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By Author
Published on January 22, 2024
Marriott Bonvoy has entered a strategic multi year agreement with the US Soccer Federation, establishing itself as the exclusive hotel partner for the prestigious sporting body. This partnership is set to significantly enhance the experiences of US soccer fans and offer new benefits for Marriott Bonvoy guests.
A Boost to Sports Tourism
Aligning with sports tourists known for their higher spending habits, this partnership positions Marriott Bonvoy to cater to a segment that seeks to amplify their sports and travel experiences.
SpringHill Suites by Marriott at the Forefront
The partnership will be spearheaded by SpringHill Suites by Marriott, a brand with over 500 properties across the US and Canada. Known for its all-suite guestrooms, SpringHill Suites is ideally suited for families and youth sports travellers, offering spacious accommodations for up to six guests.
Exclusive Benefits and Experiences
Marriott Bonvoy members can now enjoy a range of exclusive perks, including points for stays at Marriott hotels, free nights, upgrades, and more. US soccer fans, as “soccer insiders,” will gain access to presale ticket options and insiders-only experiences.
Integrated Travel and Ticketing Hub
A customised travel hub on the US Soccer website will integrate Marriott Bonvoy US property reservations, streamlining the process of booking tickets and hotel stays. This feature promises to make travel planning for soccer events more convenient and efficient.
Supporting SheBelieves Platform
In alignment with the partnership, Marriott Bonvoy will collaborate with US Soccer to support the SheBelieves platform. Inspired by the US Women’s National Team, SheBelieves aims to empower young girls and women, championing their aspirations.
Exclusive Marriott Bonvoy Moments
Marriott Bonvoy Moments will offer members exclusive packages starting with the SheBelieves Cup in April 2024. These packages include access to exclusive suites, game-day experiences, a dedicated fan section, and opportunities for player meet-and-greets.
This partnership between Marriott Bonvoy and the US Soccer Federation marks a significant move in enhancing the sports tourism landscape, offering unique experiences for soccer fans and Marriott Bonvoy members alike.
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