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By Manu Vardhan Kannan
Published on April 18, 2025
India's snacking landscape is experiencing a complete overhaul. What was once dominated by deep-fried, maida-laden goodies is now transforming into a space where indulgence meets health led by baked, air-fried, and maida-free snacks.
The growing awareness of lifestyle diseases, particularly among younger consumers, is one of the major drivers of this change. Indian snackers today are more informed, label-conscious, and seek healthier alternatives without compromising on taste. This shift has fueled a wave of new-age snack brands offering millet-based, protein-rich, baked, and air-fried products that resonate with a health-conscious mindset.
One such innovator leading this movement is Manish Sharma, Co-founder of Karigari, who introduced the no-maida chaap concept to the Indian food industry. Known for redefining traditional favourites with a healthy twist, Karigari has become a name associated with clean indulgence.
"We wanted to prove that street-style favourites can be made guilt-free," says Sharma. "Our maida-free chaap is not only a first in the category but also a step towards making protein-rich snacking more accessible and healthier."
"Consumers no longer feel guilty about reaching for a snack," adds another entrepreneur featured in the clip. "Now, it's all about ingredients, not just flavors. No maida, baked not fried, and air-fried foods are no longer just buzzwords—they've become basic expectations."
This transformation is also visible in India's hospitality and food service sectors. Cafés, cloud kitchens, and even high-end dining restaurants are updating their menus to include cleaner snacking options. Healthier chip alternatives, quinoa puffs, ragi cookies, and air-fried chaknas are finding their way onto shelves across both retail and digital platforms.
The pandemic further accelerated this wellness-driven wave. Urban millennials and Gen Z consumers began prioritizing immune health, gut health, and sustainable consumption. As a result, brands are now embracing ancient grains like millet and amaranth, eliminating refined flour, and adopting low-oil cooking methods.
According to market analysts, baked snacks are poised for double-digit growth in the coming years. With government initiatives like the International Year of Millets also promoting these ingredients, India's healthy snacking ecosystem is expanding across sourcing, innovation, and consumer adoption.
Today, Indian snacking is no longer a one-size-fits-all culture. From gluten-free khakhras to air-popped makhanas, consumers now enjoy a wide array of options that are just as nutritious as they are delicious.
About Manish Sharma: With over 17 years of experience in the food and beverage (F&B) sector, Manish Sharma has built a reputation as a dynamic and forward-thinking industry leader. As the COO and Managing Director of Futomic Group, Manish has been instrumental in driving the company's success through innovation, operational excellence, and strategic expansion.
Flagship brands under his leadership include Karigari Ek-Ehasas (By Chef Harpal Singh Sokhi), Dutchman Port (Pirate-Themed Café & Bar), and Rasam Foods (Multi-Brand Venture). His customer-first philosophy, commitment to quality, and focus on sustainability have inspired many brands to rethink their approach to food innovation and ethical business practices.
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Published on October 1, 2025
SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.
Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.
Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.
All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”
With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.
By Hariharan U
Santé Spa Cuisine, the award-winning health and wellness dining brand, has strengthened its presence in Pune with the opening of its third outlet at Law College Road. Known for its commitment to fresh, preservative-free, and plant-based cooking, the brand continues to champion mindful dining with dishes that balance taste, nutrition, and sustainability.
The new outlet, set in the backyard of a century-old home surrounded by greenery, features both indoor and outdoor seating for up to 120 guests. With cane, bamboo, copper, and recycled accents, the space reflects Santé’s eco-conscious philosophy while encouraging guests to relax and connect with nature.
Santé’s menu remains true to its wellness-driven ethos. Guests can choose from vegetarian, vegan, Jain, and gluten-free options including millet bowls packed with superfoods, Levantine-inspired protein-rich dishes, gluten-free multigrain pizzas, high-fibre casseroles, and indulgent yet healthy desserts made with jaggery, date sugar, and erythritol. Cold-pressed juices, detox beverages, and carefully paired wines and sangrias complement the food experience.
Founder Sonal Barmecha shared her vision at the launch, “Our aim is to provide a space where people can sit peacefully and nourish both body and mind. With the Law College Road outlet, we are creating more than a dining space, we are building a community that values health, sustainability, and mindful living.”
She added, “The vibrant greenery and open spaces beautifully complement our ethos of simplicity and nourishment. We hope this space inspires people to adopt healthier lifestyles and to enjoy life’s simple pleasures, while also caring for the planet.”
With outlets already at Koregaon Park and Baner in Pune, along with three locations in Mumbai, Santé Spa Cuisine is rapidly expanding its reach in the health food space. Soon to be available on Swiggy and Zomato, the brand is making nutritious and sustainable dining more accessible to urban diners.
Santé’s seasonal menus, like the current Monsoon Menu featuring Himalayan Thukpa soup with momos, keep the experience fresh, relevant, and comforting.
About Santé Spa Cuisine
Founded by Sonal Barmecha and led by Chef Shailendra Kekade, Santé Spa Cuisine has been redefining India’s health dining landscape for over a decade. With a philosophy of ‘less-is-more,’ the brand focuses on plant-based, preservative-free meals rooted in sustainability. Its outlets across Pune, Mumbai, Bangalore, Chennai, and Ahmedabad reflect a vision of mindful eating that nurtures both the body and the environment.
The Den, Bengaluru, a 5-star luxury property known for its innovative dining experiences, has launched “Kebabs & Biryanis Fridays”, a weekend culinary festival celebrating the best of India’s flavours.
Every Friday evening from 7:00 PM to 11:00 PM, The Den transforms into a gourmet destination where succulent kebabs inspired by cities across India meet five distinct variations of biryanis, prepared with traditional methods and authentic spices. Guests can also opt for an unlimited beverage package to complement the lavish buffet.
This experience goes beyond dining—designed to bring people together, it encourages families and friends to enjoy food, flavours, and celebrations under one roof. The restaurant’s elegant setting and warm ambience enhance the festive vibe, making it a perfect start to the weekend.
Details:
What: Kebabs & Biryanis
When: Every Friday
Where: The Creek at The Den, Bengaluru
Time: 7:00 PM – 11:00 PM
With “Kebabs & Biryanis Fridays,” The Den Bengaluru promises a feast that blends tradition, indulgence, and togetherness, a true celebration of India’s rich culinary heritage.
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