Malaysia Airlines has announced a strategic partnership with Mumbai Indians, India’s most successful and widely followed cricket team, taking on the roles of Associate Sponsor and Official Global Airline Partner. This collaboration is part of the airline’s broader initiative to accelerate sports-driven brand and commercial growth in key global markets, while reinforcing its long-term commitment to India, one of its most important growth markets.

To celebrate the launch, 100 Wau Bulan kites were released at Jio World Gardens in Mumbai during Makar Sankranti, India’s annual kite festival. The event symbolised the coming together of cultures through sports and travel. Mumbai Indians’ Head Coach, Mahela Jayawardene, also joined the ceremony alongside club representatives.

With a global fan base exceeding 55 million, Mumbai Indians offer Malaysia Airlines a significant platform to connect with audiences across India and internationally, extending its renowned Malaysian Hospitality to a diverse community of cricket fans.

Datuk Captain Izham Ismail, Group Managing Director of MAG, said, “India remains a cornerstone of our international network. With 80 weekly flights connecting 10 major Indian cities, Malaysia Airlines serves as a vital link between India and the world. Our partnership with Mumbai Indians is a strategic investment, allowing us to engage an immense, highly active audience, drive brand preference, and foster loyalty. By combining the excitement of world-class cricket with the warmth of Malaysian Hospitality, we are creating unique experiences while supporting tourism and trade between our nations.”

A Mumbai Indians spokesperson added, “We are proud to partner with Malaysia Airlines, a brand that shares our dedication to excellence, global reach and meaningful fan engagement. This collaboration allows us to connect our fans with new travel experiences while celebrating the shared passion for sport, culture and hospitality. Together, we aim to create memorable moments for fans both on matchdays and beyond.”

Under this partnership, Malaysia Airlines will offer exclusive fan touchpoints, including on-ground engagements, co-branded experiences, special merchandise, and player-led appearances, connecting cricket enthusiasts with the airline outside of matchdays.

The airline will continue promoting its Bonus Side Trip (BST) programme, enabling international travellers transiting through Kuala Lumpur International Airport (KUL) Terminal 1 to explore an additional Malaysian destination at no extra fare, excluding taxes. Travellers can select from eight domestic destinations, experiencing Malaysia’s cultural, natural, and heritage attractions in a single journey.

As Malaysia’s national carrier, Malaysia Airlines will also support Visit Malaysia 2026 in collaboration with government and industry partners, aiming to enhance connectivity and position Malaysia as a must-visit destination for travellers from India, Southeast Asia, and beyond.