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By Author
Published on February 18, 2024
Marriott Bonvoy, Marriott International's distinguished travel program, has announced an exciting partnership as the Official Loyalty Partner for the Grammy award-winning artist Ed Sheeran's +-= ÷ x Tour's final leg in India, scheduled for March 16th, 2024, at Mumbai's Mahalaxmi Racecourse. This collaboration, facilitated by BookMyShow Live, promises Marriott Bonvoy members exclusive access to one of the most anticipated musical events of the year.
Through Marriott Bonvoy Moments, the platform where members can redeem points for unique experiences, fans of Ed Sheeran will have the opportunity to secure their spot at the concert using points earned from travel and everyday activities. The offerings include exclusive guided site tours a day before the concert, access to the Marriott Bonvoy Lounge during the event, and General Admission passes, all available for redemption on the Marriott Bonvoy Moments platform starting February 7th, 2024.
Moreover, the partnership introduces a sweepstakes opportunity, allowing fans to win tickets to the concert. Registration for the Marriott Bonvoy program, which is free and straightforward at marriottbonvoy.com, is required to enter. The sweepstakes period runs from February 15th to March 1st, 2024, with ten lucky winners to be chosen randomly from all eligible entries.
Khushnooma Kapadia, Vice President Marketing – South Asia, Marriott International, expressed enthusiasm for the partnership, stating, "As the official loyalty partner for Ed Sheeran’s + – = ÷ x Tour – India 2024 through our strategic partnership with BookMyShow Live, we are excited to tap into the positive power of music and entertainment, to deliver once-in-a-lifetime experiences for Marriott Bonvoy members." She further emphasized the partnership's role in engaging new generations of travelers and showcasing the Marriott Bonvoy loyalty program's value proposition.
BookMyShow Live, in collaboration with AEG Presents, will act as the promoter for the Ed Sheeran + – = ÷ x Tour in India, ensuring an unforgettable experience for concert-goers and Marriott Bonvoy members alike. This strategic alliance not only highlights Marriott Bonvoy's commitment to offering extraordinary experiences but also solidifies its position as a key player in the intersection of travel, loyalty, and entertainment.
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