India’s leading ride-hailing platform, has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to deliver seamless and efficient transportation solutions. This collaboration aims to cater to millions of pilgrims and travellers visiting Prayagraj for Maha Kumbh Mela 2025, one of the largest religious gatherings globally, expected to attract over 40 crore participants.
In April 2023, Uber signed a Memorandum of Understanding (MoU) with AAI, extending its services to 20 AAI-operated airports across India. This latest collaboration at Prayagraj Airport underscores Uber’s commitment to supporting large-scale events like the Maha Kumbh Mela and meeting the growing demands of air travellers.
Director of Prayagraj Airport, Airports Authority of India, remarked:
“As Prayagraj prepares for the monumental Maha Kumbh Mela, ensuring seamless and reliable transportation is critical. Our collaboration with Uber enhances passenger convenience and strengthens the city’s infrastructure during this significant event. Uber’s innovative technology and on-ground support will greatly benefit travellers and contribute to the success of Maha Kumbh Mela 2025.”
Shiva Shailendran, Director of Supply Operations, Uber India and South Asia, said:
“We are thrilled to partner with the Airports Authority of India at Prayagraj Airport. By integrating advanced technology with on-ground support, we aim to provide smooth, comfortable, and reliable mobility solutions during this iconic spiritual gathering. Our commitment extends to both passengers and drivers, ensuring a seamless experience for all.”
The partnership is also set to boost local economies by creating additional earning opportunities for Uber driver-partners during the peak travel season.
Uber has been redefining mobility since its launch in India in 2013. Over the past decade, it has completed over 3 billion trips across 125 cities, offering a variety of services, including Moto, Auto, Cars, and Buses. With a focus on safe, reliable, and efficient mobility solutions, Uber continues to innovate, prioritizing customer satisfaction and driver empowerment.
For more information, visit Uber.com.
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