Manish Sharma and the Rise of Guilt-Free Snacking in India

Manish Sharma and the Rise of Guilt-Free Snacking in India

By Manu Vardhan Kannan

Published on April 18, 2025

India's snacking landscape is experiencing a complete overhaul. What was once dominated by deep-fried, maida-laden goodies is now transforming into a space where indulgence meets health led by baked, air-fried, and maida-free snacks.

The growing awareness of lifestyle diseases, particularly among younger consumers, is one of the major drivers of this change. Indian snackers today are more informed, label-conscious, and seek healthier alternatives without compromising on taste. This shift has fueled a wave of new-age snack brands offering millet-based, protein-rich, baked, and air-fried products that resonate with a health-conscious mindset.

One such innovator leading this movement is Manish Sharma, Co-founder of Karigari, who introduced the no-maida chaap concept to the Indian food industry. Known for redefining traditional favourites with a healthy twist, Karigari has become a name associated with clean indulgence.

"We wanted to prove that street-style favourites can be made guilt-free," says Sharma. "Our maida-free chaap is not only a first in the category but also a step towards making protein-rich snacking more accessible and healthier."

"Consumers no longer feel guilty about reaching for a snack," adds another entrepreneur featured in the clip. "Now, it's all about ingredients, not just flavors. No maida, baked not fried, and air-fried foods are no longer just buzzwords—they've become basic expectations."

This transformation is also visible in India's hospitality and food service sectors. Cafés, cloud kitchens, and even high-end dining restaurants are updating their menus to include cleaner snacking options. Healthier chip alternatives, quinoa puffs, ragi cookies, and air-fried chaknas are finding their way onto shelves across both retail and digital platforms.

The pandemic further accelerated this wellness-driven wave. Urban millennials and Gen Z consumers began prioritizing immune health, gut health, and sustainable consumption. As a result, brands are now embracing ancient grains like millet and amaranth, eliminating refined flour, and adopting low-oil cooking methods.

According to market analysts, baked snacks are poised for double-digit growth in the coming years. With government initiatives like the International Year of Millets also promoting these ingredients, India's healthy snacking ecosystem is expanding across sourcing, innovation, and consumer adoption.

Today, Indian snacking is no longer a one-size-fits-all culture. From gluten-free khakhras to air-popped makhanas, consumers now enjoy a wide array of options that are just as nutritious as they are delicious.

About Manish Sharma: With over 17 years of experience in the food and beverage (F&B) sector, Manish Sharma has built a reputation as a dynamic and forward-thinking industry leader. As the COO and Managing Director of Futomic Group, Manish has been instrumental in driving the company's success through innovation, operational excellence, and strategic expansion.

Flagship brands under his leadership include Karigari Ek-Ehasas (By Chef Harpal Singh Sokhi), Dutchman Port (Pirate-Themed Café & Bar), and Rasam Foods (Multi-Brand Venture). His customer-first philosophy, commitment to quality, and focus on sustainability have inspired many brands to rethink their approach to food innovation and ethical business practices.


Ayana Rooftop Restaurant Opens at Udaipur Marriott Hotel

Ayana Rooftop Restaurant Opens at Udaipur Marriott Hotel

By Manu Vardhan Kannan

Published on October 20, 2025

Udaipur Marriott Hotel has unveiled Ayana, its newest rooftop dining destination, offering guests a transcendent culinary journey set against the shimmering lakes and Aravalli Hills. True to its name, which means “the path,” Ayana guides diners through an immersive experience that begins with its serene poolside ambiance and culminates with indulgent desserts.

The restaurant’s design harmoniously blends contemporary Indian aesthetics with natural materials, oversized cushions, glowing lanterns, and curated world music, creating an atmosphere that is both vibrant and serene. The panoramic rooftop views add a magical dimension to every visit.

Ayana’s menu celebrates India’s royal culinary legacy, drawing inspiration from the Northwest Frontier and the regal kitchens of Rajasthan. Each dish is crafted with precision, honouring its origins while presenting a modern twist. The bar complements the menu with artisanal cocktails infused with Indian botanicals, spices, and local flavours, alongside a curated selection of fine wines and craft beers.

Designed for intimate dinners, celebratory gatherings, and exclusive events, Ayana offers a mix of communal seating, semi-private corners, and open decks. The restaurant is also deeply committed to sustainability, prioritizing locally sourced seasonal produce, plant-forward innovations, minimal food waste, energy-efficient kitchens, and elimination of single-use plastics.

Executive Chef Mohit Mishra commented on the launch:

“We are thrilled to officially welcome guests to Ayana. Our vision was to create more than just a restaurant, we wanted to craft a journey where each dish tells a story, each flavour evokes tradition, and every detail reflects India’s rich culinary heritage.”

Vaibhav Sagar, General Manager, added:

“Ayana is designed to be an immersive experience, not just a dining venue. From the sweeping rooftop views to the thoughtfully curated menu and serene yet vibrant ambiance, every element has been meticulously crafted to create lasting memories for both travellers and locals seeking a refined night out.”

Ayana promises to be a destination for culinary discovery, offering diners a seamless blend of tradition, innovation, and unforgettable experiences atop one of Udaipur’s most scenic rooftops.


1.5 Degree Expands Plant-Based Portfolio with New Beverages, Sundaes, Kulfi, and Popsicles

1.5 Degree Expands Plant-Based Portfolio with New Beverages, Sundaes, Kulfi, and Popsicles

By Manu Vardhan Kannan

Published on October 18, 2025

1.5 Degree, India’s leading plant-based dairy alternative brand, has unveiled an exciting new range of signature beverages, frozen sundaes, traditional kulfis, and refreshing popsicles this festive season. The announcement comes on the heels of the company securing seed funding from BITS Pilani and being recognised among its top emerging startups.

The new collection reflects 1.5 Degree’s philosophy of combining indulgence with responsibility. Designed for the conscious consumer, the range features sugar-free café-style beverages like Kesar Badam, Salted Pistachio, Hazelnut Coffee, and Cold Vegan Tea, crafted for refreshing, guilt-free sips.

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The Frozen Sundaes promise rich, layered indulgence in flavours like Salted Peanut Butter and Nutty Choco Fudge, while the Kulfi Collection, also sugar-free, reimagines the classic Indian favourite with plant-based innovation. The Popsicle lineup includes fruity and tangy favourites such as Chilly Guava, Jamun, and Shikanji, complemented by rotating seasonal sorbets for an extra-refreshing twist.

“At 1.5 Degree, we believe in indulgence without compromise,” said Vedansh Goyal, Founder of 1.5Degree.co. “With the overwhelming response to our gelatos, this new range brings familiar Indian favourites like kulfi and shikanji into the plant-based space, while also offering global café-style beverages, now with sugar-free options that keep taste front and centre.”

All products are 100% plant-based, dairy-free, lactose-free, and cholesterol-free, made using natural ingredients without artificial additives or preservatives. Ethically sourced and responsibly produced, the brand reinforces its mission to support a cooler planet while offering full-flavoured experiences.

1.5 Degree’s new offerings are available across Delhi NCR and Mumbai through select retail outlets, quick-commerce platforms, kiosks, and cloud kitchens. Orders can also be placed online via Swiggy, Zomato, or directly at 1.5degree.co.

Founded with a vision to make plant-based indulgence mainstream, 1.5 Degree continues to expand its product line with an aim to merge taste, sustainability, and innovation, one scoop and sip at a time.


BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

By Hariharan U

Published on October 16, 2025

JW Marriott Mumbai Sahar has opened the doors to its latest dining experience, BarQat, a restaurant that reimagines India’s rich culinary traditions through the lens of heritage and innovation. Meaning “abundance” in Urdu, BarQat captures the spirit of generosity and connection through food, celebrating regional flavours from Kashmir, Lucknow, Bhopal, and Hyderabad.

Designed as a culinary journey along India’s historical route, BarQat brings together the nuanced flavours and stories of these four regions, each offering its own interpretation of classic dishes. The restaurant’s philosophy is simple yet profound, to honour heirloom recipes while giving them a contemporary touch. Every dish tells a story of how shared roots evolved into diverse traditions across India’s culinary landscape.

Speaking about the relaunch, Sachin Mylavarapu, General Manager at JW Marriott Mumbai Sahar, said, “At JW Marriott Mumbai Sahar, we believe true luxury is found in abundance — abundance of flavour, culture, connection, and celebration. The relaunch of BarQat embodies this philosophy. We've created a space where Straight-line Cuisine comes to life and the abundance of India's culinary heritage unfolds through heirloom recipes passed down through generations. Here, every gathering becomes an opportunity to foster deeper bonds with loved ones. From the lavish spread of regional delicacies to the warm embrace of shared meals, BarQat is designed for those special moments of togetherness. It's about celebrating abundance in every form — on your plate, in your conversations, and in the memories you create.”

Open daily from 7:00 PM to midnight, BarQat offers guests a place to unwind, celebrate, and savour the flavours of India’s most storied kitchens. With its rich textures, soulful aromas, and immersive storytelling, BarQat promises a dining experience that feels both timeless and contemporary.

Guests can reserve their tables by calling +91 7710009250 or visiting www.jwmumbai.com.

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