Marriott and NEOM Bring Luxury Living to Sindalah with Apartments by Marriott Bonvoy

Marriott and NEOM Bring Luxury Living to Sindalah with Apartments by Marriott Bonvoy

By Author

Published on January 17, 2024

Marriott International, a renowned name in the hospitality industry, has partnered with NEOM, a futuristic region in Saudi Arabia, to introduce Apartments by Marriott Bonvoy in Sindalah, an exclusive island destination in the Red Sea. This strategic collaboration aims to cater to the evolving preferences of families and young travelers who seek spacious, apartment-style accommodations.

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Expanding Marriott's Presence in Sindalah

The Apartments by Marriott Bonvoy Sindalah will be a premium addition to Marriott's portfolio, offering luxurious apartment-style accommodations. Each unit, ranging from studios to three-bedroom apartments, will be well-equipped with a separate living room, full kitchen, and in-unit washer and dryer. The property will also feature a fitness center and swimming pool, enhancing the guest experience.

Chris Newman, NEOM Hotel Division Executive Director, emphasized Marriott's deep understanding of global traveler preferences as a key factor in this partnership. The introduction of the Apartments by Marriott Bonvoy brand in the region is expected to elevate the guest experience, particularly for groups traveling together.

The Growing Demand for Apartment-Style Accommodations

Chadi Hauch, Regional Vice President of Marriott International Middle East Lodging Development, noted the increasing desire for premium and luxury apartment-style accommodations among travelers. The Apartments by Marriott Bonvoy is seen as a perfect fit for Sindalah, offering exciting travel experiences year-round on the island.

An Array of Luxury Properties

This agreement marks the fourth collaboration between NEOM and Marriott International on Sindalah Island. In addition to Apartments by Marriott Bonvoy, the partnership will see the development of two Luxury Collection properties and an Autograph Collection Hotel, each offering unique luxury experiences.

The first Luxury Collection property will be a beach resort featuring 70 luxury rooms and suites with private pools. The second will be an all-suite property located centrally in the retail and marina district. The Autograph Collection property, meanwhile, will offer 66 rooms and suites with multiple dining options and a spa.

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Sindalah: A Red Sea Paradise

Sindalah is set to become one of the most enchanting destinations in the Red Sea. Its strategic location, just a 17-hour sail from the Mediterranean, makes it an ideal spot for yachting enthusiasts, with an 86-berth marina. The island will also boast over 400 ultra-premium hotel rooms, 300 top-end suites, a beach club, yacht club, golf course, luxury retail boutiques, and a variety of culinary offerings.

The collaboration between Marriott and NEOM in Sindalah is poised to create a new benchmark in luxury and convenience. It underscores Marriott’s commitment to meeting the evolving needs of modern travellers while contributing to the growth of Sindalah as a premier destination.


Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

By Manu Vardhan Kannan

Published on July 22, 2025

Nestled just minutes away from Bengaluru’s Kempegowda International Airport, Clarks Exotica Convention Resort & Spa is embracing a fresh and personal approach to luxury. Spread over 70 acres, the resort has always been known for its peaceful ambiance and versatile offerings, from corporate stays to weekend family escapes. But now, it’s taking things a notch higher by focusing not just on what it offers, but how it’s experienced  with every guest story at the heart of it.

“Every guest carries a unique story,” says Varun Sharma, General Manager Operations at Clarks Exotica. “Our aim isn’t just to serve, but to observe, listen, and respond, so each stay feels tailored, like it was made just for them.”

Whether it’s a warm bowl of soup waiting for a late-arriving traveller or a poolside candlelight dinner set up for an anniversary couple, Clarks is turning small gestures into unforgettable memories.

This new approach isn’t just reflected in their service, it’s shaping how the brand communicates with the world. Clarks Exotica is moving away from generic promotions, instead sharing stories drawn from real, heartfelt guest moments. The idea is to make every piece of communication, whether online or on-site, feel genuine and personal.

Behind this shift is a team that values human touch. From Shiva in Engineering, who ensures every space is flawless without being seen, to Gautam from F&B, who remembers how guests like their coffee, it’s the quiet attentiveness that defines the Clarks culture.

These real moments and real people now take centre stage in the resort’s digital storytelling. With initiatives like:

  • Video reels capturing natural guest reactions and joyful moments with family

  • Team spotlights celebrating small yet meaningful acts of service

  • Social media campaigns like "Captured at Clarks" and "Humans of Clarks", showcasing authentic experiences

Clarks is turning its guestbook into a canvas of shared memories. What used to stay within four walls now reaches a wider, global audience, building not just loyalty, but an emotional connect that sets the brand apart.

With this shift, Clarks Exotica is showing that luxury isn’t always about extravagance. Sometimes, it’s in the little things, the ones that make you feel seen, remembered, and valued.


The LaLiT Suri Hospitality Group Launches Purpose-Driven Loyalty Program

The LaLiT Suri Hospitality Group Launches Purpose-Driven Loyalty Program

By Nishang Narayan

Published on July 22, 2025

The LaLiT Suri Hospitality Group, one of India’s most admired luxury hospitality brands, has unveiled its all-new loyalty program – The LaLiT Loyalty Program – that’s as rewarding as it is purposeful.

Designed to deepen the relationship with guests, this loyalty initiative combines classic perks with a unique opportunity to make a real-world impact. With four distinct tiers – Blue, Silver, Gold and Platinum – the program gives members the freedom to earn points for every rupee spent across stays, dining, and wellness services at The LaLiT’s hotels, palaces, and resorts. From enjoying a lavish meal at Baluchi or OKO, to unwinding at Spiceology, guests can now collect rewards seamlessly.

But the real differentiator is its conscious core. In a first-of-its-kind move, The LaLiT has partnered with Points for Good, a platform that enables guests to donate their points to causes that matter. With over 18 NGOs and 40 vetted projects to support – including child education, LGBTQIA+ rights, environmental sustainability, and more – this program invites travellers to become changemakers.

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“At The LaLiT, we believe hospitality is not just about service – it’s about building meaningful relationships. The LaLiT Loyalty Program is our way of showing gratitude to our guests and building a deeper, more meaningful connection with them. It’s a celebration of trust, shared values and mutual expectations,” said Dr. Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group.

By blending rewards with responsibility, The LaLiT Loyalty Program offers more than points – it offers purpose. Whether you're a frequent traveller, a fine-dining enthusiast, or simply someone who values mindful luxury, this program welcomes you to indulge while making a difference.

Enrolment is free and can be done instantly at www.thelalitloyalty.com.


LaRiSa Hotels Expands in Himachal with New Resort in Palampur

LaRiSa Hotels Expands in Himachal with New Resort in Palampur

By Nishang Narayan

Published on July 20, 2025

LaRiSa Hotels and Resorts has signed a hotel management agreement for a new resort in Palampur, Himachal Pradesh. Scheduled to open in early 2026, this will be LaRiSa’s fifth property in the state and marks a significant step in the brand’s regional growth strategy.

Developed in collaboration with Grassmere Resorts, the upcoming resort spans 2.5 acres in the scenic Kangra Valley. It will feature 20 rooms and suites, each offering private balconies with views of either Palampur city or the majestic Dhauladhar range. Room sizes will range between 400 and 850 sq. ft.

The property will be equipped with an infinity pool overlooking the Himalayas, a spa with therapy rooms and steam facilities, and curated farm-to-table culinary experiences. Landscaped gardens, a fruit and herb garden, and a peaceful fish pond will further enhance the tranquil vibe of the retreat.

“Palampur in Kangra Valley is witnessing a notable surge in tourism,” said Priya Thakur, Director, LaRiSa Hotels and Resorts. “With the signing of LaRiSa Resort, Palampur, we are strengthening our offering in Himachal Pradesh through this collaboration with the Sandhu family.”

Achint Kaur Sandhu, Partner at Grassmere Resorts, added, “With this partnership we hope to cater to travellers seeking a premium stay experience that has been lacking in this destination.”

Strategically located, the resort will offer easy access to popular attractions such as Neugal Khad, Andretta Artist Village, Saurabh Van Vihar, and Tashi Jong Monastery. It is situated 9 km from Palampur Railway Station and 45 km from Kangra Airport, ensuring good connectivity for visitors.

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